The trained rail operations dispatcher is thus returning to her roots: she already worked in various functions at SBB from 1992 to 2000, according to a press release. After leaving in 2000, the PR specialist worked as advertising manager at Loeb in Berne before moving to the Berne city police, where she worked as a media spokesperson for a good three years. Before returning to SBB, Franziska Frey worked as a project manager and consultant at a communications agency in Berne. In recent years, she has also written sporadically as a freelance editor for the SBB newspaper.

With the arrival of the new spokesperson, the current SBB media team in German-speaking Switzerland consists of Lea Meyer, Reto Schärli, Daniele Pallecchi, Christian Ginsig, Franziska Frey and Stephan Wehrle for passenger transport.

The contract covers all marketing tools, both online and offline. In a two-stage pitch, the Zurich agency was able to prevail against various competitors, as detailed in a press release. The agency's many years of experience in real estate projects, such as for Löwenbräu Black or Zurich Airport, came into play in particular, the agency writes.

Since mid-2012, Radio SRF 1 has continuously revised its programming. The afternoon program between 2 p.m. and 4 p.m. has also undergone some changes and received new headings and greater listener participation. The audience council judges the afternoon on Radio SRF 1 as diverse and unexciting, according to a statement on Monday. Programs such as the radio play on Mondays or the "Visite" on Fridays are well received. Many council members also don't want to miss the "Hörbühne". According to a majority of council members, "Vergissi nümm" always offers surprises. For others, however, it talks too little about the music. Herzblut," the second regular column, also met with approval. Short, topical articles, such as on the planned ban on plastic bags or contributions on cultural events, are also appreciated.

However, some council members find the afternoon arbitrary and thin on content. They miss journalistically structured contributions or the earlier monothematic broadcasts. The numerous telephone voices of radio listeners do not convince the audience council in terms of quality and content. In the afternoon, Radio SRF 1 is moving away from being a radio station for listeners and towards being an accompanying medium. Overall, the audience council feels that the afternoon is a "construction site" that should still be worked on.

Wide range of music

For some council members, the afternoon's music offerings are very broad. The frequent change of music styles lends the broadcast flow a certain bumpiness. The moderation is praised as relaxed and friendly. It was well prepared and close to the listeners. Their unagitated manner, which is a great quality of the station, is also liked.
 

In the docu-soap "Mister Pizza," Cavegn, as a pizza courier, gains insights into the lives of the people he delivers to. Accompanied by a camera team, he conducts short interviews and ventures into other people's homes. What exactly awaits him, he knows according to Joiz.ch not. In addition, the viewer is shown how a pizza courier works. Cavegn has "known experience in the pizza biz," Joiz knows. The program will be broadcast from Monday, January 14 at 18:30.

Whether for a fondue party, movie night or brunch with the in-laws, at "Strong as a bag!" amusing stories are told in which an actor fills shopping bags with Denner products. Those who correctly estimate the value of the bags can win prizes. For the video quiz, Notch Interactive was able to recruit actor Kamil Krejci, who is known from the Swiss sitcom "Mannezimmer".

The video quiz is featured on the current poster campaign by Vizner Borel (Werbewoche.ch reported) will be teased. It will also be advertised and publicized with Facebook ads, web banners and in Denner Woche, as the agency wrote in a press release on Monday.

Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann (Project Manager Marketing Communications). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Martin Pfeiffer (concept, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Angela Erni (design), Vera Weber (consulting), Tobias Fuhlroth (technical direction), Martin Bächtold (application programming), Matthias Meier (frontend programming). Film production: Zeitsprung Commercial, Cologne; Fredy Messmer (producer), Hanno Olderdissen (director).
 

According to the press release, the aim is to convey a timeless, modern and high-quality image. A clear and uncluttered design of the Website serves the purpose of user-friendliness and orientation. Competence, experience and commitment are to be credibly conveyed as Skinmed's brand values. According to the agency, a prominent visual world, transparent surfaces, discreet typography and elegant, fluid animations ensure a confident appearance.

Responsible at Skinmed: Dr. med. Felix Bertram. Consultant: Sabine Sarrach (Medmanufaktur - management consultancy for medical communication). Responsible at Zeta: Ibrahim Zbat (Art Director). Photos: Photosolar, Lucerne. Image processing: Andy Jossy, KRT, Lucerne. Programming: Paul Holthoff, Web Development & IT Services.

As part of Coop's Simsalawin competition, Jürg won the filming of his marriage proposal. According to the press release, the proposal was filmed at the RHB and in St. Moritz, as the winner spent a lot of time there with his girlfriend, who was unaware of the whole operation. So on the evening of January 4, she sat unsuspectingly in front of the television, where her boyfriend suddenly appeared between the daily news and Meteo and asked her to marry him in front of an impressive backdrop. A teaser was also produced for the one-minute proposal. This was broadcast on SRF 1 three days before the proposal and announced the happy event.

Responsible at Coop: Sascha Zuberbühler (Head of Advertising), Sibille Berger (Project Manager). Responsible at Valencia: Tommy Schilling (CD & Partner), Sebastian Refardt (Copywriter), Diana Aberkane (Consultant). Responsible at Snapfilm: Michael Kindermann (producer & director), Jonas Jäggy (camera), Lukas Gähwiler (editor).
 

According to an internal press release, the Board of Directors of the Rhône-Media Group, which controls the newspaper, wants to become more involved in the company. The new structure is intended to strengthen and develop the Le Nouvelliste brand. (SDA)
 

"We took the site offline at the end of the year," Zanetti told the NZZ am Sonntag. While maintenance and hosting were too expensive, only a small amount of revenue was generated from advertisements. According to NZZ am Sonntag, the last major customer was multimillionaire Hans-Ulrich Lehmann, who had booked advertising for his National Council candidacy and his Riverside hotel and congress center.
 
Zanetti and his business partner Christoph Romer are now hoping for an investor: "We are in negotiations with an entrepreneur about an investment in Politik.ch," Zanetti told the NZZ am Sonntag. The financing requirement is well over half a million francs. As the NZZ am Sonntag also writes, the internet newspaper and the talk show CC Talk on Star TV are to be produced again. However, Zanetti did not want to give any names. Just this much: neither National Councillor Christoph Blocher nor Lehmann are involved.

Swiss companies are also following the trend, which originated in the USA, writes the SDA in a background report. Last year, for example, the SBB song "Welcome Home" was sung by two railroad employees (Werbewoche.ch reported). However, such company songs are often not composed exclusively for internal purposes. The cultural scientist and corporate anthem researcher Rudi Maier from the University of Applied Sciences St. Gallen calls such anthems that are used for advertising purposes "hybrids", as he told SDA. He estimates that around half of corporate anthems are composed specifically for this purpose. There are now also agencies in Switzerland that specialize in composing such anthems.

We are eagerly awaiting the compilation CD: "Best of corporate anthems from the 20 largest Swiss companies". (uma)

The party is back on Bleicherweg. Club Aura, a new event location, has been created from the premises of the former Alte Börse. The club, which will not celebrate its official opening until next weekend, was inaugurated on Saturday evening with the presentation of the Swiss Nightlife Awards. The best clubs, events, organizers, bars and DJs were awarded in twelve categories and honored with a bronze owl. The ceremony was followed by a public party.

You can find the winners on Swissnightlifeaward.com.

The initiator and organizer of the award is the Amiado Group, which belongs to Axel Springer Switzerland and operates Usgang.ch, Partyguide.ch and Students.ch. The event was organized together with the Below the Line agency Hipeak BTL.

The agency's idea: A book entitled "The must-events of 2012/2013" was sent out in a box. The book presented over 50 high-society events between December 2012 and December 2013 in chronological order. The solution came when you read the banderole surrounding the booklet: "We added one mor. Personal invitation to the Grand Opening of The Alpina Gstaad".

Responsible at The Alpina Gstaad: Stefan Schär (Head of Marketing&Sales). Responsible at Matter&Gretener: Daniel Matter (CD), Dominik Imseng (text), Sara Carla Nenzi (AD), Marcus Gretener, Simone Frei (consulting).