As in the two previous years, both domestic and foreign demand fell. This means that the real value added level of the graphic arts industry has fallen by more than 30 percent since the turn of the millennium, the Swiss Association for Visual Communication Viscom announced on Wednesday. Structural changes in the industry, weak demand from abroad and the strong Swiss franc have all taken their toll on the graphic arts industry.

"It is no secret that the industry is undergoing a powerful structural adjustment process," Viscom Director Thomas Gsponer told the media in Zurich. The competition of printed products from the Internet or mobile media is great, he said. "There is less printing in Switzerland." In addition, there is enormous pressure from abroad, where printing is much cheaper. Imports of printed products have risen massively, he said. (SDA)
 

In short interviews, Orange's in-house experts impart technical expertise or provide information about apps and product specifications, among other things - in a way that is easy to understand even for "technical dummies," as the agency writes in a statement. On the wall panel in the background, what is said is illustrated in the form of amusing animations. The short films can be accessed via Orange's social media channels and are distributed in particular via Facebook.

The concept of "Orange Insiders" is constantly being developed and expanded. To date, 6 videos have been produced in German and French. Jim & Jim has also been implementing various activation campaigns for Orange since 2013, such as the one for the sponsorship commitment at "Energy Stars for Free".

Responsible at Orange: Christophe Karcher (Social Media Marketing Manager). Responsible at jim & Jim: Fabio Emch (overall management), Tobias Bonfanti (production management/concept).
 

"Musig wo's bringt" is the focus of the new advertising campaign. In addition to news and entertainment, the radio station stands for a lot of musical variety with hits from four decades as well as the best pop and rock songs of today, according to the agency. It is precisely these songs that are the focus of the new TV commercial, which can now be seen on TeleBärn, 3+, 4+, TV24 and in cinemas in the Bern region. In it, the protagonists engage in a so-called "songologue": they have a conversation using well-known song titles - with a surprising outcome. The video is flanked by matching posters and advertisements in the Radio Bern1 broadcasting area.

Responsible at Republica: Chris Morgan (Creative Direction), Mike Krüll (Concept and Text), Simon Matz (Art Direction), Michael Holzgang (Senior Consulting), Bala Trachsel (Overall Responsibility), Fabian Niklaus (Director/Production). Responsible at Radio Bern1: Peter Scheurer (Managing Director/Program Manager), Melanie Friedli (Head of Sales & Marketing).

A clear layout, generously used images, illustrative awards and meaningful infographics create a contemporary appearance that conveys knowledge with added value, the agency said in a statement on Thursday. The magazine "1414" is published twice a year in four languages, with a circulation of over 1.8 million copies.
 

Advertising customers of the sites belonging to the Tamedia media group can thus automate and simplify complicated and time-consuming purchasing and sales processes. This type of digital marketing is currently in a major growth phase worldwide, writes Tamedia in a press release. In the future, a relevant proportion of digital advertising expenditure is expected to be generated via this channel.

The option for the automated purchase of digital advertising space on 20minuten.ch, Newsnet and search.ch, which together reach over 74% of all Swiss internet users (Net Metrix Profile 2014-1), will be available from July 2014. In the initial phase, the IAB standard formats and individual large formats will be offered. These can be purchased by language area and run of site from a certain minimum price.

Technical partner: Improve Digital

The independent provider of real-time advertising technology, Improve Digital, which already works with more than 100 of the top publishers in Europe, was chosen as the technical partner for an initial test phase. The new system will be operated by Tamedia's Digital Advertising & Services team, which will be strengthened by Rui de Freitas, a specialist in real-time advertising and programmatic buying, from August 1, 2014. Rui de Freitas will act as a point of contact for agencies, clients and internal contacts. The 27-year-old de Freitas was most recently in charge of the Improve Digital project at Publicitas and, as Automated Trading Manager, introduced and expanded the topic of real-time advertising on the local.ch and home.ch platforms.
 

The drivers wanted to express their displeasure with services where private individuals can hire themselves out as drivers. This business is conducted via smartphone. The cab operators consider the competition to be unfair because the strict regulations for their industry do not apply there. A representative of the US transport union presented a letter to the Washington city council during the action on Wednesday. The letter called for a temporary ban on competing services until new regulations are passed.

The focus of the outrage is the Californian company Uber, which now offers its services in 128 cities in 37 countries - including Zurich. Among other things, it offers private individuals the opportunity to offer rides via a smartphone app, which are generally significantly cheaper than the local cab fares.

Uber users were thus reminded by the protests that there is a cheaper ride service than a cab ride. The rest were made aware of this by Uber itself. Uber responded to the protest in Washington with a mass e-mail advertising campaign to its users. Uber also responded to the Europe-wide day of action by cab drivers on June 11 by calling on stranded cab customers to use its services instead. Despite all understanding for the anger and concern of cab drivers, Uber knows how to make clever use of the free attention. (uma/SDA)
 

Battery-Man has been fighting against batteries in waste for two years. And with success. Over 56% of the target group know the superhero, over 33,000 fans follow him on Facebook and the return rate for batteries has risen from 69% to 73%, according to a press release issued on Wednesday.

But around 30 million batteries still end up in Swiss garbage bins every year. This inglorious figure is now taking center stage in the second communication stage. In TV commercials, on posters and, of course, on Facebook.

Responsible at Inobat: Karin Jordi (Managing Director). Responsible at Polyconsult: Mike Brodbeck, Jeannine Kaiser (consulting), Silvio Truffer, Roger Ghezzi (CD), Petra Brönnimann (AD), Helene Zenhäusern (text/concept). Shining Pictures: Stefan Bircher (producer), Sophie Toth (production manager), Jyri Pasanen (director), Tobias Dengler (camera), Alex Kirschner (music).
 

The fact that the Uruguayan footballer bit his Italian opponent Giorgio Chiellini on the shoulder has been the subject of much discussion in recent days. Sneakers was one of the first brands to respond to the burning interest of the target audience with this Twitter image (which has already been retweeted 40,000 times) within just under two hours:

In Switzerland, too, the interest of fans was put to good use. Büro Troxler from Lucerne has been promoting the Lucerne Association of Orthodontic Specialists on various social media channels since Wednesday morning with three matching images. (sis)

According to the management, the warehouse and logistics division will also be expanded in future. "By offering more warehousing and advertising logistics services in addition to production consulting and assembly services, we will be able to provide our customers with even more comprehensive support," Managing Directors Roger Gähwiler and Reto Meier were quoted as saying in a press release on Wednesday.

The integrated promotion with a prize code mechanism creates a desire for summer on TV, OOH, in print, online and at the POS: millions of Lipton Ice Tea pet bottle caps are provided with a fanfold and prize code. There are 30,000 instant prizes or one of ten travel vouchers to be won.

A web special was created on the Lipton Ice Tea homepage where participants can find out immediately whether they have won. For all participants there is entertaining content about the sunny world of Lipton Ice Tea.

Responsible at Unilever: Joost Jansen (Senior Brand Manager), Nina Luber (Brand Manager), Philip Kistler (Intern Brand Management), Irina Hotz (Junior Customer Marketing Manager OOH), Silvan Leibacher (Junior Customer Marketing Manager Retail). Responsible at Streuplan: Thomas Back (overall responsibility), Stefanie Fink, Simon Hüsler (art direction), Manuela von Ow (graphics), Willy Rogl (realization), Ennio Cadau, Barbara Michel (concept / text), Dalibor Tihi, Eva Gächter (online), Yvonne Friedli, Basil Renz (consulting); Baselcitystudios, Philipp Steiner (production film). 

The 37-year-old business journalist has experience in the media industry as an editor, presenter and producer. He worked for over ten years in various positions at Swiss Radio and Television SRF. Most recently, as economics editor at Radio SRF, he was in charge of the energy, environment and economic policy dossiers and has a profound knowledge of the energy sector, according to a press release issued on Wednesday.

After studying media and communication sciences, journalism and political science at the University of Fribourg, Tobias Fässler completed a postgraduate degree in environmental management in Australia. According to Suzanne Thoma, CEO of BKW, the energy sector is currently in a dynamic phase, which requires new perspectives in communication. 

Murielle Clerc will take over as Head of Media Relations on an interim basis until Tobias Fässler joins the company.
 

Feo will take up his position at the beginning of September, as announced by 20 minuti Ticino SA on Wednesday evening. The Basel-born journalist with degrees in languages and philosophy from the University of Pavia is currently head of the online portal Tio.ch.

In future, Feo will manage both 20 minuti and Tio.ch - one of his tasks will be to strengthen cooperation between the two editorial teams. The commuter newspaper and the news portal have already been exchanging content since summer 2011.