He made it very clear that he would not be available as co-editor-in-chief, Hansi Voigt told Sonntag. This may have been taken as a lack of willingness to compromise. He could understand that you don't promote the person who puts a gun to your head, Voigt said in an interview with Sonntag. In addition, he would have pursued a completely opposite concept. He wanted to place all content decisions at 20 Minuten in the online editorial department. Because that's where all decisions can be made: "What do we do immediately, what today, what tomorrow? What big, what small? What will be filmed, what will be written, what will be printed?". Print producers would then have written the print edition based on this in the evening.
In an interview with Sonntag, Hansi Voigt specifically criticized the cost-cutting measures at 20 Minuten: "Tamedia made a profit of CHF 170 million last year and 20 Minuten contributed the most to this," said Voigt. The returns at 20 Minuten are over 20 percent. "This would be a good way to help journalism out of the alleged crisis," says Voigt. Unfortunately, however, the major publishing houses are currently not investing in better content or new media models, but are instead buying up companies that have nothing to do with the enormous value that editorial teams create for publishers. Voigt cites the Jobs.ch portal, which Tamedia bought together with Ringier for CHF 390 million, as an example.
Does the paywall model work?
Voigt sees the paywall as a model for success only to a limited extent. The paywall could work for national media such as the NZZ. Otherwise, he is skeptical, Voigt told Sonntag. Because putting up a paywall would mean that the brand would lose its digital future. He is particularly skeptical about metered paywalls. As more and more users have their information influenced by recommendations on Facebook or Twitter, people no longer go directly to the media brand if they have to pay after clicking five times. "Instead, you let your friends make a choice," explains Voigt.
Demand for a Google tax
For Voigt, the much-discussed call from publishers for a Google tax shows above all a deep lack of understanding for digital developments. He agrees that dominant brands such as Apple or Google must be subject to clear rules, Hansi Voigt told Sonntag. However, this should not protect the "sinecures of publishers". The rules should be introduced because it would make social sense. Hansi Voigt considers the publishers' call for a Google tax to be implausible, as he told Sonntag: "You can't keep cheering for the market and competition and then call for the state when you have competition because returns are falling."