The final match between Germany and Argentina was watched by an average of 1.42 million viewers, corresponding to a market share of 60.0%. In total, the million mark was broken five times. Public viewings and online live streams are not included in these figures.
Between June 12 and July 13, 2014, SRF broadcast all 64 matches of the FIFA World Cup in Brazil live. The live broadcasts were very well received by the public: around 85% of viewers who watched the matches on TV in German-speaking Switzerland tuned in to SRF. This means that nine out of ten football fans watched the matches on SRF. On average, the matches reached 539,000 people, which corresponds to a market share of 47.3. The primetime matches were watched by an average of 636,000 viewers.
Swiss games as a ratings hit
A total of five matches broke the million barrier: yesterday's final match between Germany and Argentina was watched by an average of 1,419,000 viewers (market share: 60.0%). The four Swiss matches in Brazil also attracted a very high level of viewer interest: The opening match against Ecuador was watched by an average of 1.44 million viewers, the match against France by 1.22 million and the decisive group match against Honduras by 1.48 million. The round of 16 match between Switzerland and Argentina attracted the highest audience of the entire World Cup with an average of 1,506,000 viewers, and 1,841,000 viewers in the final phase. All four Swiss matches and the World Cup final are therefore among the six most-watched programs since SRF was founded.
Great interest in SRF's mobile offerings
With 483,681 visits, SRF registered a new access record on Srf.ch/sport on the day of the group match between Switzerland and Ecuador. This is around 60,000 more visits than on the previous peak day during the Winter Olympics in Sochi. Srf.ch/sport recorded over 9 million visits for the entire duration of the World Cup, which corresponds to a daily average of over 290,000 visitors. The most livestreams, almost 200,000, were started during the round of 16 match between Switzerland and Argentina. The SRF Fifa World Cup app was downloaded over 289,000 times (iOS and Android) and achieved almost 5 million visits.