The headwind for traditional media such as newspapers and magazines is strong. This was announced on Friday by the media house Südostschweiz Medien, which among other things publishes Werbewoche. The restrained development in print has therefore been countered with measures: A savings and efficiency program was optimized, above all to "better eliminate hidden costs."

Despite the problems in print, Südostschweiz Medien can report stable figures for 2012. Operating income rose by half a million francs to 136.2 million francs and cash flow by 1.5 to 5.3 million francs. In 2012, after the loss in the previous year, an annual profit is again reported, amounting to CHF 1.1 million.

New media house in focus

According to the Chur-based media company, the past year was dominated by planning for the new media center. The construction project has been approved by the city authorities. It is to be started in the fall. According to Südostschweiz Medien, after a construction period of 12 to 15 months, the media house will offer an attractive working environment to all employees working at different locations in Chur and the surrounding area. The building will be structured according to the latest findings in media convergence and will enable Südostschweiz Medien to optimally plan for the digital future. (uma/SDA)
 

Drivers will soon be entertained by seven so-called City eBoards at the roadside. Sites on Hohlstrasse, Luggweggstrasse, Allmendstrasse, Leimbachstrasse, Rosengarten, Schaffhauserstrasse (Oerlikon) and Bucheggstrasse have been submitted, advertised and profiled as planning applications, as APG Executive Board member Beat Holenstein told Werbewoche.ch. In principle, APG's project is based on the APG|SGA digital implementation concept in SBB stations. This is so that customers and advertising clients can benefit as much as possible from standardized solutions and products.

Of course, the city of Zurich is also trying to offer added communicative value in that it can use this channel partially itself (a sequence in a loop), for example for culture or traffic information, explains Holenstein. "In our presentations, we also offered the City of Zurich the opportunity to use the City eBoard immediately and in full for a certain period of time in emergency situations such as urgent traffic reports or for searches." This is the advantage of digital technology: flexible and immediate access to a high-reach communication channel. Cost point: For each installation, a low six-figure sum can be assumed, says Holenstein.

Distraction and Americanization

"Large advertising screens are Americanizing our residential areas," Anita Wyss from the Foundation for Landscape Conservation criticizes to 20 Minuten. But it's not just the beautiful residential areas around Allmendstrasse and Hardturmstrasse that are affected: Roadcross, for example, has concerns about road safety. Because the advertising could distract drivers, 20 Minuten continues. However, they do not want to take action against this.

So are the City eBoards really such a good idea? According to Holenstein, they are also trying to take the needs and certain fears seriously and offer solutions. "We don't want garish, flashing advertising, but rather sensibly used digital City eBoards at selective prime locations. Of course we want to grab a piece of the attention for ourselves - just like many other providers of various services in public spaces. The fact is: I am not aware of any study worldwide that would prove that outdoor advertising, whether analog or digital, leads to traffic accidents." Holenstein explains that it is difficult for him to understand why this argument is repeatedly used in relation to advertising in public spaces. Especially when you consider everything else that goes on in public spaces.

A decision on the project should be made in two to four months. The Office for Building Permits is currently checking whether the screens can be approved, building department spokesperson Martina Vogel told 20 Minuten. If the concept is successful, Holenstein says that further locations in other cities will follow. (uma)

Teaser image: 20minuten.ch

 

Despite a considerable loss of brand value Nescafé with a brand value of CHF 10,662 million, was once again the most valuable Swiss brand in 2013 (Werbewoche.ch reported). In second place with 7,668 million francs Roche. In third place again this year with 6,973 million francs Novartis one.

The winners of this year's ranking include Nespresso with a brand value that has risen to CHF 2,200 million and the insurance company Die Mobiliar with a brand value that has increased to CHF 276 million. Both can therefore look forward to an increase in brand value of 14 percent. The big climbers, each with a 13 percent increase in value, also include Adecco (2,621 million francs) and Longines (837 million Swiss francs), as well as the sanitary ware manufacturer Geberitwhose value increased by 12 percent to CHF 935 million.

With its three brands, the Nestlé food group Nescafé (1st place), Nestlé (4th place) and Nespresso (13th place) remains one of the most successful Swiss players. Together, the brands have a total brand value of CHF 19,512 million. This is 427 million francs more than in the previous year. Interbrand believes that one reason for this is the greatly improved income situation in the BRIC countries, which facilitates easier access to higher-quality food products such as nutrition solutions.

In terms of numbers, this year's ranking is dominated by the watch industry - a total of 16 watch brands are among the 50 most valuable Swiss brands. Two of them are even in the top 10, Rolex 6,637 million francs (fifth place) and Omega with 3,344 million francs (tenth place). Overall, the watch brands have a cumulative value of 19,186 million francs. The high total brand value is not surprising, as the Swiss watch industry is part of the international luxury goods industry, which now sells 95% of its products abroad. In 2012, the export mark of 20 billion Swiss francs was broken for the first time and the prospects for further growth are positive. With the exception of Swatch and Radowhich suffered slight losses of one and six percent respectively, almost all watch brands represented in the ranking increased in value. The absolute winner among the watch brands is Longines - with a whopping 13 percent increase in value to 837 million francs. No other watch brand gained more in value last year.

The second strongest sector in the Best Swiss Brands 2013 is the financial services sector - with a total of seven banks and three insurance companies. Credit Suisse and UBS As in the previous year, the Swiss francs occupy seventh and eighth place with CHF 3,718 million and CHF 3,579 million respectively. The Cantonal banks ranked 12th with a brand value of CHF 2,373 million. Not entirely unscathed Julius Baer The bank lost two places as a result of the US tax scandals and is ranked 17th this year with 1,729 million Swiss francs. Sarasinmainly due to the acquisition of the majority of shares and integration into the Safra Group.

The pharmaceutical industry has had a pleasing year. This is partly due to economic factors such as the stabilization of drug prices, but also to improved healthcare in industrialized countries. In emerging and transition countries in particular, higher income standards are enabling better access to the healthcare market. For the strongly export-oriented pharmaceutical industry, the industrial markets of Europe, the USA and Japan, but also increasingly the emerging and transition countries in Asia, Latin America and Eastern Europe, are the most important customers. There are huge growth opportunities in the emerging markets, but the industry as a whole also faces major challenges.

Pure B2B brands are still not represented in the ranking as they have too little presence among the general public. By presence here, we mean that the brands leave a lasting impression on the masses through the labeling of products or services or through communication close to the end consumer. However, brands such as Sika, with its specialty chemicals for the B2C sector, meet these requirements.

The results of this year's study show that Swiss companies are doing many things right, according to Interbrand. They are cultivating their brands, tapping into new markets, driving innovation and thus creating jobs. All of these factors together ensure a high level of social and economic stability. However, despite the renewed economic confidence, the risks and challenges have not disappeared. For brand managers, this means that they must continue to drive innovation, continuously expand digital interactions with their customers and draw the right conclusions from the trends for an optimal future.

These and other findings of the study can be found in the Interbrand Ranking
Best Swiss Brands 2013 at Bestswissbrands2013.ch and in the May 17, 2013 issue of Bilanz.

To the ranking
 

Among other things, you can use it to share photos taken with the data glasses directly with your Facebook friends or post them on Twitter. Google Glass has a small screen in front of the right eye that can be used to display information. Google wants to revolutionize Internet use on the move. You can use voice commands to take a photo or video, display navigation instructions or carry out a Google search. With the new Facebook and Twitter apps, for example, users can also see notifications from selected friends.

Several major US media outlets - the New York Times, the news channel CNN and Elle magazine - have also developed their own apps for Google Glass. CNN, for example, displays headlines on selected topics and small videos or short picture galleries. The online storage service Evernote is bringing an app to Glass that can be used to display shopping lists, for example.

The apps were presented at the Google I/O developer conference in San Francisco. Google Glasses are initially available to software developers and the first test users in the USA. According to previous information, it should be around a year before they are launched on the market. Until then, Google also wants to publish a package of tools for app developers - similar to those available for the development of iPhone or Android applications. Additional functions are also to be introduced in this package. Google's Glass expert Timothy Jordan announced that, among other things, it will be possible to transmit live video in the future.

Initially, Google only allowed a limited range of functions. This mainly involves images, navigation and communication via e-mail or text messages. However, Google Hangouts can also be used to talk live with other members of the Google+ online network. All data traffic - even when it comes to other services such as Facebook or Twitter - does not run directly, but via Google servers. This is because some of the content has to be prepared for the glasses.

For example, the small Glass screen has a resolution of 640 x 360 pixels, whereas most content today is designed for displays with many more pixels. "We're doing a lot of optimization," said Jordan. (SDA)

Teaser image: Google.com/glass

This is despite the fact that the new figures supplied to the stations since February 2013 only showed negative changes in individual cases compared to the previous year's audience figures, Mediapulse said in a statement. It regrets that the regional broadcasters no longer want to work with the data from the Mediapulse TV panel. In the statement, Mediapulse puts the significance of this step into perspective and sees the termination in particular as a political signal. It also continues to keep all doors open for the stations that have left.

These are the following stations: Léman Bleu Télévision SA, Vaud Fribourg TV SA, Canal 9, Canal Alpha Plus, Tele Bielingue, Stiftung Kabelnetzbasel (Telebasel), Tele 1, TVO, Südostschweiz TV and Teleticino. The ten stations mentioned above account for a total of around 3.5 percent of Mediapulse's revenues. As a result of the present termination, these stations will no longer receive any new measurement data with immediate effect, Mediapulse further writes. This means that the stations will no longer be able to provide their advertising customers with up-to-date TV measurement data.

The termination had two reasons, said André Moesch, president of the regional television association Telesuisse, when asked by SDA. On the one hand, he said, the figures still could not be used for work with advertisers, but on the other hand, the broadcasters had no confidence in the results. "We don't believe the figures are correct," Moesch said. There are huge fluctuations at some stations, he said. It's not possible to have 20,000 viewers one day and 100,000 the next, he said, adding that they are generally far too low for some stations.

It is still unclear how the regional stations will collect the figures in the future. Moesch went on to say that they could work with WEMF, for example. "Talks are underway. But nothing is certain yet. " He does not rule out a return to Mediapulse, however. The prerequisite, however, is that the system is optimized and reliable.
The 3+ station, which used a superprovisional injunction to ensure that stations must keep their TV ratings under wraps until further notice and are not allowed to pass them on to advertising marketers (Werbewoche.ch reported) has not resigned.
 

Before Goldbach, Hess was responsible for the commercialization of a social gaming platform in a small Australian-Swiss startup. Between 2000 and 2009, he launched the Xbox business for Microsoft Switzerland as Head of Interactive Entertainment. As Head of Campaign Development within Swisscom, he was also responsible for developing new multi-channel marketing campaigns for all business units. Daniel Hess studied economics and marketing in Zurich and media management in Berlin.

At Goldbach Media, radio expert Bruno Oetterli takes over ad interim as head of the radio and digital out-of-home team.

 

In the campaign by Swisscom and Samsung, everyone can prove whether they really deserve the new Samsung Galaxy S4. Passers-by can win the new smartphone by using their eyes: They must not take their eyes off the smartphone for a full hour. Applicants have from 10 a.m. to 8 p.m. today to take on the challenge to win a Galaxy S4. Or they can take the easier route: In collaboration with 20 Minuten Swisscom raffles 3 Samsung Galaxy S4.

At All-eyes-on-s4.ch the action can be followed live as well as on all major newspaper portals such as NZZ.ch, Tagesanzeiger.ch, Blick.ch and 20minuten.ch. The agency will be on site in the main hall with filming and event until 8 pm. Who's Mcqueen Picture is responsible for the production of the film. The director is Kai Sehr.

 

With this in mind, Snickers has launched a Google AdWords campaign targeting misspelled words. If you search for a word on Google and spell it incorrectly, the IT police or the link appearsHype5.ch. (uma)

 

The channel sees itself as a service provider looking for progressive content and as a media platform that aims to promote talent with social ambitions. CHTV wrote this in a press release on Thursday. "CHTV offers an open-minded, objective and diverse insight into different lifestyles with a special focus on Swissness," says Sebastian Aenishaenslin, Co-Managing Director of the company. In addition to the classic offerings such as films, series and documentaries, CHTV seeks variety with its own productions on the respective theme days. High standards are set for the station's aesthetics and the development of innovative forms of advertising.

CH Television is an independent, innovation-oriented TV broadcaster, according to the press release. The company is sustainably financed and can rely on a solid capital base. From June 10, 2013, the signal will initially be broadcast on SwisscomTV, Zattoo and YplaY. Signal distribution to other digital TV operators is to be expanded in the course of the second half of the year.

The station is managed by Sebastian and Philippe Aenishaenslin.

 

From today, Thursday, the artwork will hang on the 17 meter long and 2 meter wide billboard (17zwei) under Zurich's Hardbrücke. The digitally manipulated image of an ornamental plant repeats itself endlessly and is intended to trigger a discussion about who is actually copying whom here: Man copying nature or vice versa? One could, for example, see an image of people in it.

17zwei is a cooperation project between Deutsche Bank and the Zurich University of the Arts. Marco Bizzozero, CEO of Deutsche Bank (Switzerland), comments: "We are delighted to be able to support another promising artist with this third work by 17zwei. Perhaps this will encourage others to also support young art and culture."

The public opening in the presence of the artist is on Thursday, May 16 at 5 p.m. at Café Segafredo under Zurich's Hardbrücke.
 

From May 24, the public will choose which seminars on Youtube should be accessible. From May 24, 2013 to June 09, 2013, the public will be able to access Canneslions.com to vote on which seminars should be broadcast. The videos will then be available on the YouTube channel until two weeks after the festival.

An overview of the selectable seminars is available here.

Philip Thomas, CEO Lions Festival: "Every year, Cannes Lions engages world-renowned speakers to present outstanding, inspiring and forward-thinking content. We are delighted to be able to give all those who cannot attend in the South of France an insight with the live broadcast."

An overview of the speakers is available here.
 

This is because the set offers an account, card and a regional benefits program all in one, the agency said in a press release on Thursday. With the benefits program, customers benefit from discounts on leisure and cultural activities in the canton of Glarus. This aspect is also reflected in the design: a bundle of the typical Glarus cloth is intended to symbolize the new product range. The specially designed Glarus Maestro card also appears in the typical Glarus design with a teardrop pattern.

The launch of the new product range will be accompanied by various communication measures such as a product flyer, advertisements, event advertisements and online banners. Glarner Kantonalbank is also launching its new Facebook page to coincide with the introduction of the Glarner Set. The concept, layout and text for the page were developed by The PR Factory agency.

Responsible at The PR Factory: Andrea Miolo-Eberhard (overall responsibility), Monika Schnoz (consulting, project management, concept, text), Sabine Gerhards/Verena Grupp (design). Responsible at Glarner Kantonalbank: Patrik Gallati (Head of Marketing, overall responsibility).