Since 1932, the Mothers' Aid Foundation has been supporting pregnant women, mothers, fathers and their partners when they are in psychological and/or financial distress. The aim of the politically and denominationally neutral institution was and is to relieve them of their greatest worries so that they can devote themselves to their child and the establishment of a stable parenthood with courage and confidence.

With the newly designed and built Website Mütterhilfe is stepping up its activities on the Internet. With just a few clicks, people seeking advice can find out about the social counseling, family support and parenting therapy services on offer. After registering, they can also access the free online advice service, where experts answer queries quickly, personally and individually. A download area for leaflets and brochures as well as an overview of helpful addresses complete the range of help on offer.

Simple donations

However, the new website is not only worth a visit for those affected, but also for specialists and supporters. The former will find information on the courses offered by the Mothers' Aid Foundation, while the latter will find simple ways to support the institution, which is financed exclusively by donations, contributions and legacies - be it with a financial donation via payment slip, e-banking or online with a credit card, or by donating baby and toddler clothes, toys and equipment that are no longer needed, which Mothers' Aid can pass on to parents in need via its free exchange.

The new Mütterhilfe website was designed and implemented by the Zurich-based internet and media agency Update. Particular attention was paid to ensuring that the various target groups - those affected, specialists, donors and sponsors - can quickly find the information relevant to them. The PHP framework and content management system "processwire" is used as the technical foundation.

 

In view of the proliferation of (digital) information and entertainment offerings, the brand charisma of a medium is becoming much more important. Only brands with a clear, distinctive profile will be able to hold their own in tomorrow's markets, according to a statement issued on Wednesday. The Mediabrands 2013 study, which focuses on Switzerland's most important media market, the Zurich economic region, will survey not only brand profiles but also the "total audience" and reach of the individual channels in Switzerland's most important economic region. The results are thus of interest not only to media providers, but also to the advertising market, which is increasingly demanding intermedia-comparable data. Initial results will be available at the end of April.

As BZM is closing its printing plant at the end of March 2013, various BZM printing customers are faced with the question of where they will be accommodated in the future. It is already known that Tamedia's Bubenberg printing center may provide the printing of the Basler Zeitung. Now, both BZM and Tamedia confirmed on request that Tamedia will also print two other BZM titles: The free newspaper Baslerstab (twice weekly 171'000 copies each) and the Kleinbasel neighborhood newspaper Vogel Gryff (fortnightly 20'000 copies).

Half a million Coop newspaper copies still homeless

But it has yet to be decided who will take over BZM's largest regular print job in the future: a partial run of the Coop Zeitung and the Coop action magazine (510'000 copies each per week). The contract does not actually expire until the end of 2013, said Coop spokeswoman Denise Stadler when asked. Therefore, talks with other printers must now be held first. "There is more than one print shop in Switzerland capable of taking on this run," she held. The spokeswoman added, however, that Coop was not surprised by the premature cancellation of the print order. "We were informed by BZM in a timely manner," she said, adding that the matter would not have any legal repercussions.

Tamedia stands ready for Coop

BZM has apparently also given some thought to where the existing print customers could be accommodated. "The plan is to print all print jobs, as far as possible, at Tamedia's Zurich printing center from April 2013," said BZM spokesman Roger Berger. But can Tamedia, which already prints another partial run of the "CoopZeitung" (312'000 copies) in Bern and the French-language edition Coopération (419'000 copies) in Lausanne, even take over the half million Coop copies from Basel? "Yes," says Tamedia spokesman Christoph Zimmer, "because the Coop Zeitung can be printed during the day - and our printing centers still have enough capacity there." The company had therefore made an offer to Coop and all other BZM printing customers.

Specialty printer Birkhäuser is also under discussion

But the liaison between Coop and BZM is by no means limited to the BZM newspaper printing plant. Birkhäuser + GBC, BZM's specialist printing company in Reinach BL, is also "an important printing partner for Coop, especially for marketing and PR," as Stadler explains. Among other things, Birkhäuser prints posters, leaflets and brochures for the major distributor based in Basel. Now, however, BZM apparently also wants to sell Birkhäuser. This was stated by CEO Rolf Bollmann in an interview printed yesterday in the "Basler Zeitung". Original sound: "The biggest chunk is now the Birkhäuser printing plant, but that is not a restructuring case. We want to sell it."

However, a denial followed this morning: "A sale of Birkhäuser + GBC is being examined and is not yet certain (even if this came across differently in the Baz interview)," corrected BZM spokesman Roger Berger. Nevertheless - what would a sale of the specialty printer mean for Coop? The retailer is relaxed: "We would wait and see how the cooperation with the new owner goes," writes Stadler.

Markus Knöpfli
 

The claim "Advertise for free. Simply sell." is intended to highlight the uncomplicated, free purchase process for advertisements, as stated in a press release. The colourful and playful logo of Ricardolino.ch still makes Ricardo.ch recognizable, but shows how easy it is to advertise and buy on its little brother.

The Managing Director of Ricardolino.ch, Oliver Schibli, on the strategy behind the new brand: "The trend is clearly moving towards advertisements. We wanted to meet the growing demand with a clearly configured product." Ricardolino.ch had Ogily One at its side as an agency partner right from the start. The agency's brand strategies set the course for the future performance of the brand at an early stage, including the choice of name. Ogilvy One put together a complete package of services for the launch: corporate design including logo, website design, online campaign with banner, branding days and also special campaigns in 20 Minuten/20 minutes with a competition.

At the heart of the launch package are the TV commercials. Director Dani Levy ("Alles auf Zucker") was brought in to produce two fast-paced spots in collaboration with Ogilvy One and Condor Films - the pace is aimed at the two minutes it only takes to upload an advertisement, according to Ricardolino.ch. "Dani Levy has staged this special benefit in a really entertaining way. It makes you want to try it out for yourself. It's really easy," says Björn Schneider, who was the main person responsible for the launch with his team at Ogilvy One.

Ricardolino.ch has officially been online since December 10, 2012. Neo@Ogilvy is responsible for all digital media planning. Other partners provided special media solutions and optimized usability. The site was programmed by Website of Ricardolino.ch in-house at Ricardo.ch.

Responsible at Ricardolino.ch: Oliver Schibli (Managing Director), Michel Noverraz (Campaign Manager), Slaven Stefancic (Product Manager). Responsible at Ogilvy One: Björn Schneider (Head Ogilvy Digital), Benjamin Franken (CD), Thomas Bolliger (CD), Sandra Pellny (Consulting), Simone Paulzen (Text), Karl Badde (Art), Florian Studer (Producer, Condor) and Stephanie Klester (Neo@Ogilvy).
 

The transmitter is located on a high-voltage pylon in the municipality of Gurzelen and covers the region from Thun to Kiesen and the lower Gürbetal valley, according to a press release issued on Tuesday. In 2013, Capital FM will close further gaps in reception in the concession area with additional FM transmitters and at the same time aim to broadcast via DAB+.

Splash News has been providing media companies with image and video material of celebrities since 1990 and works with more than 3,000 active photographers in the world's "entertainment strongholds", according to a press release. Dukas distributes Splash's image and multimedia production as the exclusive provider for customers in Switzerland. Dukas and Splash already worked together successfully from 2004 to 2010. "Thanks to the cooperation with Splash News, we can offer our customers even more comprehensive first-class images from the celebrity scene, showbiz and entertainment," says Dukas Managing Director Stephan Werder. The Swiss picture agency Dukas, which specializes in celebrity, features and news, has been working with numerous international picture agencies and photographers for decades and supplies publishers and media in Switzerland.

Screenshot: Splashnews.com

 

The long texts on the SRG broadcasters' online portals should be replaced by shorter news items, Lebrument demanded on Tuesday at the Epiphany Conference of the Swiss Media Association in Zurich in front of almost 300 industry representatives. The SRG portals should bring their audiovisual offerings to the fore.

No tricks

"The SRG's advance on the internet must be stopped. Publishers must prevent public radio and television broadcasters from using all kinds of tricks to try and operate a news portal," said Lebrument. This also applies to the SRG's ongoing efforts to place paid advertising on its portals. In mid-September 2012, the Federal Council banned the Swiss Broadcasting Corporation (SRG) from advertising on internet portals for the time being. In return, the national government allowed the SRG to expand its internet pages in terms of journalism. The SRG and private publishers had previously failed to find a solution after two years of talks.

Miserable ratio

"There is a real war going on between SRG and private publishers," said Lebrument. The relationship between the two groups has never been as bad as it is today. In the days of Leo Schürmann and Antonio Riva, the SRG was still intent on striking a balance. That was a thing of the past. Today, the SRG is on a confrontational course. The Swiss Media Association has set up a task force to focus on problems relating to the SRG. The aim is to stop the expansion of SRG at all levels. Lebrument indicated that the publishers will use their weight at a political level to achieve this goal.

The Swiss parliament will soon be discussing changes to the radio and television license and a partial revision of the Radio and Television Act (RTVA). This will also involve the radio and television levy for everyone, including companies. Publishers fear that companies will spend less money on advertising as a result. Despite the dispute with the SRG, Lebrument showed a willingness to talk: "We are talking to each other, even if the tone has become harsher."

Gloomy forecast

The publisher president painted a gloomy picture of the environment in which private providers of press products currently find themselves. The year 2012 was unsatisfactory for many publishers. Smaller publishers were asking themselves whether they could cope with another bad year. Joining forces with one of the big players is being considered more seriously than ever before. The forecasts for 2013 offer little hope. (SDA)

 

In these it can be seen that really no one can take their eyes off HGC wall and floor coverings. The new subjects are used as advertisements, posters, in showrooms and on buses, as the agency writes in a statement.

Responsible at HGC: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Reto Vogler, (text) Oli Kreienbühl (AD), Marco Donada (graphics), Patrick Suter, Christian Bircher (CD), Peter Brönnimann (ECD), Fiona Gottwald, Michael Gassler (consulting); KuhnDerron (photography), Ferco Dregelyvari (detail, postproduction).

From analysis to access concept

The two founders, Jasmine Soguel-dit-Piquard and Nicole Schaller, have many years of online experience on the client and agency side, as the agency writes in a statement on Tuesday. The extensive methodological know-how is the basis for professional support and implementation of projects from analysis to conception. In addition, specific coachings for project managers or for the implementation of workshops are to provide valuable support in the daily online project business. The offer is aimed at medium-sized and larger companies in all industries as well as advertising or Internet agencies.

The Soguelschaller founders

Jasmine Soguel-dit-Piquard After graduating in economics with a focus on IT management and e-business, worked in various positions as a project manager, key account manager, marketing manager, consultant and acquired knowledge in production, service companies and the chemical industry.
At Unic, she built up strategic consulting in recent years and developed strategies for companies from Switzerland, Liechtenstein and Austria.

After training as an advertising saleswoman and holding various positions as a project manager and customer advisor in advertising agencies, she studied Nicole Schaller communication design. In 1998, she made the switch from classic advertising to digital conception and design. After working as an art director at Pixelpark and GFT Media, Nicole Schaller spent the last few years leading the creative team at Unic as creative director.

Jasmine Soguel-dit-Piquard (left) and Nicole Schaller (right)
 

In addition to founders Raphael Oppenheim, Remo Prinz and Martin Widmer, and Ramon Schwarz, Rugghia is the fifth partner at Serranetga, the agency said in a statement Tuesday. The 35-year-old Rugghia has many years of experience in strategy development, planning and management in the areas of online media and online marketing. Before joining Serranetga, the graduate business economist was account director responsible for the strategic management of online budgets at Plan.net Switzerland, a company of the Serviceplan Group. Before that, as Unit Head Media, he was responsible for setting up and managing the "Digital Media" department at Assai Dialog+Digital, a Wirz Group company.

 

Markus Eisenhut has headed the Tages-Anzeiger editorial team together with Res Strehle since June 1, 2009, and took over as head of editorial management on November 6, 2012, as part of the establishment of the convergent Tages-Anzeiger editorial team.

Markus Eisenhut joined Tages-Anzeiger in 2009 from the Berner Zeitung. Before becoming Co-Editor-in-Chief of the Berner Zeitung, the 49-year-old played a key role in the realignment of the Vorarlberg-based media company in Romania and Hungary. From 2001 to 2003, he also headed the editorial department of the commuter newspaper 20 Minuten. Markus Eisenhut, who studied law and German at the University of Zurich, was deputy chief of staff at the Tages-Anzeiger, head of news at the Sonntagszeitung, editor of Schweizer Illustrierte and head of sports at Blick and Sonntagsblick.

During his tenure as Co-Editor-in-Chief of the Tages-Anzeiger, Markus Eisenhut was instrumental in developing the newspaper's content and introducing a contemporary layout as well as a new paper architecture with four newspaper bundles, according to the statement.