Swisscom has been a partner of Swiss Olympic for many years and is extending its contract as "Official Partner" for another four years until the Olympic Games in Rio 2016. Members of the Swiss Olympic delegations will be offered their own conditions for mobile calls and data transfers during the Olympic Games.

Keystone also extends its contract as a "supplier" for four years until 2016. Keystone supports Swiss Olympic in the procurement of sports images. This includes, in particular, commissioned photography. The Swiss Olympic Team will continue to receive support from Sigvaris until 2014. The manufacturer of compression textiles is also supplying the Swiss Olympic Team in Sochi 2014 with compression and recovery stockings.

All Swiss Olympic partners at a glance
 

On March 27, 2013, the court ordered that Mediapulse be superprovisorily prohibited from publishing the television usage data, in particular audience ratings and market shares, collected in Switzerland as of January 1, 2013 by means of a new system from the company Kantar Media, according to 3Plus. In the media release published yesterday by Mediapulse, it was incorrectly written that a super provisional injunction obtained by 3Plus against Mediapulse had been lifted (Werbewoche.ch reported). In doing so, at the request of 3Plus, the court had literally ordered: "Exempt from this is the supply of television usage data to television program broadcasters and their marketing agencies, which had already received television usage data subject to confidentiality since January 1, 2013."

On March 28, Mediapulse nevertheless stopped supplying data to program organizers and their marketing agencies. On March 29, one day later, 3Plus confirmed to Mediapulse that the term "confidentiality obligation" did not further restrict the group of companies that had obtained TV usage data since January 1, 2013. On April 3, the competent court also confirmed verbatim: "In the opinion of the court, it clearly follows from the wording that those TV broadcasters and their marketers who have received the TV usage data since January 1, 2013 may continue to be supplied with TV usage data even after the issuance of the super provisional injunction."

A non-delivery of the data to the TV stations supplied since January 1, 2013 and their marketers was never demanded and never ordered by the court, writes 3Plus further. Mediapulse itself had also announced in the media before March 27, 2013, for example in the Kleinreport of March 22, 2013, that the broadcasters and marketers only receive the data for internal use and that handing it over to the media, for example, would be a breach of this confidentiality agreement. Only after the super provisional injunction of March 27, 2013 was issued did Mediapulse take the position that confidentiality had not been agreed.

The TV commercial is now airing on SRF 1 and SRF zwei, as well as during Swiss commercial breaks on various channels. The radio commercials are being broadcast on Radio Inside.

Radio spot 1
Radio spot 2

With the campaign under the slogan «More Content. More Quality.,» Tierwelt is signaling its strength and its leading position in the market, while also communicating the magazine’s relaunch in terms of design, content, and quality, the agency said in a statement on Friday. The goal is to increase circulation by sending a clear message to potential subscribers to take advantage of the special subscription offer. The photo shoot featuring Bernese Mountain Dog puppies was shot on location at the Breitland Kennel in Geroldswil, Canton of Zurich; it is primarily intended to appeal to young families.

And to be continued—the sequel to the TV segment will air in a second phase starting in mid-April.

Person in charge at Zofinger Tagblatt/Tierwelt-Verlag: Roland Oetterli (Director of the Zofinger Tagblatt). Contact at Hangar 51 | Communications: Mark Seeholzer (Idea, Concept, Creative Direction). Person in charge at DNAgency/VCC Hollenweger: André Eichholzer (Production Manager), Natascha Eichholzer (Post-Production), Marc Bachmann (Cinematographer).
 

Howard Rheingold, a leading authority on new forms of communication, will kick off the series next week. Among other topics, he will discuss the skills that 21st-century individuals need to successfully navigate social media.

At the IKM, students are trained in the use of media and new technological developments, research is conducted on trends in the communications and media sectors, and business partners are supported in implementing their marketing strategies. When the institute was founded in 2003, the Communication & Marketing track of the Bachelor of Business Administration program was also transferred to the IKM. This specialization was launched by Lucerne University of Applied Sciences and Arts in 2001; the first 37 graduates successfully completed the program in 2004, and by 2012, more than 70 students had already received their diplomas. While the first 109 certificates were awarded in 2005, the institute had already recorded 333 continuing education graduates by 2012.

This fall will mark the launch of a continuing education program that offers in-depth study in the fields of online business and marketing.

The lecture series will take place on Tuesday, April 9, 2013, from 5 to 7 p.m. in the Hans-Lütolf Auditorium, Lucerne University of Applied Sciences and Arts – Business, Zentralstrasse 9, Lucerne instead of. The event will be moderated by Roger Zedi, a journalist for the *Tages-Anzeiger* and the social media coordinator for the Canton of Zurich. The event is free of charge; however, due to limited space, a Registration necessary.
 

The aim of the program is to encourage parents to prepare and enjoy food together with their children, Publicis said in a press release. Top chef Tanja Grandits, herself the mother of a six-year-old girl, has therefore launched "Kids Cooking" together with V-Zug on March 22, 2013 at Restaurant Stucki in Basel. She contributed simple menu suggestions as well as tips for baking afternoons and fun ideas for entertaining children's birthday parties. Patrick Zbinden explains exclusively on Lifestyle by V-Zug how taste develops in children, the connection between trained sensory perception and enjoyment and which contemporary measures contribute to balanced eating habits.

Developed by Publicis Website is suitable for use on tablets and smartphones thanks to its responsive design. Thanks to HTML5 and JavaScript, it automatically adapts to the format of the monitor or browser window.

Responsible at V-ZUG: Philipp Hofmann (Head of Marketing Services), Jasmin Riesen (Head of Sales Promotion). Responsible at Publicis: Flavio Muff, Matthias Koller (consulting), Tiago Dias, Sandro Ducceschi (programming), Roger Rüegger (ECD), Melanie Gut, Albert Matzinger (text).

After clarifying the legal situation with the presiding judge, the Board of Directors decided on April 3, 2013, to make the data available for appropriate use. Mediapulse reported this on Friday on Presseportal.ch. The expert reports commissioned by the Mediapulse Board of Directors conclude that the Mediapulse television panel undoubtedly meets international quality standards.

The reports focused, on the one hand, on compliance with international standards for television research and, on the other hand, on the panel’s ability to reflect Switzerland’s small geographical size. According to the press release, the television panel provides a sound and valid basis for drawing conclusions about the population’s TV viewing behavior, even at the local level. It does not exhibit any significant shortcomings that could prevent the publication of the collected data. In preparation for the Board of Directors’ decision, each of the two reports was discussed in a separate hearing with over 20 experts from the entire client base, including Bakom.

In their reports, the experts make various recommendations for optimizing current monitoring operations. Specifically, they recommend targeted additional recruitment, the inclusion of socioeconomic variables in the weighting, monitoring of household size and age in the concession areas, the integration of confidence intervals, and the documentation of statistical methods. They also recommend exploring the use of additional measurement technologies, such as watermarking.

According to the press release, Mediapulse is reviewing all of these recommendations, as well as other questions and suggestions raised by clients during the hearings, and will implement them—to the extent they are scientifically sound—to optimize the panel. The reports mentioned are available to the public on the Mediapulse website.

Data Sharing with Broadcasters and Marketers

Based on the expert reports and the hearings, the Board of Directors has decided to release the data from the new Mediapulse television panel. The data is sufficient for broadcasters and scientific research as defined by law and should therefore be made available to customers for appropriate use. Mediapulse can thus once again provide the Swiss television market with comprehensive data on television consumption within the usual framework.

At this time, Mediapulse is prohibited from publishing the data or providing it to agencies due to a super-provisional order (Werbewoche.ch reported). Mediapulse will therefore not provide any information regarding the ratings data for individual stations.

Expanded Measurement, New Basis

On January 1, 2013, Mediapulse switched to a new measurement system for tracking television viewing in Switzerland. The Mediapulse television panel, which was completely re-recruited from scratch, now also tracks time-shifted viewing and television viewing via the Internet. Due to various changes in the recruitment of participating households—such as the inclusion of households not listed in the phone book and those that watch TV exclusively on a computer—the Swiss TV audience represented by the new panel differs significantly from that of the previous panel. In addition, the extrapolation to the general population has been adjusted to reflect the latest figures from the Federal Statistical Office. According to the press release, all these changes mean that the old and new figures on television viewing are not comparable.

A temporary solution in the advertising market

The Mediapulse Board of Directors is aware that the successful market launch of the new measurement system will require efforts on the part of advertisers, the statement continues. It is therefore prepared to support the development of a transitional solution by the advertising market, for example in the form of a time-limited agreement.

The winning entries must be submitted to the ADC*E office in Barcelona by May 10, 2013. The "Call for Entries 2013" provides information on how to submit entries in each category. Entries are registered and submitted online. In some categories, proofs or originals are also required. This is the case, for example, with advertisements and design entries.

The deadline for submissions to ADC Switzerland is Monday, May 6, 2013.

Click here for the "Call for Entries" 2013

 «With Adon's product portfolio, we can offer customers a comprehensive solution, optimize work processes, and thereby reduce distribution costs to a minimum,» says Stereomesh CEO Christian Utzinger.

With its online platform Mediahub, Stereomesh offers the ability to centrally store movies, TV series, or corporate video archives and send them to licensees and business partners at the click of a button. These can include, for example, a company’s own portals, video-on-demand services, TV stations, or the Adon DVD/Blu-ray pressing plant. According to the announcement, Stereomesh has the necessary technical infrastructure, internet bandwidth, and storage capacity. Mediahub also seamlessly integrates with existing production, logistics, and accounting processes.

The owner-managed company Adon Production, based in Neuenhof, Aargau, has been in business since 1996 and works for labels such as Moviemento/Frenetic, Praesens Film, and Disney. Stereomesh was founded in 2011 with the vision of offering simple technical solutions for an increasingly complex media landscape. The company supplies films and TV series to video-on-demand platforms such as Maxdome, Swisscom TV, UPC Cablecom, Google Play, and Amazon. Its clients include, among others, Westdeutscher Rundfunk (WDR), Télévision Suisse Romande (TSR), Praesens Film, Frenetic, Impuls Pictures, and Bavaria Film.

Over the past 12 months, SECO has recorded 4,883 complaints, the majority of which came from private individuals who considered themselves victims of dubious business practices. This is based on the revised Federal Act Against Unfair Competition (UWG), which has been in effect since April 1, 2012. Of the 2,920 complaints received since then, 667 concerned telemarketing calls that private individuals received despite having an asterisk next to their phone numbers in the phone book. Promises of prizes through promotional trips and events triggered 667 complaints, and address book scams accounted for 580, as SECO announced on Thursday.

SECO issued warnings to 50 companies. These companies were required to come forward and explain their business practices. In cases where goods paid for online were not delivered, SECO required the sellers to either deliver the products or refund the payments. According to SECO, the warnings resolved the issue in many cases.

In 17 cases, SECO filed criminal complaints for unfair competition. Two cases were resolved by the cantonal public prosecutor’s office, and one case was placed in the wanted persons database because the perpetrators were unknown. Numerous unfair business practices originate abroad. (SDA)
 

The condominiums are aimed at those seeking peace and quiet who appreciate modern living in green surroundings and yet want to be in the city quickly. "The feel-good home away from the hustle and bustle" is emphasized in the texts as well as in the design and is intended to convey peace and security.

Responsible at Match Communications: Roland Sennhauser, Christian Staub. Responsible at CSL Real Estate: Christina Peter.

The Weko's secretariat found evidence that Cinetrade and Swisscom are dominant in the broadcasting of live sports on pay TV and are abusing this position, according to a Weko statement on Thursday. The Weko's investigation focuses on whether Cinetrade is unjustifiably denying certain offers to competing TV platform providers of Swisscom TV.

Another issue is whether Cinetrade is discriminating against certain TV platform providers and end customers in that the Teleclub offering can be obtained more cheaply via Swisscom TV than via other TV platforms, even though the sports offering on Swisscom TV is more extensive. Finally, it must be clarified whether tying is inadmissible under antitrust law if end customers can only obtain Teleclub's sports channels together with a basic package, according to the statement.

Cinetrade holds long-term and comprehensive exclusive rights to broadcast sports content on Swiss pay-TV. Such exclusive rights can create a dominant market position that could potentially be abused in Swisscom's favor. As a result, Swisscom's competitors could be hindered in their competitive activities.

Cable network operators welcome decision

Swisscable welcomes the Weko's decision. The sports content must now be made available to a broad public quickly, according to the statement. Until now, only Swisscom TV subscribers could receive the full range of Swiss football and ice hockey matches and other sporting events. Cable TV subscribers are denied this access. The reason: Cinetrade/Teleclub, in which Swisscom holds a significant stake, refuses to provide Swiss cable networks with a sports offering comparable to Swisscom TV, even though this could massively expand the circle of potential customers. "Obviously, Swisscom's influence is so great that it can prohibit Cinetrade/Teleclub from offering football and ice hockey games to cable network customers as well, against all economic reason," comments Swisscable president Filippo Leutenegger. "This monopolization of sports content by Teleclub is unacceptable and unfair. Obviously, Swisscom is not looking for competition, but to maintain its market power."

UPC Cablecom and other cable networks are being fobbed off with a minimal offering that includes only a fraction of all Teleclub sports channels and is significantly less attractive to consumers, criticized the largest cable network operator, according to SDA. For his part, UPC Cablecom CEO Eric Tveter complained that Teleclub was systematically sealing off the market: "Teleclub's motivation cannot be explained in economic terms."

W. Gassmann wants to take a user-friendly step towards the future by switching to responsive design, the media company said in a press release on Thursday. Thanks to this technology, the web-friendly appearance of a homepage as an app is no longer necessary. At the same time, social media integration has been expanded with the integration of responsive design.