Owner Gilles Bachmann has been working as a partner in branding agencies in the communications sector for 25 years - most recently at Notice Design in Zurich.

In addition to SMEs, he also supports digital, design and marketing agencies as an external brand specialist. He brings his brand expertise to pitch presentations and helps them to take their offering to the next level with specific brand know-how.

Image: Youtube

Kutter succeeds Christine Bulliard-Marbach, who headed the SLK for eight years. The trained journalist and communications expert has been the mayor of Wädenswil since 2010 and has represented the CVP in the National Council since 2018. Commenting on his election, the father of two says: "Advertising fights for attention, wants to stand out. So it's only natural that advertisers and their customers test the limits. This is where the Fairness Commission takes on an important task," says the newly elected president. "It checks whether a boundary has been crossed. My goal is to maintain and strengthen this form of self-regulation in the advertising industry."

Successors to Bulliard-Marbach, Bruderer and Leuthard

Christine Bulliard-Marbach took over the chairmanship of the SLK from Pascale Bruderer in 2012. The former member of the Council of States, who now sits on the advisory boards of the Swiss Economic Forum and the Swiss Media Forum, among others, had in turn replaced former Federal Councilor Doris Leuthard at the helm of the SLK. Milestones in Christine Bulliard-Marbach's term of office included the new Consumer Credit Act (CCA), in which the SLK was designated by law as a supervisory body for the first time, the anniversary of "50 years of the Swiss Commission for Fair Trading" (1966-2016), and the total revision of the principles and rules of procedure, which came into force in 2019.

Financing remains a challenge

Although the Fairness Commission has established itself in the communications industry, in business, in politics and in the administration of justice over the past fifty years, the task for Philipp Kutter is not without its challenges. Since it was founded in 1966, the Fairness Commission has had a budget of a good 250,000 Swiss francs a year, plus or minus the same amount. However, it has to manage with about 10 percent less for the current year. This does not allow any great leaps and is only possible thanks to the commitment of the elected members of the chamber and the experts without compensation. Numerous initiatives by the Board of Trustees and the funding agency to put the funding on a sounder footing have failed so far. In addition, due to the concentration in the media industry, their contributions have regularly shrunk in recent years.

However, it is not only the SLK itself that has a duty, but the entire communications industry - advertising clients, agencies and media companies. This makes it all the more important for the Fairness Commission to raise awareness of the importance of the SLK for an advertising industry that is as free as possible. Against this backdrop, Philipp Kutter's powers of persuasion and contacts in Federal Bern are particularly in demand, the foundation writes in its statement. So that the parliament continues to rely as often as possible on self-regulation instead of advertising restrictions, which threaten everywhere, especially in the food sector.

This addition is intended to bring further industry expertise to the family business, which celebrated its 175th anniversary last year.

In addition to the parent company, Christoph Tonini will also be a member of the Board of Directors of the two subsidiaries Zürichsee Werbe AG and Radio Zürisee.

With twelve new comic stories about a normal family that falls into many a trap in the digital world, the public is made aware of the challenges of everyday digital life and the use of information and communication technologies. The comic stories address topics such as fake news, sexting, bullying, image rights, the influence of social media, data protection and smartphone addiction.

Resources for schools and families

The aim of the prevention campaign by various federal agencies and Swiss Crime Prevention is to raise public awareness of responsible online behavior and the healthy use of cell phones, computers and personal data. The comics are intended to serve as a guide for teachers, parents and grandparents in discussions with young people about everyday digital life and offer practical advice.

The comics are published as print brochures and in digital form and are available in the four national languages and in English. The stories are available at Websters.swiss and will be published on an ongoing basis on Instagram. The Digital Switzerland Office at Bakom worked with Swiss illustrator Matthias Leutwyler on the visualization.

Inter-agency campaign

The new edition complements the stories about the Webster family published in 2010 and 2015 and builds on the success of the earlier editions. The first two editions were used for awareness campaigns far beyond national borders (for example in Belgium, Germany, Canada and Bosnia) and translated into other languages.

Audiokanzlei aims to become the Swiss contact point for institutions and private companies that want to participate in the audio market and focus on quality. The independent production company provides support in the creative conception, professional production, and marketing and distribution of podcasts. It is the answer to the structural changes in the industry, says founder Dino Giglio: "We use our know-how paired with fresh content from exciting products and brands to anchor Switzerland in the digital audio revolution. The potential of high-quality podcast productions is far from exhausted in this country. We help companies transform their content into a highly professionally produced audio form."

Passion for audio content

The origin of Audiokanzlei is the enthusiasm for audio content - the team is characterized by its passion for the spoken word. This is evident in the broadcasting background of founder Dino Giglio, who has over ten years of professional experience. During his time at 105, the 33-year-old doubled listener numbers and won the "Radio Of The Year" award three times in a row.

Triple support

Giglio is supported by other audio aficionados. Rosanna Grüter brings versatile experience as a media professional from SRF and is responsible for the conception as well as the realization of individual podcasts. Kurt Humann and Massimo Laquales support the audio law firm in acoustic production and sound design.

Sustainable power generation: solar panels on the huge warehouse of Digitec Galaxus in Wohlen AG.

Even if the Corona pandemic has temporarily pushed the issue into the background, shopping is a burden on the environment. The mining of raw materials, the industrial production of products and the transport around the globe blow tons of CO2 and other pollutants into the atmosphere.

Digitec Galaxus wanted to know whether Swiss consumers would compensate for the CO2 footprint of their online consumption through a voluntary levy. The company itself plans to introduce a voluntary CO2 levy for orders at the end of May and to show transparently how much CO2 is caused by the purchase.

The online retailer commissioned a representative survey from the GfK market research institute. A total of 501 people in German-speaking and French-speaking Switzerland were surveyed.

The result: one in three Swiss residents would like to have the option of offsetting the CO2 emissions of their online purchases. Another third of the population finds such an option unnecessary or is undecided (see chart below).

Two trenches: Rösti and age

If you take a closer look at the answers, you can see two rifts. The first is the Röstigraben: German-speaking Swiss in particular would like to have a CO2 compensation option. In French-speaking Switzerland, on the other hand, only a good quarter of respondents answered that they would definitely or "rather" welcome the option of Co2-neutral shopping. Men also have a clearer opinion than women: More of them find offsetting both sensible and senseless.

The second divide is between the generations: It is mainly young Swiss people under the age of 30 and residents with a median household income of between 7,000 and 12,000 Swiss francs a month who want to reduce their ecological footprint.

Young and women like it high percentage

The survey participants were also asked how much they would be willing to pay if they had the option of CO2 compensation when shopping online. According to the survey, more than half of the Swiss would be willing to donate part of the value of the goods to environmental projects - even if for 15 out of 100 respondents it would be less than one percent of the purchase amount. A good quarter of those surveyed said that they would use the compensation option at most if it did not involve any direct costs.

Incidentally, women are much more willing to donate than men. The same applies to young Swiss people: among the under-30s, more than two-thirds would be willing to shell out money for environmental compensation. Seven percent of them would even be prepared to pay between 10 and 20 percent of the value of the goods - and one percent even more.

The stingiest are the 50- to 59-year-olds: For more than a third of those surveyed, reducing their carbon footprint is not worth a cent. The high-income earners are also big spenders: More than half of those who earn more than 12,000 Swiss francs per month in their household would donate more than one percent of the value of goods to environmental compensation.

A healthy environment is more important than ever for our own health. EGK commissioned Dachcom with the implementation of the annual report as a Online version and as a print edition in large A3 format. In addition to the latest figures on the 2019 annual results, the magazine portrays various environmental activists: from unpackaged store founders and the ecomini house developer to a pragmatic waste sherpa and an innovative underwear designer.

Video tips for a healthy environment

The work of the people portrayed is revealed in various interviews in words and pictures. Video impressions were also recorded during the shoot. This resulted in environmental tips that encourage policyholders to become active themselves.

EGK-Gesundheitskasse relies on the personal responsibility of its policyholders. Comprehensive knowledge is the best prevention. This should also be reflected in the 2019 Annual Report.

Long-standing mandate

Dachcom and EGK look back on many years of cooperation zürich. Making EGK-Gesundheitskasse's commitment to greater sustainability in communication visible is the primary goal of all measures.

Nadine Kleger and Sandra Schaub (from left) took over the management of Your Sidekicks in Basel and Zurich in March 2020. The two have known each other for almost ten years from previous professional situations and their joint business studies at the University of Applied Sciences Northwestern Switzerland.

In addition to their expertise in marketing, consulting and leadership, both have technical know-how with a focus on data science and entrepreneurship, two central pillars for data-driven marketing with economic goals.

They will take over the management of the company from serial entrepreneur and co-founder Jonas Felix, who will continue to support them strategically in the long term as well as on the Board of Directors and as one of the main investors.

With a compact and highly qualified team of consultants, this trio has built a successful company with over 70 active customers from the start-up founded in 2017 and has doubled its turnover every year.

In addition to a financial stake, Kleger and Schaub have also joined the company's Board of Directors.

The editorial articles, which are normally close together on Nzz.ch, are now separated by several black blocks. The message "Keeping your distance is always better" is followed in the last block by the resolution that the Mercedes-Benz showrooms are now open again.

In the future, the Zurich-based telecom operator will not provide information on the speed of the Internet connection. Currently, the offers of Swiss telecom providers differ in how much bandwidth is available and at what price. Customers are thus sold up to 10 Gbit/s, which they can de facto never exhaust.

Clear and transparent

That's why the company wants to design and communicate its offerings simply, clearly and transparently from now on. For example, the locally anchored cooperative promises "Our best Internet, always and everywhere. In addition, GGA Maur has given itself a new offer structure: Customers can choose between the "ALL" package solution and the "You" modular system.

Pointed statements

The Zurich agency ViznerBorel is responsible for communicating this paradigm shift in the telco industry. In a cross-media campaign, the message "Always and everywhere our best Internet" is loudly and conspicuously proclaimed with pointed statements in the Greifensee, Zurich, Winterthur and St. Gallen area. ViznerBorel created posters, ads, online spots, a brochure and POS material for this purpose.

Mobility has been active with its ride-sharing app since 2018. It can be used to share journeys with car-sharing cars as well as with private cars. This will come to an end for the time being as of May 13, 2020, as CEO Roland Lötscher explains: "Not enough users came together, and therefore not enough ridesharing opportunities." Although 12,000 people were registered at last - half of them non-Mobility customers - "it would have taken more requests and offers to keep them interested and active. This was not the case."

Swiss do not want to share privacy

The company sees the main reason for the generally sluggish demand in the fact that Swiss people are reluctant to share their private sphere and that public transport is very well developed. "Probably the time is not yet ripe for ride-sharing on a large scale in this country," concludes Lötscher. "But that doesn't mean it never will be. We'll watch the market closely and get back into it when we see a meaningful opportunity." One such opportunity is closed user groups, such as commuter solutions for businesses.

No connection with Corona

Even though the situation surrounding Covid-19 has brought the ride-sharing business to a virtual standstill, Mobility's decision to discontinue the service matured before the lockdown. Ergo, Covid-19 had no influence on the shutdown of Mobility-Carpool. (pd)

The Federal Council is gradually easing the measures imposed on 16 March 2020 to protect the population: hairdressing salons, beauty salons, massage practices, DIY stores and garden centers have been allowed to welcome customers again since 27 April. And from 11 May, numerous small and medium-sized enterprises (SMEs), cultural institutions, museums, libraries and restaurants will be able to open their doors in compliance with the protection concepts. Public transport timetables will also be tighter.

Consumers are now becoming more mobile and are moving out of home more often. They want to stroll, store and consume. It is now crucial for businesses to be present with advertising in public spaces in order to actively increase customer frequency.

For this reason, APG|SGA is promoting SMEs with targeted measures and is launching a nationwide outdoor advertising campaign with the support of Setaprint. The activities for the reopening after the lockdown will be accompanied by posts on social media channels and advertisements in news portals.

In addition, APG|SGA is doubling every advertising franc invested by SMEs until August 21, 2020. With this campaign, the out-of-home advertising company aims to help advertisers achieve particularly efficient and targeted out-of-home media campaigns.