Public transport is a widespread and popular topic on social media platforms. The Zurich Transport Association (ZVV) is also an active participant in social media, not least on the short message platform Twitter. The latest ZVV annual report attempts to blur the boundaries between online and offline: The figures and text section is framed by tweets from the last financial year on the subject of public transport in the Greater Zurich Area. These include original, funny, but also critical contributions and conversations. The result is a potpourri of ideas and a colorful chirping of opinions.

The "Twitter" idea was developed by the agency PMS Dialog from Zurich. At the request of ZVV, it was conceived as a trilogy: The next two annual reports will also be accompanied by tweets about public transport. The participation of interested Twitter users for the upcoming editions is expressly encouraged. The 2013 Annual Report was sent to ZVV's stakeholders and the media on Wednesday. It is available on Zvv.ch also available for download.

Responsible at the ZVV: Thomas Kellenberger (Head of Communications). Responsible at PMS Dialog: Simon Kovatsch and Matthias Plattner (concept, creative direction), Laura Eberspächer and Stephanie Schwenter (layout, typography), Didier Küng (production).
 

The advertisement will be published in "Blick am Abend" on Tuesday.

Responsible at Bimbosan: Daniel Bärlocher, CEO. Responsible at Erdmannpeisker: Gabriel Peisker and Sybille Erdmann (overall responsibility), Patrick Fawer (AD), Daniela Müller (consulting), Urs Zwyssig (text).
 

Philippe Knupp previously worked for almost 5 years as a senior manager at an international consulting agency specializing in brand and marketing strategy, serving clients from a wide range of industries. The Zurich-based brand expert has broad experience in brand strategy development, brand activation, brand valuation and value-based brand management. During his many years as a consultant, he has served clients such as Samsung, Philips, JTI, Deutsche Telekom, SIX Group, Postbank and Emart.

Philippe Knupp laid the foundation for his professional career by studying architecture at ETH Zurich. Later, his career led him into classic management consulting. After studying for an MBA in Holland and Canada, he gained further experience as a senior consultant in an international branding agency and as a strategy development manager at Nestlé.
 

This follows the approval of the transactions by Publigroupe's shareholders, the approval of the competition authority and the completion of all formalities for the transaction, according to a statement on Wednesday. The transaction was announced on April 2, 2014. As of July 1, 2014, Publicitas became a company of Aurelius, a company traded on the Munich Stock Exchange. Aurelius is acquiring Publicitas with all related companies in Switzerland and abroad, as well as its 49 percent stake in Xentive. All employees and all contractual obligations, in particular to media providers, advertising clients and agencies, will also be taken over.

For Publigroupe, the transaction will lead to a one-off write-down of around CHF 30 to 40 million, which will impact Publigroupe's net result in 2014. Publigroupe expects a positive operating result for the first half of 2014, which still includes the result of Publicitas.

The sale of Publicitas by Publigroupe was announced on April 2 this year (Werbewoche.ch reported). According to a statement, Publicitas intends to continue to be active in the newly created, entrepreneurial environment for the marketing of advertising space from local, regional, national and international media providers, as well as advising advertising clients and agencies in Switzerland and a further 20 countries on the placement of their advertising message in line with the target group. The strategy announced in August 2013 of increasingly automated planning, booking and processing of advertising in all media types can be implemented consistently and with the necessary room for maneuver under the new owner.

Uniform brand identity from 2015

In addition, Publicitas will introduce a uniform brand identity in Switzerland by January 1, 2015 at the latest. In line with today's media usage behavior and Publicitas' approach of offering customers fully comprehensive and cross-genre media solutions, the competence brands Publicitas Cinecom (cinema advertising), Publicitas Publiconnect (classified advertising), Publicitas Publimag (trade magazines), Instanz (performance marketing) and Publimedia will be replaced by the single brand Publicitas by 1.1.2015 at the latest, and the competencies in the various advertising media will be united under one roof and one brand - Publicitas. (pd/hae)

"With pomp and splendor" is the name of the exhibition, since the young Celt was buried extraordinarily lavishly with grave goods of silver and bronze. Today, 2314 years later, the small, petite Celt is affectionately called "Paris" by designers and exhibition organizers for the sake of simplicity, to give her a tangible identity.

The work included the exhibition poster, several 1:1 scale aluminum "Paris" stands, the design of the exhibition space with labeled flags, a video animation incl. spherical-mystical soundtrack - handmade by Minz, showcase coloring and lettering, large-format canvas design, organization of the lighting, flyer & leporello as accompanying media, animations for photo frames, etc. The exhibition is on display at the Museum of Nature Lucerne until October 19, 2014.

Responsible at the cantonal archaeology: Jasmin Gerig. Responsible at Minz: Sylvie Rapold and Fabian Gallati (project management and design).
 

This figure was achieved during the broadcast of the Swiss in-house productions "Fashion Run - das Shoppingduell" in the target group of 15 to 49 year olds. TV24 News, broadcast daily at 10 p.m., came in at a peak of 1.1 percent in the same target group. Among documentaries, series and feature films, the cooking show "Nigelissima" came up trumps with a top score of 2 percent among the household-owning 20- to 49-year-olds, the station's statement added. Starting in the fall, TV24 plans to add Swiss short films to its lineup.

The advertising-financed station can be received digitally via several cable networks and via Swisscom TV throughout Switzerland. It broadcasts in HD quality. TV24 says it will reach 2.65 million households. The studio is located in Zurich. With the new national channel, Aargau publisher Peter Wanner is strengthening his ambitions in the television market of German-speaking Switzerland. AZ Medien also owns the regional TV stations Tele M1, Tele Züri and Tele Bärn. (SDA)

The workbays by French designers Ronan and Erwan Bouroullec are an important part of this concept. As the basis for the latest publication for Vitra, Mé tested the system furniture herself. Claudia Klein photographed her in the process. The Zurich-based photographer's pictures show how Mé tests and experiences the "New Office Concept".

The publication "Workbays" is divided into three chapters in the form of separate booklets. The content, format and paper quality differ. The textbook "Read" contains information about the designers, the workbook "Workbays" presents and shows the workbays clearly and comprehensibly and the lookbook "Look" with pictures by Claudia Klein shows the Mé Experiment Workbays: Experience Workbays in 48 hours. Most of the models are Mé employees who have embarked on the Workbay experiment.

Together with Vitra, the agency opted for the very young font Px Grotesk in combination with the Vitra corporate font V-Futura for the printed matter.

Productive partnership

According to the Landi publication (Werbewoche.ch reported), the Workbays communication is Mé's second project for Vitra. Further projects are still in the works, so it will be interesting to see what else the creatives come up with for the creatives.

14 students received their Master of Advanced Studies (MAS) Brand and Marketing Management and nine students the MAS in Communication Management. Two diplomas from the new MAS in Digital Marketing and Communication Management were also awarded for the first time.

As part of the three further education courses, students put together their course content according to their individual needs. Topics such as Strategic Communication, Internal and Change Communication, Online Media and Campaign Management or International Marketing and Communication are currently on offer. After completing the MAS programs, students are able to use the specialist knowledge they have acquired, their methodological knowledge and their personal communication and leadership skills to perform management functions in the areas of communication, marketing, brand management and sales.
Further information on registration and dates can be found at Hslu.ch/ikm.

The graduates:

MAS Communication Management: Philipp Berger (Rothenburg); Yamuna Betschart (Zurich); Antonio Carfora (Lucerne); Gérianne Cruz (Zurich); Ursula Dober (Zurich); Gregor Felder (Schenkon); Sandra Hrovat (Lucerne); Jeannette Nagy (Weggis); Sascha Stoffermeyer (Adliswil).

MAS Brand and Marketing Management: Sophie Ackermann (Horw); Yves Bisang (Zurich); Nicole Blom (Binningen); Simon Bohnenblust (Zurich); Claudia Brugger (Männedorf); Marco Brütsch (Buttisholz); Gülbin Erogul (Steinhausen); Silvio Frei (Zurich); Andreas Fuchs (Zurich); Stefanie Kobel (Zug); Res Meier (Urdorf); Natascha Schaad (Auenstein); Florence Suter (Zurich); Ilija Uzelac (Gümligen).

MAS Digital Marketing and Communication Management: Simon Göldi (Zurich); Dominik Haltiner (Lucerne).

Hofer used an unusual acquisition mailing to encourage companies to build a mini-eco power plant, thus drawing their attention to Energie Wasser Bern's offer and inviting them to the energy center (Werbewoche.ch reported).

When the local mountain Niesen becomes a pyramid: For the Thunerseespiele, Hofer let Egypt and the landscape around the lake go hand in hand and made it the perfect backdrop for the dramatic love triangle of this year's musical Aida.

The award ceremony will take place in Frankfurt in March 2015.
 

The world is spinning ever faster, the competition for attention is getting tougher and people are ever more demanding: effective marketing has never been more important. In the first nationwide market survey, the Swiss Association for Marketing GFM and the consulting firm GateB investigated the state of marketing performance in Switzerland. The results are now available in a publication. A panel of experts from science and practice also selected the five best practical examples and named the Swiss furniture manufacturer Vitra the "Marketing Performance Champion 2014".

Good marketing performance leads to a strong brand. Marketing performance is the power of marketing. It is high when a strong market impact goes hand in hand with as little operational effort as possible and a low use of resources. This performance was measured in a large, nationwide online survey with over 120 participants. Subsequently, in-depth interviews were conducted with the marketing managers of the 15 best companies in the screening. The jury of ten proven experts from business, marketing, research and branding then identified Feldschlösschen, Vitra, Nutriswiss, Pfister and Interhome as the companies that were able to come up with particularly interesting or surprising solutions in terms of marketing performance.

Vitra is "Champion

The winner of the Marketing Performance Screening 2014 was ultimately chosen as the company that was able to impress with its excellent brand culture - the Swiss furniture manufacturer Vitra. According to the expert jury, the new Marketing Performance Champion was able to impress in the following areas: "The company manages to tell a credible brand story. In addition, Vitra makes sensible use of data analytics to address potential customers in a targeted manner and manages marketing processes highly efficiently via interacting teams."

"Marketing Performance" - Volume 1

According to the findings of the first Marketing Performance Screening 2014, Swiss companies are generally well equipped for the future. However, there is a lot of potential in data analytics and other operational marketing disciplines. All the key findings from the screening, the most interesting recommendations and trends from the Swiss marketing world, practical case studies and twelve tangible tips for improving marketing performance are now available in the 60-page publication: "Marketing Performance - how the best marketing teams in Switzerland work". The survey will now be conducted every two years in order to take the pulse of the Swiss marketing industry in the long term. This provides new insights, correlations and developments in relation to the marketing performance of Swiss companies over a long period of time.

The jury

Albert M. Baehny, CEO and Chairman, Geberit International
Robin Barraclough, Chief Marketing Officer, Emmi
Jean-Marc Grand, Managing Director, GFM
Philip Gross, Director Consulting & Analytics, Gate B
Michael Grund, Head of Center for Marketing, HWZ
Fabian Hotz, Chairman, Brand Leadership Circle
Sven Reinecke, Director of the Institute of Marketing, University of St. Gallen
Jan Remmert, Head of Marketing PostMail, Swiss Post
Jörg Tobuschat, Publishing Director, Axel Springer Switzerland
Patrick Warnking, Country Director, Google Switzerland

The editors:

GM - Swiss Association for Marketing

The GFM is the marketing pioneer in Switzerland. The Swiss Association for Marketing was founded in 1941 and has significantly influenced the development of market-oriented corporate management in Switzerland over the past 70 years. Over 700 well-known companies from all sectors belong to the GfM. Gfm.ch

Gate B

Gate B is an international consulting firm that helps companies improve their marketing performance. Founded in 2009, Gate B is based in Steinhausen/Zug and Los Angeles and employs over 40 consulting and system specialists. Gate B is part of the Brand Leadership Circle, an association of independently managed companies in the context of brand-oriented corporate management. Gateb.com

"These three names stand for excellent news voices and competent radio journalism," says program director Marc Jäggi with pleasure, guaranteeing that Radio 24 will continue to provide the strongest newsroom in Zurich.

Sabrina Meier

The 26-year-old from Zurich studied journalism and organizational communication at the ZHAW in Winterthur and most recently worked at Radio 1 as an editor and producer with day-to-day responsibility.

Sabine Styger Matz

The 35-year-old earned her journalistic spurs at the Tagblatt der Stadt Zürich and at the former Brückenbauer. Styger brings with her many years of radio experience. Among other things, she has worked for the Winterthur station Radio Top, for Energy Zurich and, since 2008, as a reporter and news editor for Radio 1.

Nicola Meier

The 32-year-old journalist gained his first radio experience as a news editor and reporter at Radio Argovia. After that, he was a course instructor for interview technique, broadcasting and contribution design at the culture channel Kanal K. Most recently, Nicola Meier worked as an editor at Radio Sunshine.