The campaign took place before the concerts on May 29 in Basel's St. Jakobshalle, May 30 in Bern's PostFinance Arena and May 31 in Zurich's Hallenstadion. A photo wall was set up in the entrance/interior area of the concert halls. The design was based on the DJ Bobo circus world and depicted a circus ring with a Subaru model. In front of the photo wall, various circus objects such as trampolines, juggling balls and hula hoops were available for the concert visitors to pose with. There, interested people were allowed to be photographed by a professional photographer. The photos in front of the photo wall can be viewed at the Subaru Switzerland Facebook page be viewed. The Facebook campaign also has a humanitarian purpose. Because DJ Bobo is fighting hunger worldwide as a National Ambassador for the United Nations World Food Programme (WFP), Subaru Switzerland is donating one franc to the WFP for every new Facebook fan.

Smaller and innovative companies, or rather their responsible personalities, are given a journalistic home here, according to a press release issued by the publishing house on Wednesday. The content is rounded off with tips for business lunches, style issues, leisure and other journalistic formats.

The magazine offers advertisers the opportunity to place their campaigns in the clearly defined market of the Zurich economic region with a precise target group. Francesco Ciringione, publisher of Prestige Media International, emphasizes: "With Managing Director Basel, we are now in our ninth year of very successful publication. The exciting combination of business reports, interviews and portraits with interesting personalities from the region has proved its worth. The time was now ripe to launch a journalistic start in Zurich."

The agency has been responsible for the magazines since fall 2012. They are an important part of corporate communication and contribute to the "perceived" customer benefit, among other things, the agency said in a press release on Wednesday. The magazines are also available electronically.

Video productions complement the printed matter cross-media:

A matter for the boss
Private matter

Responsible at Felder Vogel: Daniel Felder (art direction), Mark Vogel (strategy, concept and text), Fabienne Müller (project management), Michael Mathis (graphic design), Menk Bürgi (photography), Janic Halioua (film), Susanne Zuber (text), Ina Gammerdinger (text). Responsible at LUKB: Peter Bauer (Head of Marketing, overall responsibility), Stefan Kappeler (Marketing Private Banking), Isabelle Bühlmann (Marketing Corporate Clients), Urs Christen (Marketing Private and Commercial Clients), Daniel von Arx (Head of Corporate Communications).

The SDA had made a permissible assessment, the Press Council said in a ruling published Wednesday. The complaint by Weltwoche editor Alexander Baur was rejected. He had objected to SDA's coverage of Elmer's lawsuit against Weltwoche. He complained that the SDA had violated the "Declaration of the Duties and Rights of Journalists" in two points.

The SDA report of July 3, 2013, refers to a decision of the Zurich District Court. The court had ruled that Weltwoche had to prove its accusations against Elmer within 20 days. The SDA then made the assessment that Elmer had achieved an "interim success" in court. In doing so, the agency had created a false impression because the court had rejected a request by Elmer for a precautionary measure, Baur claimed. The Press Council sees this differently: The evaluation is permissible from a professional ethics point of view.

The "interim success" refers to the deadline set for Weltwoche to provide evidence for its accusations and not to the rejection of Elmer's request for a precautionary measure. Therefore, the freedom of comment had not been violated by the SDA.

No obligation to consult

The second point of the Weltwoche editor's complaint, according to which the SDA would have been obliged to invite him or his employer to comment, was also rejected. "There is no obligation to seek the opinion of those involved in the proceedings on (interim) decisions," the Press Council wrote.

In addition, the editor and Weltwoche had not been accused of any illegal conduct. Thus, no serious allegations were discernible on which the SDA would have had to hear the persons concerned. (SDA)

Teaser image: Rudolfelmer.com
 

The end of the bidding war will put an end to price gouging on the stock exchange, Syndicom wrote in a press release on Wednesday, calling for the new joint venture to be subject to Local.ch's collective labor agreement (CLA). The clear ownership structure, with Swisscom holding a 69 percent majority stake, offers the employees of Local.ch and Search.ch good future prospects of being subject to the Local.ch CLA and thus benefiting from good working conditions. Syndicom appealed to Tamedia and Swisscom to assume their social responsibility towards their employees and not to make any job cuts. All Search.ch and Local.ch employees should continue to be employed on an equal footing.

Swisscom and Tamedia want to further develop directory services together

Swisspower Energy has commissioned C-Factor to design and implement this year's campaign for the SME product Energy select. The contract includes the further development of the online sales platform Cheap-kmu-electricity.chan advertising campaign, a product film and a comprehensive package of marketing and PR measures.

"Our SME product really shook up the electricity market last year and received a lot of media coverage," says Silas Schneider, Campaign Manager at Swisspower Energy. "C-Factor played a key role in this success. We are therefore relying on the expertise of the agency and its partner network again this year."

The campaign will also be implemented in French-speaking Switzerland for the first time in 2014.

Responsible at Swisspower Energy: Silas Schneider (Head of Middle Office), Vinzent Schild (Portfolio Manager). Responsible at C-Factor: Philipp Metzler (consulting management, strategy), Regula Wegmann (consulting, project management). Responsible at Sehstoff (Design): Diego Egloff (consulting, conception), Nicolas Bansac (web, conception), Matthias Villiger (layout, design). Responsible at ITC Internet-Trade-Center (programming): Till Kodaneck. Responsible at Eclipse Studios (Film): Michael Burtscher (creative director, director), Reto Coaz (art director), Faro Burtscher (illustrations, storyboard, character design, post-production). Music: Michael Ricar.
 

Swisscom is to hold 69 percent of this subsidiary and Tamedia 31 percent. This was announced by Tamedia and Swisscom on Wednesday. Tamedia is thus withdrawing from the takeover offer of 190 francs per share (Werbewoche.ch reported). Swisscom had already registered an offer of 200 francs per share on May 16.

Tamedia has agreed with Swisscom not to increase its offer any further and to tender the Publigroupe shares it holds to Swisscom if the latter's takeover bid is successful, the statement continues. The public takeover offers will otherwise continue in accordance with the applicable regulations.

The acquisition of Publigroupe by Swisscom and the partnership between Swisscom and Tamedia are subject to approval by the competition authorities.

Read the background and speculative information on the pending Publigroupe takeover now in the current print edition of Werbewoche.

Syndicom: Local.ch-GAV should also apply to Search.ch

The overarching aim of the campaign is to encourage e-bikers, car drivers and motorcyclists to attend voluntary driving safety courses so that the number of road accidents can be reduced in the long term. The TV commercial is an important tool in the campaign, the agency said in a press release on Wednesday. In addition to the TV commercial, Casalini is relying on a mix of traditional and new media to achieve the change in behavior. The message is deliberately kept simple: "You can only be a better driver if you keep on learning".

The website serves as the central element of the information campaign Betterdriver.ch. Future better drivers can use the platform to find a suitable course in their area. In addition, all course participants now receive a reduction on the course costs. Provided they attend one of the many courses with the VSR quality label.

Responsible at VSR: Stefan Ingold (Campaign Manager), Tristan Staack (Campaign Manager), Marianne Brand (Organization), Miriam Riesen (Web). Responsible at Casalini: Felix Zulauf (consulting), Andrea Zulauf (consulting), Joël Hummel (consulting), Michael Lemp (graphics), William Bird (graphics). More: Ernst Immer, Twin Productions (TV spot), Mathias Stocker, stocker4all (web programming).

The number of single households is rising, every second marriage ends in divorce and, despite digital networking, more and more people feel lonely. Yet we need real social contact because it makes us happy and healthy. Studies show that relationships have a positive effect on mental and physical health and therefore significantly increase life expectancy and quality of life. It is therefore worth cultivating relationships with friends, partners, children, parents or work colleagues.

The Ammarkt agency takes this insight and stages the topic of relationship management with an umbrella campaign for the Shopping Arena - the largest shopping center in Eastern Switzerland. Whether it's a small gift or a big present, the Shopping Arena offers everything you need for a good relationship under one roof.

In addition to well-known advertising measures such as posters, advertisements, radio spots, POS advertising and a redesign of the website, the campaign also includes a specially created radio program on the subject of relationships on the FM 1 radio station.

Responsible at Shopping Arena: Marc Schäfer (Center Manager), Fabienne Diez (Marketing Manager). Responsible at Ammarkt: Ralf Kostgeld (Creative Direction), Nicole Bernhardsgrütter (Art Direction), Aron Herz, Markus Tränkle (Text), Christian Brunner (Graphics), Marcel Odermatt, Patrizia Mazzucchelli, Lea Hobi (Consulting), Amanda Camenisch (Photography), Alexander Herzog; Red Departement (Image Processing), Hastings (Radio Spots).
 

Not only are FIFA's guidelines invalid. Fifa is also not allowed to impose any restrictions on advertising or sponsorship, or on the range of products or services on offer. This is the result of a long-standing legal dispute. Although this was fought out by the European Football Association Uefa, the result also applies to the world football association Fifa.

Uefa had insisted on its own license for broadcasts on screens with a diagonal of more than three meters during the Euro 2008 football championship. However, the Federal Administrative Court ruled that Uefa may not ask the organizers of public viewings to pay. 

Nevertheless, FIFA expects all public viewing events in Switzerland to be carried out in accordance with FIFA guidelines, as a spokesperson for the world football association announced. Fifa is of the opinion that the organizers and owners of the corresponding broadcasting rights should have the final say on the use of such broadcasting rights.

License with Suisa

Even in Switzerland, you can't do it without a license: anyone who offers their guests the opportunity to watch the football tournament in a publicly accessible place must obtain a license from Suisa, the cooperative of authors and publishers of music. Fees are charged depending on the size of the screen. If the screen measures less than three meters diagonally, nothing has to be paid - provided the organizer is already a Billag customer for television reception. For larger models, event organizers have to fork out between CHF 312 and CHF 1248 to be allowed to show all matches. If they charge admission, the fees are twice as high. (SDA)

The children, who would otherwise probably be able to handle their own laptops with ease, carry out the tasks rather clumsily. They don't even manage to switch it on - the  Operation is far too anti-intuitive. They are not particularly enthusiastic about this box, which is far too big and doesn't support apps, games and websites. Conclusion: "This used to be the pinnacle of technology. Today it doesn't seem to be good for anything anymore." Fortunately, the previous generation saw more potential in the big box - and kept on developing it further. (sis)

The site has a responsive design. The centerpiece is the interactive map, which lets visitors discover the variety of different industries while also showing all the important information about the target industry and the corresponding contact person at GZA, the agency said in a statement Wednesday. The online presence is now all about increased service orientation and user-friendliness, as well as a new, fresh look, it added.

Parallel to the new website, the corporate design was also revised. It positions the Greater Zurich Area as a modern and open organization. The previous corporate design elements such as typography, colors, images and icons were further developed and implemented in applications such as the annual report, newsletter and factsheets.

Responsible at GZA: Sonja Wollkopf Walt (Managing Director), Lukas Sieber (Head of Communications). Responsible at Evoq: Christian Sutter (client management), Claudia Fetzer (concept, screen design) Oliver Weibel (project management & programming), Susanne Pfäffli (concept, consulting), Hanna Meier, Debora Hillen (design).