The multimedia portrait "You only fly once" about Swiss snowboarder Iouri Podladtchikov wins the Grimme Online Award in the Culture and Entertainment category. The athlete, who won gold at the 2014 Winter Olympics, is portrayed in five chapters. In its justification, the nomination committee praises the convincing visual and written language as well as the additional information about the winter sport.

"You Only Fly Once" illuminates the different facets of Podladtchikov. Author Christof Gertsch accompanied the successful athlete for six months - in the halfpipe, in the skate hall and while taking pictures. More than ten people from the fields of sports, data journalism and design contributed to the portrait on NZZ.ch.

Since 2001, the Grimme Institute has presented the Grimme Online Award to high-quality online offerings in a total of four categories. This year, 23 entries were nominated, selected from around 1,350 submissions.

Under the heading "Smart TV: smart users - smart solutions" with a focus on user behavior and the opportunities for companies, industry insights and business models were presented by experts and discussed with around 30 invited guests from business, research and industry. Speakers included Tim Alexander (Head of Marketing & Brand Communication at Swisscom), Martin Spycher (Head of Innovation Multimedia SRG SSR), Christian Bopp (Managing Director of facit digital Munich) and Tobias Gärtner (Managing Director of Plan.Net Zurich).

The 5 p.m. academy is a series of lectures and discussions organized by Serviceplan and Plan.Net and is dedicated to topics relating to innovations, trends and paradigm shifts in communication. At regular intervals, renowned experts, marketing and communications managers are invited to discuss current developments in the industry and share their insights. As host, the House of Communication in Zurich acts as a hub for a cross-competence network. And thus reflects its own culture of a common place of activity for specialists in the fields of advertising, digital, media and public relations.

The next 5 p.m. academy in Zurich's House of Communication will take place in September.

Peter Felser, Chairman of the Board of Directors Serviceplan

Christian Baertschi, Partner Serviceplan

Claudio Rotter, Partner Serviceplan Public Relations

Tim Alexander about Swisscom TV 2.0

Tobias Gärtner about TV Performance Extended

Tim Alexander, Head of Marketing & Brand Communication Swisscom

Free ride through the summer: This is the solgan of the summer campaign. By means of the playful reference to Baywatch, Euromaster's Sun offers, which range from vehicle checks to tire changes and air conditioning services, are promoted.

The activation of the campaign happens mainly in the 36 Euromaster stores, by means of the visibility of an original POS that recalls the world of lifeguards on the dangerous beaches of Malibu. The aim of the campaign is to integrate the playful touch of the lifeguard in the world of Euromaster, strengthening the positioning of the brand as a safety expert through the summer.

One of the most important elements of the POS presence is the 180 cm high totem in the shape of a buoy, which is placed prominently at the individual stores. In the entrance, a floor sticker is reminiscent of a sandy beach. Rotairs, flyers, and posters round off the display. A radio spot was broadcast in the catchment area of the 36 stores. In addition, a street marketing campaign was carried out in swimming pools in German-speaking and French-speaking Switzerland. Flyers and Frisbees were distributed by a team of lifeguards inspired by the "Baywatch" series.

Responsible at Euromaster: Thierry Lachat and Daniel Suter (Sales & Marketing). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Nicole Gütiger (Campaign Manager) Marco de Albuquerque (AD), Gianluca Terzini (Graphic Design).
 

 

The basis for the campaign was created back in January 2013: TBS & Partner revised and standardized the Tobler Group's entire brand identity when the retail and service divisions were merged under a common brand umbrella.

Christa Rigozzi, who has been Tobler's brand ambassador, is at the center of the campaign, which has been running since March 2014 and for which TBS & Partner is responsible: In image and themed advertisements placed throughout Switzerland, the charming Ticino native draws the attention of building owners looking to renovate to the target group website Goldspiel.ch which, in addition to a competition, also offers practical renovation tips.

The direct approach to building owners is strategically justified: Building owners are increasingly interested in important building technology systems and have an important say in product decisions - especially when it comes to choosing heat generation systems. The actual business that Tobler initiates in this way is still handled exclusively by installer customers. This is the only way to guarantee installation quality.

If you would like to find out about Tobler's latest heat generator highlights and win a 500 gram gold bar at the same time, you can click on the builders' microsite Goldspiel.ch until the end of July.

Responsible at Tobler Haustechnik: Heinz Wiedmer (CEO), Manuela Bolliger (Marketing Services). Contact at TBS & Partner: Michael Schädelin (strategy/concept), Beat Aeschlimann (consulting), Thomas Geissberger (AD), Gregor Herzig (text), Philipp Fürst (project management), Andreas Gloor (polygraphy); Thomas Buchwalder (photography); Highfive (technical production microsite).

The specialist for effective outdoor advertising is expanding its transport advertising portfolio. In addition to the existing advertising spaces on the buses and streetcars of Transports Publics Genevois (TPG) and at public transport stops in Bern, Clear Channel has been awarded a contract by Basler Verkehrs-Betriebe (BVB) to install new advertising spaces on their buses. The bid comprises a total of 80 F12 and F200 panels on the outside of the buses.

Thorsten Weber, Product & Infrastructure Director Clear Channel Switzerland, is enthusiastic: "The agreement with BVB confirms our strategy to expand our presence in the most important cities and conurbations in Switzerland. As the third largest Swiss city, Basel occupies an important position in this respect and we are delighted to have been awarded the contract by BVB, which ideally complements our existing portfolio."

BVB's 300 streetcars and buses carry 3,600,000 passengers a day on a network of 180 km. Hans-Georg Bell, Head of Advertising at BVB, confirms the customer need for standard advertising spaces that can be booked at short notice: "Demand is increasingly shifting from long-term advertising contracts to short-term campaign orders. We want to meet this need and get to know our customers' wishes even better with this pilot project."
 

As of July 1, the Group Executive Board of Ringier AG will consist of CEO Marc Walder, Michael Voss (CEO Publishing and Entertainment), Thomas Kaiser (Chief Digital Officer and CEO Ringier Digital AG) and Annabella Bassler (Chief Financial Officer), Ringier wrote in a statement Friday.

Robin Lingg, previously Head of Business Development, has been appointed CEO of Ringier Africa and Asia. Lingg will be responsible for Ringier's activities in Kenya, Ghana, Nigeria, Senegal, China, Vietnam and the Philippines. He will also become a member of the expanded Group Executive Board.

Florian Fels took over as Head of Publishing on March 1, 2013. Previously, he was CEO of the joint venture between Ringier and Axel Springer in Eastern Europe, Ringier Axel Springer Media AG, for three years. 

The recipients were thus invited to step into the driver's cab with their advertising for VBZ. The mailing achieved an extremely pleasing response rate of around 10 percent, according to a press release issued on Friday.

Responsible at VBZ: Daniel Andres (Head of VBZ TrafficMedia), Serge Nater, Marketing Communications. Responsible at agency at the airport: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler (Graphics), Miriam Egli (Consulting/Text).

There are movies that you want to watch again and again and that even haunt your dreams. Cult films, in other words. You don't need much introduction to them, the names roll off the tongue: "The Royal Tenenbaums" (incidentally, Orange Cinema is also showing Wes Anderson's latest work "The Grand Budapest Hotel"), "La Vità é Bella", "Casablanca" or "Pulp Fiction". All these gems will be screened in Zurich this year.

Previews

The month-long event opens on July 17 with the new film by John Turturro, "Fading Gigolo". The film is about the simple florist Fioravante, who wants to try his hand as a "man for a few hours" due to his buddy Murray's money problems. Murray (Woody Allen) acts as his pimp. Of course, not everything goes according to plan, even though Fioravante serves customers such as Sharon Stone and Sofia Vergara.

Orange Cinema is particularly proud of the preview of "Der Koch", based on the novel of the same name by Martin Suter. Director Ralf Huettner and actors Hamza Jeetooa and Max Rüdlinger will be live on location to talk about the filming before the screening. In addition, "Les Vacances du petit Nicolas" and "Can a Song Save Your Life?" will be shown to a large audience for the first time.

Family and Ladies Night

Traditionally, women and families are once again celebrated at Orange Cinema this year. This year, the ladies have a graceful visitor: Nicole Kidman as "Grace of Monaco". Monaco, early 60s. Former Hollywood star Grace Kelly has swapped a film career for marriage to Prince Rainier. But as soon as the
When the wedding bells fall silent, happiness is already at risk. This year's opening film in Cannes is a majestic biopic starring Nicole Kidman, as beautiful and graceful as the original. At the Family Night, "Rio 2", an animated film, will be shown and children up to the age of 12 do not pay admission - tickets are provided by sponsor Orange.

Zurich Film Festival

The Zurich Film Festival has been a partner of Orange Cinema for seven years now. This time, the ZFF is presenting the American film "Liberace - Too much of a good thing is wonderful", which celebrated its Swiss premiere at the last ZFF. Winner of two Golden Globes and eleven Emmy Awards, the feature film, an HBO Film production, was not actually conceived for the big screen, but then found its way into cinemas thanks to the outstanding actors Michael Douglas and Matt Damon. The eccentric love story, directed by Steven Soderbergh in extraordinary settings, will be shown on August 4.

Charlie Chaplin orchestrated live

The Basel Symphony Orchestra's performance at the Zürichhorn has also become a tradition. This time it accompanies what is probably the master's most prominent film: "The Kid". It is one of his best-known and most financially successful works and has become the epitome of Chaplin's slapstick art. The short film "Kid Auto Races at Venice", which was made exactly 100 years ago, will also be shown. A film-historical event, accompanied live on location by the Basel Symphony Orchestra under the direction of Belgian conductor and composer Dirk Brossé.

Social media

From July 17 to August 17, there will be Facebook regularly raffles off tickets. On Twitter Orange Cinema also provides constant updates on what is happening in front of and behind the scenes of the event.

Tickets online and at the counter

Tickets for the 1,750 seats are available from 4 July at 12.30 pm: online at Orangecinema.ch, in the Orange Cinema ticket booth at Bellevue, in the Orange Center at Bahnhofplatz and Stadelhofen, at all Starticket sales points and in limited numbers at the box office, which, like the restaurants, opens its doors at 7 pm. Tickets can also be purchased directly via the Starticket app. And the Starticket mobile ticket - which can be called up on a cell phone - also grants direct admission. 

 

She is handing over the moderation of the daily program on Radio SRF 3 and the management of the talk show "Focus". This was announced by SRF on Thursday. Anna Maier began her journalistic career at Radio 24 and Tele 24, where she first presented the news program and later the talk show "Talk Täglich" for six years. On Swiss television at the time, the Zurich native presented the travel magazine "einfachluxuriös", the quiz show "Eiger, Mönch und Maier" and the casting format "Die grössten Schweizer Talente", among others. Maier presented the show "You can dance" on the German channel Sat.1. Since 2008, she has been a presenter on the daily program of DRS 3 and Radio SRF 3, and since 2010 she has also been the host of the show "Focus".
 

Since the Jared Muralt works from China, he is not included in the Swiss statistics. The Bernese designer won the award with the illustration "Moby-Dick" commissioned by the agency Y&R (China) for Penguin Audio Books in the Press Lions category. This writes the Creative Director at Maxomedia, Reto Schild, on Thursday in Maxomedia's blog.

Teaser image: Maxomedia's blog

Gilbert Gress and Rainer Maria Salzgeber, who doesn't know them both? The former with his unmistakable seventies hairstyle and oversized aviator glasses, the latter with his always extravagant style of dress. Imagine the two of them as children!

This is exactly what Serranetga is doing to promote the new Ultra HD TVs from Samsung. Under the motto "Experience football anew," viewers are taken back to the childhood of "Raini" and "Gilbi. In their children's room, which has been converted into a UHD studio, the two comment on the hottest match scenes of the Swiss national team and explain important terms around the round leather. Raini's guinea pig "Beni" also acts as a World Cup oracle, predicting the outcome of the next Swiss match.

The very personal analysis will be broadcast on the following day of each Swiss World Cup match.

To the microsite

Responsible at Samsung: Alexander Tschobokdji (Head of Marketing Switzerland), Anja Olsson (Head of Marcom), Allan Haverman (Marcom Specialist Consumer Electronics). Responsible at Serranetga: Florian Beck (Creative Direction), Daniel Zuberbühler, Nicolas Hostettler (Consulting), Mitch Bekk (AD Film), Philippe Lehmann (Screen Design), Thomas Blumer (Text / Concept), Diego Dirren, Erwan Eydt (Programming), Annick Engeli (Production / Casting Management), Luca Zurfluh (Camera), Michelle Oberholzer (Styling / Make-up), Monica Santana (Scenography), André Brauen (Sound), Alex Kirschner (Jingle).