Families, Mini lovers and fashionistas will have the chance to win a Mini Ray II in each of the three competitions "Mall of Fame", "Hall of Surprise" and "Wall of Fashion". In addition, the shopping center in eastern Switzerland is offering an extensive entertainment program under the motto "Celebrate 5 years. Win 3 Minis". In January/February, for example, the Shopping Arena let its visitors celebrate in the "Mall of Fame" with stars like on Hollywood Boulevard.

In March, the shopping center was the scene of the anniversary celebration - and a reality show. In the FM1 Mini-WG, it was a question of who could last the longest in the cramped quarters of a small car. Local radio FM1 reported online via live cam. And now in April, the Shopping Arena is looking for the fashion icon of eastern Switzerland with a Facebook competition.

The anniversary measures will be in place until the end of April 2013. The advertising measures include advertisements, posters, radio spots, a microsite, a Facebook fan page, vehicle lettering, POS measures and flyers.

Responsible at Shopping Arena: Marc Schäfer (Center Manager), Fabienne Diez (Marketing Manager). Responsible at Ammarkt: Marcel Odermatt, Lucia Burtscher (Strategy & Consulting), Lea Hobi, Sandra Sigrist (Media & Production), Martin Fuchs (Creative Direction), Christof Müller (Art Direction), Angelina Räss, Clarissa Krauss (Graphics), Aron Herz (Text).

Spot 1
Spot 2

 

As the Arlberg is no further away than Davos at two hours' drive from Zurich, only premium locations at Zurich Airport and around and in Zurich's main railway station were chosen as advertising locations, the agency said in a press release on Thursday. Under the motto "Tanzcafé Arlberg", Lech and Zürs are offering a music festival with live jazz, soul, rock'n'roll and swing bands on the sun terraces and in various hotels and bars from April 1 to 21, 2013. A nostalgic après-ski motif of the Tannberger Hof from the 1960s was therefore chosen as the theme.

A QR code with a specific link to the appropriate offers and hotels allows the scanner to find the offer without any detours. The classic F12 posters and the F12 illuminated posters were posted at APG and Clear Channel, with the display staggered from week 9 to week 13.

Responsible at Dachcom Communication BSW, Rheineck: Christoph Matzner (concept, consulting, idea), Fabio Stuppia (graphics, layout).

The Scaph association networks communication and marketing specialists from 26 Swiss cities in German- and French-speaking Switzerland. Its members include communication and marketing specialists from university hospitals, cantonal and private hospitals, rehabilitation clinics and specialist clinics. "Our aim is to offer our members a platform for the professionalization of their diverse tasks and to promote personal exchange and the transfer of know-how among us communication and marketing experts," says association president Maurice Codourey, Head of Communication and Marketing at Waid City Hospital.

The Scaph board is made up of senior communication and marketing specialists from the five hospitals Forel Klinik, Kantonsspital Nidwalden, Kantonsspital Winterthur, Stadtspital Waid and Zuger Kantonsspital. "After this brilliant start, we would like to further expand our network and gain even more members from all parts of Switzerland," says Maurice Codourey, looking to the future. The aim is to further anchor Scaph in the sector and expand the association's activities.

from left: Patrick Jola, Irene Doerig, Maurice Codourey, Anja Radojewski, Andre Haas
 

At the end of last week, a super-provisional injunction was obtained against Mediapulse before the Nidwalden High Court (Werbewoche.ch reported). According to a press release issued by Mediapulse on Thursday, only deliveries to broadcasters and marketers in compliance with the confidentiality obligation appeared to be permitted. As Mediapulse does not have a confidentiality agreement for the data with any of its customers, data deliveries to broadcasters and marketers have been stopped until the competent court has ruled on the interpretation of this formulation.

Now that the legal situation has been clarified with the competent court, Mediapulse is once again in a position to make the measurement data available to customers, according to the press release. Broadcasters and marketers will therefore receive the daily data deliveries again from today.

 

Stoob has experience in print, radio and television. He first worked as a presenter at Radio Zürisee, then for years in the same role at Radio 24. He was then Label Manager at Warner Music and Managing Director of Media Control Switzerland. From 2005 to 2008, he worked as a presenter at DRS 3.

Radio 1 will decide on Christian Stoob's successor in the next few days.

 

Socar now offers free Internet access. This can be found in Migrolino stores at the large service points. Customers can surf the Internet free of charge for up to two hours a day. In collaboration with Swisscom, the first 15 hotspots have already been installed and are in operation. In a few months' time, the PWLAN service should be available at up to 50 petrol stations throughout Switzerland.

With an app and on the Website of Socar will inform you which stations currently offer free Internet access. These stations can also be recognized by a Wifi logo on the price column. Swisscom customers can dial in at the stations without registering, while everyone else has to enter their telephone number on the registration page in order to receive the password for Internet access by SMS.

Young and old alike will be delighted - who wouldn't want to fill up and linger at Socar? (uma)

 

Following the merger of the organization of the magazine advertising markets in German-speaking and western Switzerland in September 2012, the next step will be to centralize the marketing of magazines and the Blick Group as of 1 May 2013. The new sales organization under the name Ringier Publishing Media is structured according to daily media, luxury and consumer press, nature and yellow, digital and international. Ringier announced this in a press release on Thursday. Thomas Passen, Head of Sales and Marketing, will head the new organization. Urs Heller, Managing Director of Ringier Magazines, will also act as deputy to Florian Fels, CEO Publishing at Ringier.

As part of this reorganization, customers will also have access to Atelier Ringier, which bundles the advertising possibilities of Ringier platforms and products into individual offers, according to Ringier. The reorganization has no immediate personnel consequences.

 

The Sonntagszeitung and Le Matin Dimanche wrote this in a press release on Thursday. According to the two newspapers, they had access to the documents, which contain the names of around 122,000 companies, 12,000 financial intermediaries and 130,000 individuals who are said to be connected to offshore companies. Some of these companies were undoubtedly set up in order to keep assets secret from the tax authorities, the two newspapers write. According to them, the documents also contain information on around 300 individuals and 70 companies in Switzerland.

They showed in detail how Swiss banks, trustees and lawyers had opened thousands of companies in tax havens. This made it impossible for tax authorities worldwide to track down their clients' assets. The two newspapers intend to report on individual cases in their next editions.

Several dozen media outlets worldwide have also analyzed the data, including the BBC, The Washington Post, The Guardian, Le Monde and the Süddeutsche Zeitung.

The documents, amounting to 260 gigabytes, were leaked anonymously to the International Consortium of Investigative Journalists (ICIJ) in Washington. They are said to originate from two companies in Singapore and the British Virgin Islands.

ICIJ - International Network of Investigative Journalists

The International Consortium of Investigative Journalists ICIJ received the explosive data on the dubious transactions in ten tax havens on a hard disk in the US capital Washington. In analyzing the enormous amount of data, the ICIJ relied on the cooperation of a total of 46 media outlets worldwide.

The ICIJ was founded in 1997 as a project of the Center for Public Integrity CPI. The CPI is a non-profit organization in the USA dedicated to "exposing abuse of power, corruption and dereliction of duty by powerful public and private institutions".

In its disputes with lobby organizations, for example, the CPI fought a bitter battle with the tobacco industry for years. Confidential documents from the companies were repeatedly made public.

The CPI is financially supported by a number of foundations, including the Knight Foundation and the Ford Foundation. Between 2000 and 2002, the billionaire George Soros also donated a total of over one million dollars to the CPI. This donation also sparked criticism in the USA, as Soros, an avowed opponent of then US President George W. Bush, also donated millions to left-wing organizations such as Moveon.org.

With the ICIJ, the CPI wanted to expand the focus of investigative journalism beyond the borders of the USA at the end of the 1990s. With this network, the CPI promotes the exchange of data, analysis tools and research strategies. Membership of the exclusive club is by invitation only. (SDA)

Image: Keystone
 

Based on a comprehensive survey, the ranking of the top-selling web companies in Switzerland and various rankings of the most successful agencies based on thirteen years of the "Best of Swiss Web Award" are presented. The "Internet Agency Ranking" is being compiled for the first time this year and will be compiled annually in future by the "Best of Swiss Web Association" with its cooperation partners Simsa - Swiss internet Industry Association and the business magazine Netzwoche.

The most successful web agencies in Switzerland: Namics ahead of Jung von Matt and Unic

Over the past thirteen years, the St. Gallen-based full-service web agency Namics has won the most prizes and ranking points at the "Best of Swiss Web Awards". Formed in 1999 from the merger of Delta Consulting and the Publigroupe company MMD, the company now employs 275 people in Switzerland and generated sales of CHF 37.4 million in Switzerland in 2012.

The other places were taken by the former traditional advertising agency Jung von Matt/Limmat and the full-service web agency Unic, the newcomer Hinderling Volkart and the agency Wirz Werbung.

Detailed rankings and further information as well as the comprehensive figures for the "Internet Agency Ranking 2013" are available at Bestofswissweb.ch listed.

 

Etextera has realized various editorial projects for these companies, including media releases, annual reports and customer brochures. For the company Alpinamed, the agency wrote product brochures for the herbal omega source "Sacha Inchi" and the cranberry supplements.

The agency was also able to acquire various clients for its new "Academy" service. In these half-day workshops, participants learn in small groups how to improve their writing. The two courses "Writing clearly in everyday business" and "Writing for the web" are particularly popular, Etextera said in a press release on Thursday. The courses are held directly at the customer's premises. This saves companies time and travel costs.
 

In the new, two-tier evaluation system in the "Media Lions" category, outstanding achievements in tactical media planning and placement are honored. The new judging system works as follows: In a first step, the Preliminary Jury, consisting of 40 media experts from around the world, judges the shortlist. In a second step, the Awarding Jury, consisting of eight leading media experts and the Jury President, awards the Grand Prix, Gold Lion, Silver Lion and Bronze Lion from the shortlist selected. The jury's decision to award the Media Lion is based on the criteria of understanding, strategy and idea (35 percent), media execution (30 percent), results and effectiveness (35 percent).

"Media Lions" is one of the 16 award categories at the Cannes Lions Festival of Creativity, which runs from June 16-22, 2013.

New "Young Media" Academy

The organizers of the Cannes Lions Festival are launching the "Young Media" Academy as part of its 60th anniversary, which is aimed at young media professionals up to the age of 28. The academy will take place during the festival and will focus on the creative use and implementation of creative ideas of media channels as well as on providing an understanding of the global media and advertising industry.

The deadline for entries in all categories has been postponed from March 28, 2013 to April 12, 2013.
 

Between October and December 2012, 650 consumers in Switzerland were surveyed on the following topics:
- The most popular social media services among the Swiss
- Blogs and microblogs
- How and where social media is used
- Mobile Internet
- The development of social media use over time
- Social Networking & Location Based Social Networking

The overall study was published at the end of March 2013. The most important findings at a glance:
- Facebook is number 1 - not only as a social network, but also for photo sharing and location-based services
- Blogging is gaining popularity - more people have started blogging again or can imagine starting a blog in the future
- Likers can be won over with good content. 22 percent of respondents said that they follow a Facebook fan page because it shares interesting content.

A preview version is available here ready for download.

The complete study (a total of 44 pages in A4 format) can be downloaded at here can be ordered either as a PDF or as a print version.