The app aims to raise awareness among young target groups on the topics of alcohol and health as well as alcohol and road safety. With a mix of skill and knowledge, the players are tested to see how fit they are for the way home after going out. The scenario: It's the weekend and after a boisterous party, the character sets off on the way home in a drunken state. Many traps lurk on the way.

Every two years, events and activities on the subject of alcohol are held throughout Switzerland under the name Dialogue Week Alcohol, aimed at the population as a whole. The Dialogue Week is dedicated to the current alcohol prevention campaign "I talk about alcohol". The FOPH runs this campaign together with partners and 14 supporting organizations. "I talk about alcohol" is alcohol prevention to have your say. The debate on how to deal with alcohol is important because alcohol problems are still a taboo subject.

"After Party" can be downloaded free of charge from the App Store and Google Play. The app was developed by Gbanga, Zurich.
 

The box comes with a single franc that can be assembled with other enclosed parts to form a Kronenberger traffic circle. A 24-page booklet explains the campaign with its Swiss focus in more detail: Since the beginning of the year, the company has been operating a modern window production line in Emmen, Lucerne, where windows "made in Switzerland" are produced. In other respects, too, the company is fully committed to "Swiss values," writes the agency in a statement on Thursday. For example, with apprentice training and a high awareness of sustainability and ecology.

Responsible at Kronenberger, Ebikon: Christian Käser (Managing Director). Responsible at Renzen, Aarau: Achim Kaufmann (AD), Alain Götschi (consulting), Chiara Iselin (text).

The cover story is illustrated with mountain photographs taken around 1900 using the photochrome process, as Tamedia writes in a press release on Thursday. Natura traveled to the Emmental to see the trophy of the upcoming Swiss Wrestling and Alpine Festival - a magnificent muni weighing a thousand kilograms. Natura also presents romantic hotels by the water, paid a visit to the traditional Horgenglarus joinery in Glarus and presents seasonal recipes and tips for the home and garden.

The magazine Natura has 84 magazine pages, is published four times a year with a circulation of 540,000 copies and is enclosed with Tamedia's regional daily newspapers in German- and French-speaking Switzerland (Werbewoche.ch reported).

The personalized drink is now available in stores. Fans are given the opportunity to share photos with "their" bottles online or send virtual cans to friends via a Facebook app. As a summer highlight, consumers can have their personalized Coca-Cola cans made on the spot with a name of their choice at selected events. In addition, fans can share "Coca-Cola moments" captured on photos with their personalized bottles using #shareacocacola via Twitter, Instagram and Co. or via the campaign's own online platform Shareacocacola.ch share

The campaign is accompanied by classic TV commercials as well as advertisements and posters. During the summer, consumers can have their own Coca-Cola cans made with a name of their choice in retail stores, public places, or at selected events such as the Greenfield Festival.

The aim of the "Share a Coca-Cola" campaign is to strengthen the personal connection between consumers and the products in this country. "Although Coca-Cola's roots are in the USA, there is an unexpected amount of Swissness in our products. The campaign underlines this local anchoring and strengthens the relationship with our Swiss consumers in the most direct way possible," explains Matthias Schneider, Head of Corporate Communications at Coca-Cola Switzerland.

If you are looking for your own name, please read here!

"Share a Coca-Cola": Helping to shape commercials digitally

Although the entire population will soon be paying radio and television fees, only those who belong to the SRG sponsorship will be able to comment directly on programming. However, this requires membership in a regional SRG company, which costs at least 50 francs. SVP National Councillor Natalie Rickli (ZH) objects to this.

In a postulate, she demands that the rights of participation in the SRG's public service be strengthened. "If the fee payers have to pay for a program, they should also be able to have their say, free of charge," she says. The Federal Council should examine ways of doing this.

The government agrees with this, as it writes in a response to the motion published on Thursday. The SRG already offers the public a platform for criticism and suggestions for improvement, the Federal Council states. However, this should not be related to membership in the sponsorship. At present, the SRG is also examining the possibility of opening up the platform itself. (SDA)

The decline was due to the loss of sales within the printing operations (-10.3 million Swiss francs), reduced advertising and distribution revenues (-9.3 million Swiss francs), the discontinuation of brokerage in the electronic media sector by RV Radio Vision (-8.4 million Swiss francs) and the discontinuation of various ancillary activities (-1.2 million Swiss francs), BZM wrote in a statement on Thursday. In fiscal 2012, the operating loss had amounted to 10.8 million francs. Due to value adjustments on machinery and real estate, the loss increased to a total of 36 million francs.

According to the press release, a break-even result is expected for the 2013 financial year. This is due to the reorganization and restructuring measures initiated in the last quarter of 2012.
 

Bootcamper's training sessions are held on anything that an urban environment has to offer: Stairs, benches or railings.

Responsible at Bootcamper.ch: Maurus Strobel (Marketing and Communication), Benjamin Bachmann (Technical Director), Dave Baucamp (Coaching). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl (overall responsibility). Responsible at Tonstudio Malz: Daniel Hobi (Sound Design). Responsible at Seelenluft: Beat Solèr (music). Camera: Daryl Hefti.

TV commercial: "Slide"

TV commercial: "Escalator"

TV commercial: "Tram"

TV commercial: "Park bench"

TV commercial: "Petrol station"

Thus, Seed wins four precious metals and two special awards. The Swiss Farmers' Union and the company IP Media were also honored at the World Media Festival. Element P also received three awards.

For its clients Zug Police and Schindler Elevators, Element P received a Silver Award at the Worldmedia Festival Hamburg for "Hellwach", the corporate film of Zug Police, Gold and Grand Award for "Fight for your customer", best film in the category "Training" for the client Schindler Elevators. Seed was awarded twice Gold and twice Silver for the films of for Suva, Läderach, Vetropack and Switzerland Tourism. The official web TV channel of the Swiss Farmers' Union, BuureTV.ch, won a Gold Award.

The prevention film "Cruiser and Bella - Off through the middle!", with which Suva explains safe cycling in traffic circles, is awarded gold in the animation category. It also receives a Grand Award as the best film in its category. The Läderach corporate film "Sweet Tokyo", a comedy of mistaken identity by Luki Frieden, receives Gold in the Public Relations category. In addition, the film receives the Magic Eye Award for Best Cinematography.The animated film "Glass remains glass" for Vetropack, which conveys everything there is to know about glass at breakneck speed, achieved silver in the Education category. In the category Web: Microsites the Switzerland Tourism Winter Campaign 2012/13 awarded with silver. The online game is about waking up the gnarly mountain men Sebi and Paul. The campaign was developed by Eyekon, which produces over 20 short films by Seed.

Every year, the World Media Festival honors outstanding solutions in corporate film, TV, web, web TV and print productions on an international level. The entries are judged not only on their creative and technical excellence, but also on how well they appeal to their target audience.

To the winners

According to the agency, the aim is to dramatize the ease of preparation and the high quality and naturalness of the ingredients in an appealing way.

Responsible at Findus: Roger Matter (Marketing Manager Frozen Foods), Grit Heinrich (Group Brand Manager). Responsible at Publicis: Tim Hoppin (CD), Bruce Roberts (AD), Christian Schirmer (Text), Ester Elices (Strategy), Derya Derdiyok, Benjamin Kägi (FFF), Muriel Aste, Olivier Pasche (Consulting). Production: Bigfish Film Production. Director: Steve Hudson.
 

Havas won Gold with the radio spot "Fading Protest" for VTJE and Finalist Awards for "Snowplow Driver" for Valais Tourism and "Fence of Freedom" for Amnesty International. Publicis received a Finalist Award in the "Print" category, for Garnier Bart. Iart received a Finalist Award in the "Communication in Space" category for "Coca Cola Beatbox."

No silver and bronze will be awarded in Montreux, only gold and finalist awards. Jury members from 19 countries judged works in eight main categories: TV/Cinema, Print, Poster, Direct Marketing, Digital, Media, Radio and Event. The Golden Award has been presented in Montreux since 1989.

The most successful agencies in Montreux in 2013 were BBDO New York, AMV BBDO London and BETC Paris.

To the winners
 

According to the press release, the initial idea was simple. Searching for quotes for services is not easy for both laypeople and companies. To find the right company, firstly you have to know or search for them and secondly you have to contact each company individually. This often takes a lot of time and nerves. The idea for Offertube - a service portal on the Internet that solves precisely this problem - was born.

Interdisciplinary team

Marius Maissen and Marcel Thomann are behind the idea. Maissen studied journalism at the University of Zurich and now works part-time as a communications specialist for a large industry association. Marcel Thomman covers the technical side of things. As a web programmer, he is familiar with building websites and databases and has the technical know-how to create such a platform. Together they founded the start-up company Dema Media to work on their concept. However, it took longer from the basic idea to completion than the two of them expected at the beginning.

All beginnings are difficult

Once the basic idea had been formulated, the young team was quickly confronted with questions that turned out to be quite difficult. How do you ensure that only high-quality companies are involved in the platform? For which industries does such a system make sense at all and how do you actually want to earn money with it? These and other difficulties meant that the development of the service platform took longer than expected. The two young entrepreneurs are now so satisfied with the final product that they have decided to go online.

Convincing system

If a private individual or a company is looking for a service, for example catering for an event, this quote request can simply be entered on Offertube.ch. The operators have created detailed questionnaires for each sector, which define the type and scope of the order very precisely. For example, it makes a difference whether a catering service only includes the food or also the crockery and staff. The Offertube team checks the requests for completeness and seriousness and then automatically forwards them to companies that offer these services. Three of these companies can then purchase the customer's contact from Offertube and offer it in a personal meeting. Of course, it is not only possible to order sandwiches on the platform. The services on offer range from creative marketing work to legal and financial matters, cleaning services and transportation.

What does it all cost?

This service is free of charge for the customer. For the company that purchases a contact for the purpose of making an offer, Offertube only becomes chargeable when it buys a contact. Registration and receiving inquiry e-mails are free of charge. To make the system attractive, Offertube offers a registration bonus of two free customer contacts. So when a new company registers, it is not taking any financial risk, but can even test the system free of charge for the first two orders.

Good response

Even though the platform is now online, the work for the start-up company is only just beginning. With campaigns on the Internet, social media appearances and the tried-and-tested door handle cleaning, the two young entrepreneurs are constantly bringing new companies to their website, which register free of charge. In addition, the website is constantly being optimized and adapted. The response so far has been very positive. Companies have already registered in all areas. A lot still needs to happen before the platform can compete with Facebook, eBay or Google. So if you have your own company or hold a managerial position, you can register with Offertube.ch register free of charge and make a small contribution to getting the young entrepreneurs' company up and running.

The offer was advertised with classified ads in the travel section of newspapers. They look like ads for a short trip to the south, but turn out to be an invitation to transform one's home into a vacation paradise with Ikea plants.

Responsible at Ikea Switzerland: Katrin Polzer (External Communication Manager), Annelies Bühler (Project Leader Campaign). Responsible at Wirz Advertising: Philipp Skrabal (ECD), Raul Serrat (CD), Hanning Beland (Art Direction), Katja Schlosser, (Graphics), Marietta Mügge (Text), Petra Dreyfus, Yves Rückert, Stefan Schmid (Consulting), Mario Müller (Production Consulting).