The prize is awarded in three categories: daily infographics, non-daily infographics and interactive infographics. The DPA writes this in a press release on Presseportal.ch. All works that have been planned and created within just one day are considered up-to-date. The prize is awarded by DPA-Infografik in cooperation with DPA-Infocom. Both companies are subsidiaries of DPA Deutsche Presse-Agentur.

The competition is open to freelance graphic artists, designers and designers as well as employees of newspapers, magazines, graphic design and news agencies. The submitted works must have been published between September 30, 2012 and September 15, 2013. There is an exception for interactive infographics, which do not have to be published to be accepted as a competition entry. However, they should have a current reference. This change to the conditions of participation means that, for the first time, students now also have the opportunity to apply for the DPA Infographics Award.

The closing date for entries in all categories is September 30, 2013, and an expert jury will decide on the winners and runners-up in October 2013 - three winners are planned in each of the three categories. According to the press release, the criteria for the decision will include the question of whether the submitted graphics are convincing in terms of clarity, readability and aesthetics, both graphically and in terms of content. Applicants in the Interactive Infographics category can apply by sending an e-mail with a link or by sending a CD or USB stick by post.

The campaign is all about Swiss traditions. "With us, history is not only written, but also lived," says Jürg Schmid, director of Switzerland Tourism. The tourism organization wants to bring these genuine traditions closer to potential vacationers this summer, according to a statement.

For this purpose, the two mountain men Sebi & Paul will again be used. According to Schmid, they are extremely popular at home and abroad and stand for Swiss authenticity. In the latest spot, Sebi & Paul get a visit from abroad - from two Australian friends. They go into the mountains with them and experience a wealth of Swiss traditions.

For the realization of the spot, Leo Burnett Switzerland and director Michael Fueter were able to recruit a wealth of flag-wavers, traditional costume groups, yodelers and Swiss folk musicians. Among others, the two top swingers Martin Grab (Unspunnen winner 2006) and Roger Brügger (81 wreaths) play a part. Traditional costume groups from various regions of Switzerland will show traditions such as the "Mühlirad" (in which the men dance in a circle, with every second one almost lying on the ground) or the Appenzell "Hierig" dance, which shows the course of love. The Schwyzerörgel duo Mosibuabä, the alphorn trio Chrystal and the Ländler quintet Berna-Grischa will also be performing. The music is just as traditional: the Uri duo Robi and Bärti sing the folk song "Zoge am Boge" - supported by the well-known yodeler Nadja Räss, among others.

"The film," says Peter Brönnimann, ECD at Leo Burnett Switzerland, "shows in images and sound on the one hand the diversity of Swiss customs, while at the same time telling a story. "

Switzerland Tourism also celebrates customs online. In addition to a wealth of information on events, there are also MySwitzerland.com now also offers a flag-waving game. The age-old tradition can now also be experienced interactively and virtually. Users can swing their flag into the sky above a panoramic image. They can choose from 22 different swings - from a leg throw to a pilatush. Online flag wavers can win the most Swiss of vacations, including alphorn blowing, visits to cheese dairies and stays in appropriately traditional hotels.

The new brochure "100 Traditions & Customs. Echt Schweiz." (100 Traditions & Customs. Real Switzerland), which Switzerland Tourism has produced together with UBS and which is available free of charge at all UBS offices and as an e-brochure on the MySwitzerland iPad app in the iTunes Store.

Responsible at Switzerland Tourism: Jürg Schmid (Overall Responsibility/Director), Nicole Diermeier (Head of Marketing), Thomas Winkler (Head of Portal Management, eMarketing & IT), Christoph Brülhart (Online Marketing Manager), Eveline Feier, Livia Eberhard, Olivia Haldemann (Product Manager Summer). Responsible at Leo Burnett Switzerland: Peter Brönnimann (Executive Creative Director), Simon Staub, Diana Rossi (Creative Directors), Rebecca Krausse, Sylvia Kohler, Rolf Zimmermann (Consulting), Suzana Kovacevic (Art Buying/FFF). Responsible at Stories: Yves Bollag (film production), Michael Fueter (director), Pascal Walder (camera). Responsible at Smly: Marc Leuzinger (Online Production/Creation). Music: Spacetrain. Sound: Jingle Jungle.

The campaign, initially in the canton of Aargau, includes posters, advertisements, mailings to doctors' surgeries and a separate Website. A public campaign is rather unusual for addiction clinics, the agency said in a statement on Monday. Normally, the route to an addiction clinic is via a referrer, for example the family doctor. With the new short-term therapy, the Im Hasel clinic wants to encourage those affected to contact the clinic directly without any time-consuming detours and to find out without obligation whether the eight-week intensive therapy is suitable for them or whether another treatment is appropriate.

The information campaign of the Im Hasel clinic is not an anti-drug campaign, the agency continues. Rather, it focuses on the benefits of a life free of addiction: Preserving family structures, intact relationships with life partners, maintaining employment. Addicts who are socially and professionally integrated should receive help before irreparable damage is done. In order for them to make use of this offer, the threshold for contacting the specialists must be set as low as possible. In addition, the service must be well known. It is therefore essential to present the addiction clinic's new short-term therapy to a broad public and to get the message across clearly in text and images.

A highlight of the Online Stores According to the press release, these are postcards and greeting cards. Customers can choose from unique designs or create their own cards with personalized themes. Druckzauber also offers the option to upload the desired addresses—for example, via an Excel spreadsheet—allowing customers to print the cards in batches or personalize the greeting texts.

"Musig wo's bringt" and a high level of regional news expertise are the promises of the new station, which is aimed at an adult audience in the greater Bern area (Werbewoche.ch reported). On Tuesday morning at 5 a.m., Monika Buser will accompany the people of Bern through the morning with numerous new radio programs, Radio Bern 1 announced in a press release on Monday. The premises to which the radio team will move shortly before the start of broadcasting will also be completely new.

The Radio Bern 1 team, which is largely made up of former Capital FM employees, is being strengthened just in time for the start of broadcasting. Presenter Regula Baumgartner and editor Patrizia Kaufmann will be joining the team. Regula Baumgartner will alternate with Monika Buser to present the new morning show "Guete Morge Bärn". She was a presenter and editor at Radio Emme, Radio BE1 and Energy Bern for five years. Patrizia Kaufmann started her career at Radio BE1, where she worked as an editor and presenter for three years after a two-year traineeship.

Infel Corporate Media also wants to be one of the leading corporate publishing agencies in Switzerland in the digital sector. "While print jobs remain an important source of revenue, we offer journalistic content regardless of the distribution channel," says CEO Alfredo Trasatti. He goes on to emphasize that Infel Corporate Media focuses on content that is developed using journalistic means. "Our most important core competence remains creating content and telling compelling stories."

Infel stands for the "heritage" of the agency - it has been around for 87 years. It is the short form of the original name "Information Center for Electricity Application". This part will be retained. To this is added "Corporate," which, according to the announcement, is intended to make clear in which communication discipline the agency moves with its products and services. Finally, "Media", the third part of the new name, is an expression of the convergence of the channels that Infel Corporate Media serves together with its clients.

The aim was to expand the range of services. The agency has now won the pitch for the overall budget of the Lucerne public transport company VBL. The same applies to the realignment of Eberli Sarnen and Kellerei St. Georg, which is affiliated to Heineken Holding.

Basellandschaftliche Gebäudeversicherung BGV, Möbel Egger and the international company Bio World have also already placed their communications in the hands of Wave in 2013.

Rappold Köhli is a new, specialized law firm in the heart of Zurich. Since the beginning of April 2013, Oliver Rappold and Simone Köhli Müller have been advising national and international clients from here. Based on their values and ideas, the Process agency developed a brand strategy and positioning for the law firm and designed the entire new appearance.

According to the agency's statement, the communicative guiding idea is: "We form the framework, you are at the center". This determines the design and in particular the type mark, for which an outline font was chosen. Graphic and typographic animations on the website, which is designed in responsive web design, also take up the central idea.
 

The overall concept is intended to focus on the company's values. "Simple, clear, independent": this is how the agency describes Weinbau Ottiger's communications presence. This embodies down-to-earthness and openness, straightforwardness and attention to detail at the same time.

The resulting logo, the "Ottiger O," is intended to be omnipresent as a trademark, but is used variably: It appears on the labels in eight variants that provide information about the respective wine type. A color code indicates the grape varieties.

The new image encompasses all means of communication: from wine labels to signage, vehicle lettering and stationery, to the Website and a new brochure. The latter were implemented in cooperation with the text agency Trollhauser.

Publicitas Cinecom will therefore continue to market the advertising space in the Sterk and Trafo cinemas in Baden and the Elite cinema in Wettingen.
 

Director General Roger de Weck already made this clear last Sunday in a Interview with the Sonntagszeitung to the public. As SRG announced on Monday, provisions for pension fund benefits amounting to 160 million had led to a loss. This will make it possible to reduce the technical interest rate as early as 2014 and switch to a modern defined contribution plan.

SRG (excluding subsidiaries) generated revenue of CHF 1.6 billion in 2012 and recorded a deficit of CHF 117 million after the special effect of the one-off provision of CHF 160 million for the modernization of the PKS pension fund. Thanks to an agreement between the employer and employee sides on the pension fund's Board of Trustees, the switch from a defined benefit to a defined contribution plan for the PKS can be completed at the beginning of 2014 - subject to a yes vote in the ballot of insured persons, SRG continued in the press release.

A large part of the CHF 160 million was spent on the reduction in the technical interest rate from 4% to 3.25%, which experts believe is essential to avoid a funding gap. On the other hand, provisions of CHF 17 million were released for the risk of restructuring the pension fund, as its coverage ratio exceeds 100 percent. The sale of the SRG headquarters on Giacomettistrasse in Bern also improved the annual result: according to the press release, SRG only intends to remain the owner of properties where complex technical production facilities are located: "More radio and TV, less concrete" is the guiding principle.

Operating income fell slightly by CHF 10 million to CHF 1,635 million. The decline in advertising revenue could not be offset by the slight increase in income from reception fees. The higher expenditure for programming and production - caused in particular by the extremely costly Summer Olympics and the European Football Championships - was offset by strict cost management and efficiency programs, according to the press release.

SRG does not expect any major special effects in 2013. The annual report (annual report and accounts) will be submitted to the SRG Delegates' Meeting on April 26, 2013 for approval. In the digital age and for cost-saving reasons, the annual report will be published online, according to SRG. From April 29, 2013, it will be available at Srgssr.ch can be viewed.

Visio Professional 2013 is used to create diagrams, and Project Professional is an online solution for project portfolio management. The software is also available in the cloud for Office 365 as Visio Online and Project Online. Both applications are part of Microsoft's Office product series and are sold via partners or directly online.

Responsible at Microsoft WE: Fiona Phelps (Marketing Communication Western Europe HQ). Responsible at Wunderman Zurich: Thomas Engeli (CD), Daniel Schranz (AD), Kevin Bloch (text), Andreas Punter, Roger Schäffeler (consulting), Stefan Radokanovic (programming).