"The change of name is a consequence of our continued strong growth", says Lukas Stuber, Co-Managing Director of the Zurich-based agency for search engine marketing, analytics and digital marketing consulting, which was founded in 2003 and now employs 30 people and is constantly recruiting additional staff. "Demand in the search and analytics market continues to rise. We have also continuously expanded our consulting services in order to offer our customers a comprehensive digital marketing service. So the success story continues, and the establishment of a public limited company now also ensures this structurally."

Roger Schnider as Chairman of the Board of Directors

Yourposition has opted for a consistent division of responsibilities: Roger Schnider, co-owner and one of the company's founders in 2003, will take over as Chairman of the Board of Directors, while Lukas Stuber and Beat Muttenzer will continue to manage the company as before and will also sit on the Board of Directors.

The committee is completed by Simon Häusermann, formerly of Geschenkidee.ch, and Beat Bühlmann, formerly Industry Leader at Google Switzerland and Google UK, currently Managing Director, Global Product Development at HULT International Business School.

Yves Schebesta is the new head of the Adwords team

At the same time, there will also be a change in middle management at Yourposition: The previous head of the 12-strong Adwords team, Andrea Malele, is taking maternity leave. "Andrea Malele has done an excellent job of setting up our Adwords department over the past two years. We would like to thank her for her great commitment and are pleased that she will remain with Yourposition in a different role after her leave," comments Stuber on the change. Yves Schebesta, Senior Account Manager at Google Switzerland until 2011 and most recently Performance Marketing Manager at Interhome, will take over her position.
 

The two owners, Christina Elsener-Vassalli and Christian Elsener, combine their years of experience as entrepreneurs and from the Elsener bike store. Together they are now fulfilling their dream of owning a restaurant called Che. In addition to coffee and Mediterranean cuisine, new e-bikes are always waiting for guests.

TBWA\Zurich has realized its own subject for the opening and for the communication of the Che. In addition to postcards and newsletters, posters are also used in the Seefeld.

Responsible at Cafe Che: Christina Elsener-Vassalli, Christian Elsener (owner). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Frederick Rossmann (Creative Director), Tizian Walti (Text), Bettina Klossner (AD), Danielle Bürli (Graphic Design), Sven Germann (Photo).

Helsana is also the health insurance company of Switzerland because it promotes what keeps people in Switzerland moving. For example, Helsana supports mass sports at the Lausanne Marathon, the Greifensee Run or the Swiss Women's Run. The motivations to run are individually very different: against stress, against the clock, for a clear head or for the immune system. As different as the running routes, because Helsana supports every step. And you can run not only at the big running events, but every day on the more than 120 Helsana Trails in Switzerland.

Responsible at Helsana: Simon Neuner (Head of Corporate Branding); Barbara Zweifel (Sponsoring Manager); Barbara Zwick (Corporate Branding). Responsible at KSP: Uwe Schlupp (creative direction); Sebastian Krayer (art direction); Lea Baldinger (graphics); Beat Egger, Christian Stüdi (text/concept); Audrey Isaak (consulting management); Angela van der Sman (consulting); Bianca Jäger (DTP).
 

After an agency evaluation, the revolutionary online newspaper Watson has chosen WIRZ as its communications partner.
"Watson is a modern client, with courage and verve and thus fits well with our motivated team." Thomas Städeli, CEO of WIRZ Werbung, is pleased. The first works will already be on display in the summer.

Translation Probst new partner of Switzerland Tourism

Translations-Probst has been a member of Switzerland Tourism since July 1, 2014. Both sides benefit from this membership: Accurate texts are essential for Swiss tourism professionals, while the translation service provider has been active in the field of marketing and tourism for several years.

New tourism mandate for Franz & René: Vaud Région

After a pitch, the bilingual agency franz&rené wins the new mandate from Vaud Région (Vaud Region) for its winter campaign. The national campaign is scheduled for three years and will be discoverable from the end of October 2014.

Aroma: New event partner for the BMW Group

BMW (Schweiz) AG, which unites well-known brands such as BMW, BMW Motorrad and MINI under its umbrella, is relying on Aroma as its creative agency and partner for event logistics for the next three years. The agency for three-dimensional communication was able to prevail over several agencies in a call for tenders and has already implemented assignments for the BMW Group, including the brand presence of Mini at the Snowpenair on the Kleine Scheidegg, the Mini Pool Festival in Winterthur or a BMW Sales Training.

Cactus: Pitch win around web platform Kulturvermittliung Ostschweiz

Under the name "kklick - Kulturvermittlung Ostschweiz" the cantons of St.Gallen, Appenzell Ausserrhoden and Thurgau create for the first time a joint online platform for the promotion of culture in schools. kklick offers numerous current offers from all cultural sectors and facilitates the exchange between teachers and cultural professionals. For the realization of a powerful web solution, a multi-stage pitch was conducted in advance, which neuwerk interactive and Cactus won. The first test phase is scheduled for fall 2014.

Easyjet lands with Agence Trio

Fasten your seatbelts - the launch to a new mandate destination will take place in a few moments. After successfully winning the pitch, Trio will pilot easyJet's national communication in the future. Image campaigns and destinations: the mandate promises the highest flying heights! The focus will be on the Geneva and Basel hubs. But not only - the neighboring countries will also be approached with the communication. On the radar is the "Generation easyJet" - and that promises spontaneous, innovative messages. The B2B target is not left behind on the tarmac. A wide variety of campaigns are designed to draw attention to the easyJet offers for business passengers. Our creative and strategy crew is already in the preparations for the first phase of the campaign ... To be discovered this summer, all over Switzerland!

Due to his background and personality, after a few months as Creative Conceptor at Trio, he was appointed to the position of Creative Director. In this role, he will be able to fundamentally influence and steer the creative team of the oldest Swiss agency. His experiences at Jung von Matt Hamburg, McCann Erickson Geneva/Zurich (where he was Charmain & Chief Creative Officer) shaped his ideas of creativity and leadership. His motto: "Absolute focus on the quality of ideas, and their implementation. Creating an atmosphere where no one is afraid to make mistakes, but where everyone enjoys their work."

The publications were developed by the newly established Affiliate Marketing Focus Group. The documents are available on the IAB Switzerland website are available for free download. With the Affiliate Marketing Glossary and the Advertiser Guide, the focus group publishes the first works that were jointly defined and written in the group. This also provides a comprehensive presentation of the structure and specifics of the Swiss market. The glossary contains a simple overview and explanations for all technical terms used and provides readers with a clear overview as well as the necessary know-how for this area.

The Advertiser Guide offers 24 pages of clearly structured instructions and a practical guide for current and future affiliate marketing customers. It explains the basics, provides concrete assistance for starting an affiliate program and also addresses various problems.

First publications of the Affiliate Marketing focus group

The focus group is composed exclusively of experts and industry insiders who want to strengthen and further develop the market through their commitment. They include representatives of customers, publishers, networks and agencies: Jael Grob (Conrad Electronic), Dominik Habermacher (Bagthis.ch), Immo Hütte (Tradedoubler), Urs Bühler (Zanox), Matteo Schürch (Affilinet), Lars Ketelsen (Tradetracker), Robert Thöne (Metapeople) and Kurt Schwendener, head of the focus group (Adresult).

Less than a five-minute walk from the Gossau train station, in the residential and industrial area of the town, is a venerable brick building. Formerly the Happy mattress factory, the building has developed into a cultural and economic center. In addition to the Gossau Public Library, the new Raiffeisen Entrepreneur Center (RUZ) and various smaller businesses, the building also houses the Werk 1 restaurant.

The restaurant opened its doors in June 2014 and, in addition to the special ambience, offers modern Swiss cuisine, its own wine cellar and large, bright rooms for occasions and events. For this purpose, in addition to the daytime and dining restaurant, there is also a smokers' lounge, a large terrace, a seminar room with 25 seats and a hall for 250 people available on 1,200 square meters. Plant-1.ch

One brand

In consultation with the owner and in close cooperation with tenant Thomas Breitenmoser, Adicto pursued the intention of integrating the striking industrial building at Fabrikstrasse 7 into its urban surroundings as a brand image. Based on "Art Nouveau", a modernized typeface was developed for the restaurant's brand identity as well as for the building's signaling. This is also used in the corporate design of the restaurant. Anyone walking through the premises or leafing through the menus will come across Werk 1's distinctive brand font again and again.

A member of the Enjoyment Union

Werk 1 is a member of Genuss Union and is specifically committed to long-term quality assurance in the catering industry in eastern Switzerland. Genuss Union already operates a very well-known restaurant in the region, the "Henessenmühle" in Gossau. Genuss Union's range of services includes operational management, training and further education, coaching of young companies, quality management as well as marketing and communication activities. Here, too, Adicto was responsible for the complete brand launch - from name finding to brand strategy and positioning to design implementation.

Watson is expanding its marketing organization. The sales team will be expanded by four new employees in the coming months:

In October, Bruno Sigrist and Damian Fischer will start as Key Account Managers. Both previously held the same position at Newsnet. Also in October, Pascal Rossier takes up the position of Sales Account Manager. He moves from Comparis to Watson. Florian Wanner joins the team as Sales Account Manager at the end of July. He is currently still a member of the board of directors of Watson's publisher Fixxpunkt. With the move to the sales team, he is giving up this function. His successor on the board of directors is still open.

Marco Honegger, previously Digital Marketing Consultant, becomes Head of Sales and member of the Executive Board. The Watson Executive Board now has four members (in addition to Marco Honegger, these are Hansi Voigt, Steven Goodman and Franz Ermel).
 

Many companies use social platforms for dialog with their customers, suppliers and stakeholders. However, there is often a gap between the old and new communication channels. "There is a lot of untapped potential here," says Martin Radtke. If you link communication channels and content cleverly, you can make your communication more effective and, above all, more efficient. Martin Radtke Kommunikation supports companies with analyses, the development of channel architecture through to the conception, realignment and systematic networking of the various communication channels. The agency also advises companies in classic communication disciplines such as media relations, internal communication, external communication, corporate publishing, etc.

Martin Radtke, 47, worked at SBB Cargo until the end of 2013. There he built up the cross-media team, developed cross-media strategies for the company and implemented them. He wrote his master's thesis on "Cross-media PR in corporate communications" in 2014. Before joining Güterbahn, Martin Radtke held management positions in various companies and institutions on both the corporate and agency side, for example as Head of Communications at the Canton of Zurich's Department of Construction.

Martinradtke.ch
 

The 29-year-old Yvonne Zurbrügg can already look back on ten successful years in journalism and has worked at Gossweiler Media, Tages-Anzeiger's NEWS and the commuter newspaper 20 Minuten, among others. Most recently, she was deputy head of entertainment and head of the "People" department at Schweizer Illustrierte. Her special achievements were recognized at the beginning of the year: The magazine Schweizer Journalist voted Yvonne Zurbrügg, who originally comes from the Bernese Oberland, one of the top 5 young Swiss journalists.

"We are proud that we have been able to recruit Yvonne Zurbrügg, an accomplished journalist and experienced editorial director, to lead Women in Business. Together, we want to position the magazine and the associated talk series even more strongly in the market over the next few months and improve the concept in one or two areas," says publisher Daniel Kaczynski. The first issue under the direction of Yvonne Zurbrügg will be published in September.
 

There, as here, it is difficult to reserve a table at the trendy restaurants, especially at short notice. The killer solution from Reservation HopThe company itself makes reservations at popular sites and sells them to the highest bidder. After payment, the buyer is informed of the name under which the reservation was made. If no buyer is found, the company itself cancels the reservation in good time so that the landlord suffers no loss.

As there was a lull in the news on the American national holiday on July 4, the launch of Reservation Hop was particularly noticeable - but the comments on Twitter and the web were mainly negative, sometimes even hostile. Start-ups need to be able to react quickly if the business idea doesn't take off. Whereas last week the motto was: "We make reservations in the hottest restaurants in advance so you don't have to", now it's: "Buy and sell reservations in the hottest restaurants" - it's no longer the company but the public that should be able to sell their no longer needed reservations via the site.

However, Reservation Hop is one of a number of similar apps that landlords use to fill vacancies at short notice. The climate for such business ideas has been particularly unfavorable in San Francisco since Paolo Dobrowolny from Rome founded the Monkeyparking app had launched. Anyone who vacates a parking space will be able to sell it to the next parker shortly beforehand for good money. And anyone urgently looking for a place to stay for their own four wheels can publish offers via the app. Geolocalization via the GPS receivers built into smartphones makes such gimmicks possible.

While initial tests in Rome were apparently unobtrusive, in San Francisco the app not only provoked the displeasure of the public, but also of politicians. The city set a deadline of July 11 for the app, which aims to make money from public goods, to disappear from the market. Both apps respond to problems that also exist here. So it will be interesting to see when copycat products will be launched here - and how they will be received by the local public.

Christoph J. Walther