The concept, quality of the presentation and cost awareness were decisive factors in the BAK's decision to choose Standing Ovation as event manager. "We are delighted to expand our client portfolio towards culture with this budget win. The aim is to further develop the most important event for the Swiss film scene, also in terms of its digital presence," says Gabriela Koller, Head of Concept at Standing Ovation (photo).

The Swiss Film Prize has been awarded by the Federal Office of Culture since 2012. It recognizes outstanding achievements by Swiss filmmakers. The award ceremony is an event with national appeal that brings together representatives from the worlds of film, politics, business and culture.

Things are going haywire in Little Tibet. During their last visit, the Czechs left a book behind, and since then the children have been possessed by the "physics demon. With their experiments and tinkering, they drive the adults to the brink of despair.

However, the funny and heartwarming video is meant to raise awareness for a serious matter: Although the village has a school - realized with help from the Czech Republic - science subjects are especially lacking. That's why McCann Prague and Brontosaurus are recruiting volunteers and calling for donations of materials.

The owner-managed Swiss company Pack Easy has been producing luggage and leather bags for almost sixty years. The product range offers solutions for every travel purpose of private individuals. For companies and associations, the Central Swiss company develops and produces individual products and offers logistics services as well as other services. The products in the extensive basic range are offered via online and retail dealers as well as via the company's own web store.

To enable Pack Easy to survive and expand its position in the highly competitive market, the company is working together with Yellow on its positioning. With a view to increased expansion into new markets, the brand is subsequently being sharpened and communications realigned. In doing so, the creative agency is relying on its tried-and-tested brand principle and is taking its cue from the style groups developed by the Zukunftsinstitut.

In addition to the strategic groundwork on the brand, Yellow is working on the launch of Pack Easy's latest development. The tasks range from cooperation in the development of the product and its positioning to the launch campaign, which will take place in spring 2020 with off- and online measures.

The launch will take place at the beginning of March, as company spokesman Dino Graf confirms. "As part of the relaunch of Amag.ch already planned for the first quarter of 2020, Amag Retail will launch an innovative, integrated online sales portal."

At the beginning, 6500 vehicles will be available in the online store. These are stock vehicles, demonstration cars and used cars of the Amag brands VW, Audi, Seat and Skoda. However, the plan is to sell used cars from other manufacturers as well.

Amag is pursuing two goals with its online store. First, billionaire Martin Haefner's company wants to offer customers "a shopping experience that they are already used to in other industries," according to Amag. Secondly, the online store should also attract digital natives as new customers to Amag.

Catharina Ly joins the Publisher Department at Teads and supports the team as Publisher Manager in the support and consulting of Swiss publishers. She was most recently Team Leader Media Service at Energy Group Switzerland and previously gained her expertise at Axel Springer, among others.

Cyril Hänggi joins Teads as Strategic Accounts Director to further expand the direct-to-consumer business. Hänggi brings expertise in media and brand strategy, as well as sales. Previously, he worked for companies such as Migros-Genossenschafts-Bund and SevenOne Media. He strengthens Teads in the national advertising market and reports directly to Claudio Lumbiarres, Commercial Director CH and AT.

The briefing called for a somewhat provocative tone to set the campaign apart from others in the food industry. To achieve this, the team led by Creative Director and owner Eric Voser drew inspiration from the quintessentially Swiss institution of direct democracy when developing the campaign.

In the run-up to the referendum on February 9, 2020, consumers are once again being urged to vote through posters, advertisements, social media, and banners. In this case, however, not at the polls, but in stores at the shelves—where AOP (Appellation d’Origine Protégée) and IGP (Indication Géographique Protégée) products from various regions of Switzerland are sold.

The visual design and the bold tone of the «slogans» on the various advertising materials are deliberately modeled—with a touch of humor—on the election and referendum campaigns of the various political parties.

A total of 41 themes are being used: 8 national themes with messages on safety, tradition, culture, and general references to AOP-IGP products, and 33 regional themes with explicit references to the various AOP-IGP products from different cantons and regions.

Founded in 1923, the car dealership represents the Rolls-Royce, Bentley, Bugatti and McLaren brands. As part of the digital transformation in the garage business, the dealership is now relying on the experience of the agency from Altenrhein in data-inspired lead management and strategic customer loyalty.

All three regional job portals now have the same state-of-the-art technology, improved usability and more features. In addition, a new, intelligent search function allows users to find attractive jobs in their region that suit them more quickly and intuitively. The newly developed advice section also provides tips and assistance for job changes and applications.

Employer branding options for corporate clients

For corporate customers, there are attractive employer branding options as well as many new products with fully automated insertion and billing processes, which are designed to make advertising vacancies easier and cheaper.

User-friendliness on mobile devices was also taken into account during development. Both the insertion and search of jobs via smartphones and tablets should be even easier in future.

Agustoni has been producing TV commercials, corporate films, TV and social media content for over 25 years. He gained his experience at various productions and agencies and was responsible for Allianz, Helbling, Migros, Red Bull, SBB, Sunrise, Swisscom and Red Bull, among many others.

Lesbians, gays and bisexuals should no longer be subjected to hatred, agitation and discrimination in society. TKF expresses this concern with an emotional campaign theme. The striking referendum campaign is broadly orchestrated across all channels and also allows prominent Swiss people such as Mike Müller, Sibylle Berg, Christian Levrat, Corine Mauch and many others to have their say.

According to a statement, this appointment is both recognition of an important personal commitment and a clear sign of the role of the umbrella organization in the discussion about the future of the media industry. In its advisory role, the FMEC is of great importance to the Federal Council when it comes to recommendations or expert opinions in the area of the media.

In addition, KS/CS underlines its political commitment with this engagement and ensures that commercial communication continues to be perceived as an important economic factor.

This was announced by founder and CEO Mark Zuckerberg on Tuesday. Last August, Facebook initially only introduced the option to view the information shared about activities outside of the platform for a few countries such as Ireland, Spain and South Korea.

The data points that are sent to Facebook include, for example, opening an app, accessing a website, viewing content and, in the case of online stores, searching for items, adding them to the shopping cart and making a purchase. Facebook then assigns the information to a user profile. The information can also reach the online network via advertising agencies or data service providers.

Data is not deleted

At the same time, the information is not complete, Facebook explains: "For technical and reliability reasons, we do not show all activities that we have been informed about." The other providers are also prohibited from sharing confidential information with Facebook.

With the control tool, users can now ensure that the information they receive is no longer linked to their Facebook profile. Previously collected data is also unlinked from the profile, but not deleted.

In spring 2018, Zuckerberg had already announced a control tool called "Clear History", which would allow users to "clean up" or "flush away" data collected outside of the online network. The online network is now referring to a tool for managing activities outside of Facebook instead. (SDA)