The Zurich-based company presents under Wm.doodle.com a special match schedule to arrange an evening of soccer with friends. This World Cup special is being promoted throughout Germany, Austria, and Switzerland with a five-figure Twitter campaign and a media partnership with the live web TV provider Zattoo. A further cooperation in France with the online offering of the Express-Roularta publishing group completes the international package of measures with which Doodle intends to further drive the growth of its appointment-finding service. 

"No matter where in the world: anyone who needs to make an appointment should automatically think of Doodle right away - that's exactly our goal," said Doodle CEO Michael Brecht, describing the web company's ambitions in a statement on Wednesday. "Doodle is just as suitable for professional appointments as for private appointments. Communicating this enormous benefit in a striking way is the core of our international growth offensive. Doodle's World Cup planner is a good example of how we show in a very concrete way that scheduling can even be fun with the right tool."
 

The two structures are handed over for operation in a ceremony. The almost five-kilometer-long Weinberg Tunnel connects Zurich main station directly with Oerlikon and thus offers the most direct and fastest route through the congested city. The TBD agency has also implemented this point as the main message in the current ZVV film. Poster, print and BTL motifs show additional themes such as the time saved for the communities on the left bank of Lake Zurich or the view of the entire cross-city link.

larger representation

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing Communications). Responsible at TBD: Tom Seinige, Sandro Nicotera. Production: Solid & Hallerfilm / Rudi Haller. Director: Reggie Pack; director of photography: Pascal Walder; editor: Benjamin Fueter. Music: Walter Mair; Grading: Rushes. Sound studio: Jingle Jungle.
 

Mürlebach left the agency at the end of March to pursue a new professional challenge. "With full motivation I am looking forward to the great challenge at my old place of work and I thank the agency management for the trust they have placed in me to take over the highly motivated team in Urdorf," says Andreas Feurer about his new challenge.

Andreas Feurer graduated from the Zurich University of Applied Sciences in Winterthur in the fields of corporate communications and trade journalism, then took up employment in the communications and events department at Dow Chemicals before working as a project manager at Grassroots for around three and a half years. The 35-year-old had already worked for Marbet as a project manager from August 2010 to November 2012, looking after clients such as Geberit, Henkel and Novartis before leaving the agency. Most recently, Feurer was involved on the client side at Nobel Biocare. Back at Marbet, Andreas Feurer is responsible for the Urdorf / Zurich office as team leader. In particular, he will be responsible for promoting the Events & Incentives division and, as Sales Manager, for the Zurich region.

"We are very pleased to welcome Andreas Feurer, a familiar face and an experienced personality, back to the marbet team," explains Frank Marreau, Head of marbet Switzerland.
 

In spring 2014, following the adoption of the new strategy, the Board of Directors of the NZZ Media Group decided to make some adjustments to the organizational structure. These included merging the former Digital and IT divisions into a new Technology unit. This unit was previously managed by Andreas Bossecker on an interim basis. The Board of Directors of the NZZ Media Group has now permanently entrusted Andreas Bossecker with the management of this unit and at the same time appointed him to the Executive Board.

Andreas Bossecker (52) has many years of management experience in the IT and media sector. Before joining the NZZ Media Group, he held various roles, including building up one of the leading IT service organizations for publishers. The Technology division is responsible for the development of technological products and their operation within the NZZ Media Group. In the near future, Andreas Bossecker will focus on the Group-wide harmonization of existing systems, the flexible development of new products and a customer-oriented organization.

In the course of the digitalization of the media market, technology is gaining strategic importance. For Veit Dengler, CEO of the NZZ Media Group, it is one of the key success factors of modern media companies: "We need state-of-the-art technologies in order to understand user behaviour and to be able to systematize the analysis of customer needs. We will develop and distribute products on all channels so that we can profit more economically from our journalistic expertise."

The owner and managing director of the new, fourth group unit is Michael Hugentobler from St.Gallen. The 33-year-old innovative expert for digital communication brings with him many years of know-how and broad experience from consulting and training.

Broad horizon of experience

Michael Hugentobler wants to finish projects and tasks he has started at his current employer. For the time being, he is therefore starting his own business as a partner of the alea iacta Group with a 50 percent workload. The trained primary and secondary school teacher has been teaching mathematics, computer science and new media at the catholic cantonal secondary school flade for ten years. In this role, Hugentobler introduced, for example, the first iPad classes in the canton of St.Gallen. At the same time, he is responsible for the school's entire ICT and server operations and has run his own web agency for twelve years.

In addition, Michael Hugentobler is involved in a variety of social and political activities. Involved in the Scouts since his earliest youth, he has held various positions in the local and cantonal Scout organization. Since 2012, he has been the operational chief financial officer of OpenAir St.Gallen and the SummerDays Festival in Arbon, since 2009, he has been a member of the St.Gallen city parliament, and in May 2014, Hugentobler took over the presidency of the CVP Stadt St.Gallen.

Integrated communication from a single source

Founded in 2009, the Alea Iacta Group can look back on five successful first years. With its new 18 employees, the four independent, flexible units alea iacta ag, alea iacta pr & consulting gmbh, alea iacta digital gmbh and Schalter & Walter GmbH offer a broad customer base from business, non-profit and the public sector the full range of integrated communications from a single source.
 

Marketing in the early millennium is dominated by two trends: accelerating cycles and increasing complexity. In other words, more and better products are vying for customers' favor in an increasingly fragmented media landscape. Just six years have passed between the first iPhone and today's smartphone or tablet with HD screen, fingerprint sensor and voice control. This rapid development is forcing companies to develop communication concepts in a short space of time that reach consumers in a tactical, powerful, networked and digital way and, as far as possible, encourage them to make a direct transaction.

The Y&R Group Switzerland is establishing a new structure to take account of this increased speed and complexity. The traditional division of an agency into the areas of strategy, creation and consulting corresponds to the old self-image and work process of the industry: linear processes, from consulting to strategy to creation and back to the client via consulting. In an analog world with few options and average innovation cycles, this process worked. However, today's complexity also demands new solutions.

"We have therefore done away with the traditional structure of separating consulting, creation, strategy and IT," says Andreas Widmer, CEO of Y&R Group Switzerland. "Only when specialists from the different areas work together can truly new solutions be created." The only bracket for the new structure is the customer. The interdisciplinary teams also work closely together physically on their topics. This goes hand in hand with a new understanding of creativity. Traditional, creation-driven communication with customers is being replaced by creative and technology-based communication with customers. Markus Gut, Chief Creative Officer of the Group, adds: "Creativity no longer comes exclusively from creation. We attach great importance to all employees playing a creative role, from consulting to IT and strategy through to production. Today, truly business-relevant solutions are created at the interface between technology and communication."

And there was another idea behind the model. In order to be able to develop creative and effective concepts in the shortest possible time, new collaboration models between agency and client are required. For this reason, space was also created in the new structure for the client's project team. The conventional process from briefing to presentation has always been tough and prone to errors, it is said. The communication gap that inevitably arises between client and agency is closed with shoulder-to-shoulder meetings and the like. A few days of joint work would be much more effective - and efficient. In this respect, agencies could learn from the consulting industry. At least 50 percent of project work there takes place with the client - that is co-creation in its purest form. And the clients are more than happy to come.
"For most of our clients, the days at our agency are a welcome change and a good opportunity to concentrate fully on one topic away from daily business," says Widmer.

The reorganization of the agency under the motto "Co-Creation" was successfully completed in May. And the next changes are already planned. Y&R does not want to give too much away just yet. Only this much can be said: it will be about content and performance marketing.

 

Thomas von Grünigen, 40, studied media and communication sciences, journalism and English at the Universities of Bern and Fribourg and at the American University in Washington DC, graduating in 2005 with a Master's degree in social sciences. During his studies in the USA, Thomas von Grünigen worked as an intern for the editorial team of the TV background magazine "20/20" on the national broadcaster ABC. This was followed at the beginning of 2001 by an internship in the editorial department of Swiss television. He then worked as a video journalist, presenter and producer for "TeleBärn News" until 2006.

Thomas von Grünigen began the television journalism stage at Swiss Television in September 2006. He worked mainly for "Rundschau", but also for "Tagesschau" and in the editorial office of the Swiss parliament. At the beginning of 2008, he became a permanent member of "Rundschau" as an editor and video journalist. On January 1, 2015, Thomas von Grünigen will take up his new position as TV correspondent in New York.

Tristan Brenn, Editor-in-Chief TV, in a press release: "I am delighted that we are able to send Thomas von Grünigen, an experienced investigative journalist and expert on the USA, to New York. Together with Arthur Honegger in Washington, our team in the USA continues to be excellently positioned."

While the Zürcher Oberländer, Zürcher Unterländer and Zürichseezeitung already distributed their content over two bundles, the Landbote had four. This has now been adjusted. Bund one is all about Winterthur and the region. It also contains the Panorama and service pages such as events, TV and radio programs, obituaries and weather. The second Bund opens the view beyond the Winterthur region: Canton Zurich, home and abroad, culture, stock exchange, a detailed sports section and finally "the last" with mixed news. There is no longer a separate business page - the corresponding coverage is integrated into the domestic and foreign pages.

In January, Tamedia had purchased the Landbote, making it the owner of the entire association of Zurich regional newspapers (ZRZ). A restructuring brought, among other things, closer cooperation among the group newspapers and with the Berner Zeitung in the domestic and foreign sections.

Six terminations, two early retirements

Tamedia spokesman Christoph Zimmer had stated in January that the restructuring would entail job shifts and a reduction of around 25 full-time positions at all ZRZ editorial offices. As he now told news agency sda on Tuesday, it is now expected that "in the end, six layoffs and two early retirements" will have to be announced. Shortly after the acquisition of the Landbote, Zimmer said, the company had not yet been informed in detail about the job situation. It had become apparent that there were already a few vacancies. Since then, some employees have left the group, while others have moved internally - to the Berner Zeitung or the Tages-Anzeiger, for example.

There is a social plan for those made redundant, although this has drawn criticism from the trade union. In addition, possibilities for further employment within the publishing house are being examined and there is a hardship fund. In some cases, notice periods have been extended, Zimmer said. Therefore, he said, the changes are still underway and a final assessment is not yet possible. (SDA)

Mark Becher, long-standing Senior Account Director & BGL, responsible for Swiss and international clients at Publicis and later The House Agency, is taking over the position of Client Service Director/Strategic Planner with immediate effect.

Marcin Baba joins the creative team as Senior Art Director. The creative, who has won numerous awards in international competitions, worked for Scholz & Friends in Germany and Switzerland for many years.

Sören Schröder is taking over responsibility as Head of Copy/Concept. A graduate in communication science, he worked successfully at the Scholz & Friends Group in the past.

According to the press release, FCB Zurich is responding to the continued success of new business and the resulting client mandates such as MTV mobile, Neuroth and Nespresso.

From left to right: Marcin Baba, Sören Schröder, Mark Be

 

According to the press release, the awards will be presented in three categories: People's Choice Award, Fashion Jury Award and Newcomer Award. The People's Choice Award goes to the blog with the most votes. A jury of fashion and media specialists will determine the winner of the Fashion Jury and Newcomer Awards. In addition to Barbara Franzreb, the members include Vogue Salon designer Tim Labenda, fashion photographer Bernhard Musil and Mirjana Gödicke, online editor at Grazia magazine. The selection criteria are professionalism, creativity, trend sense and originality. Until June 22, 2014, users can submit vote online for their favorite blog and have the chance to win one of five 125 Swiss franc shopping vouchers. On July 7, 2014, the winners will be announced at the Award Show in Berlin.

Barbara Franzreb, Head of PR & Communications at Zalando: "We really appreciate fashion bloggers, working with them is particularly valuable for us. They strengthen our image and make Zalando's fashion accessible to a young audience. By presenting great looks in a creative and surprising way, they help visitors to our website find their favorite styles in our extensive range."

The Fashion Jury and the People's Choice Award are each endowed with a Zalando Shopping Voucher worth 2,500 Swiss francs. The three Newcomer Award Winners each receive a Zalando Shopping Flatrate worth a total of 1,500 Swiss francs.
 

A picture is worth a thousand words - even more if you feel like you're right in the middle of it. That's why Engadin St. Moritz is bringing the Engadin to the screen with the "Video Map" developed by Scholz & Friends. And takes the viewer on vacation in advance:

Responsible at Engadin St. Moritz: Ariane Ehrat (CEO), Patricia Schlegel (Head of Product Management). Responsible at Scholz & Friends Zurich: Tanita Bohny, Holger Schicke, Michèle Gutmann, Martin Samsel (consulting); Roger Dobmann, Sabine Maja Bremermann, Dan Nessler, Lukas Frei (creation). Production: Panam Film: Frank Estermann (production); Stephan Fallucchi (camera.
 

You wish you were back in the good old days. The television signal was of poor quality, but fair. If it snowed unexpectedly during the picture, Dad would climb onto the roof during the half-time break, swearing, to adjust the aerial. Whoever got the signal from the socket did so in harmony with the neighbors, the neighborhood, the city - before Cablecom, everyone was equal.

Black and white, but fair: the good old days (Photo: Keystone)

Today, television options are more diverse than ever before. Countless providers and technologies are vying for viewers' favor. With the same content - but not at the same time. More precisely: the Swisscom signal arrives at the end customer with a delay compared to the cable signal. It first has to be IPTV standard must be compressed so that it fits through the telephone lines. Since cable lines have more capacity, less compression is necessary - a few seconds ahead is the result.

Normally, nobody cares about that. The few seconds that the neighbor knows beforehand whether the candidate has won "1 vs. 100" - you may begrudge them that. Especially since the neighbor doesn't watch "1 vs. 100" anyway and you usually don't either. And if they do: it simply doesn't matter.

Every two years, however, it plays a role - and a painful one at that. The football finals show who has chosen the optimal connection. A variety of factors influence the speed of transmission and ensure that every fan hears at a different time whether a goal has been scored. Or rather, they hear it acoustically at the same time as the fastest person in the neighborhood.

It's hot in summer, people are outside or have their windows open. Somewhere, people are cheering loudly - in your own picture, the players are pushing the ball to each other near the halfway line. The seconds that follow are like a kind of "real-time replay": you are told why your neighbors from the future are cheering or swearing. This updating takes all the charm out of every football match. Seriously. This is particularly bitter for people who care a lot about football matches.

Cable customers celebrate their connection. (Photo: Keystone)

There is still some time before Brazil. Time for constructive solutions:

- The cable operators artificially delay their signal to IPTV level during the World Cup. UPC Cablecom and other providers are certainly already rubbing their hands with delight at this clever idea.

- The neighborhood also agrees on a common starting point: everyone presses pause when the whistle blows and the play button when the horn blows. Requires tolerance and charity.

- Everyone looks at the "fastest". This person makes their home, garden or, in the best case, their garden restaurant available and takes care of the physical well-being of their guests. Depending on the neighborhood, this can be expensive, but it promotes community cohesion.

- You watch the games with the windows closed. Have fun in midsummer. 

It's probably no use, the delays will once again cause frustration during this World Cup. But even as a Swisscom customer, you can take comfort in the fact that things can always get worse. According to Cash Review Internet TV providers such as Wilmaa record a delay of up to 51 seconds. Although - that's almost okay: with such a long delay, the billlag-saving Internet viewer no longer knows whether the neighbor is cheering about the 1-0 or the looming 2-0. Against the French.

Thomas Häusermann

PS: As luck would have it 🙂 , the 20 Minutes Online has taken up the issue and asked Swisscom spokesperson Schulze to make the following statement:

"Most football fans can certainly get over the two-second difference to cable network customers, as they benefit from important advantages such as replay TV or the live pause."

Well.

Screenshot 20min.ch

PS 2: Hopp Schwiiz!!!