The regional news portal PilatusToday goes live today and thus starts a week earlier than planned. "As a private company, CH Media is close to the market and not only senses it, but acts accordingly. We can react very quickly to changing circumstances - which is why we are already launching PilatusToday today," said Florian Wanner, Head of Radio CH Media, in a statement.

PilatusToday adds a digital news portal to the existing journalistic offerings of Radio Pilatus and Tele 1. Following the successful development of FM1Today in eastern Switzerland, the expansion into central Switzerland is a logical step in the direction of digitization, CH Media added in the statement.

Behind the new news portal is a freshly recruited team of more than ten editors, working hand in hand with the trimedial Central Switzerland regional editorial team. The new team is headed by Yanik Probst. In his role, he reports to Matthias Oetterli, who heads the trimedial editorial team in Central Switzerland.

The expanded editorial team creates and prepares current content trimedially and makes it available to the people of Central Switzerland in real time via PilatusToday. "The CH Media success model FM1Today in eastern Switzerland shows that interest in regional and local news is unbroken. Young and mobile people in particular want to know what's happening in their region," says Christian Ortner, Head of Digital TV Regional and Radio.

PilatusToday will go live on March 25, 2020 and will be available via desktop and app (Google Play & Apple Store). The launch was announced in autumn 2019 (Werbewoche.ch reported).

The Executive School of Management, Technology and Law is the organization for continuing education at the University of St.Gallen. Foresense will be at the forefront of its continuing education portfolio from the fall. In this three-day program, first-class speakers and selected guests inspire each other to rethink and innovate. "Foresense offers top international executives a deep understanding of the changing world in which they operate," says Dr. Bettina Hartmann, Director of Foresense, "The program provides access to knowledge, tools and networks to create long-term, sustainable value for business and society."

Jung von Matt/brand identity worked together with the Foresense team to develop the positioning of the event, the name and the appearance. The website and other communication materials, including giveaways, were also created by the agency.

Of mindset shifts and disruptive imagery

The developed appearance should convey the ambition and value of the new program and guarantee recognition within the framework of the university's existing corporate design. The brand name expresses the forward-looking orientation and the claim to meaningfulness. The desired "mindset shift" runs through the entire design of Foresense: a drawn word mark, the disruptive imagery and the interplay of classic typography with sketchy design elements are intended to emphasize the idea of changing thought patterns. A personalized notebook with guidelines and inspirational impulses serves as an invitation to the launch of the program. Jung von Matt/brand identity also created a promotional fold-out poster for Foresense as well as stationery, a website and newsletters.

Until further notice, there is no possibility to meet for an aperitif in one's favorite bar. The Coop wine club Mondovino motivates with various tips to simply move the aperitif to the Internet.

On the Mondovino Facebook Page since last Friday, a new series of posts has been presenting tips for the perfect online aperitif. Among other things, the community learns how to create a perfect aperitif atmosphere, even though you only see each other on the screen. Be it through shared playlists, snacks or themed aperitifs.

The inspiration for the online aperitif came from the worldwide online community. Freundliche Grüsse took up the idea and developed its own series of posts for Mondovino. Since December 2018, the Zurich agency has been in charge of the social media account of Coop's wine club.

The mandate for the AI-powered service, which enables tax returns in under ten minutes, extends from conception and creation to implementation and analysis of campaign performance. The customer KPIs have already been exceeded many times over, according to the statement.

Michi Frank has been working in the Swiss media industry since 1983. His career has taken him from Publicitas, Tages-Anzeiger, Cash, Belcom to Radio 24 and Tele Züri (then Tele 24). Since 2001, he has held various top management positions at Goldbach and has been CEO of the Goldbach Group since 2014..

Werbewoche.ch: How long have you been in a home office?

Michi Frank: I have been in the home office since March 14, 2020. So I have just finished my first week.

Is your entire company in a home office?

Yes, Goldbach works remotely. Thanks to our laptops and cell phones, we're not tied to one location, and with today's technology using Google Hangout, meetings can easily be held virtually. Our colleagues in Vienna, Munich and Berlin also adhere to local regulations and stay at home.

Did you face any technical issues while setting up your workstation?

Not at all. I also work from home from time to time during "normal" times and was therefore prepared.

Where have you set up?

I have retreated to a room where I can talk on the phone, hangout and write mails without being disturbed.

What all do you need to be able to do your job?

Laptop, cell phone, WiFi and the necessary software to be able to contact the outside world.

Is it difficult to separate yourself enough when the children are at home?

My children are already big and studying hard for university. We let each other work in peace.

Do you have home office experience or is this a first?

As I said, I also often work from home. That's how I know the home office. Of course, not in the form we have it now: indefinitely. But that's the same for everyone.

Based on initial experience: Which processes are difficult compared to normal everyday work?

Actually, everything works out very well.

Is there anything that even works easier or more productively in the office?

The coffee maker!

Should the home office phase last longer: What do you do to keep the ceiling from falling on your head?

That will not happen. My dog Emilio will save me from that.

What do you miss most about the physical workday?

I miss the direct contact with my employees, customers and partners. Of course, this is a privation, but I can very well do without it out of solidarity with my fellow human beings. I appeal to everyone to abide by the FOPH's rules and show respect, because only together can we get through this phase. Now everyone has to contribute something and simply do without things.

Do you think your company will come out of the crisis unscathed?

The TX Group as well as Goldbach are struggling with the situation. Many customers are unsettled or have no reason to book advertising at the moment. But we are of course looking for individual solutions for our customers, so that together we can emerge from the crisis stronger. Ideas and creativity are needed now. Complaining won't help at all.

As we all know, everything has its positive sides. What is it in your current home office situation?

My dog Emilio is especially happy about this situation: He hasn't been together with me so often for a long time. And that makes me happy too, of course!

What would you like to give your colleagues in the industry to take with them through the crisis?

In these difficult times, we all need to pull together and look for solutions. Short-time work is there to safeguard our jobs for the future. By the way, I think it's great how Switzerland is reacting. Solidarity is now required from each and every one of us. We are all in the same boat. Now we have to stand even closer together as an industry and help each other.

A CCO makes an important contribution to the success of the company. The creation of sustainable value is the ultimate goal. This requires a strategic understanding of communications, excellent communications know-how, operational efficiency and social competence vis-à-vis all stakeholders.

Attention, perception and reality are factors on which he bases his actions. In his role, the CCO contributes to the formation of opinion. As a thought leader, strategist and conscience in the company, it is therefore also part of his job to speak plainly, to exert influence and to ensure success.

The HarbourClub promotes the exchange of experience among strategic communications executives. Informal contacts are established and knowledge transfer is cultivated on the basis of mutual trust.

MK: Mr. Nehmer, you are the new president of the HarbourClub. Will the goals of the HarbourClub remain the same under your leadership?

Hans-Peter Nehmer: The club's goals do not change with my person. As an informal platform, the HarbourClub is deliberately organized in a lean way. We are a well-coordinated and diverse team on the board. Continuity is very important to me - and we have been and continue to be successful.

The goal of the HarbourClub is the open, personal and professional exchange of experience among those responsible for communications at important Swiss companies and organizations. The focus is and will remain on strategic communication, addressing challenges in corporate communication and promoting informal contacts among each other.

How do you see the future direction of the HarbourClub?

Communication is undergoing radical change as a result of digitalization. That's why we have set priorities with our manifesto #bravenewcommunications that we want to take into account even more. This applies above all to the question of what challenges communications managers have to face in the course of advancing digitization and how much this is changing the job description.

Can non-members benefit from the club's expertise?

We do not see our club as an elitist, aloof cosmos. When the club was founded in August 2000, the founding members decided that, as a sign of the club's openness, an annual symposium should be held that is open to all interested parties. This has since developed into one of the most renowned events in the industry, with more than 200 participants each time. I am already very excited about the 21st edition on November 5.

Another publicly accessible focus of HarbourClub is the annual Swiss Annual Report Rating. Three juries - Valuereporting, Design and Final Jury - each evaluate over 200 Swiss annual reports. New as of this year, the text quality is also evaluated. With the rating, HarbourClub makes an important contribution to transparency in reporting. In this way, we show the industry where the best practice standards lie and where improvements can be realized.

How do you see the future of annual report rating?

The Swiss Annual Report Rating is unique in the world. I know of no other example that analyzes and rates corporate reporting in a similarly comprehensive and systematic way. Last year, there were 238 reports that we scrutinized - in both their printed and online versions. We closely monitor developments in business reporting and constantly review the evaluation criteria. However, the big changes usually occur much more slowly than predicted. This most likely has to do with the fact that the processes in business reporting are complex and many entities have to be involved.

How do you see internal and external communication developing over the next few years?

What we do - managing reputation, dealing properly with stakeholders and managing strategic communications - will not change, but how we do it is already changing. This process will take a while.

Operationally, communications faces the challenge of keeping up with the rapid transformation and making sense of technological developments. Thus, the innovations of digitization also bring new demands on communications professionals. For example, the discipline of data analysis and interpretation is becoming increasingly important.

In addition, I see that companies are under increasing social pressure to do "the right thing. Profitability alone is no longer enough. In the future, communications will have to play an even greater role as a bridge builder and advisor to management.

Do you have 3 tips for communication managers?

Maintain your network outside the communications industry. Stay on the ball with new developments, continue your education and don't forget your private life.

Interview: Heinz Urben

Due to declining advertising market revenues, the NZZ Media Group decided today to postpone the relaunch of the NZZ Folio until September. Until then, the long-standing supplement to the New Zurich Newspaper no longer appear.

"We assume that the situation will have improved noticeably by September," says Eric Gujer, Editor-in-Chief of the NZZin a press release. "I would like to take this opportunity to thank my colleagues from the Folio team, who have put their heart and soul into preparing the new concept in recent weeks and months."

With a focus on increasing mobile use, the design was fundamentally revised, new forms of presentation implemented and loading times significantly reduced. "The interest in our work has never been as great as it is today, we see this every day in the enormously high access figures," says Christoph Zimmer, Chief Product Officer Tamedia. "At the same time, most colleagues are working from home and the slump in advertising revenues is putting additional pressure on the media. We certainly would have liked a calmer environment for the changeover to the new website and editorial system. The first step has been taken today with the switch to the new websites of Tagesanzeiger.ch, Derbund.ch , Bazonline.ch , Landbote.ch , Zsz.ch and Toonline.ch but it worked out well, thanks to the great commitment of all the colleagues involved in editorial, production, technology and product. The changeover of the editorial systems will follow in the next few days."

The new online presence of the Tamedia newspapers initially affects the websites; the apps will be revised at a later date.

Frank Bodin is the founder of Bodin Consulting, an internationally active company for branding and creative leadership with digital intelligence. He is also Twitter Ambassador Switzerland, President of ADC Switzerland and on numerous boards and advisory councils. His book "Do it, with love - 100 Creative Essentials" is a bestseller in its seventh edition and can be ordered online at any bookstore.

Werbewoche.ch: How long have you been in a home office?

Frank Bodin: Since Friday, March 13. But I am not superstitious.

Is your entire company in a home office?

Of course. It's a pity that the official inauguration of the new business premises, a former tinsmith's store in Zurich's Seefeld, also fell victim to the virus.

Did you face any technical issues while setting up your workstation?

I've always had a home office because in our industry it's supposed to happen that people want to work late at night or on weekends.

Where have you set up?

Actually, I have three home offices. First, a small but cozy room with a view of an old fir tree and Lake Zurich. Second, a garden seating area in nice weather, palm trees included. And third, at my grand piano.

What all do you need to be able to do your job?

A clear mind and energy. Pen, paper, mobile as well as laptop are also quite handy.

Is it difficult to separate yourself enough when the children are at home?

My youngest daughter Ayleen is ten years old and she does an exemplary job. By the way, she is the photographer for this post including image selection and editing. Home office and homeschooling are an opportunity to take responsibility for and reshape old learning and work habits.

Do you have home office experience or is this a first?

During my time at Havas, I worked a lot abroad for the branch office in Austria and for the Global Creative Board. This taught me to be well organized and to be able to work from anywhere at any time.

Based on initial experience: Which processes are difficult compared to normal everyday work?

Zoom, Skype, Google Hangout, etc. are great ways to communicate. During my time abroad, my family and I even had dinner together a few times via Skype. But technology cannot replace human contact.

Is there anything that even works easier or more productively in the home office?

The commute to work is a few kilometers and traffic jams shorter. And I also see great opportunities in the current compulsion to deal with oneself. Maybe in retrospect we will say that the Corona virus has cured the world of some bad habits. Maybe also from bad advertising.

Should the home office phase last longer: What do they do to prevent the ceiling from falling on your head?

I have set up time slots between 1 and 2 p.m. and between 6 and 7 p.m. to talk to friends on the phone and at least maintain contacts that way. So people are free to call me during this time.

What do you miss most about the physical workday?

People, of course. Humans have around 650 muscles. My laptop has only 79 keys, the largest of which is the space bar - that says it all.

Are you confident that your company will come through the crisis unscathed?

Hardly any company will remain unscathed. We are only at the beginning of this crisis. In my view, a recession is inevitable. And even more frightening to me is the looming threat of inflation. After a record January, I have numerous complete defaults to report. So I have spare capacity! As for the crisis in the media and advertising industry, no one needs to kid themselves - it was there before, but has been exacerbated ad extremis by the Corona crisis. Corona will change our world permanently. The advertising world, too. New work models are no longer just theory, but have become reality overnight. "Social distancing" simultaneously leads to a new closeness. To people we really love. To friends who really mean something to us. "Relevance" will take on real relevance and no longer be simply an empty marketing blah blah. Goodbye platitudes. It will wash away conventional advertising like a tsunami. Take grotty commercials, for example. Example one: "Kafi, La Semeuse, schonend gröschtet uf tusig Meter für volli Arome..." that is as bad in content as cold coffee with an off-speaker who sounds as terribly extinguished as usually only heavy drug addicts. Example two: "Family is everything. And everything is family. It's the people who ticket like you. Who take you as you are. The ones with whom you share everything. Everything you love. And who that is for you, is your heart. Toffifee. That's what family feels like." No one wants to be told what family is by a sticky chocolate candy wrapped in tons of plastic, especially not in these times. The only thing that is beneficial in this country are the Galaxus commercials, because they make you realize the absurdity and stupidity of the current advertising, bravo Galaxus! I can well imagine that this will open the eyes of even the last marketing manager to the fact that advertising primarily means an investment in smart strategy and extraordinary ideas and not simply media costs. This is true not only for TV advertising, but for all channels, whether radio advertising shouting or digital harassment at every turn, etc. One look at the profile of our Swiss super-influencer girl Xenia Tchoumi is enough; even in these times, she has nothing to offer but her own pose and catchphrases like "Tough time forge character. Be rational, be strong, be adaptable." This is pathetic bullshit. CEOs will now find this out at their leisure in their home offices.

As we all know, everything has its positive sides. What is it in your current home office situation?

My work-live balance has never been so close.

What would you like to give your colleagues in the industry to take with them through the crisis?

Stay at home, stay healthy, also in your thoughts and actions.

Nielsen Global Connect identifies six phases of consumer behavior directly related to key events surrounding the novel coronavirus (COVID-19) outbreak. The phases reveal early signals of purchasing behavior, particularly for stockpiling and healthcare products. A pattern is emerging here that is reflected in several countries around the world.

Specifically, a correlation can be observed between, on the one hand, coronavirus media reports and government measures to contain the pandemic and, on the other hand, changes in purchasing behavior for numerous product groups such as hygiene & health products, care products and non-perishable foods.

The phases are linked to key events in the course of the pandemic in the respective country. The following graphic shows an overview of the six phases and what they mean for food & drug retailers.

The impact on the Swiss retail trade

For Switzerland, too, we have examined the correlations between these phases and developments in food and drugstore retailing. The chart below shows that consumers in Switzerland react in a similar way to other countries.

Even before the first cases occurred in Switzerland on February 25, Swiss consumers began to stock up on the consumer goods that were important to them. The initially elevated growth rates at the beginning of the year are explained by postponed holiday shopping. Initial reports of a novel virus in the first week of the calendar are likely to have had little or no impact in Switzerland.

Following an analysis of the impact of the pandemic on global consumption (Pandemic Pantries), particularly in China, Italy, and the United States, a consumer response to the further spread of COVID-10 was identified. Increased hand sanitizer sales were the first indication of a change in behavior. This is followed by a spiral of precautionary purchases.

When looking at stockpiled items that consumers frequently replenish in "emergencies" (especially toilet paper, flour, rice, canned goods, etc.), no large impact was seen in the first eight weeks of the year. However, given the increase in distribution from calendar week 9 onwards, a sharp rise in locally increased purchasing behavior is evident.

In terms of food product groups, there were strong gains in calendar weeks 6-9, particularly for storable foods. These include flour, pasta, rice, mashed potatoes and canned goods. However, products such as salt, oil, mineral water and sauces also showed a positive development, although less so than the basic foodstuffs.

Product groups such as frozen products, sweetened spreads and cheese are showing a lower growth rate compared to the above categories - these are apparently seen by consumers as complementary rather than essential.

Nielsen sees similar developments in the near-food sector. In calendar weeks 6-9, stockpiling purchases of important daily consumer goods followed in line with the trend. Disinfectants have already shown disproportionate growth since January. Other items such as toilet paper, diapers, batteries and pet food are picking up strongly, especially in recent weeks

"COVID-19 evolved very quickly from happening "far away in other countries", to a real threat to Switzerland. By following predictable patterns seen in other markets, we can better prepare for the weeks ahead. We will report regularly on retail developments in this exceptional situation," said Sigrid Göttlich, Commercial Leader, Nielsen Connect Austria and Switzerland.

The couple life online training was developed by Prof. Guy Bodenmann and his team and scientifically evaluated together with Prof. Thomas Berger, University of Bern.

Since, as a result of the coronavirus, many couples and families live in close quarters at home all day, this unfamiliar situation can contribute to increased tension in the couple relationship. In addition, there are insecurities, fears and melancholy. The online training is designed to give couples impulses to make their time together as stress-free and positive as possible and to promote mutual support.

Healthy couple relationship as a basis

Partnership is one of the most important pillars of psychological and physical well-being. When people are satisfied in their couple relationship, they report higher overall life satisfaction and better health. A "healthy" couple relationship is also objectively associated with a better immune system and a lower risk of disease. It is therefore worth strengthening couple relationships, which are particularly prone to disruption in times of stress.

Promote partnership communication and support

Based on scientific findings, the online training aims to promote communication as partners and mutual support. However, communication skills break down particularly often under stress. For this reason, it is important to start by strengthening joint stress management and to show couples how they can master everyday stress and daily demands together.

The Couple Life Online Training provides brief inputs to better understand the importance of important partnership variables. It uses video examples to illustrate important aspects of communication, joint problem solving and mutual support, and shows how couples can strengthen their resources. The training can be worked on alone or together.

Online coaching for couples

In addition, Paarlife is working on offering free couple coaching sessions on the occasion of the Corona Crisis starting this week. Couples can choose a time slot via the Paarlife homepage and get in touch with a free Paarlife coach via phone, mail contact or chat media.

The ADC Young Creatives Award 2020 has not been spared from the current situation: While the judging could still take place in the ADC Gallery at the beginning of March, the award ceremony at Club Zukunft had to be cancelled a few days later. Due to the planning uncertainty, ADC Switzerland has now decided to forego a make-up date.

The 30 or so participating teams developed ideas for this year's partner and briefing provider "Touring Club Schweiz" that anchor TCS as the first point of contact on the topics of electromobility at the image level.

"We were delighted with the wide range of ideas that were presented to us during the judging process. We are currently examining the possibility of being able to realize one of the works. A big compliment to all participants and many thanks for their commitment," says Dierk Schehrer, Head of Marketing at TCS. The winners will travel to the Cannes Lions Festival and be celebrated at the ADC Award Night.

In addition to TCS as partner and briefing provider, the organizer had support from long-time sponsors APG|SGA Out of Home Media, View, Swiss Post, Swiss, Swissfilm Association and Keystone SDA. The Swiss Creative Young Talent Competition receives media support from the trade media Personal and the Advertising Week. The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.

Category Direct

Shortlist:

• "E-breakdown service voucher" by Cedric Fuchs & Kevin Zysset

Winner:

• "Plug-in" by Mara Schwegler & Dominik Locher

Category Cyber

Shortlist:

• "Plug-in to e-mobility" by Katharina Binder & Annika Schmid.
• "The e-Advisor" by Alina Biedermann & Laura Jaggi

Winner:

• "TCS Plug" by Maximilian Wiemann & Claude Schweizer

Outdoor category

Shortlist:

• "The IT Support" by Frederik Dreier & Ian Musgrove.
• "Your E" by Nils Hugo Edelmann & Nòe Stefania Schwald
• "No need to worry" by Gianin Leandro Walter & Sandro Staudenmann

Winner:

• "Service Experience" by Tina Bloetjes & Pia Chlumetzky