This is intended to elegantly highlight the advantages of the individual cars. The three individual subjects can be seen throughout Switzerland as posters, advertisements and animated online banners.

Responsible at Volvo (Switzerland): Anouk Poelmann (President), Fiona Stoffer (Director Marketing Communications), Laura Egger (Marketing Communication). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Patrick Suter, Christian Bircher (CD), Sebastian Krayer (AD), Christian Stüdi (text), Rolf Zimmermann (strategy), Dominik Mätzener, Tiffany Gaggia (consulting).

In it, the four business units Transmission Systems, Antenna Systems, Scientific Applications and Green Technologies are to be clearly distinguishable yet cohesively present in the global market. The logos reflect the complex technical and scientific areas of the group in a straightforward, easy-to-understand way, the agency said in a statement Thursday. Newly, the people behind Ampegon will be portrayed in their work environment.

The CD can be found in all communication materials and media such as stationery, office applications, product brochures, signage and online presence.

Responsible at Ampegon: Jennifer Lewandowski (Marketing). Responsible at Uniko: Susanne Riegler, Michel Alraun and Margrit Hänni (concept, realization). Photography: Rob Lewis. Styling: Philipp Keusen.

In collaboration with the Dutch artist Joep Verhoeven, this resulted in the "Fence of Freedom," an installation that dramatizes the situation of political prisoners. It is a wire mesh fence whose wires are interwoven in such a way that they result in the silhouettes of political prisoners. The installation was realized in cooperation with Havas Worldwide Vienna and can be seen in various public places in Vienna until the end of January. Afterwards it will be made available by Amnesty International for various exhibitions.

Responsible at Amnesty International Austria: Christine Newald (Communications and Media). Responsible at Havas Worldwide: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Inken Rohweder, Christina Wellnhofer (art direction), Günther Hummer (consulting Vienna), Caroline Ronzani (consulting Zurich), Cara-Anne Specker (art buying), Joep Verhoeven (artist, Lace Fence).

In 2011, the market share was still at 29.8%. The 2012 annual financial statements reflect the rapid change in the media world; while the use of traditional channels has declined slightly, the demand for multimedia offerings is even stronger. This was reported by SRF in a press release on Thursday.

Over 60 percent of all Swiss-German listeners tuned in to SRF's radio stations for around 110 minutes a day in 2012. With a market share of 39.3%, SRF's television programs held their own in the most attractive prime time slot. While SRF 2 made slight gains overall, public television lost the most viewers in the early and main evening programs on SRF 1.

According to the press release, time and location-independent use has continued to gain in importance for the SRF audience. This is shown by the once again higher figures for multimedia offerings: For example, around 14 percent more video podcasts were downloaded in 2012 or the radio web player was accessed 8 percent more frequently. For 2013, the focus will increasingly be on events with major shows or cross-genre focuses, unmistakably Swiss content and innovative in-house productions.

No downward trend for radio stations

SRF's radio stations, on the other hand, are not affected by the downward trend. Last year, they achieved a market share of 60.3 percent. That is twice as much as all Swiss private radio stations combined.

Below the 30 percent mark

SRF Director Ruedi Matter is no longer optimistic, according to SDA. He expects the downward trend to continue. The times when public broadcasters in Switzerland achieved a market share of 30 percent or more are probably over, he told the media in Zurich on Thursday, according to SDA. As Matter emphasized, it is not only SRF that is in this situation. So far, SRF has even got off lightly compared to the losses suffered by the major broadcasters abroad. In the eyes of SRF, the problem is not the quality of the program, but the change in media usage and the constantly growing number of channels.

Problems with the new measurement method

For the first time, time- and location-independent TV usage via the Internet has also been measured since January (Werbewoche.ch reported). However, the new measurement method has so far mainly caused problems. For this reason, Mediapulse has so far refrained from publishing the figures due to inconsistencies in the data (Werbewoche.ch reported).
 

The rising stars of the year are SBB, with Coop and Phonak at the bottom of the ranking. The Webguerillas agency analyzed the three platforms with the highest reach: Facebook, Twitter and YouTube. Over a period of twelve weeks, the 50 brands were tracked and the three channels were analyzed in terms of reach, activity and interaction, as detailed in a press release. In general, watch brands are doing well in the ranking, with 5 brands in the top 15. Banks are still struggling to exploit the potential of social media. Credit Suisse is best placed in 8th place.

To the ranking
 

Despite the sports summer with the European Football Championships and the Olympics, 3+ increased its primetime viewing by 12 percent year-on-year, especially in the target group of 15-34 year-olds. On average, the Swiss private channel was the fourth most-watched station on the eve, ahead of SRF 1, 3+ wrote in a press release on Thursday. In the target group of 15- to 34-year-olds, the station increased by 37 percent on the evening before compared to 2011 and was thus ahead of SRF 1. Among 15- to 49-year-olds, the private station increased by 7 percent. The 3+ also made gains among all viewers: In primetime, the station improved its market share by 17 percent, and by as much as 28 percent in the evening before.

Channel 4+, which was launched on October 9, 2012 with a focus on blockbusters, also had a positive year: Among 15- to 49-year-old viewers, the station averaged a market share of 0.7 percent in primetime.
 

There will be no further extension of the entry deadline, according to a Swiss Photo Award release. The award is endowed with a total prize money of 37,000 Swiss francs. The best Swiss photographic works of 2012 are being sought.

KSP thus remains a purely owner-managed advertising agency. Together with the two founders Daniel Krieg (CEO) and Uwe Schlupp, Chief Creative Officer (CCO), Dany Kielholz and Flo Wacker are to guarantee continuity and future orientation, according to a statement by the agency. The strategic realignment already communicated on October 26, 2012, "Advertising and Sustainability" (Advertisingweek.ch reported) in combination with a new management organization has thus been completed. The market and KSP's clients have already reacted very positively to this, the statement continues. 

Together with his team, he also supports the campaigns and measures of the Raiffeisen banks and regional associations. Raiffeisen announced this in a press release on Thursday. After a detour into the agency world and a year as an independent marketing consultant, Jürg Moosmann is returning to the world of finance. He is familiar with this world from his time as former Head of Marketing at Basler Versicherungen.

Perosa customers are now informed by means of a 16-page brochure. The pictures for the brochure were taken in Phuket.

Responsible at Perosa: Roger Schärer (overall responsibility), Cornelia Schärer (hair & make-up), Ida Krebs (styling). Responsible at Ideart Design&Werbung: Ludek Martschini (creation, consulting), Peter Martschini (production, organization). Photographer: René Schwerdtel, Germany.

The aim is to formulate recommendations for the Federal Council. The latter intends to decide by the end of 2015 how youth media protection in Switzerland should be organized in the future. In view of the current division of powers between the Confederation and the cantons, the Confederation would like to examine whether there is a need for additional regulation at federal level.

To date, the federal government has been responsible for criminal legislation in the areas of violence and pornography and regulates the areas of television, radio and telecommunications. In contrast, the areas of film and entertainment media are the responsibility of the cantons. In addition, various industry associations take on self-regulatory tasks. In order to examine the need for regulation, the FSIO has set up an accompanying project group consisting of representatives of the federal government, the cantons and the media industry. The three research projects are to serve as a basis for decision-making.

Cantonal activities to be reviewed

The subject of the first mandate will be the activities of the cantons. Cantonal competence includes regulation in the film sector and the enforcement of criminal law provisions. In addition, preventive undercover investigations on the Internet, such as chat room monitoring, will be examined.

The second research project is intended to scrutinize the industry. The aim is to examine the effectiveness of the industry's self-regulation measures in the areas of film, computer games, telecommunications and the Internet. The potential for improving the system will also be identified.

The third research project aims to compare the existing regulatory model in Switzerland for the protection of children and young people in the media with foreign models. In particular, this study will provide an overview of the legal basis as well as the strengths and weaknesses of the individual models.

According to the plans of the FSIO project group, the projects should be completed by spring 2014. The total budget amounts to CHF 340,000. A project investigating the development and usage trends of digital media is already underway. (SDA)

Teaser image: Keystone
 

According to the magazine's website, the 10th anniversary is not intended to symbolize a retrospective pat on the back, but an active departure. It was therefore decided to give all city, municipal and city councillors in Bern and Zurich an Ensuite subscription as a gift. This campaign was initiated by Bernhard Pulver, member of the cantonal government, who complained at a public panel discussion in December that there was a lack of mediators between culture and politics.

Ensuite produces editions for Berne and Zurich (10,000 each) and Artensuite national (7,500).