A lawyer by training, he has headed Clear Channel Switzerland for four years and was previously a member of Swisscom's Group Executive Board as CEO of Swisscom Beteiligungen. He will remain CEO of Clear Channel Switzerland in his new role, based in Zurich and Hünenberg.

Jürg Rötheli is very much looking forward to the new challenge: "I see this appointment primarily as recognition and a compliment for our entire team here in Switzerland. I am proud that we have achieved a new record result every year in recent years. With an out-of-home share of 12%, Switzerland is an absolute outdoor advertising country and I am looking forward to incorporating my experience into my new role and, conversely, gaining new insights for the Swiss market. Countries like Belgium and the Netherlands are a step ahead of us, especially in the digital sector."
 

Thomas Ribi, who took over from Sigi Schär as head of department at the NZZ in 2006, described his predecessor in Tuesday's edition of the NZZ as "a native of Zurich through and through" - even though Schär had always attached great importance to being a native of Solothurn rather than Zurich. Schär was born in Oensingen in 1942 and later attended secondary school in Solothurn. After an administrative apprenticeship, he worked for a while at General Motors Suisse SA in Biel to improve his French.

"But I was attracted neither to cars nor to French, but to art, literature, jazz and theater," Schär recalled in a guest column he wrote for the Altstadt Kurier shortly after his retirement. That's why, he said, he decided in 1965 to move to the city of Zurich, which "could fulfill all my longings." Schär found a part-time job at a specialist book publisher and worked at the Hechtplatz Theater in the evenings. After a detour through the presidential department of the city of Zurich, he landed at the Verkehrsverein in the 1970s, where, in his own words, "Zurich first became my profession." As deputy director of transportation, it was his job to promote Zurich abroad as a congress city and to sell the big hotels to men and women. Thus, as a Zürich salesman, he traveled loaded with the alphorn, especially to America, blowing the alphorn for Zürich.

Late entry into journalism

Sigi Schär only found his way into journalism at the age of 36. In 1978, he joined the local editorial team of the NZZ. There he wrote about the city council and about everything and anything that moved Zurich, about the Sechseläuten, about the Knabenschiessen, about urban planning, building and architecture. In 2001, he became head of the Zurich section of the NZZ. Five years later, he took early retirement for health reasons. Even as a journalist, he remained true to his great love, the theater. He was able to live this out at the Theater am Neumarkt. He was a member of the board of directors for almost 20 years, eight of them as president. He was instrumental in saving the theater, which was threatened with closure. Sigi Schär was married to Johanna Tremp. The former SP cantonal councilor and municipal councilor of the city of Zurich died last March at the age of 68. (SDA)

Obituary of the NZZ: Grandseigneur of local journalism

He is thus responsible for marketing communications and public relations for the Swiss national company of the transport and logistics service provider Dachser, headquartered in Kempten, Germany. Lorenzo Rigliaco reports directly to Urs Häner, Managing Director Dachser Switzerland. Lorenzo Rigliaco previously worked as Group Head of Public Relations for the Liechtenstein dental company Ivoclar Vivadent.

As a long-standing parliamentarian and specialist in the field of public affairs, Gabi Badertscher is strengthening the agency's expertise in the dynamic triangle of business, society and politics, as detailed in a press release. Born in eastern Switzerland, she will become a partner at Yjoo and move to St. Gallen after a year at the Zurich agency. Yjoo CEO Martin Zahner commented: "With Gabi Badertscher, we are appointing an experienced communicator where she has an excellent network and a passion".

Back to the roots of Eastern Switzerland

The former President of the Thurgau Grand Council and the Audit and Finance Commission of the Thurgau cantonal parliament will manage and further develop the St. Gallen location with its existing clients. She will be supported by Sabine Bianchi, who has been managing the location on an interim basis since returning from maternity leave. "I am delighted to be returning to Eastern Switzerland with a rucksack full of experience," says Gabi Badertscher. "Our region has enormous potential, both as a place to live and as a location for successful companies with interesting jobs. We should confidently communicate this to the outside world. This is where I want to start," says the communications specialist Badertscher.

Before joining Yjoo in September 2013, Gabi Badertscher was Head of Public Affairs at Burson-Marsteller as a member of the Executive Board and previously held various management positions in the airline, healthcare, education, training and finance sectors. Gabi Badertscher holds an Executive Master in Communications Management from the University of Lugano, UCLA Anderson Business School Los Angeles and Copenhagen Business School.

Attitude as the key to successful communication

As a woman working in an SME and a long-standing parliamentarian and public affairs specialist at cantonal and national level, Gabi Badertscher strengthens Yjoo's expertise in the dynamic triangle of business, society and politics. If blockages have to be overcome and effective solutions found at this interface, the right inner attitude as a driver for building trust and reputation, as well as the knowledge of how to successfully manage and accompany processes, are decisive for the success of relevant communication, in addition to knowledge of the needs of all those involved.

Management completely set up

With Chairman Martin Zahner and CEO Nina Krucker at the helm of the company and the partners Gabi Badertscher (St.Gallen), Sabine Bianchi (St.Gallen), Daniel Herrera (Lausanne), Marco Werder (Lugano), Martin Hofer (Zurich) and Samuel Güttinger (Art Director), the management of YJOO is complete and optimally positioned for the next phase.

Emmentaler Switzerland is launching a promotion in which anyone can win the chance to compete against wrestling king Matthias Sempach. Not in the sawdust, but in a genuine Emmental Farm Olympics. In addition to horseshoe throwing, there are many other disciplines to be mastered with bravura and lots of fun. The promotion is advertised with on-pack stickers, advertisements and a TV spot. There you can see how wrestling king Matthias Sempach is already busy training for the Emmental Farm Olympics.

Responsible at Emmentaler Switzerland: Franziska Borer (Management), Sandra Jordi (Marketing/Communications Switzerland). Responsible at Leo Burnett Switzerland: Axel Eckstein (Executive Creative Director), Simon Staub (Creative Direction), Mark Stahel (Text), Johannes Dörig (Art Direction), Rolf Zimmermann (Strategy), Ivana Giannakis (Consulting), Suzana Kovacevic (Art Buying), Plan B (Film Production), Chris Niemeyer (Director), Gian Paul Lozza (Photography).
 

The deliberations and decisions in the Council of States on the partial revision of the RTVA have shown that the achievements of private media are recognized and appreciated, the VSP said in a press release on Monday. For example, the Council of States wants to create an opportunity to grant existing broadcasters a license extension and to take into account the previous fulfilment of the performance mandate. The Council of States is also clearly in favor of private broadcasters when it comes to fee splitting: Instead of the current 4 percent share, a range of four to six percent of the new fee should now be available to eligible private broadcasters. The VSP assumes that with this larger share, both radio broadcasters in mountain and peripheral regions and bilingual broadcasters will receive improved financial support in the sense of a market balance. The Council of States also wants to promote training and new technology. For example, it has adopted an article of law that makes fee money that has so far not been distributed enough available to the entitled broadcasters. This could be used to support basic training and the promotion of the new DAB+ technology in the radio sector.

With these decisions, various concerns of private radio stations have been taken on board, which will serve to strengthen the private radio landscape, the press release continues. It is also noted with satisfaction that the Council of States wishes to have an objective discussion about the future role of the SRG public service; it has accepted a corresponding postulate from the responsible Council of States committee.
 

On June 1, the whole of Basel went on a treasure hunt. 20 treasures were hidden in Basel and Baselland and had to be hunted for. The radio quiz on Basilisk offered tips on the hiding places. The tips were also published on www.die-schatzsuche.ch. The Basel advertising agency staged this campaign with a broad communication campaign aimed at the target group.

A slightly different key visual

The measures for the treasure hunt focused on the anniversary robot. Eyeloveyou had already introduced the robot as a mascot in the design of the anniversary logo. Now it was the robot that hid the treasures. Lovingly staged on an iconic film poster with a retro look, the robot appeared as an oversized figure wading through the Rhine with its treasure chest. In addition to posters, numerous advertising measures such as advertisements, posters, eBoards, PR measures and a guerrilla campaign were implemented.

Mobile-first for treasure hunters

The website was optimized for mobile devices specifically for the purpose of the treasure hunt. Thanks to a very simple user interface, participants could easily track their desired prize and receive the latest clues at any time. At the same time, the treasure hunt could be followed live on Basilisk Webradio.

The robot on the move

In the week before the treasure hunt, the robot from the key visual was out and about in person as part of a guerrilla campaign: mysterious traces were left throughout the catchment area in search of suitable hiding places. And wherever he went, he also left a "business card" in the form of the Internet address The-treasure-hunt.ch.

Responsible at Colour Key: Friederike Kaupp, Fabian Süess. Responsible at Eyeloveyou: Stevie Fiedler (creation), Gabriel Tenger (screen design), Oliver Kirschbaum (consulting, conception), Michael Schär (conception, text), our company (programming).
 

What does it mean for the environment and the inhabitants of a region to be home to a cement plant or a quarry? Holcim faces this question head on. In addition to jobs and income, there are also impacts that can be minimized but not completely avoided. This is why the company is committed not only to sustainability, but also to active dialog.

The new campaign dramatizes this with sketches of buildings that have been or are being built with cement and gravel from Holcim plants. Each subject demonstrates what is at the beginning of every project. Millions of cubic meters of concrete are produced and used on the way from the initial idea to completion. The campaign is being used in southern Germany, Switzerland and Italy. It underlines the active dialog with the population.

Thanks go to the inhabitants of the regions whose factories supplied the cement for the buildings. Together with comprehensive measures to reduce emissions and restore nature.

Responsible at Holcim (Switzerland): Susanne Sugimoto-Erdoes (Head of Communications & Public Affairs CE), Ingeborg Spillmann (Communications), Anja Simka (Head of Communications Central & West). Responsible at KSP Krieg Schlupp Partner: Charles Blunier, Sascha Borsai (Creative Direction), Rea Ammann (Graphics), Dany Kielholz, Audrey Isaak (Consulting), Natalija Fallocca-Bajric (Art Buying), Kornel Stadler (Illustration).
 

Accordingly, the offer period begins on July 8 and is expected to run until August 5. As previously announced, Swisscom will pay CHF 214 per Publigroupe share. The price was increased last week. The total value of the company thus amounts to CHF 475 million. According to Monday's communiqué, major Publigroupe shareholders, who together hold 25.28% of the shares, have undertaken to accept the offer at the improved conditions. "This means that there are commitments to accept Swisscom's offer of around 42.8 percent," the Group writes. The offer is subject to the condition that at least two thirds of the shares are tendered to Swisscom. The Publigroupe Board of Directors recommends that shareholders accept the offer.

At the end of May, Swisscom and Tamedia agreed on a joint approach for the takeover. The Zurich-based media group, which holds 17.6 percent of the shares, had also previously expressed an interest in Publigroupe. Swisscom is primarily targeting the lucrative advertising platform Local.ch. The telecoms giant already owns half of Publigroupe's prime asset. (SDA)

In the «Press» category, the campaign «World of quattro»awarded. In the Design category, the campaign posters are on the shortlist. According to a statement from Y&R, the successful collaboration between creatives in Dubai and Switzerland is a fine example of Co-Creation, which brings together the best available resources of the Y&R Group in the client’s best interest—even across national borders. Since the work was submitted by Y&R Dubai, the Lions are credited to the United Arab Emirates.

Strong statement, strong artwork: "Stop one. Stop them all." Animal species such as rhinos, tigers or sharks are acutely threatened with extinction. But the slaughter continues unabated: as long as there are still animals, there will be a market. The pyramid of shame designed by Leo Burnett shows: When one step is removed, the killing stops. Which one it is is in the hands of mankind. If nothing changes, the lowest tier - the animals - disappears. Better enforced bans and stricter controls could at best curb the second-bottom layer - the poachers and illegal fishermen. Experience shows, however, that if one group disappears, the next will follow. As long as money is flowing, people will be found who want to earn money without scurvy. The simplest and most efficient solution - according to the campaign's strong message - would be to start at the top of the pyramid. The end customer has it in his own hands whether he wants to buy the carving from horn, the tiger product or the shark fin. If he doesn't want to, the pyramid collapses.

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The brutal but unfortunately realistic depictions and the statement are reminiscent of a campaign that Lowe Singapore recently launched for the animal welfare organization Peta. It, too, relentlessly takes the end customer to task. Suppressing helps nothing - who buys such products, is not clearly better than the unscrupulous poachers. Perhaps mankind will still learn - for example thanks to good advertising. Like Mirror Online reported on Monday, it unfortunately does not look like that at the moment. (hae)

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When the Neue Zürcher Zeitung introduced the paywall for NZZ.ch in 2012, it was met with skepticism within the industry. Two years later, the realization is gaining ground that high-quality journalism must and can have a price, even in the digital realm. The high number of digital subscriptions, now 18,000, shows that NZZ customers are willing to pay for expertise, careful research and professional editing, according to the statement. Giving away digital content free of charge is neither economical nor fair to paying readers in the long run.

Against this backdrop, the NZZ has decided to raise the payment barrier further. As of today, non-subscribers can still read ten articles per month for free instead of the previous 20. "As before, we want to give interested people the opportunity to see what we have to offer on NZZ.ch and are therefore offering a limited number of articles to read free of charge," says Steven Neubauer, Head of Marketing and Products in the Zurich division of the NZZ Media Group.

With the increase in the payment barrier, a four-week digital test subscription is being launched that allows full use of the Neue Zürcher Zeitung's digital offerings at an attractive price of five francs per week. In addition, the registration process has been simplified and payment by credit card introduced.

"In times of news overload, the NZZ relies on high-quality journalism that classifies, analyzes and evaluates. That's why we are consistently investing in enhancing our quality and expanding our paid-for offerings. In doing so, we pay attention to a balanced relationship between revenues from advertising and the reader market in order to secure our journalistic independence in the long term," emphasizes Steven Neubauer.