Ogilvy created a direct mailing for IBM that is intended to serve as a door opener and consulting entry point for Managed Service Partners among IT managers in SMEs. The idea from which the agency started: "With the right technology, more momentum comes into your company". This idea was implemented with a mailing whose main component is a high-speed spinning top. The spinning top spins, simply set in motion by hand, for around three minutes. With the right technology, it should even gain momentum for almost a quarter of an hour.

Responsible at IBM: Natalie Tschopp (Midmarket Marketing Leader), Sandra Ristic (Channel Marketing). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Director), Marcel Elsener (Concept/Text), Stephanie Van Ophuisen (AD), Samuel Hug, Nina Beriger (Consulting).

The cooperation with Groupe Saint-Paul, the publisher of La Liberté, will increase the circulation of Guide TV Cinéma to over 192'000 copies, according to a statement from Tamedia Publications Romandes. Guide TV Cinéma replaces TV7 Sélection and TV8. The TV7 Sélection program guide was previously included in La Liberté on Fridays, while the TV8 program supplement was sold on Saturdays at newsstands with La Liberté.

Since the beginning of January, Guide TV Cinéma now contains the cinema program for Fribourg and Payerne as well as a general national page. In addition, there is now a special section for the readers of La Liberté.
 

The micro-site was created Gang-ga-luege.ch. The centerpiece of the site is the song "Rappy New Year" by Knackeboul. This was the first project that Republica implemented for Bernexpo.

Responsible at Republica: Mike Krüll (creative direction, text), Simon Muster (consulting), Rea Christ (graphics), Tugba Kirac (graphics), Fabian Schäublin (screen design), Knackeboul (lyrics), Dave Marshal (production management), Florian Bürki (camera and editing). Responsible at Bernexpo: Sabine Graf (Head of Communications), Sabine Hofer (Project Management).

To the video
 

In it, the Elbau kitchen becomes the stage for an expressive staging of physicality, grace and individuality, the agency said in a statement on Friday. Shot in super-slow-motion, the images create a world of sensuality, fantasy and style in a way that is as abstract as it is emotional. The commercials are accompanied by an advertising campaign and can be seen from January 2013 on SRF 1, SRF zwei and SRF info as well as on RTL and Vox.

Responsible at Elbau Küchen: Engelbert Weis (Managing Director). Responsible at Dachcom: Hubert Stemer (AD), Ralf Bruggmann (CD/text), René Frommelt (consulting), Otto Gmeiner (overall responsibility). Responsible at Das Netz: Kai Binder (Managing Director), Stephan Vollmer (Director), Pascal Remond (Cinematographer).
 

The realignment follows the merger of the jobs platforms Jobs.ch and Jobup.ch into Jobs.ch Holding. The classified platforms Homegate.ch, Car4you.ch and Piazza.ch will now report directly to Christoph Brand, Head of Digital at Tamedia. Tamedia made the announcement in a press release on Friday.

As CEO of Homegate, Urs Hügli played a key role in the development of Homegate.ch from 2001 to 2009. In November 2008, he initially took on additional responsibility for Tamedia's online job activities and, from January 2010, became head of the Tamedia media group's Classified Online Organization, which, in addition to Homegate.ch, also included platforms in the job, car, dating and classifieds sectors.

Under Hügli's leadership, Tamedia's portfolio was expanded to include the vehicle platform Car4you.ch and the real estate portal Immostreet.ch. He was also responsible for merging the job platforms Jobwinner.ch and Jobup.ch and oversaw the acquisition process for Jobs.ch, according to Tamedia. In future, he will contribute this experience to the boards of directors of Homegate and Car4you.ch Switzerland, among others.
 

In addition to the well-known stars, the magazine also features up-and-coming riders, a trainer, an equipment manager and the main sponsors. A study demonstrates the economic importance of equestrian sports. The content is rounded off with an ABC of equestrian sport and a portrait of the cultural city of Basel with a historical outline of the St. Jakob venue, which is steeped in history. The client is CSI-BHE.

Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting, creation), Vanessa Tozzo (lithography). Editorial: Guido Maurer.

For the first time, Cablecom customers can now also watch TV on iPad and iPhone. Until now, Swisscom has been ahead in this respect. Up to four iPads or iPhones can be connected to the new Horizon reception box at the same time, said product manager Koen Verwee at the presentation in Zurich on Friday. However, unlike Swisscom, it is not yet possible to control the TV set from an iPhone or iPad via apps. This function will come later, he said. Cablecom officials did not want to make any statements about the date. Owners of mobile devices with Android or Windows operating systems will also have to be patient.

Time-shifted TV, which allows you to watch missed programs again without having to have recorded them, is also only available in a minimal version for the SRF, MTV and Nickelodeon channels at launch. Sunrise first launched catch-up TV on a broad front in Switzerland last year. Swisscom followed suit head over heels and also introduced a replay function. For the time being, Cablecom will use an app from Internet TV provider Zattoo for time-shifted television, said Verwee. A replay function of its own will only come later, it was announced at the media conference.

One disadvantage remains the same as with the competition from Sunrise and Swisscom: customers still need one receiver per television to be able to use the full range of services. Later in the year, Cablecom plans to introduce smaller receivers that connect to the main box via the wireless Wi-Fi network. This will allow recordings to be watched on second and third televisions.

Competition has become fiercer
 
Cablecom CEO Eric Tveter did not want to say how many customers the cable network operator wanted to lure away from the competition with the new TV platform: "We had a record year in 2012. And I expect 2013 to be even better," said Tveter. Horizon will accelerate growth. Cablecom went on the offensive with an entry-level offer after Swisscom extended its entire TV offering to smartphones and tablet computers last summer: the cable network operator removed the encryption for 55 channels from its basic digital offering, to which Swisscom also countered with an entry-level offer for 60 TV channels. Sunrise, which had previously not taken part in the race for entry-level offers and TV on iPad and iPhone, wants to analyze the situation. "We are looking into it," said spokesman Michael Burkhardt. However, with the largest HD offering in Switzerland and the replay function, Sunrise TV has nothing to hide.

In view of the new offerings, digital television in Switzerland grew massively last year. At Swisscom, the number of customers increased by 31% to 728,000 by the end of September compared to the previous year. The number of customers of cable network operators rose by a quarter to 1.27 million. Cablecom accounts for 689,000 of these households. According to Swisscom estimates, latecomer Sunrise is likely to have attracted 24,000 customers. (SDA)

In order to travel the world for several months after ten years of intensive development and integration work and to fulfill his desire for further education, Bramwell Kaltenrieder has decided to relinquish his duties as managing director of Goldbach Interactive and as a member of the Executive Committee (management of Goldbach Group AG). The Goldbach Group wrote this in a statement on Presseportal.ch on Friday. This marks the end of a very successful collaboration.

Under Kaltenrieder's leadership, Goldbach Interactive (formerly Orange8 Interactive) has developed since 2003 into a Swiss digital agency that comprehensively taps the potential of companies in digital marketing. As head of the Goldbach Interactive business line, Kaltenrieder was also responsible for its internationalization in Germany, Austria, Slovenia, Poland and Russia.

Successor Management Goldbach Interactive (Switzerland)

Frank Lang will take over as Managing Director of Goldbach Interactive in Switzerland as of February 1, 2013, in addition to managing Goldbach Mobile.

Ina Krock also joined Goldbach on March 1, 2013, and will take over the Interactive business unit Performance Marketing at Group level. In recent years, Ina Krock was Head of Media Cooperations at Quisma, a subsidiary of Group M, and was responsible for the development and expansion of the DACH markets in Performance Marketing as well as national and international trading.

The new Sony Nex-5R campaign is being used worldwide. For the campaign, the team of Diego Baldenweg, Nora Baldenweg and Lionel Vincent Baldenweg from the Zurich-based music production company Great Garbo created a musical composition in collaboration with the Japanese advertising agency Hakuhodo Kettle (Tokyo) and director Luzian Schlatter. The spot was produced by Markenfilm Hamburg and AIO Productions Tokyo.

The film shows an intimate journey of discovery with the camera that ends in a floating landscape of colored umbrellas. The visual experience is musically supported by a composition designed to subtly and emotionally combine classical and modern elements, according to a statement Friday. The musical composition was recorded in Zurich with live vocals as well as live violin (Tonhalle Orchestra), among others.

The soundtrack called "Colour Symphony No. 2" is now available worldwide as a Song available on all major online music portals.

Silvia Schnidrig will also handle media inquiries after an introductory phase, according to a Swica release. Her deputy, Tobias Nussbaum, will also continue to be available to media representatives.

Before joining Swica, Silvia Schnidrig headed corporate communications at Suva in Lucerne for five years. A graduate of the School of Interpreters and a qualified PR consultant, she brings with her many years of PR work on the agency and corporate side as well as journalistic experience.

The animated film about the history of the Christmas card will be sent by e-mail and shown on Goldbachgroup.com.

Responsible at Goldbach Group: Paul Riesen, Karin Grimm, Franca Hoffmann, Alexandra Kellenberger. Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Marco Donada, Oli Kreienbühl (AD), Patrick Suter, Reto Vogler (text), Rebecca Krausse, Aline Litchenhaus, Patricia Kuster (consulting), Erasmo Palomba (art buying). Responsible at Encore: Jürg Steudler. (Production). Responsible at Le Mob: Bart Wasem (animation).
 

The new online newsroom is divided into the main sections News, Events and Program. The news and events are made available as RSS feeds and as e-mail subscriptions. Interested parties can find current photos under the navigation point "Images". All SRF's social media presences are listed centrally in the Social Hub. This should enable SRF managers to post media releases and upcoming events in the Media Newsroom in a user-friendly way, the agency said in a press release.

Xeit also developed a tool for users that prepares individual media releases for the SRF Media Newsletter and enables them to be sent via Campaignmonitor. Technically, the online press area was realized with the open source software WordPress and adapted to the needs of SRF. A responsive design was used so that the site can be displayed attractively on different devices.