Hardly any Swiss brand enjoys as many fans as Ovaltine. And there are bound to be even more: recently, there has been an Ovaltine that tastes more like chocolate. But how much the new product still tastes like Ovomaltine is not so easy to describe - at least if you listen to the spokesperson of the product spot. The spot is now on air.

Responsible at Wander: Miriam Wälti (Brand Manager Ovomaltine), Christof Stulz (Marketing Manager Snack & Beverage), Beatrice Frei (Head of Marketing). Responsible at Leo Burnett Switzerland: Pablo Schencke, Lukas Tauss, Johannes Raggio, Markus Rottmann (creation), Johannes Raggio (ECD), Fiona Gottwald, Michael Gassler (consulting), Suzana Kovacevic (art buying), Plan B (film production), Jingle Jungle (sound studio).

 

In the nationwide campaign, which is being implemented in collaboration with The House Agency and Mediacom, posters (including at Zurich Airport), print ads in the Sunday and trade press as well as online tools invite customers to test drive a car. The target group is (new) customers who want to demonstrate cleverness and confidence when buying a car and want to treat themselves to "something more" than the usual comfort. With the slogan "You've earned it" and the tongue-in-cheek visualization of an almost infinite sense of well-being, the agency underlines the unique virtues of the Superb: ample space for all passengers, intelligent room layout and modern, high-quality design as a link to the elegant seating furniture.

Responsible at Amag Automobil und Motoren AG: Jeannine Micheli (Head of Marketing Škoda) Mario Montanari (Head of Advertising Škoda), Marc Bislin (E-Commerce Manager Škoda). Responsible at DD COM: Daniel Müri (CD), Florian Brand (AD), Peter Gehrig (Text), Heiko Baumann (DTP), Remo Christen (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (conception & consulting), Marcellus Gau (consulting). Responsible at Mediacom: Katharina Momani (Account Director), Christina Alessio (Strategy and Planning), Milosz Lipski (Senior Digital Consultant).
 

The sponsorship prizes are awarded by the committee of the Journalism Conference of the Editorial Boards, chaired by publisher Pietro Supino. Employees or teams who have been awarded a recognized media or journalism prize are presented with a sponsorship award. Others can be nominated for recognition by the editors-in-chief. Three journalists from Tages-Anzeiger and Das Magazin receive the 2013 sponsorship award:

Jean-Martin BüttnerTages-Anzeiger: He is honored at the request of the editor-in-chief. The committee of the Journalism Conference thus recognizes Jean-Martin Büttner's consistently outstanding journalistic performance at the Tages-Anzeiger; in particular his talent as a writer, his critical and questioning mind and the way he knows how to get to the heart of the matter.

Rico CzerwinskiFor his article "Die Anomalie", published in Das Magazin on April 14, 2012, he was awarded the Zurich Journalism Prize 2013. The laudatory speech spoke of a "close-up from the driver's cab of the VBZ" and that Rico Czerwinski "has written a socially highly relevant story that others have only seen as a news item".

Iwan StädlerTages-Anzeiger: He is the winner of the 2013 Zurich Journalism Prize for his article "Leichen im Keller des Professors", published in the Tages-Anzeiger on September 11 and 12, 2012. The laudation for this work concludes: "Städler has brought to light the maladministration in a time-honored Zurich institution."

Tamedia's sponsorship prizes have been awarded since 2008. The sponsorship is intended to take into account the individual needs of the winners and enable the realization of special journalistic projects or a change of perspective. The award winners are offered paid working time, financial support for a major piece of research, an exchange with another editorial team in Switzerland or abroad or the opportunity to undertake further training.

Numerous new customers at Havas Digital Switzerland

Just five months after its launch, the newly established Digital Unit of Havas Worldwide Zurich can boast a client base of more than 15 customers. The work includes performance campaigns, microsites, customer loyalty programs, website relaunches and the first two digital POS projects based on iBeacon technology. Clients from Germany also benefit from the CRM know-how of the Swiss unit. For example, performance and Test drive campaigns realized for Peugeot Germany, among others, by the Swiss digital team in collaboration with Havas Worldwide Germany.

 

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Design department: pitch for Kieger won

The strategic alliance of the agency Abteilung für Gestaltung with Directrend Urs Obrist prevailed over three competitors in a pitch for the financial services provider Kieger. In the future, the alliance will be responsible for Kieger's entire cross-platform communications. According to the client, the decision was based on the fact that Kieger was not pushed into the corner of the "confusable" financial service providers, but rather demonstrated its independent appearance and performance by means of an unconventional way of thinking. The collaboration between the design department and Directrend Urs Obrist, which began intensively a good year ago, is thus yielding another fine success. The first work will be done on the website and can be seen in the summer of this year.

 

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SKO new on board with the agency at the airport

SKO, the Swiss competence center for executives, recently checked in with Agentur am Flughafen. The organization, which was founded in 1893 as the Werkmeister Association and has more than 12,000 members, commissioned the Agentur am Flughafen to develop a new brand strategy as well as targeted member retention and member recruitment concepts. The first measures from this will be seen shortly.

Things are moving forward at Sawi, and not just for the graduates. Since this year, the Training Center for Marketing, Advertising and Communication has been offering joint courses with the KV Zurich Business School. In addition to this cooperation, Sawi is sharpening its own profile and placing the quality of its courses back at the center of its communication. The new claim "The uncompromising school for marketing and communication" and the fresh text campaign were created by KSP. The motifs for the cooperation as well as those for the individual courses can now be seen as advertisements, e-boards and banners throughout Switzerland.

Responsible at Sawi: Michael Broglin (Head of Marketing and Training); Beat Mühlemann (Director). Responsible at KSP: Samuel Knaus (Creative Direction); Christian Stüdi (Text); Moritz Stillhard, Rahel Witschi (Art Direction); Dany Kielholz, Ileanna Davanzo (Consulting).
 

For the current wave of posters from June, Stan Wawrinka, Gilbert Gress and Valentin Stocker are three more committed supporters of the Swiss Recycling campaign, which has been running since 2012. So far, celebrities such as Lara Gut, Nadine Strittmatter, Tom Lüthi and many more have committed to recycling recyclable materials and called on the Swiss population to collect and separate them.
When asked why he recycles, football commentator Gilbert Gress has a very simple answer: "I enjoy a clean environment." As a nature-loving person, recycling has always been very important to him. "During my career as a player and coach, I often walked in the woods and was always very annoyed when there were bottles or other garbage lying around," he continues.

Swiss Recycling's campaign focuses on credible advocates who are committed to recycling. The younger generation in particular should be encouraged to do the same.
More information on the campaign and the full interviews with the new confessors can be found on the website I-trenne.ch.

Responsible at Swiss Recycling: Patrik Geisselhardt (Managing Director), Matthias Traber (Project Manager). Responsible at Prime Communications: Basil Hangarter (Creative Direction), Jan- Jesse Müller, Eva Hullin (Consulting), Sven Christinger (Art Direction), Stefanie Huber, Erwin Lötscher (DTP).
 

"Start" stands for the entry into the professional world, "smart" for the smart decision and "tv" signals a strong audiovisual focus. At the heart of the measures is an Internet platform that is characterized by its own film content in addition to existing film contributions. The film portraits of selected young people, which were produced by Corpmedia and can be accessed on the website, play an important role in the initial phase. Last year, the Küsnacht agency Unikat won the young talent mandate from over 150 insurance companies in Switzerland in a pitch.

Responsible to the client: Matthias Stettler (overall responsibility); Verena Schädler (SVV), Fabienne Käch, Pia Ackermann (VBV). Responsible at Unikat Kommunikationsagentur: Patrick Lienert, Daniel Meier (Creative Direction); Jaqueline Steiner (Art Direction); Olivier Pasche (Consulting). Programming: Alain Zeiter (part.ch). Film production: Corpmedia; Timo Wäschle (overall responsibility), Florian Winkler (director), Lars Badertscher, Peter Rauch (camera/editing).
 

After Ruf Lanz recently called for beard donations to make lip-reading easier for people with hearing impairments (Werbewoche.ch reported), another hairy collection campaign has reached us from Mexico. However, the reason for the desired hair donation is a little less creative, but purely pragmatic: the hair is used to make wigs for children with cancer from poor backgrounds. The authentic-looking second hair promotes self-esteem and consequently the young patients' recovery.

Undyed hair of at least 25 centimetres in length is required for the production. It is not necessarily obvious that Ogilvy was thinking of metal fans, but it is understandable. The proud long manes are part of the attitude to life - and are probably rarely colored. So the agency organized a festival for the cancer charity Casa de la Amistad and invited nine bands that are obviously famous in the Mexican scene. The highlight: the ticket could be paid for with hair. Visitors parted with some or all of their hair for a good cause. What grows back anyway helps those in need - hard music, soft heart. So beautiful! (hae)

The docu-soap is being produced by ITV Studios Germany. It is looking for producers, editors, production managers, writers and editorial assistants whose "Schwitzerdütsch is perfect", as the advertisement states. Jonathan Engmann, spokesperson for Swiss Radio and Television (SRF), confirmed a report by the news portal Watson to the news agency SDA. It is not new for SRF to work with external production companies. As a rule, however, SRF engages Swiss production companies, he said. For example, the motor show "Tacho" and "Cover me" were also produced by a German company. "SRF only awards production contracts abroad in exceptional cases," said Engmann. In principle, the most sensible and efficient cooperation model is chosen depending on the project. ITV Studios, which produces "Mini Beiz, dini Beiz" for SRF, has been successfully producing cooking and restaurant programs for years. In addition, the concept presented corresponds to SRF's ideas for an early evening program on the subject of cooking and restaurants.

SSM: "Not in the spirit of the concession"

The new docu-soap starts next September. In the show, five Swiss regulars from different restaurants will each present their favorite pub in Switzerland. At the end, one restaurant will be chosen as the winner. According to Watson, SRF is accused of producing the show abroad more cheaply than if a local production company were commissioned. "Important factors in the choice are production experience, know-how and rights or licenses," replies Engmann. Andreas Künzi from the Swiss Syndicate of Media Professionals (SSM) has little sympathy for outsourcing production abroad. "It would make more sense for SRF to award its external contracts to Swiss companies," he told the news agency SDA. "There are also companies here that could produce such a format."

It is well known that production is cheaper in Germany. The media trade unionist also sees this as the main reason why Swiss television is transferring the "Mini Beiz, dini Beiz" project to a German company. "Incidentally, this is also not in line with the SRG concession," said Künzi. (SDA)

Sbrinz AOP, the great hard cheese with a lot of heart and flavor, is continuing its successful film series in 2014. This time, one film is specifically about Sbrinz-Möckli and the other about Sbrinz grated cheese. Once again, short stories are told in a humorous way - the protagonists: human figures made of cheese. True to the motto: the product is the hero.

Wapico has been supporting and advising Sbrinz Käse for six years now. In addition to the films, the agency designs and produces a series of posters, a large number of occasional ads and other advertising materials - always with the same look and feel. Domestic sales of Sbrinz AOP increased by around nine percent compared to the previous year. In export sales, on the other hand, the Central Swiss cheese lost ground and sales fell slightly. Sbrinz is trying to make up for this with a focus on Germany.

Responsible at Sbrinz: Markus Baumann, Managing Director; Andrea Fischer, Advertising Manager. Responsible at Wapico: Olaf Pilleri, Consulting; René Walker, Creative Direction; Jan Beyer, Graphics.
 

A major event such as the 2014 FIFA World Cup in Brazil can certainly be of great benefit to a company. Anders Denker has once again launched a cross-media campaign for Solar hoch 2. A World Cup betting game app was integrated into the client's website to optimize customer loyalty. This was individualized and adapted to the existing corporate design specifications. Social links were used to achieve greater awareness for the company in a "playful" way.

In addition, Solar hoch 2 customers receive a mailing consisting of a postcard with a betting game look. Using a QR code or the web link, the customer can directly access the Prediction game log in and play along. The same postcard is also distributed to customers' employees by the company's sales force to further intensify customer loyalty. A reminder is sent out via HTML newsletter shortly before the start of the World Cup. The news section of the website and the Facebook fan page also contain regular reports on the status of the betting game.