The TV report was about the food mafia in Italy. Vinegar and oil were also featured. When it came to the fact that more and more foods are imitating high-quality Italian products, ZDF also showed the M-Budget bottle of Aceto Balsamico from Migros in this context, as Blick discovered. The green-white-orange colors of the packaging are apparently reminiscent of the Italian national colors, "although the product has little to do with the original Aceto-Basamico from Modena". According to the "Heute Journal", the M-Budget packaging is therefore intended to deceive consumers. However, the broadcaster was probably unaware that the M-Budget label is well-known in Switzerland and would not suggest anything other than "budget product" to any consumer. The M-Budget label does not suggest a national origin, Migros spokesman Urs-Peter Naef confirmed to Blick. Furthermore, green, white and orange are not the Italian national colors.

To the spot (from 1:20 minutes)

The new appointment of Fossati will create additional personnel resources to drive forward the further development of Switzerland's largest self-help and membership organization of and for people with disabilities. The organization made the announcement in a press release on Thursday. Bruna Fossati was a journalist and producer at Radio DRS. She has held various management positions at the church aid organization Heks and the SRC Canton Zurich.

Together with the central board, the current members of the management, the staff of the Procap central secretariat and the section managers, Fossati will consolidate the ongoing expansion of services and projects and continue the adaptation of the association's structures.

That was the ruling of District Judge Phyllis Hamilton in Oakland, California, on Wednesday. The user does not get the impression that Amazon's offer is an Apple service. Apple's App Store is a sales platform for computer programs with the iOS operating system. Amazon is aimed at devices with Android software.

An Apple spokeswoman did not want to comment on the judge's decision. Amazon could not initially be reached. Amazon and Apple are facing increasingly intense competition. The Kindle tablet is one of the strongest rivals to Apple's iPad, which continues to dominate the market. Apple is still suing Amazon for trademark infringement, among other things. A trial is scheduled for August. (SDA)

The minister's amateur poetry is to be shown in the movie Bandook (Rifle). According to SDA, the film's director, Aditya Om, has personally engaged the minister for the accompanying song. The film is about the gun culture in North India and the connection between politics and crime. The minister's song, however, is about the pain of separation between two lovers. How does that fit together? You're still asking! After all, Bandook is a Bollywood movie. And to top it all off, couples in love, or sad single newbies, can also listen to the song on their phones. According to SDA, the Bandook music is already available as a ringtone.

But enough of the irony, because as the director Om said in his eulogy for Sibal, the minister can write wonderful love poetry due to his excellent literary knowledge. And where does a busy politician from the ruling Congress Party quickly write a few love songs? Quite simply: during his flights on his iPad. At least that's what he told The Economic Times newspaper, according to SDA. Watch the movie (uma)

The agency's second new client is the European wheel rim manufacturer Ronal. The third new client is the online travel provider Travel.ch.

Beat Kronenberg graduated in "strategic marketing and innovation management" from the University of Bern. His tasks in the first half of the year will include looking after key customers, optimizing processes together with the sales team and launching the new, innovative products on the market. These are unique and were ultimately decisive for my decision, says Kronenberg.

According to its own statements on Wednesday, Al-Jazeera wants to use the acquisition to establish a new news channel for the USA, which is to be seen in more than 40 million households. So far, 4.7 million US households have access to the channel's program, which now wants to move closer to channels such as CNN, MSNBC or Fox.

The companies did not disclose details of the purchase price. Analysts estimate the volume at around 500 million dollars. The number of employees is to be doubled to more than 300. This was announced by the General Director of Al-Jazeera, Ahmed Bin Jassim al-Thani, on Wednesday (local time).
 
Experts expect Al-Jazeera to face some difficulties. The left-liberal channel Current TV, which is struggling with low ratings, was until recently fed into 60 of the 100 million television households - via cable or satellite.

But just last week, Time Warner Cable, which supplies twelve million connections, terminated the contract. Comcast and DirecTV are also feeding in. They could not be reached for comment or did not wish to comment. Gore founded Current TV in 2005 together with a businessman. (SDA)

Fredi Lüthin has many years of professional experience in both journalism and corporate communications and has been working at WWF since 2007, where he heads the media department. His team is responsible for public relations, the WWF magazine and social media. The department is also responsible for issue management and internal communications and supports WWF's campaign work. The Media department assists employees and sections with all kinds of communication issues.

The result is a contemporary professional association for copywriters, editors, translators and proofreaders, the association said in a statement Thursday. The association will continue to advocate for copywriters and text quality. In concrete terms, the association will represent the professional and economic interests of all copywriters, be committed to their training and further education and promote the exchange of experience and knowledge between its members.

Coca-Cola threatened with a plagiarism lawsuit. A giant Christmas marionette can be seen in McCann Erickson's latest Christmas ad. However, this is not said to be an original idea of the agency, but was copied from the French theater group Royal de Luxe, as Wuv.de writes. According to a statement, Coca-Cola contacted the theater troupe in May to create such a Santa Claus. The troupe declined, only to discover in December that the current Christmas campaign was actually filmed with a giant puppet. Royal de Lux now wants to press charges for plagiarism.

Presence Switzerland goes mobile with a "Swiss House" on a promotional tour abroad. In this way, Switzerland aims to better showcase its qualities abroad. This is why Nicolas Bideau, head of Presence Switzerland, wants to create a mobile "Swiss House" that will move from city to city from 2013 and highlight Switzerland's strengths in innovation and science. According to SDA, the removable building will provide space for cultural and artistic performances. "It will house restaurants and networking spaces for companies and VIPs," explained Bideau in an interview with the French-speaking Swiss newspaper Matin Dimanche. The "Swiss House" will travel around the world. At the same time, suitable image bearers - inspired by the example of tennis player Roger Federer - will encourage people to dream of Switzerland. The whole thing would then be a kind of club with celebrities who are supposed to "humanize" the image of Switzerland.

The Zurich agency Advertising agency Switzerland designed the posters and advertisements for the Economiesuisse umbrella organization for its eight-million-euro campaign against the rip-off initiative. The agency also commissioned students to write comments against the initiative on online portals. This was made public by the Tagesanzeiger and Bund newspapers on Saturday. However, Economiesuisse campaign manager Ursula Fraefel denies any authorship of the project to the news agency SDA. In fact, according to SDA, Reto Dürrenberger, the managing director and co-owner of Werbeanstalt Schweiz, is the initiator. He had hired five students via the student agency Poolside to comment on readers' contributions on online portals such as Blick.ch, 20min.ch and Srf.ch in the interests of the initiative's opponents. Dürrenberger confirmed corresponding information from the two newspapers when asked by SDA. The students - three for German-speaking Switzerland and one each for southern and western Switzerland - used false e-mail addresses and invented names. As Dürrenberg wrote in a statement to SDA last Saturday, he and Poolside boss Michael Flückiger had acted as concerned SME representatives, without any impetus from other quarters. By commenting on readers' contributions, they provided additional arguments as to where "the initiative is dangerous". They have never had untruths written. The managing director of the advertising agency, Dürrenberger, confirmed to SDA on Saturday that the project with the students would be stopped with immediate effect. 

This week, the governing body of men's tennis, the ATP, published a New global advertising campaign launched. The campaign uses the slogan "Beat this". It is intended to highlight the first-class entertainment and drama that the best athletes in the world put on in the biggest stadiums during the ATP World Tour. The association writes this on Presseportal.ch. The campaign will cost several million dollars and feature world stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal as well as the next generation, such as Milos Raonic and Kei Nishikori. In total, the campaign will showcase over 70 players and the backdrops of the host cities. It includes customized photographs in which the respective player is supposed to address the fans directly by looking at the viewer insistently. The campaign will be used at events during the 2013 ATP World Tour season, which kicks off this week with the Aircel Chennai Open, Qatar Exxonmobil Open and Brisbane International. It comprises a selection of classic and unconventional advertising measures, including a 30-second TV spot, player vignettes, advertisements, billboard advertising as well as online and mobile variants. The campaign was developed by The Big Shot agency in London.
 
Shortly before Christmas, angels distributed poisoned Christmas cookies in Zurich. "Would you like to try an arsenic heart or a cyanide croissant?" the angels asked. The "Poisoned Christmas cookies" campaign was launched by the Action Group of Swiss Opponents of Animal Experiments. Its aim was to show that the results of animal experiments cannot be transferred to humans.

Media&Media:

A merger of the online and print editorial teams of 20 Minuten has been planned since last fall. Now this merger has presumably led to a Wave of resignations from online journalists in management positions led. Following the departure of online editor-in-chief Hansi Voigt at the end of November (Advertisingweek.ch), his deputy, Franz Ermel, also resigned over the Christmas period, as Nzz.ch writes. Head reporter Marius Egger, who is also a member of the editorial board, as well as editor Martin Lüscher and head of digital Manuel Bühlmann also resigned over the Christmas period. In addition, the heads of the Politics and People departments will also be leaving the company. Marco Boselli, editor-in-chief of the convergent editorial team at "20 Minuten", said at the request of the NZZ: "The departures come as a surprise to me and I very much regret them." Those affected did not wish to comment. However, it is an open secret that the merger of the printed and digital editions, which was intended by the group, is causing unrest, especially in the online editorial department, as the NZZ writes further. This is probably due to the fact that the online editorial team at 20 Minuten offers well-founded information and serious journalism, while the commuter paper tends to be filled with agency reports and short self-reports. Some journalists may therefore fear that the quality of 20 Minuten Online could be reduced in future. Such a change would raise the question for long-standing editors as to whether they would want to offer their hand after having made the portal the largest news website in Switzerland in recent years.

In the past year 132 media professionals killed in the line of duty worldwide have been reported. This is the highest number in the past 15 years, the International Press Institute IPI announced on Monday, according to SDA. According to the report, most of the media people were killed in Syria.

In China, the New York Times correspondent Chris Buckley expelled from the country. According to the SDA, his visa was not extended. According to editor-in-chief Jill Abramson, the local authorities had been asked several times in vain for an extension. The Chinese Foreign Ministry declined to comment on the case, the newspaper added. However, observers suspect a connection with their revelations about the great wealth of Prime Minister Wen Jiabao's family.

After four years, the US publishing house The Tribune the insolvency proceedings. The owner of the Los Angeles Times and the Chicago Tribune announced on Sunday evening, according to SDA, that it would end its insolvency proceedings on Monday. The eight daily newspapers and 23 television stations are operating profitably, assured Tribune CEO Eddy Hartenstein. The publishing house is entering 2013 with a new management team, whose seven directors include Hartenstein, the former interim CEO of Yahoo, Ross Levinsohn, and the former top strategist at Walt Disney, Peter Murphy.

In Pakistan, the Activation of Youtube to the farce. The activation lasted a whole three hours. Then the government blocked the video platform again. An employee close to the prime minister is said to have cited the fact that the abusive video was still available on the platform as the reason, as SDA writes. During the brief lifting of the blockade, a YouTube search for the title of the abusive film returned several hits, including the film's trailer. The Pakistani telecommunications authority has also been blocking around 100 other sites for three months at the request of the prime minister. The aim is to protect the population from pornography and blasphemous content, said a spokesperson according to SDA. Furthermore, a team of experts is busy searching the internet for anti-Islamic content and blocking it. Internet users are called upon to report dubious sites, he added.

In Burma, for the first time in decades private daily newspapers allowed. From April 1, 2013, the government will also allow non-state-owned daily newspapers. Previously, privately owned newspapers were only allowed to appear weekly. This was announced by the Southeast Asian country's Ministry of Information on Friday, according to SDA. Weekly newspapers have announced that they are now preparing for daily publication.

In Kazakhstan, the judiciary continues to crack down on government opponents with bans. In the city of Almaty, a court banned the Opposition newspaper Respublika. According to SDA, it was classified as "extremist". The newspaper has now announced its objection on its Facebook page. Critics accuse the leadership around President Nursultan Nazarbayev of human rights violations.
 
Instagram sees itself as a Class action against the new terms of use to. This is despite the fact that Instagram reversed the controversial changes to its terms of use and privacy policy following a storm of protest. According to SDA, some lawyers believe that Instagram only made the changes for PR purposes. Among other things, the new usage rules stipulated that the photos published by Instagram users could be used worldwide and free of charge for advertisements on Instagram and Facebook pages. The Facebook group and owner of Instagram told the AFP news agency on Monday evening that the lawsuit was "worthless" and would be vigorously fought.

The US magazine Newsweek has discontinued its print edition. The last issue of the magazine appeared on newsstands on Monday. In future, the news magazine will only be published digitally. According to SDA, Newsweek, like other newspapers and magazines in the USA, suffered from dwindling readership and the shift of advertising business to the internet. Its paid-for online successor is to be called "Newsweek Global". According to editor-in-chief Tina Brown, the portal is aimed at "highly mobile" opinion leaders who want to be informed about world events in a "sophisticated context".
 
The "Every cent counts" fundraising campaign by Swiss Radio and Television SRF and Swiss Solidarity came to an end at 11pm on Saturday evening. A total of CHF 6,712,839 was collected, according to the organizers' website.

The Lucerne local newspaper "Die Region" faces an uncertain future. The employees have received neither their December wages nor their 13th month's pay. The company is also struggling to pay its current bills. It is uncertain whether the newspaper will still be published in the new year. Editorial director Guido Gallati confirmed a corresponding report in the Neue Luzerner Zeitung on Saturday to the news agency SDA. This means that the weekly newspaper, which has been published since 1921, is in danger of disappearing.

Teaser image: Keystone

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