Due to their anatomy, animals can only produce a limited number of different sounds. However, according to SDA, a team of researchers from the University of Zurich has now been able to demonstrate that zebra mongooses structure sounds in a similar way to humans. The researchers found that even short, monosyllabic calls of free-living zebra mongooses are structured and contain several pieces of information. According to SDA, behavioral biologist Marta Manser and doctoral student David Jansen have now established this.

However, they only proved that despite their brevity, the monosyllabic calls have several separate vocalizations. The first part of the call provides information about the identity of the caller, while the second part provides information about its current activity. While the layman may interpret this to mean that zebra mongooses obviously don't have much to say to each other, the researcher understands this finding as follows: Zebra mongooses have a sound utterance structure that bears a certain resemblance to the vowel and consonant system of human speech.

An interesting observation for researchers... But the zebra mongooses will not be able to do the communication work for us with this ability. (uma)

Teaser image: Keystone
 

For example, the current campaigns for the Fabia Monte Carlo and the Octavia Combi 4×4 as well as the launch of the Rapid, the latest model in Škoda's model range. For the latter, The House Agency created the Daddy-Cool Microsite and associated advertising material as part of the overarching launch campaign with Škoda's other agency partners. Škoda's sponsorship commitment to ice hockey was supported with prominent advertising materials and a Online game also transported into the digital space for lead generation.

According to the agency in a press release, the digital measures were staged in a channel-specific manner on the basis of the campaign principles. At the same time, KPI structures for the cross-channel assessment and optimization of campaigns were introduced.

The hero of the game is Bruno Brush, a lovable blue toothbrush who scrubs teeth with passion in the game and has to fight nasty enemies such as bacteria, according to a press release. Between January 3 and March 31, 2013, game fans can play online at the Facebook page of the SSO Aargau  play for the bet (and for prizes).

The aim of the game is to draw attention to the services of the SSO Aargau in a sympathetic way and to spice up and emotionalize communication with an interactive action.

Responsible at SSO Aargau: Kurt Jäger (Marketing). Responsible at Renzen: Marc Tabeling (concept and consulting). Responsible at Ask: Andreas Stettler (concept). Responsible at Nothing Interactive: Lorenz Solothurnmann (Project Manager).

 

According to the agency, it is striking that the demand for female editors who can demonstrate in-depth industry knowledge is continuously increasing. "We receive many requests from industries with complex subject matter," explains Ruth Hardegger-Wickli, Managing Director of Etextera. Cornelia Arioli, Head of Marketing at Interxion, comments: "Among other things, our company offers data center services to its customers - a complex area of expertise. We commissioned Etextera to write a report on cloud computing for a trade magazine. The editors at Etextera completed the task with flying colors."

 

The system was installed in 2'000 households in December without any problems and has been working well since then, Nico Gurtner, head of communications at Mediapulse, said Wednesday in response to an inquiry from the SDA news agency. In the first days of January, minor inconsistencies had occurred in the data that were not plausible. Mediapulse has therefore decided not to publish the first audience ratings under the new system, Gurtner added. The company wanted to take time to check the data before releasing it.

Mapping television consumption more precisely

The new system is intended to provide a more precise picture of TV consumption by the Swiss resident population. Since the 1980s, viewing figures have been recorded using devices connected to the TV sets of a representative selection of households. However, these devices only inadequately took into account viewing habits, which have changed considerably in recent years. The new technology compares the sound broadcast by the TV station with that received by the viewer. This so-called "audio matching" makes it possible to identify a television program even if it is viewed days after it was broadcast.

With the introduction of the new devices, Mediapulse expects a change in the previous audience ratings. None of the households that used to own a meter are represented anymore. In addition, many more households are now eligible for measurement than before. If a TV set was a prerequisite in the past, all that is needed now is a "TV-capable screen." (SDA)
 

Last summer, Zurich Zoo, in cooperation with Zürcher Kantonalbank, introduced a new iPhone App which shows visitors to the zoo the quickest way to the various enclosures and reveals exciting facts about penguins, elephants and co. (Werbewoche.ch reported).

As Futurcom announced on Wednesday, the app is turning out to be a great success. Over 14,000 people have already downloaded the application onto their cell phones. Although the app is particularly popular with Swiss people, the download figures show: Many tourists from countries such as China, Australia or the USA also strolled past the enclosures with the Zoo Zurich app in hand.

Responsible at Zurich Zoo: Markus Rege, Susanne Aebi. Responsible at Zürcher Kantonalbank: Nicole Strub. Responsible at Futurecom: Thomas Engeli (CD), Milan Pavic (AD), Alan Ganguillet (Screen Design), Martin Sauter, Rea Rageth (Consulting), Oliver Läubli (Programming).

 

Website, intranet and extranet from a single source

The Virtual Business Club is the new Swisscom portal for large companies. The website combines the Internet and the extranet for corporate business customers, as detailed in a press release. Customer-specific services can be accessed after logging into the respective extranet. Users can find information, app recommendations and information on events on the same platform. Customers can use the platform to submit support requests, which are routed directly to the right expert or internal Swisscom contact in an automated workflow.

Faster to market, lower costs

With the Virtual Business Club, Swisscom has created the opportunity to bring new online solutions to market quickly and efficiently. Previously separate presences have been united in the Virtual Business Club: the website, extranet and intranet have been built on the Adobe CQ5 content management system and all peripheral systems have been seamlessly integrated. This simplifies the management of the website and ensures a consistent user experience. At the same time, Swisscom is reducing throughput times and costs.

 

As the agency writes in a press release, Future Connection impressed on a content, visual and technical level with a flexible concept that incorporates various interactive elements. The website is scheduled to go live in spring 2013.
 

According to an SDA press release, the Swedish private broadcaster TV4 showed porn in the background of its morning news. While the presenter was talking to a correspondent about the Syrian conflict, ten minutes of sex could be seen on a monitor in the background. Editorial director Andreas Haglind appeased outraged callers with the argument that the children were at school at this time anyway. That makes sense!

 
Showing porn during news broadcasts is a tradition in Sweden: back in 2006, it was decided that this should not happen again. Back then, the movie was broadcast during the midnight news - the children were already in bed, thank goodness.

Source: Derstandard.at

We want to hear stories like this - exciting and relevant! Blick.ch obviously thought so too and published the Scandinavian muckraking drama twice. Once yesterday under "Abroad", once today in the category "Economy"(?). But now everyone should really have noticed.

Thomas Häusermann

Source: Screenshots Blick.ch
 

 

 

 

Immo Hütte was born in Germany, has lived in Switzerland for seven years and has been with the company since 2004, according to a press release. The 33-year-old has a degree in business administration, in-depth knowledge of the Swiss online sector and specializes in affiliate and display marketing. Until now, he has been responsible for the customer side of both the display marketing and affiliate marketing divisions at Tradedoubler Switzerland.

The market research carried out by the Foundation for Consumer Protection (SKS) in December 2012 and January 2013 did not come at this time by chance: EU rules on nutrition and health claims on foods have been in force in Switzerland since the beginning of the year. A register lists which messages are permitted in which case. Foods with advertising claims that are not listed in the register may no longer be sold. However, there is a transitional period of one year; existing stocks may still be used up.

In its study "Clean labeling of children's foods", the SKS shows the means that food manufacturers are currently still using "to present sweets, breakfast cereals or potato chips as healthy for parents and tempting for children". The study was published on Wednesday.

Sugar in the small print

The SKS has found lollipops that tempt with fruit juice and vitamins but contain just one percent concentrated fruit juice - but over 75 percent sugar. Or breakfast cereals with the intrusive information that they contain over a third whole grain. You have to look in the small print to find out that they contain just as much sugar, writes the SKS. Claims such as "without preservatives", "with eight vitamins" or "without flavor enhancers" mainly adorn products that are too sweet, too fatty or too salty.

"It is unacceptable that more and more children and adolescents are suffering from obesity, but the providers are deceiving parents with deceptive advertising." In addition to sweet content, children are also tempted by enticing, colorful packaging, competitions and toys to demand precisely these products.

Honest children's food

Consumer protection therefore wants to further restrict clean labeling. Among other things, it is calling for unhealthy foods aimed at children not to be advertised with statements that unilaterally promote the positive properties of the product. Furthermore, advertising for unhealthy foods aimed at children should be restricted. Claims such as "without flavor enhancers" or "without preservatives" may only be used if no substances with the same or a similar effect are actually contained - specifically yeast extracts containing the flavor enhancer glutamate or acidifiers. (SDA)
 

Once again, Evoq received over 100 entries, but only a few made it to the shortlist, according to the press release. In the end, the SBB festive card in the form of a ticket convinced the jury of experts the most. "We were particularly impressed by the successful and visually appealing billet-Christmas angel idea and the cross-media use as a digital and print variant," says Evoq jury president Christian Sutter. In the digital version, the recipient receives an e-mail with a clickable SBB ticket. On the subsequent landing page, SBB thanks the recipient with a personalized and personal text. This is accompanied by an atmospheric video - in the style of the current advertising campaign - about train travel with the "Festtags-Billet". The print version is an SBB Festtags-Billet with Christmas angel punching.

According to Evoq, this year's award showed that well-done and cross-media integrated concepts are still rare. SBB stood out from the crowd. Making it onto the shortlist were the cards from the companies: Freitag, last year's winners, Wieners+Wieners, and the communication design agency Pikka.