Is a newspaper allowed to report on the "new jail love" of a jailed offender? Normally not - but in the case in question, Sonntagsblick acted correctly according to the Press Council. For the Press Council, such reporting is in principle inadmissible, since private matters of a prisoner such as love affairs and marriage plans are none of the public's business. However, if a prisoner himself has previously actively contributed to such topics being discussed publicly in relation to his person, he must put up with it if a medium discusses his alleged new love affair against his will, according to a statement on Tuesday.

The Swiss Press Council rejects a complaint by a prisoner against "Sonntagsblick". In spring 2013, the newspaper reported on a new "prison love affair" of the complainant. In this specific case, the Press Council denies a violation of the privacy of the person concerned, as his case is one of the best known in recent Swiss criminal history. Since he was a public figure because of his offenses, the media were allowed to report on him in an identifying manner even 15 years after his conviction. Here, the duty of consideration for resocialization and the "right to be forgotten" should also be put into perspective.

In contrast, a prisoner's private life, such as love affairs and marriage plans, is basically none of the public's business. According to the Press Council, even if celebrities allow the public to share their private lives to a large extent, it can hardly ever be inferred from this that they completely renounce the protection of their private and intimate sphere. However, since the complainant himself repeatedly actively contributed to these topics being discussed publicly in connection with his person, he must accept that Sonntagsblick makes his alleged new love a media topic against his will.

Discriminating wild boars

Is a satirical article allowed to use an animal metaphor to indirectly spread disparaging prejudices about foreigners? No, says the Press Council. This is because satire may not serve as a cover for spreading discriminatory statements.

The Press Council approves a complaint against a satirical article in the Davos free newspaper "Gipfel Zytig". The latter compared the behavior of wild boars with sentences ("They don't wear headscarves! They don't use stolen bicycles, scooters or BMWs! They don't carry knives!") implicitly with that of foreigners. The punch line of the little photo story was: "But: They are allowed to be shot at!"

In its decision, the Press Council points to the historical tradition of incitement propaganda with animal comparisons. The disparagement of people of other ethnic groups, skin colors, religions, the opposite sex or a different sexual orientation has always used such animal images. Especially often rats, pigs, vermin and bitches were used for this purpose, on which supposed collective characteristics of such groups were superimposed. In the extreme case this goes along with destruction fantasies: Rats and vermin may be exterminated, or, as in this case, wild boars be shot. Even under the self-declared rubric of satire, such comparisons violate paragraph 8 (discrimination) of the "Declaration of the Duties and Rights of Journalists." Already in January, the Press Council reprimanded the Davos paper on grounds of racism (Werbewoche.ch reported).

20 minutes: Perpetrator image was admissible

Does a picture showing a perpetrator immediately after he has committed an attack violate his human dignity? For the Press Council, such a picture is borderline. However, the publication in question did not appear sensationalistic and did not portray the perpetrator in a degrading manner.

In an attack in London in May 2013, two "Islamists" "beheaded" a soldier on the open street. 20 Minuten then published an agency picture on its front page depicting one of the perpetrators with bloody hands and a hatchet as well as a knife in his left hand. The Press Council rejects a complaint against the publication of this picture.

The picture does not show any victims and the crime has neither a local nor a regional reference. Therefore, it could hardly be assumed that the interests of the victims' and perpetrators' relatives would be significantly affected by the publication. From the point of view of the perpetrator's human dignity, it seemed questionable to show him gesticulating with the murder weapon immediately after his crime. However, the picture does not appear sensationalistic and does not demean the perpetrator. Together with the text, it documents the disturbing fact that such an act can happen in the middle of the street of a European capital. The picture - as difficult as it is to look at - therefore contributes significantly to the information. At most, it would have to be examined whether the newspaper should have made the perpetrator's face unrecognizable. Since the complaint does not object to the identification, the Press Council does not go into this aspect in greater detail.
 

Throwing away and leaving small items of waste in public spaces, known as littering, is becoming more and more of a problem in large parts of Switzerland. Zug is taking action. In addition to various measures to raise awareness, a statutory ban on littering applies throughout the canton. Littering is punishable by a fine of 100 francs.The aim is to keep the beautiful canton of Zug clean and worth living in. People feel comfortable and safe in a well-kept public space.

Beer bottles floating in the lake, sunbathing cans, burnt-out cigarettes, sticky chewing gum, crumpled paper cups. In the newly developed information and awareness-raising campaign, the Zug-based agency Dynamite has developed various subjects that focus on littering. In addition to the main litter protagonists, a logo was created with a long-term effect: Zug stays clean. According to the press release, the campaign consists of advertisements, posters, public transport advertising, print products, vehicle advertising and the campaign website Zug-blibt-suuber.ch together.

Responsible at the Canton of Zug: Roger Naef (littering specialist, City of Zug), Marcel Tobler (Head of Communications, Canton of Zug Security Department), Denise Gloor (Head of Security, City of Zug). Responsible at Dynamite: Siegfried Simader (art direction), Urs Zwyssig (text/concept), Massimiliano Madonna, Roger Bosshart (consulting), Dominique Cinter (programmer), Brigitte Fernandez (administration).

"Elke Guhl has many years of project and management experience in marketing and sales. We are very pleased that she is joining us," says Ivo Furrer, CEO Switzerland at Swiss Life. "Swiss Life wants to develop in Switzerland from a pure life insurer into a provider of comprehensive pension and financial solutions. This means that we also want to break new ground in our approach to clients. In this regard, Elke Guhl's experience in both the consumer goods market and the fast-moving online business will help us decisively." To underline the strategic importance of marketing, Elke Guhl will also be appointed to the Executive Board Switzerland in her role.

45-year-old Elke Guhl started her career in 1994 at the international consumer goods company Henkel, where she held numerous positions in Germany and abroad. In 2004, she took over overall business responsibility for the cosmetics business of Schwarzkopf & Henkel Cosmetics in Switzerland as General Manager Retail, before moving to eBay International Switzerland as Country Manager in 2007. Since April 2011, Elke Guhl has been responsible for all marketing activities for Germany, Austria and Switzerland as Vice President Marketing at Monster Worldwide Germany.

Swiss Life's previous Head of Marketing Switzerland, Thomas Langenegger, is leaving the company after five successful years. Ivo Furrer: "Thomas Langenegger has professionalized Marketing Switzerland in crucial areas, expanded social media activities and, with the 'Wendesätzen', was responsible for one of the most successful Swiss campaigns of recent years. We thank him for his valuable support and wish him all the best for his personal and professional future."

The preliminary figures are available at Wemf.ch (Next>Level). According to the press release, the certified circulation figures contain all data for titles that submitted their self-declaration by September 15, 2013. The survey period covers the period from July 1, 2012 to June 30, 2013. According to the circulation certification regulations, publishers have until September 30 to submit their circulation figures. Therefore, the currently published list is not yet complete. At the end of October, the list will be updated with those Wemf/SW-certified titles (typology 1000 to 4000) that submitted their figures by September 30, 2013. Currently, not all titles have been checked yet. The final checked figures will be published in the Bulletin (PDF), which will be published in November. The Bulletin (PDF) is available free of charge to all interested parties at Wemf.ch are available. The figures were collected on the basis of a new set of regulations. Time series comparisons with previous years are therefore not advisable, as Wemf writes.

Only eight months remained after winning the pitch and starting the project for the redesign of the United Grinding Group's corporate image, according to a press release. In addition to the completion by the trade fair deadline, the scope of the measures was also a particular challenge. Republica developed a new CI/CD manual in six volumes for the United Grinding Group - formerly the Körber Schleifring Group - and its eight corporate brands (Magerle, Blohm, Jung, Studer, Schaudt, Mikrosa, Walter, Ewag) and had an extensive database set up. For the nine customer segments in which the United Grinding Group companies operate, Republica created corporate design routes with elaborate renderings: at the center of the visual world is the artwork of a metal plate, which serves as a background image for many communication measures. The newly created imagery will be used on advertisements worldwide in the future.

Each machine deserves its own brochure

Republica designed a total of more than 100 machine brochures for the high-tech machines of six of the group's eight corporate brands. These averaged 16 pages in thickness and were printed in up to four languages. In addition, there was a machine overview brochure, the Customer Care brochure, several brochures for internal use (for example, Strategy Booklet, Working Capital) and an app for field staff.

A performance that became the talk of the fair

The entire relaunch was geared toward one goal: the ceremonial unveiling of six new machines on September 16 at the Emo World Machine Tool Show in Hannover, Germany. Republica designed an invitation for Emo that would build excitement but not give too much away. As general contractor, Republica worked with Zurich-based agency Aroma to design a 1,200-square-meter booth that took into account the new machine design and CI/CD specifications in terms of shapes, colors and materials. A special highlight: the blue, "floating" LED sky of the booth. Republica staged the machine unveiling under the motto "The Rhythm Of Innovation" with the help of an intro film featuring participants from eleven countries, eight percussionists, ten professional dancers and 25 flash mob dancers. According to the press release, the production became a real "street sweeper" that generated a lot of discussion: more than 800 spectators attended it at the exhibition stand, and 2000 others followed it worldwide via live stream. In addition, Republica designed the EMO press kit, calendars, give-aways as well as screensavers and animations for the booth.

Responsible at United Grinding Group: Sandro Bottazzo (Head of Business Development & Marketing). Responsible at Republica: Bala Trachsel (overall responsibility), Corinne Hert (project management/consulting), Alexandre Jaquet, Gabriela Jaquet (event organization), Nicole Bergdorf, Simon Flück (project assistance), Chris Morgan (CD), Margit Fellerer, Katja Dürig (AD), Anne Boxleitner (text), Simon Matz (graphics), Fabienne Lötscher (polygrapher), Gary Jude (composing/image editing).

The unusual annual report, whose design was based on an old exercise book, contains coffee stains, sketches, notes and ink blots. The Zurich agency FBM Communications thus implemented SVIT's brief to design a bold and independent annual report that had never been seen before in this form. "In the end, we decided to design the annual report like a school exercise book, because SVIT is also bold, innovative and offers apprentices and professionals a wide range of training and further education opportunities," says Carmen Schiltknecht, Managing Director of FBM Communications. Tayfun Celiker, Director of SVIT, is also delighted with the visually unique annual report: "We are receiving positive feedback all round. The sometimes self-deprecating and witty elements of the annual report are well received by all target groups and skillfully lighten up the relative dryness of an annual report".

The SVIT annual report was produced in three languages: German, French and Italian.

Responsible at SVIT: Tayfun Celiker (overall responsibility), Martina Rutschmann (coordination). Responsible at FBM Communications: Carmen Schiltknecht (CD & Consulting), Dani Käser (AD), Renate Nusser (Graphics), Julia Trunkwalter (Order Processing), Elie Kerbage (PR & Media Relations).

Oberbeck is currently Managing Director of CVP Baselland and a local councillor in Birsfelden. According to a statement issued by SRH on Monday, he will take up the post at SRH on December 1. (SDA)

Image: Cvp-bl.ch

Bergamin has decided to leave the company at the end of March 2014 due to the Group's reorganization, the Goldbach Group announced on Monday. Bergamin wants to devote himself to new challenges. Furthermore, Klaus Nadler will join the Goldbach Group and its Executive Committee at the beginning of April next year. He will take on the newly created role of Chief Marketing Officer (CMO).

The Goldbach Board of Directors has also decided to withdraw from the business in the Czech Republic and to reduce its stake in Wilmaa Digital World. The divestment of the unprofitable sales hub in the Czech Republic was made in view of the difficult market environment, characterized by high price and competitive pressure. Goldbach has been unable to turn a profit in the Czech Republic for five years. Wilmaa, in which the Goldbach Group holds 67.3 percent, reduced its stake in its subsidiary Wilmaa Digital World from 75 percent to 20 percent on Monday.

Wilmaa co-founder Thomas Gabathuler will take control of the company, which has set itself the goal of tapping into the big screen for Wilmaa. Meanwhile, all marketing rights for digital moving images arising from the launch of the Box will remain with the Group. (SDA)

"Exchange, inspiration and know-how transfer" - this was the motto of Scaph's first annual event at Zurich Children's Hospital. Over 20 communication experts from Swiss hospitals and clinics benefited from a varied and exciting event, according to the press release. In addition to the guest lecture by Marco Cortesi, media spokesperson for the Zurich city police, there was also plenty of room for personal exchanges and networking. In his presentation, Cortesi highlighted the interfaces between hospital and police communication in an extraordinary event involving both emergency organizations. He not only gave the audience important communication principles to take away with them, but also answers to the question of what hospitals can do for the police in the event of an incident. Inspired, the audience thanked him with a big round of applause.

In the second part of the event, current topics such as social media, employer branding and crisis communication were discussed in lively round tables. "In addition to an exciting keynote speech, the aim was to promote the personal exchange of experiences and the transfer of know-how among the participants," says Irene Dörig, Scaph board member and moderator of the event.

According to the press release, the event was a success. "We are delighted that our idea of a network among Swiss hospital communication and marketing professionals met with such a good response and that we were able to welcome almost half of our active members to our first annual event," says Irene Dörig, drawing a positive balance. Scaph is to be further anchored in the industry, the association's activities expanded and further members from all parts of Switzerland recruited.

About Scaph

The Swiss Communication and Marketing Association of Public Health (Scaph) was founded in March 2012 (Werbewoche.ch reported). The association networks communication and marketing specialists from Swiss hospitals and clinics and already has over 50 active members. University hospitals, cantonal hospitals, private clinics, rehabilitation clinics, special clinics, psychiatric clinics, etc. are represented. Scaph promotes personal exchange and the transfer of know-how among members and is committed to the professionalization of communication and marketing in hospitals and clinics.

With the publication of the latest Wemf readership figures, it's official: Blick and Blick am Abend together reach 1,331,000 readers throughout Switzerland (1,314,000 German language group) without overlap. Bold Werbung announces the good news in ads and on banners with the epochal words: "Thou shalt book the day and the evening!" The new commandment for broadly effective distribution is presented in style by an enlightened media disciple on two marble panels. The motif can be seen immediately in the trade press and on the Internet.

responsible at Ringier: Jeannine Jäger (Head of Media/Marketing), Eveline Kneubühl (Deputy Head of Media/Marketing). Responsible parties at Bold: Philippe Hansen (consulting), Lindo Ganarin (text/concept), Bruno Gerber (art direction), Twin Design (photography).

The first Citysitters branch opened in Winterthur on September 6, 2013. According to the press release, the uncomplicated babysitting service is aimed at children aged three to eleven and their parents who want to have some time to themselves. Without a guilty conscience. After all, anyone who gives their child to be looked after in order to do something for themselves is quickly accused of being selfish. But a visit to a well-run childminding service is an enriching experience for the children. Especially at Citysitters: for just five francs an hour, the little ones receive loving and patient care from senior citizens who have children and grandchildren themselves.

Weber Harbeke Partners dramatizes the fact that everyone has a good time here in a campaign in which the children make suggestions to their parents about what they could do just so that they can go to Citysitters themselves. As is often the case with start-ups, the timing was sporty. Within just a few weeks, a complete package was created for CitySitters, comprising a wide range of media: from logo and claim to flyers, outdoor advertising, opening invitations, staff clothing and press releases. The website in responsive design is already prepared for the opening of new branches and the booking option via smartphone.

Responsible at Citysitters, Winterthur: Christoph Matejka. Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD); Christian Sidow (text); Stefi Wolf (graphic campaign); Selina Lang (graphic corporate design); Strategy: Sven Oeschger (strategy); Karin Both (consulting).

On September 28, 2013, the Braunviehzuchtverein and the Gewerbeverein Herrliberg invited for the first time to the joint event Viehschau & Herbstmärt. In the implementation of the announcement, KSP therefore focused entirely on the upcoming premiere and staged it in the form of a graphically reduced udder under which the champagne glasses are ready for toasting. The convivial autumn event on the Gold Coast was advertised with posters, flyers and the website. Herrlibergviehschau.ch.

Responsible at the Braunviehzuchtverein and Gewerbeverein Herrliberg: Peter Ledergerber (President OK Viehschau), Daniel Heusser (President OK Herbstmärt Gewerbeverein). Responsible at KSP: Flo Wacker (Creative Direction), Daniel Kobi (Art Direction), Claudia Willner (Graphics), Daniel Zehnder (Text), Bettina Beyeler (DTP), Raphael Koller (Website), Christoph Ilg (Consulting).