The Coop label Pro Montagna stands for quality products from Swiss mountain regions, the agency said in a statement Wednesday. The genuine Pro Montagna mountain products directly support the Swiss mountain population with a contribution to the Coop sponsorship for mountain regions.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maryline Hermann (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSP: Flo Wacker (Creative Direction), Benny Goldstein (Art Direction), Stefan Ganz (Text), Dany Kielholz (Consulting Management), Flavia Salvisberg (Consulting), Michèle Seligmann (Agency Producing). Film production: Embassy of Dreams. Directed by: Sebastian Schipper. Producer: Andy Schneider. Music: Nova International. Responsible at TW Media: Stephan Küng (Media Relations).

In addition to a contemporary understanding of brand communication, Migros' success goes hand in hand with a change in values among Swiss consumers toward more idealism. Status and materialism, on the other hand, are becoming less relevant, according to the survey. With the Club School, the Culture Percentage and nature parks, Migros assumes responsibility towards society and shows with the launch of Generation M that it also intends to do so in the future. Migros is thus bridging the gap between idealism and concrete action, and has been successful in doing so.

Within the top 20, brands of digital origin are shaking up the establishment; in addition to Google, Wikipedia and Microsoft Office are now also among the strongest brands in Switzerland. YouTube even makes it into the top 10 among the youngest consumers.

Overall, the top 20 continues to be dominated by traditional and quality Swiss brands such as Lindt, Rivella and Zweifel, which are represented by a total of 14 brands. With Swiss Post and SBB, two public-sector institutions are in the top 20 this year, the former again, the latter for the first time. Prominent drop-outs in 2013 include Nivea, Cailler and Ricola.

Changing values: The Swiss are becoming more idealistic
 
The Brand Asset Valuator not only evaluates brands, but also determines consumers' value attitudes. This results in seven psychographic consumer segments. According to the survey, reformers made significant gains this year. For them, the focus is on personal development and social awareness. Reformers prefer quality brands that stand for values and philosophies. Idealism is consequently gaining in importance.
 
This is also reflected in the study by the fact that statements such as "Money is the best measure of success" or "I admire people who can afford expensive cars and houses" lose significantly in agreement compared with 2011, while statements such as "I regularly pay more for environmentally friendly products" or "I avoid brands with low moral and ethical values" enjoy significantly higher agreement. The increase among reformers is at the expense of the materialistically oriented aspirers. Status is losing relevance in Switzerland.

This is shown by the results of the Brand Asset Valuators of Y&R Group Switzerland. Since 1995, 1,500 consumers have been surveyed at two-year intervals on their perception of more than 1'100 brands on brand dimensions.
 

At 14.7 percent, the increase in advertising expenditure to promote food products was particularly striking. This was attributable, among other things, to the milk processor Emmi, which made a significant contribution to the increase in advertising for its new product Jogurtpur (Werbewoche.ch reported) moved up to the top ten advertisers in Switzerland in April. Jogurtpur came fourth in the ranking of the most advertised products, as Media Focus further announced on Tuesday. According to the report, McDonald's restaurants, Swisscom TV and the Ford Focus were the only products to see more advertising. Adding up the first four months, 2013 advertising sales were down 0.2 percent year-on-year. (SDA)

You can find the Media Focus Trend Report April 2013 under this link (PDF).
 

Both have several years of experience in sales/advertising and publishing, according to a statement Monday.

Deal.ch is a new navigation tool for deals, promotions and special offers in Switzerland. The current offers are displayed via a search function and a category directory. The service can be personalized and adapted to your own needs by registering. For example, an alarm can be set up for certain promotions and discounts.

Focus on cell phone users

Deal.ch is geared towards mobile use. The background: Internet use is rapidly shifting to mobile devices such as cell phones and tablets. Already today, over 60 percent of online users surf the Internet on mobile devices. The platform assumes that the number of mobile-friendly websites will increase rapidly in the coming months.

Urs Schmidig, Managing Director of Couponplus: "We have gained a lot of experience in recent months and have consistently and holistically addressed the topic with Deal.ch with a strong mobile focus. Using the app has to be fun and offer real added value at the same time. We still have a few surprises in store."

 

Balzli will report to Editor-in-Chief Jan-Eric Peters at Axel Springer's headquarters in Berlin as Deputy Editor-in-Chief and will be primarily responsible for the newspaper Welt am Sonntag, as Axel Springer announced on Tuesday.

Before joining Bilanz, Stefan Barmettler was editor-in-chief at the news magazine Facts until the end of 2005. Prior to that, he was responsible for the economics department at Weltwoche and Facts. He worked for the Swiss news magazine for three years as a US correspondent based in New York. Barmettler was awarded the Swiss Journalism Prize.

Beat Balzli
 

Who hasn't seen them - the videos in which trainees and department heads rap and sing to test the limits of what is acceptable. They pander to the young in order to recruit new talent. Such attempts often end in derisive ridicule from the target group. A few years ago, for example, BMW sent decades of inline six-cylinder reputations down the drain with its "Praktikum Rap":

Sparda Bank probably made the worst contribution musically - and attracted a lot of attention. However, it would be presumptuous to speak of calculation in this case.

The German supermarket chain Edeka also inspires with profound lyrics - even in the intro ("I have to honestly say, I agree with you!")

McDonald's at least invested in a professional production - but it didn't hurt the embarrassment.

Just to name a few examples. Scholz & Friends has now taken advantage of the trainee rap cult and used it for the image campaign "The craft" has created a recruitment song that has nothing to hide from its great role models. (hae)

Based on layout specifications, precisely tailored Word, Excel and PowerPoint templates are created for the customer's daily work. This enables agencies to ensure that their newly designed appearance is actually implemented. At the same time, customers are offered practical added value, such as the Template builder writes in a press release. "The focus is on the exact implementation of the CD and the greatest possible user-friendliness. The documents are structured in such a way that the customer can do as little wrong as possible," says Wüthrich. He thus offers a solution to an apparently widespread problem.

 

For its 150th anniversary, the Swiss Alpine Club SAC has engaged the renowned light artist Gerry Hofstetter. Through the competition of event sponsor Audi, everyone can now become a part of the light art installation "Hütten im Alpenglühn". Exxtra has created a Facebook contest which makes the winners a part of the concept - and thus art: Anyone can participate via the Audi fan page and upload a photo of themselves. Then ten portraits personally selected by the artist will be projected onto an SAC hut within the art campaign. The whole thing will be immortalized in a documentary film and an illustrated book.

Gerry Hofstetter is on tour through the Swiss Alps from April to October, where he illuminates 26 SAC huts with his light art at dusk.

Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra: Daniel Bieri (ECD), Sandro Kümin, Dominik Sigrist (creation), Marion Lim (text), Robert Seidl, David Suppiger (programming), Susan Baumgartner, Rahel Güttler (consulting).

 

Today, 23 museums around the world have joined the Art Project, allowing the large-scale digital museum to grow to more than 40,000 works. These partnerships are part of a global expansion of the project, in which more than 250 partners in over 40 countries are now participating, according to a press release. Thanks to Google and the willingness of renowned museums, art galleries and institutions to cooperate, art lovers can now discover paintings, sculptures, street art and photos with just a few clicks. Creations from a wide range of cultures are represented, including Brazilian street graffiti, Islamic decorative art and ancient African rock paintings. Street View images for virtual tours of the galleries are now available for 71 museums, including the Fondation Beyeler in Riehen/Basel and the Musée d'Ethnographie in Neuchâtel.

New partners from the international art world now include the Städel Museum in Frankfurt, the Ateneum in Finland, the Skagens Museum in Denmark, the Museo de America and the Kawamura Memorial DIC Museum of Art in Japan. Together, they are making 1,500 new high-resolution works of art available to Internet users. These include true classics and masterpieces such as Monet's "Water Lilies" in the Fondation Beyeler, Rembrandt's "Portrait of a Man with a Millstone Collar and Goatee" and Johannes Vermeer's "The Geographer" from 1669.

With tongue-in-cheek headlines on posters along the Gold Coast, it will be showing from the end of May that you can get your car bent straight again at Auto-Graf.

Responsible at Auto-Graf: Rosemarie Graf (Advertising/Board of Directors), Wilfried Graf (Overall responsibility/Board of Directors), Michel Graf and Daniel Grob (Management), Dölf Carl (Board of Directors). Responsible at Blue Spirit Communications: Robert Köhler (CD), Lukas Schmid (text), Giulia Furrer (graphics), Rolf Jeger, Patricia Müller (consulting), Catherine Purgly (strategy). Photography: Jonas Kuhn. Litho/print: Activprint/Sandro Reichmuth.

 

"Where the hell is the press?" offers six music journalists at the start of their careers practical training and further education, as detailed in a press release. Designed as a mentoring program, the pilot project also aims to stimulate a discussion about the state of cultural journalism in the Swiss media and the current framework conditions for the profession of critic.

The music journalists Ane Hebeisen (Der Bund) and Yann Zitouni (RTS) have been engaged as mentors. Together with the participants, they will design and run the independent festival blog from May 23 to 25, 2013 Wherethehellisthepress.netwhich offers alternative reporting to the Bad Bonn Kilbi 2013. The participants Eva Hediger (Winterthur), Laurent Küng (Lausanne), Louis Rossier (Fribourg), Andreas Ruf (Olten), Fabienne Schmuki (Zurich) and Pascaline Sordet (Lausanne) were selected as part of a call for entries. The pilot project "Where the hell is he press?" will be evaluated after the first edition and will be pursued in the context of other festivals and disciplines.