Swiss Post is buying the delivery organization via its subsidiary Direct Mail Company (DMC) as of 1 October. The seller and buyer are not disclosing the purchase price. The NZZ Group justified the sale by stating that it wanted to concentrate on its core business. The Swiss Post subsidiary DMC intends to run Prisma as a subsidiary until the end of the year and then integrate it into the company. In this way, Swiss Post intends to consolidate its position in direct marketing. The takeover will have no direct impact on employees and customers or on Prisma's existing orders, according to the statement. Prisma is based in St. Gallen and delivers newspapers and printed matter. Its services also include direct marketing services. It is active in Eastern Switzerland, Graubünden and Liechtenstein as well as in the Lucerne region. (SDA)

A top-level domain (TLD) is the ending of an Internet address such as .com, .net, .org. Following approval by the Internet Corporation for Assigned Names and Numbers (ICANN), a large number of new web addresses will come onto the market in the coming months. These include brand-specific (.nike or .aol), geographical (.ruhr, .saarland, .hamburg) and generic endings such as .music or .home or .store.

Domain dealer Sedo presents the latest results of its survey conducted in August this year on the topic of "Introduction of new top-level domains within the communications and marketing industry". 360 decision-makers from the fields of advertising, communication and marketing were surveyed. The central topic of the study was: Are communication managers aware of the introduction of the new web extensions? What opportunities or risks do they see?

54% of respondents stated that they had not yet heard or knew anything about the introduction of the new top-level domains (TLDs). At the same time, 64 percent see great opportunities in the new endings for the development of strong marketing campaigns. A third of those surveyed see the advantage above all in the possibility of designing individual domains, which is why 28 percent stated that they wanted to purchase a new domain for this reason alone. A large number of them believe that the new address extensions will become a powerful and useful communication tool. More concise domains allow content or products to be presented in a more target group-specific way. For example, 59 percent of those surveyed said they would consider a domain with an extension other than .com. 57 percent even believe that consumers will also understand Internet addresses with an ending other than .com. The complete study is available at the link Bit.ly/1fu91eM available for download.
 

Google has long ceased to be a search engine operator and is now working on driverless cars and the eternal life. The ambition of using the Google Fiber to also take the broadband internet infrastructure into their own hands. The reason for this commitment is obvious: whoever operates the infrastructure controls all user internet traffic and thus collects data more conveniently and efficiently. The fiber optic technology used is said to be up to 100 times faster than the broadband technology in use today. 1100 American communities applied to be equipped with this infrastructure by Google. Kansas City (Kansas) and Kansas City (Missouri) were selected. Austin (Texas) followed in April 2013, and now Google's data highway is also to be built in Provo (Utah). To ensure that as many residents as possible learn to appreciate the benefits of the Google blessing, the difference to conventional technology will be demonstrated with a commercial.
 

The idea - especially in connection with broadband Internet - is strongly reminiscent of the UPC Cablecom campaign by Vizner Borel, from which the TV commercial of the year 2012 comes from. Should Google one day enter the Swiss broadband market, the search engine giant would probably have to come up with a new idea. (hae)

Apple, which has been included in the Interbrand Best Global Brands ranking from the outset, had a brand value of 6.6 billion US dollars at the beginning in 2000. Today, Apple is worth almost 15 times as much with a brand value of 98.3 billion US dollars. The meteoric rise of the technology brand is thanks to its seamless omnichannel experiences for consumers. Apple's strong focus on the customer, the ability to always anticipate what exactly they want next and the constant breaking of new ground, both in terms of design and technical performance, is what makes Apple so successful. With 72 million Macs sold and record iPhone and iPad sales, Apple has made history and is deservedly Interbrand's most valuable brand of 2013.

"Every now and then, a company manages to change our lives - not only with its products, but also with its attitude and demeanor. That's exactly why Apple has managed to follow Coca-Cola to the top of the Best Global Brands after 13 unchallenged years," says Jez Frampton, Interbrand's Global Chief Executive Officer. "Tim Cook has built a stable leadership team and is keeping Steve Jobs' vision alive - it is this vision that enables Apple to deliver on its promise of innovation time and time again."

The total brand value of all Best Global Brands 2013 amounts to 1.5 trillion US dollars. This is a record increase in the total brand value of all 100 listed brands of 8.4 percent compared to 2012. The German brands are particularly strong - without exception, all of them recorded significant increases in value. BMW, Volkswagen, Siemens and Porsche even recorded double-digit gains. Volkswagen and Porsche are the winners among the German brands, with brand value increases of 20 and 26 percent respectively.

However, this year's Best Global Brands Report not only identifies the 100 most valuable brands in the world, but also examines the increasingly important role of leadership, i.e. the leading role played by and for brands.

"In today's globalized and media-obsessed markets, brand managers have to realize again and again how important it is to think collaboratively from a brand perspective," emphasizes Frampton. "The top 100 most valuable brands in the world unlock their full potential and value by engaging, listening, learning and sharing - not just within their organizations, but with consumers themselves. Brands that have understood how to look at the role they play in consumers' lives in a new and different way - and live that role accordingly - have a unique opportunity to change the world in ways that were previously unimaginable."

The newcomers of the year 2013

This year, three brands have made it into the top 100. Discovery, in 70th place, debuts in the Best Global Brands ranking after a record year. Programs under the Discovery brand are now available in 217 countries and 45 languages, to more than 1.3 billion subscribers outside the US alone. In the six years since David Zaslav became CEO, the company has experienced tremendous growth. With programs such as the annual Shark Week, Discovery has been able to tap into huge new audiences around the world. Such campaigns have made the brand the market leader in its segment.

Duracell re-entered the Interbrand ranking at 85th place. The Procter & Gamble brand was represented in the ranking until 2009 and left the list in 2010. Today, Duracell dominates around 25 percent of the global battery market and is one of P&G's leading brands. Thanks to important marketing partners such as the American National Football League (NFL), trust in the brand has never been higher.

Chevrolet enters this year in 89th place. Under the leadership of CMO Tim Mahoney, Chevrolet was able to unite its technical developments, design and retail operations under one communicative platform: "Find New Roads." This will primarily boost sales in new markets such as China, India and Thailand.

The winners of 2013: Facebook, Google, Prada, Apple, Amazon

Facebook, the leading and only social media brand in the ranking, is the big winner in 2013. With a 43 percent increase in brand value, Facebook is ranked 52nd in the Best Global Brands Ranking in its second year. Since its IPO in 2012, Facebook has managed to increase its user numbers by 26 percent - with the biggest growth coming from the Asia-Pacific region.

In addition to the growing number of users, Facebook's brand value has skyrocketed thanks to exceeded expectations on the stock market, a 50 percent increase in mobile usage and mobile ads, which alone are responsible for more than half of the social media giant's revenue. With former Google manager Gary Briggs as the first CMO in Facebook's history and acquisitions such as Instagram, further growth is more than likely.

Google recorded the second-highest growth. With an increase of 34%, the technology company is in second place thanks to evolutionary changes in its core business (Search, Android and Gmail) and innovations such as "Google Glass" and the "self-driving car". "With such projects and its overall strong focus on innovation, Google will certainly continue to influence the lives and behavior of consumers worldwide," says Cassidy Morgan, CEO of Interbrand Central and Eastern Europe. "In this way, Google maintains its innovative appeal, which is incredibly important for the brand, and this is likely to increase its value even further in the coming years."

The third-largest climber this year is the Italian luxury brand Prada. With a 30 percent increase in brand value, the luxury fashion brand moves up to 72nd place, demonstrating that it has managed to preserve its Italian heritage in a harmonious and profitable way while creating innovative and groundbreaking designs. The effective interweaving of digital and physical touchpoints and the Prada Art Foundation create a close connection between brand and consumer.

Apple, the new number one in the rankings, rose by 28% despite a slightly tarnished reputation due to patent disputes with Samsung and scandals about working conditions at suppliers, proving its resilience and absolute market leadership. However, in order to maintain its position in the coming years, Apple must succeed in slowing down its rival Samsung in the mobile phone market. And above all, Apple must not lose sight of what it does best: "Think different."

The e-commerce giant Amazon has grown by 27 percent this year, putting it in 19th place. With offerings such as the Amazon Appstore for Google Android devices and the expansion into new business areas such as digital TV receivers, original programming (production of moving image content in TV quality), 3D smartphones, the Kindle e-book reader and a grocery delivery service, Amazon could play an even more important role in retail and for consumers in the future.

Technology sector is the most valuable sector overall in 2013

With a total brand value of 443.15 billion US dollars, the technology industry is the most successful sector this year. Seven technology brands dominate the top 10 and four brands - Facebook, Google, Apple and Amazon - are among the top five rising brands. Samsung has even managed to overtake Apple in smartphone sales thanks to its strong focus on product innovation and massive marketing expenditure. The South Korean technology brand has therefore moved up to 8th place with a 20% increase in value. Technology brands thus continue to dominate the Best Global Brands - reflecting the fundamental and extraordinary role they play in consumers' lives.

Cassidy Morgan is certain: "The growth of many brands in the technology sector is so enormous compared to other sectors because technical products have simply become more important to consumers in their daily lives than everyday products. Of course, these are not irrelevant, but the meaning and importance has shifted for people."

However, despite the great success of the industry, some brands from the technology and consumer electronics sector have not managed to increase their brand value or even be represented in the ranking. Formerly leading brands such as Yahoo! and Blackberry in particular have not managed to maintain their position in this year's ranking. Nokia also suffered the biggest brand value loss in the history of the Best Global Brands with a drop of 65 percent, falling 38 places to 57th place. Dell in 61st place and Nintendo in 67th place also suffered brand value losses of minus 10 and minus 14 percent respectively.

"In the rapidly changing world of mobile, digital and social media, these brands have failed to position themselves in a way that is meaningful to consumers across all platforms and touchpoints," says Cassidy Morgan.

Nine automotive brands achieve double-digit gains

Automotive brands are once again particularly strong in this year's ranking. 14 of the 100 most valuable brands in the world come from the automotive sector. Germany once again accounts for five brands this year: Mercedes-Benz and BMW retain their 11th and 12th places, with Mercedes-Benz remaining Germany's most valuable brand at 31.90 billion US dollars. However, with a 10 percent increase in brand value to 31.84 billion US dollars, BMW continues to close the gap on Mercedes-Benz. With a 20 percent increase, Volkswagen moves up five places to 34th place, Audi climbs eight percent to 51st place and Porsche rises eight places to 64th place, making it this year's winner among all automotive brands with a 26 percent increase in brand value.

The automotive industry is on a stable course worldwide. Sales figures in the USA even rose by more than 13 percent in 2012, the fastest growth rate in the last 20 years. Toyota is also the most successful automotive brand in the ranking for the second year running. With a 17 percent increase in brand value, the Japanese car manufacturer, which also leads Interbrand's Best Global Green Brands Ranking, remains in 10th place. Even the largest recall campaign in the company's history did not harm Toyota in the long term. The leading producer of fuel-efficient vehicles has recovered quickly from all setbacks and is reclaiming its market leadership as the car manufacturer with the highest sales figures worldwide.

However, the other automotive brands also recorded strong growth. After Porsche, Nissan can look forward to the second-highest increase in value. With an increase of 25 percent, the Japanese car manufacturer climbed eight places to 65th place. Honda improved by seven percent to 20th place. Ford and Hyundai took 42nd and 43rd place, with increases of 15 and 20 percent respectively. A 15 percent increase in brand value puts Kia in 83rd place and Harley-Davidson and Ferrari are in 96th and 98th place, with an increase in brand value of ten and six percent respectively. The US car manufacturer Chevrolet enters the ranking this year in 89th place.

Luxury brands remain strong

Despite the fact that China's rapid growth is slowing down, luxury brands are also proving to be very consistent in this year's Best Global Brands Ranking. A total of seven luxury brands are represented in the top 100 of 2013 and each of them was able to improve their brand value by five percent or more. Louis Vuitton and Gucci improved by six and seven percent respectively, landing in 17th and 38th place, while Hermès increased by as much as 23 percent, taking 54th place. Value increases of 26 and 30 percent put Cartier in 60th place and Prada in 72nd place. Tiffany & Co. ranks 75th with a value increase of five percent and Burberry moves up to 77th place with a value increase of 20 percent. Decisive factors for this success of luxury brands are probably renewed consumer confidence, an increased number of store openings - particularly in the USA and China - and a strong focus on closely linking physical and digital brand experiences.

Growing confidence in the financial sector

Eight of the eleven financial brands in this year's ranking have increased in value. American Express leads the group of financial brands in 23rd place with an increase of 12 percent. The other rising stars are HSBC with an increase of seven percent, Goldman Sachs with an increase of 12 percent, Citi and AXA with an increase in brand value of five percent each. With an increase in value of eight percent, Allianz remains the most valuable German financial brand. The credit card providers Visa and Mastercard gained eleven and eight percent respectively. It is clear that the financial service providers' primary goal of regaining trust is beginning to bear fruit.

However, brands such as Morgan Stanley, which has suffered a 21% loss in brand value, continue to struggle. To continue to strengthen customer relationships, financial firm managers must focus on clearly identifying their competitive advantages while ensuring transparency and consistency across the board with consumers.

Nescafé remains Switzerland's most valuable brand

Nescafé remains the most valuable Swiss brand in 2013 in 37th place with a value of 10.65 billion US dollars. Nestlé was the second Swiss brand to maintain its position in the ranking with an increase in value of nine percent. The food manufacturer ranks 56th with a brand value of 7.53 billion US dollars. Credit Suisse, which was still in 95th place last year, was unfortunately unable to maintain its position in the ranking in 2013.

Country ranking

An analysis of the Best Global Brands Rankings over the past few years shows that the USA is still the undisputed world brand champion. More than half of the brands come from the United States again this year. This means that the USA once again dominates the rankings. Nine of the 100 brands in the ranking come from Germany. This makes Germany the second strongest group in the ranking and places it directly behind the USA in the country ranking. The total brand value of all nine German brands amounts to 128.53 billion US dollars, an increase of 12.7 percent.

France and Japan are represented in the ranking with seven brands each. The UK has four brands and Italy, the Netherlands and South Korea are represented by three brands each. Canada, Spain, Sweden and Switzerland each have two brands in the list. Finland and Mexico each contribute one brand to the top 100.

Best global Brands Website

Interbrand's full Best Global Brands Report 2013, with detailed analysis, videos and interviews is available at Bestglobalbrands.com and under Interbrand.com.

Rank / Logo / Brand / Country / Value (in billions of dollars) / Change in value in percent

 

1		Apple	United States	98,316	28%
2		Google	United States	93,291	34%
3		Coca-Cola	United States	79,213	2%
4		IBM	United States	78,808	4%
5		Microsoft	United States	59,546	3%
6		GE	United States	46,947	7%
7		McDonald's	United States	41,992	5%
8		Samsung	South Korea	39,610	20%
9		Intel	United States	37,257	-5%
10		Toyota	Japan	35,346	17%
11		Mercedes-Benz	Germany	31,904	6%
12		BMW	Germany	31,839	10%
13		Cisco	United States	29,053	7%
14		Disney	United States	28,147	3%
15		HP	United States	25,843	-1%
16		Gillette	United States	25,105	1%
17		Louis Vuitton	France	24,893	6%
18		Oracle	United States	24,088	9%
19		Amazon	United States	23,620	27%
20		Honda	Japan	18,490	7%
21		H&M	Sweden	18,168	10%
22		Pepsi	United States	17,892	8%
23		American Express	United States	17,646	12%
24		Nike	United States	17,085	13%
25		SAP	Germany	16,676	7%
26		IKEA	Sweden	13,818	8%
27		UPS	United States	13,763	5%
28		eBay	United States	13,162	20%
29		Pampers	United States	13,035	15%
30		Kellogg's	United States	12,987	8%
31		Budweiser	United States	12,614	6%
32		HSBC	United Kingdom	12,183	7%
33		J.P. Morgan	United States	11,456	0%
34		Volkswagen	Germany	11,120	20%
35		Canon	Japan	10,989	-9%
36		Zara	Spain	10,821	14%
37		Nescafé	Switzerland	10,651	-4%
38		Gucci	Italy	10,151	7%
39		L'Oréal	France	9,874	12%
40		Philips	Netherlands	9,813	8%
41		Accenture	United States	9,471	8%
42		Ford	United States	9,181	15%
43		Hyundai	South Korea	9,004	20%
44		Goldman Sachs	United States	8,536	12%
45		Siemens	Germany	8,503	13%
46		Sony	Japan	8,408	-8%
47		Thomson Reuters	Canada	8,103	-4%
48		Citi	United States	7,973	5%
49		Danone	France	7,968	6%
50		Colgate	United States	7,833	2%
51		Audi	Germany	7,767	8%
52		Facebook	United States	7,732	43%
53		Heinz	United States	7,648	-1%
54		Hermès	France	7,616	23%
55		adidas	Germany	7,535	12%
56		Nestlé	Switzerland	7,527	9%
57		Nokia	Finland	7,444	-65%
58		Caterpillar	United States	7,125	13%
59		AXA	France	7,096	5%
60		Cartier	France	6,897	26%
61		Dell	United States	6,845	-10%
62		Xerox	United States	6,779	1%
63		Alliance	Germany	6,710	8%
64		Porsche	Germany	6,471	26%
65		Nissan	Japan	6,203	25%
66		KFC	United States	6,192	3%
67		Nintendo	Japan	6,086	-14%
68		Panasonic	Japan	5,821	1%
69		Sprite	United States	5,811	2%
70		Discovery	United States	5,756	0%
71		Morgan Stanley	United States	5,724	-21%
72		Prada	Italy	5,570	30%
73		Shell	Netherlands	5,535	16%
74		Visa	United States	5,465	11%
75		Tiffany & Co.	United States	5,440	5%
76		3M	United States	5,413	16%
77		Burberry	United Kingdom	5,189	20%
78		MTV	United States	4,980	-12%
79		Adobe	United States	4,899	8%
80		John Deere	United States	4,865	15%
81		Johnson & Johnson	United States	4,777	9%
82		Johnnie Walker	United Kingdom	4,745	10%
83		Kia	South Korea	4,708	15%
84		Santander	Spain	4,660	-2%
85		Duracell	United States	4,645	0%
86		Jack Daniel's	United States	4,642	7%
87		Avon	United States	4,610	-11%
88		Ralph Lauren	United States	4,584	14%
89		Chevrolet	United States	4,578	0%
90		Kleenex	United States	4,428	2%
91		Starbucks	United States	4,399	8%
92		Heineken	Netherlands	4,331	10%
93		Corona	Mexico	4,276	5%
94		Pizza Hut	United States	4,269	2%
95		Smirnoff	United Kingdom	4,262	5%
96		Harley-Davidson	United States	4,230	10%
97		MasterCard	United States	4,206	8%
98		Ferrari	Italy	4,013	6%
99		Moët & Chandon	France	3,943	3%
100		Gap	United States	3,920	5%

Source table: Interbrand.com

Screenshot Tilllate.com

The small but subtle error has since been corrected and is perfectly understandable from Qwertz's point of view. Let's hope that Council of States member Gutzwiller still had a great evening at the Zurich Film Festival. (hae)

Following the successful test run in Basel, mobile payment will be rolled out across the board at Manor from September 30, 2013. With the launch of the Manor Mobile Card app, Manor is turning the smartphone into a wallet and offering customers an innovative, simple and free payment option for their purchases in all Manor stores, according to a statement.

Easy handling and maximum safety

The free app enables all Manor cardholders, who no longer need to carry a Manor card with them, to pay for their Manor and Jumbo purchases by smartphone. As usual, customers receive an invoice at the end of the month listing all their purchases. Installing and using the app is as easy as can be. And this is how it works: download, register and verify, pay. The app is opened and the smartphone is turned to horizontal (landscape mode). The payment screen appears with a personal barcode that is presented at the checkout.

The app combines simple handling with state-of-the-art security procedures. Each barcode is valid only once for the short period of a payment transaction and is password-protected so that it cannot be duplicated or manipulated. Nor does it contain any personal customer data. Misuse via the Internet is therefore impossible. PIN entry is required for purchases of 40 Swiss francs or more.

 

Instead of a standard spirits bottle, a transparent apothecary bottle was chosen. This is to allow a view of the unfiltered and naturally colored product - and at the same time to emphasize the artisanal quality of the gin, as stated in a press release. Instead of the usual bottle label, the gin is provided with an instruction leaflet that illustrates the individual steps of gin production.

Responsible at Paul Ullrich: Urs Ullrich (overall responsibility), Adrian Baumgartner (marketing). Responsible at Four. Advertising agency: Björn Brinkmann, Philipp Sträuli, (CD), Christian Hansen, Daniel Gerber (consulting), Claudio Hagmann (DTP).

The aim of the law is to prevent people from being tempted by enticing advertisements from companies to take out a loan that they cannot afford and that can drive them into a spiral of debt. The issue is largely undisputed, as the consultation process has shown. Differences exist on the question of how an effective law can be achieved. The proposed self-regulation, which the industry itself has worked on, has met with fierce criticism. A new convention is to regulate what type of advertising is considered non-aggressive - and is therefore exempt from the ban.

Controversial power of definition

Caritas is fundamentally disconcerted by the fact that the definition is left to the credit companies. It seems hardly credible that the "profiteers of this system" would significantly restrict their advertising, writes Caritas, especially as there are no specific rules on what constitutes unlawful, aggressive advertising. According to the convention, for example, advertising for consumer credit that particularly appeals to young adults under the age of 25 is prohibited, as is advertising in corresponding leisure facilities and gambling salons. Furthermore, companies may not advertise
"Express loans" or "instant loans" if they suggest that these are available without conditions. The ban also includes particularly aggressive advertising methods in public.  

Controversial effect of self-regulation

The regulation also provides for the Swiss Fair Trading Commission (SLK) to be entrusted with the enforcement of the convention. The SLK can impose penalties of up to CHF 100,000 in the event of a breach. In addition, the Federal Council is to declare the convention generally binding. This system is in line with "tried and tested Swiss tradition", writes the Association of Swiss Credit Banks and Financial Institutions (VSKF) - as it
is practiced in tobacco and alcohol advertising, for example. The comparison with tobacco advertising is misleading, argues Caritas: according to a report by the Federal Office of Public Health, such agreements are largely ineffective. In the eyes of the French-speaking Swiss consumer protection association FRC, only clear legal regulations provide consumers with sufficient protection against over-indebtedness. The credit industry, for its part, considers self-regulation to be sufficient.

Obligation to report is rejected

The law also tightens up creditworthiness checks. In future, consumers who deliberately provide false information about their creditworthiness will be reported to the Information Office for Consumer Credit (IKO). Credit institutions and consumer organizations are opposed to this. The unanimous opinion is that this would force such institutions into the role of policeman and judge. The Swiss Bankers Association (SwissBanking) argues that such a reporting obligation could create problems with data protection.

The reporting obligation is disproportionate, criticizes SwissBanking. Moreover, it is not the bank's responsibility to decide whether borrowers have intentionally or negligently provided false information. The law was initiated by the Vaud SP National Councillor Josiane Aubert with a parliamentary initiative. The current preliminary draft was drawn up in the WAK and will now go to the National Council. The consultation ends on Monday. (SDA)

Image: Keystone

Energie Service Biel's (ESB) new communication campaign has been running since mid-September. The cross-media campaign with print, online, TV, radio and poster advertising aims to publicize the "Eric Watt" character and the new online platform Ericwatt.ch in the Biel region, as detailed in a press release. The campaign was realized for the bilingual city of Biel in German and French. ericwatt.ch" provides users with information on the topic of energy.

The campaign concept, media strategy and design of the advertising subjects were created by Gassmann Media. Energie Service Biel developed the content concept and was responsible for all the texts on the website.

Responsible at Energie Service Biel: Andrea Wucher (Head of Marketing and Sales), Peter Kissling (Head of Product Management and Communication). Responsible at Gassmann Media: Michael Sutter (Project Manager), Imran Dzemaili (Account Manager), Reto Flühmann (Head of Creation), Stöh Grünig (Photos), TeleBielingue Videoproduktionen (Production/Animation TV spot).

Phase 0:

 

Phase 1a:

Phase 1b:

Around 1,000 interested parties from the TV, advertising and media industries celebrated Swiss TV Day at Zurich's sold-out Kaufleuten, according to a statement. Channels 3+, 4+, Kabel Eins, M6, N-TV, Prosieben, RSI LA 1, RSI LA 2, RTL, RTL II, RTL Nitro, RTS Deux, RTS Un, SAT.1, Sixx, SRF 1, SRF Info, SRF Zwei, Super RTL, TF1, Vox and W9 presented screenings, providing a foretaste of which new TV formats will be the topic of conversation starting in the fall.

Experience transmitters up close

Some of the stations presented themselves on site in their own style: Dmax, the men's brand on German television, asked male and female visitors to join them for a schnapps around the campfire in their Tuxedo Corner. Joiz waited in its own Living Room for guests and celebrities to chat with them on the couch. And at Comedy Central, a caricaturist captured all the emotions written on visitors' faces after the screenings.

Familiar faces and surprise guests

Once again this year, the station executives did not come to Zurich alone, but brought along illustrious surprise guests such as presenter and ex-Miss Schweiz Christa Rigozzi, singer Baschi, TV chef René Schudel, actor Mike Müller, cabaret artist David Bröckelmann and medium Pascal Voggenhuber in addition to the exciting screenings. The presenters who accompanied the audience through the screenings from 2 p.m. to 8 p.m. were Steven Gätjen (Prosieben), Rainer Maria Salzgeber (SRF) and Marco Fritsche (3+). Michèle Bircher, the winner of "The Voice Kids 2013," enchanted the guests - and Steven Gätjen, who presented her to the audience.

New transmitters for Switzerland

Sevenone announced Swiss advertising windows for its new stations ProSieben Maxx and Sat.1.Gold for mid-2014. As already reported in the media, Dominik Kaiser is launching his new family station 5+ early next year (Werbewoche.ch reported).

MTV Aftershow Party with Live Act Fiji from Switzerland

The MTV Aftershow Party brought a Swiss live act to the Kaufleuten stage this year. Fiji (picture) presents soft electro-pop atmospheres with surprisingly creative ideas. The voice of Simone de Lorenzi convinces and gets under the skin. Very nicely the musical idols like Les Rita Mitsouko, Goldfrapp and Grace Jones. permeate the sound: an exciting musical mixture, which leads to the Fiji sound with many own ideas. At a late hour Remady and Manu-L presented by Prosieben heated up the last night owls.

Alexander Duphorn and Martin Schneider
 

The reaction to his speech at the media congress was what had pleased him the most recently, Maurer said in the interview. It was "wonderful" to see how sensitively those who are otherwise so good at dishing it out reacted. In his 35 years of political activity, he had never been booed like that before. After the media praise from publisher president Lebrument, nobody had expected "anything else critical" to come. In his speech at the congress of the Swiss Media Association, Ueli Maurer criticized the fact that the media in Switzerland had been brought into line in terms of content and had moved too far away from their important role in national politics (Werbewoche.ch reported).

Maurer stands by his views in the interview. The mainstream mentioned is also evident at media conferences, for example: all journalists ask roughly the same three superficial questions. In addition - with the exception of Weltwoche, Basler Zeitung and to some extent Schweiz am Sonntag - most of the media have their taboo subjects. The media are now united against joining the EU because this corresponds to the current mainstream.

Maurer also criticizes SRF, especially "10 vor 10". Journalists conduct interviews in the afternoon without knowing what they will make of them in the evening. As a result, only one sentence from longer interviews ends up in the program. He also accuses the interviewers of a lack of fairness - as an example, Maurer cites how "10 to 10" conducted an interview on the UN lasting several minutes in order to contrast the statements in the report with his older statements. "It would have been fair to tell me what the intention was," said the incumbent President of the Swiss Confederation. (hae/SaS)

Reading tip for the publishers' congress: "The party is not over yet" (Medienwoche.ch)

Survey on the quality debate (in the right-hand column below)

Image: Keystone
 

According to the press release, many companies are familiar with the problem of data, documents, images and texts being hoarded internally in various departments and by even more employees locally. This makes it difficult, if not impossible, to keep track of what is available and what needs to be developed. Quick access is practically impossible. This causes unnecessary costs, a lot of trouble and is also time-consuming, which is not exactly conducive to sales and product presentation in the fast-moving marketing sector.

To fill this gap in the marketing and communications sector, the Kloten-based company Ansichtsache offers Ayaba offers web-based solutions as a service. The only requirement is that the customer defines their specific needs. Ansichtsache works with Ayaba to develop a suitable, customer-specific, ready-to-use solution for the areas of media asset management, product information management, web-to-print management and online communication. No on-site installations are necessary for the customer; all they need is a computer and an Internet connection.

Systematic in the blink of an eye

Once the solution is online and ready for use by the customer, all media data and product documents can be easily and securely managed, added to, merged, corrected and output centrally. According to Mitteioung, the great advantage of Ayaba is its modularity. With the modular system, specific customer requirements can be addressed for a holistic solution. A wide variety of combinations can be realized, from pure administration to complex combinations and connection to existing third-party software solutions. Access authorizations can also be clearly defined from internal to global, which is particularly important for internationally active companies. The web-based ayaba solution finally provides a systematic and clear overview. And let's not forget the time saved, which can also give some companies a competitive advantage. In today's short-lived times, speed is the be-all and end-all of a company's marketing and communication.

Security is guaranteed

Ayaba runs in a state-of-the-art data center that meets all security standards. The data always remains in the sole possession of the user with the access authorizations defined by the user. If complex solutions need to be implemented, such as a connection to existing software solutions, ansichtsache ag can draw on a network of specialists. This makes the company extremely flexible and enables it to cover any customer requirements in a cost-optimized manner. Over 1500 users are now registered worldwide.