Last year, Komet redesigned the company's overall visual identity. In addition to a fresh and independent visual world, a variable claim was developed which, under the motto "Let's talk about...", which is constantly updated, invites you to get to know the world of Christ.

Since last spring, the agency has implemented a wide range of communication measures in the new website, including the wedding ring catalog and the catalogs published every six months. From now on, the "Specials" flyers will also provide regular information about current offers and highlights. Other implementations also include various online and POS designs.

Responsible at Christ Watches & Jewelry: Nicole Droesch (Head of Marketing/Communications), Stefanie Huber (Communications Planner). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Natalia Funariu (graphics), Martina Glaus, Tamara Nöthiger (DTP), Antonia Bekiaris, Elena Posch (text), Bettina Ammann, Miranda Bieri (consulting). Photography People: Pierluigi Macor. Photography products: Carmelo Agovino. Image processing / lithography: Süsstrunk&Jericke / Denz digital.

According to SDA, the article has been widely circulated on the Internet. By Monday, Wikipedia users had already created versions of the article in 16 different languages. The article is about the Pierre-sur-Haute military transmitter, around 90 kilometers west of Lyon. According to SDA, this had been criticized by the French domestic intelligence service DCRI. According to Wikipedia, there are fears for national security there.

According to its own statements, the foundation rejected unsubstantiated demands for changes as censorship. The information used on the site is publicly accessible.

For example, the Wikipedia user learns: "If French nuclear weapons were to be used, the launch order could be relayed via this station." (uma)

Teaser image: Wikipedia (Pierre-sur-Haute)

This would increase the indications that Google will launch the partner program and its own Youtube country page for Switzerland here. The program already exists in 20 countries and allows artists, cabaret artists or amateur filmmakers to participate in Google's advertising revenue with their videos, the NZZ am Sonntag continues. Already, one million "partners" are producing under the system, which was not previously possible in Switzerland.

The South Korean rapper Psy, for example, has already achieved more than 1.2 billion clicks with his video "Gangnam Style" and the advertising placed next to it has brought in an estimated 8 million dollars, according to the NZZ. About half of this is said to have gone to the musician.

In Switzerland, too, the program is apparently attractive to companies. "The demand for branded channels among Swiss companies is high," says Thomas Hutter according to NZZ am Sonntag. As the social media consultant expects, it will be possible to customize the brand presence on paid video channels in the future. Offering content with advertising is tricky, especially for musicians. This is because the legal situation with Suisa has not been clarified, according to Mathias Menzl, Head of Digital at Joiz according to NZZ am Sonntag: "Swiss artists who are registered with the collecting society are currently not allowed to monetize their clips at all."

The launch is to take place in the next few days. The NZZ am Sonntag has learned this "from a reliable source". Google spokesman Matthias Meyer said at the request of the Sunday publication that the company does not comment on rumors. Instead, the group has invited for Tuesday to an orientation in Zurich. Topic: "Launch of a popular service".

 

Specifically, the passage reads: "It is incompatible with the activities of journalists to engage in activities in politics or the private sector that affect the journalistic independence of media professionals". Journalists were already prohibited from participating in political parties or trading in securities of the companies they report on. The new passage supplements the previous provisions.

According to Christoph Zimmer of Tamedia Corporate Communications, this is intended to identify and avoid potential conflicts of interest. The passage also applies to any PR mandates. The new regulations have been in force since January 1. All journalistic employees were already asked in December 2012 to report any sensitive sideline activities and, if necessary, to apply for an exemption.

Only recently, the Tagesanzeiger was criticized when the context of the Badran gaffe was revealed (Werbewoche.ch reported). The story about SP National Councillor Jacqueline Badran smoking cigarettes without permission in a Zurich club was written by a columnist and triggered a huge media response. It then became known that the columnist in question was until recently the club's PR manager and was in a relationship with the current PR manager. According to Schweiz am Sonntag at Tamedia, the case is special in that this columnist was employed as an insider of Zurich's nightlife and had never made a secret of his connections. In future, however, the Tagesanzeiger wants to disclose such connections.
 

Following in the footsteps of Migipedia, Denner is now letting its customers have their say on the social network. This is made possible by the platform developed by the online agency Notch Interactive. Social-discount.ch. Users can lower the prices of selected products with a click. Werbewoche talked to Peter A. van der Touw, CEO of the online agency responsible, Notch Interactive, about the web project. 

WW: Denner allows customers to change prices on the Internet. What's the idea behind that?
Peter A. van der Touw: With Social-discount.ch, Denner is consistently implementing its claim "Denner - One for all". Every customer can directly influence the price of the products.

How does this work?
On the Social-discount.ch platform, three products are available each week. Sweets, toilet paper, soft drinks, alcoholic beverages - you name it. Users can lower the price of an item by clicking on it. The discounted products are then available in Denner stores the following week.

What discount can customers expect?
In some cases over 50 percent. The more users click on a product, the cheaper it becomes. This means that if you encourage friends to join in, you also benefit.

What aspects did Notch Interactive focus on when developing the platform?
The website is "fully responsive", which means it works on smartphone, tablet or desktop. It is also designed to be as simple as possible. Users should be able to do what they want in just a few steps: lower the price. Last but not least, we made sure that the success of the platform is measurable for Denner. In the form of recommendations, ratings - or the effective sales of the product.

Can the products also be ordered online right away?
No. The goal is to bring users into the stores. If it's a product from the Denner wine store, you can of course buy it online.

How do you measure whether the users who voted on the website subsequently purchased the product?
We measure participation on the net - and can determine how great the interest in a campaign was based on sales. The extent to which customers bought the products they voted for on the Internet is not relevant in the first phase.

How is the platform publicized?
Consumers will be informed in Denner's flyer "DennerWoche" and via the newsletter, which reaches over 100,000 subscribers. A banner campaign will also be rolled out starting next week. In addition, we are relying on the viral effect. The fact that the discounts can be increased in percentage terms if friends participate in the campaign means that the platform will certainly be recommended to others.

To what extent did you draw inspiration from Migros' social media platform Migipedia?
Not at all. At Migipedia, consumers rate products, comment and make suggestions for improvement. They can help decide whether a toilet paper should be 3-ply or 5-ply. On Social-discount.ch, the main goal is to lower the price. Migipedia is a longer-term story and almost goes in the direction of research. We, on the other hand, have a short cycle: the vote runs for a week, after which you can buy the product - and the case is closed.

How does the social media project fit into Denner's Internet strategy?
Our task is to establish a connection with customers in the virtual environment and start a dialog. Social-discount.ch, however, runs independently of Denner's website.

How big is the effort for Notch Interactive when the platform is online?
Most of the work took place in the run-up. After we presented the idea to Denner, we had to clarify whether the project was at all feasible in terms of organization and logistics. How can prices be adjusted in the stores afterwards? Can it be ensured that the products are available in the required quantities? The maintenance of the website and the exchange of promotions, on the other hand, are less costly because a CMS was created specifically for this purpose.

What other ideas do you have in your quiver for Social-discount.ch?
If the platform is successful, we may introduce further options. However, we obviously cannot reveal our further plans at this stage.

Interview: Isabel Imper

Responsible at Denner: Petra Gayko (Head of Marketing Communications, overall responsibility), Sabine Gassmann (Project Manager Marketing Communications). Responsible at Notch Interactive: Peter van der Touw (overall responsibility), Martin Pfeiffer (concept, producing), Jeff Gerber (creative direction), Marco Klein (art direction), David Elmiger (concept, text), Angela Erni (design), Vera Weber (consulting), Tobias Fuhlroth (technical direction), Martin Bächtold (application programming), Matthias Meier and Jonas Huber (frontend programming).

At the same time, however, children's privacy is protected, according to the developer. This is because parents can check whether there have been new friends or new requests, whether new photos of their children can be seen, as well as all messages sent or received from people who are not on their friends list. But the content of friends' messages is not displayed. In addition, SMCP allows access to information about followers on Twitter and the age and name of people with whom their children communicate on Facebook but are not friends.

This way, parents know that their child has received a new friend request on Facebook, but not what this person is messaging their child. A very good tactic that is more likely to lead to parents shadowing their children, believing they know a lot, but still not knowing what is really going on in their offspring's lives.

So for parents who would like to monitor their children ineffectively, the developer Freek van de Griendt The app is available in six languages for Apple, Android and Google Play on iTunes. (uma)

Members of the Swiss regional television association Telesuisse are questioning the foundation's mission. At an extraordinary general meeting on Friday morning, Telesuisse members took note of the results of the audits of the new TV measurement system Kantar commissioned by Mediapulse. Contrary to the announcement of the board of directors of Mediapulse on the correct functioning of the measurement system Kantar, the regional television stations have had to note a further inexplicable, massive decline in viewer numbers, Telesuisse said in a communiqué on Friday. The decline mainly affects the private stations that broadcast in Switzerland, it said. In addition, the system provides only very strongly fluctuating values at the regional level, which are completely insufficient for an actual program analysis.

For Telesuisse members, it was therefore clear that the very expensive new measurement system was not suitable for broadcasters working in the small but complex concession areas, the statement continued. "The general meeting had to conclude that the audience figures published by this inadequate measurement system threaten the economic survival of the regional broadcasters and consequently decided to recommend to its members to terminate their contracts with Mediapulse." In addition, it had instructed the board to evaluate alternatives to Mediapulse's measurement system. Finally, the general meeting had asked its board to intervene with the federal authorities to eliminate the discrepancy between the contracts awarded by Bakom to the licensed stations and the contracts awarded to Mediapulse.

Mediapulse: Release of new television usage data

3 Plus also criticizes expert reports

In the conflict over TV audience research, 3 Plus station boss Dominik Kaiser criticizes the expert reports published by Mediapulse. The review mandate and the review process are non-transparent, the experts are not independent and the two expert reports are not suitable for confirming the correctness of the Kantar measurement data, Kaiser says. Instead of getting to the bottom of the errors and testing the system in ongoing operation and under real conditions, Mediapulse had tried in a non-transparent process to gloss over the deficiencies with the help of superficial, theoretical expert opinions and to whitewash criticism of the system. Mediapulse also blatantly disregarded its own organizational regulations prescribed by the Uvek, which have been in effect since the introduction of the new system, and did not involve the Media Science Commission, the Board of Trustees or the User Commission.

"The Mediapulse experts have compared figures from a Mediapulse study (NES New Establishment Survey) with the figures in the Mediapulse panel. The Mediapulse experts did not check whether the figures from the Mediapulse study were collected correctly and whether these correspond to reality. Unfortunately, figures from the Mediapulse studies are not correct," Kaiser explains. In other words, Mediapulse, the former SRG research service, had it checked whether the content from Mediapulse studies had been correctly transferred to the new Mediapulse panel. Kaiser: "In other words, the experts found - to put it bluntly - that Mediapulse had mostly copied correctly from itself. A poor result." During the review, the experts had not checked the audience figures of the new system, nor had they tested the system in operation. The whole review had been designed to come up with nothing, he said.

"Adherence to international standards in no way guarantees that the TV usage data is actually correct as a result," Kaiser said. Mediapulse also continuously violated international standards ("Ten Principles of GGTAM," Global Guidelines for Television Audience Measurement). The top priority here is absolute transparency and the involvement of the industry in all methodological and technical details of data collection. 3 Plus complains that crucial information about the panel, allocation rules and weightings is still being withheld.

Kaiser also criticizes the review mandate and the review process: "The mandate for the review was not openly defined, and we also received neither access to the review results nor answers to the TV broadcasters' questions until the publication of the expert reports." In addition, an audit of such a complex system would not be possible completely in such a short time, the Mediapulse experts would also confirm this.

Although a representative could be sent to the hearings on the expert reports, he was expressly not allowed to report to anyone internally under the threat of a high penalty (25,000 francs per piece of information). "3 Plus was previously excluded from the expert reports and the hearings.

3 Plus has also received the expert reports only today at noon, at the same time as the media. One had now, after an initial brief analysis of the expert reports determined that:

- the experts have not reviewed any usage data from the current system at all,
- the system has not been tested in running operation under real Swiss circumstances with large TV usage and the very large variety of channels.
- the question of whether the specifications of the Mediapulse study NES (New Establishment Survey), which were to be implemented in the panel, really correspond to Swiss reality, was not clarified (For example: How many IPTV households are there really in Switzerland? Where 3 Plus has access to the data, as with the distribution types via the annual reports of Swisscom and Sunrise, there is an exclusive difference (170,000 households) between the figures in the NES and the devices sold by the companies in reality).

Also explicitly had not been checked:

- Whether all TVs and computers in each metering household are connected and metered with functioning meters,
- Whether the evaluated raw data, which are measured, are correctly assigned in the very complex software system
- The wrong assignment in case of identical programs on several channels,
- The missing or incorrect allocation of the advertising blocks,
- The effects of not taking into account the central criterion of "location size" (urban/rural distribution of measurement households the distribution of the various TV distribution types (IPTV, cable analog, etc.) in the measurement households
- Whether the Kantar measurement data are confirmed by a parallel survey of other households using a different method (for example, interviewing, logging),

Both expert reports themselves emphasize the very limited scope of the review and point out everything that was not reviewed, according to 3 Plus. They also emphasize how complex the Swiss TV market is (many stations, different stations with the same content, etc.) and that it is essential to define additional editing rules and that the use of additional technologies such as watermarking is recommended. According to the 3Plus release, Kaiser also points out that many of the questions posed by the TV stations weeks ago before the hearings remained unanswered by the Mediapulse experts and Mediapulse.

Superprovisional injunction against Mediapulse will not be withdrawn

The super provisional injunction obtained by 3 Plus against the publication of incorrect TV ratings by the Mediapulse Group (and third parties) is still in force. 3 Plus station boss Dominik Kaiser wants to continue to fight for correct TV usage data and for an error-free system, including by legal means, the statement continues. "After the gross errors that have emerged so far, we at Mediapulse are demanding a truly independent review of all open questions about the new system, and one that is well-founded by recognized experts who are familiar with the system and with Switzerland," Kaiser said. In addition, he said, it was now time for all the shortcomings that had already been uncovered to be rectified immediately. For this purpose, 3 Plus will send Mediapulse a comprehensive list of requirements after a thorough analysis of the experts' reports at the beginning of next week.

 

From January to March 2013, SRF's TV offerings achieved a market share of 31.1% on a 24-hour average and 39.1% on the main evening. Highlights in the first quarter of the year included the Lauberhorn downhill race (909,000 viewers, 78.1% market share) and "Der Bestatter" (747,000 viewers, 41.6% market share). With a market share of 37.8 percent among 15 to 39-year-olds, "The Voice of Switzerland" also reached a particularly young audience on Saturday evening. This was reported by SRF in a press release on Friday.

In comparison, the figures from the previous year are almost the same: 39.5% on the main evening and 30.1% on a 24-hour average.

The publication of the figures does not constitute a violation of the superprovisional injunction, said Mediapulse spokesperson Nico Gurtner in response to an inquiry from the SDA news agency. The injunction is directed solely against Mediapulse. If the TV stations publish the data, then that is their own decision.

About the audience figures

Tele Züri and RTS also publish TV ratings

After SRF published its TV audience figures for the last three months on Friday despite legal uncertainties, Tele Züri and the French-speaking Swiss radio and television station RTS also published their TV ratings for the first quarter.

The figures for Tele Züri are better than the average for 2012, but a direct comparison is not possible due to the change in the measurement system, according to SDA. From January to March 2013, the station's market share throughout Switzerland over 24 hours was 0.91%. In January it was 0.93%, in February 0.83% and in March 0.98%. The average market share for the whole of 2012 was 0.7%. However, according to SDA, Tele Züri's figures only relate to the "advertising-relevant target group" of 15 to 49-year-olds. According to the statement, the broadcaster does not yet have any data from its narrowest broadcasting area, the city and agglomeration of Zurich. No corresponding area has been set up in the new system.

According to SDA, RTS radio and television in French-speaking Switzerland has also published its audience figures for the first quarter of 2013. According to the figures, the stations are still slightly higher in terms of viewership than in the same period last year. However, the figures are not directly comparable as the measurement method has changed. From January to March 2013, the RTS radio and television stations achieved an average market share of 34.8% during prime time in the evening (6 to 11 p.m.), as RTS Director Gilles Marchand told the SDA news agency on Friday. Over 24 hours, the market share was 29 percent. In the same period last year, RTS's market share in prime time, measured using the old method, was 33 percent.

In the first three months of this year, an average of 318,000 viewers watched "19:30", the daily news in French-speaking Switzerland, as Marchand said. That is a market share of 59.4 percent. The political programs on RTS television appear to be particularly popular with viewers. According to Marchand, the program "Mise au Point", for example, achieved an average market share of 46.1 percent, while "Temps Present" achieved 37.1 percent. The political discussion program "Infrarouge" achieved 15.2 percent. The consumer program "A bon entendeur" even achieved an audience share of 46.1 percent.

According to SDA, RTS director Marchand defended the new measurement method used by Mediapulse. The measurements are finer and more precise, he said. Among other things, the consumption of programs on tablet computers and smartphones is also taken into account. Time-shifted viewing up to 2 a.m. is also included, said Marchand.

The new measurement method has been particularly heavily criticized by regional and private broadcasters (Werbewoche.ch reported).

In collaboration with the Eclat agency, SBB called on people throughout Switzerland to submit travel stories of all kinds in November 2012. SBB customers and employees told their own personal travel stories - in the form of eventful anecdotes, imaginative short stories, fast-paced dialogues, experimental poems and even some songs. A jury of five selected 31 texts in a multi-stage process, which have now been published in the form of a separate publication as part of SBB's 2012 annual reporting.

The contributions are written in German, French, Italian and English and one even in dialect and have been left in their original language.

The publication "Travel Stories" is here available.

Responsible at SBB: Jan-Hendrik Völker-Albert (project management), Oliver Schörlin (production). Responsible at Eclat: Janine Widler (project management), Anna-Caroline Pflug (concept, text), Lorenzo Geiger (design). Photography: Fabian Unternährer.
 

More and more customers are said to have turned off the money tap because of the back and forth over the figures, as the Handelszeitung.ch writes. The salaries of Mediapulse employees will also be in short supply from the summer. At the request of the Handelszeitung, Schweizer Fernsehen did not wish to comment on payments to Mediapulse - "no comment on Mediapulse until further notice", it says. The Handelszeitung has also been waiting since yesterday for answers to nine questions regarding Mediapulse's liquidity. So far in vain, as they say.

In addition, something should be done about possible liability claims against the Mediapulse Board of Directors. As the Handelszeitung suspects, there will most likely be expensive lawsuits for those responsible at Mediapulse. As the board members sit on the board as representatives of associations, they could be personally liable.
 

The three current OPC models were staged by photographer Uwe Breitkopf. Katja Dalek from Mainworks was responsible for the post-production.

Responsible at Opel Suisse / General Motors Suisse: Christoph Buser, Maria Cristina Rodriguez, Laura Müller. Responsible at Scholz & Friends Switzerland: Marcin Baba, Sören Schröder, Wim Lanz, Lukas Frei (Creation), Mathias Rösch, Tina Mons (Consulting), Cristina Tamargo (Art Buying).

Facebook founder Mark Zuckerberg on Thursday unveiled an extension for the leading smartphone system Android that puts information from Facebook friends front and center. If one installs the Facebook software, the social network pushes itself completely to the foreground. Device manufacturers are invited to install the add-on software called "Facebook Home" ex works. The new HTC First model was presented as the first smartphone of this kind.

A phone with Facebook Home presents news from the circle of friends as well as direct access to Facebook functions on the home screen at first glance. Pictures and new entries of friends are displayed full-screen in this "cover feed". The user can comment directly on pictures or reply to messages from friends. In addition, notifications of messages or Internet calls from the Facebook messaging service appear at the edge of the screen, even if the cell phone user is currently in another app. You then see a circular photo of the person you are talking to constantly in the foreground and can start or continue a conversation by tapping on it. Facebook calls this function "chat heads.

"People in focus"

Facebook had asked itself, "What would it be like if a phone wasn't built around apps, but put people at the center?" explained Zuckerberg. "We're not developing a phone or a new operating system," he stressed. Android, he said, was so open as an operating system that Facebook could embed the additional features. In the closed iPhone system, this would only be possible with the involvement of Apple, emphasized the responsible chief developer Corey Ondrejka. He did not say whether there are contacts between Facebook and Apple.

The Facebook Home software will be available in the U.S. from April 12, and worldwide shortly thereafter. It can initially be used on five devices already on the market besides the new HTC First, including Samsung's Galaxy S3 and Galaxy Note II and the HTC One smartphone. More devices, as well as tablet computers, will be added over time in monthly updates to the software, Ondrejka said. Initially, he said, the circle will be limited to newer models on which the app is guaranteed to run well. For device manufacturers, the company opened the "Facebook Home" program so they can pre-install the software.

Facebook has more than a billion members, and more and more of them are now accessing the service from their smartphones. The online network is correspondingly gearing its business more toward mobile devices. "We think it's the best version of Facebook yet," Zuckerberg said. With that, Facebook also says it is confident it can increase revenue on mobile advertising quickly enough. (SDA)