Mobiliar's new TV commercial takes place at a wedding. In addition to the bride and groom, the protagonists are the bride's tech-savvy brother and a high-tech drone. The drone is supposed to enrich the wedding video with impressive aerial shots. However, the self-proclaimed wedding videographer never dreamed how spectacular the footage would actually end up being. Marianne Sterchi, project manager for advertising at Mobiliar, reveals only this much: "Part of the wedding gifts for the bride and groom will probably have to be paid for by Mobiliar's claims department. Quickly and without complications, of course, as always."

Responsible at Die Mobiliar: Christoph Ott (Head of Advertising & CI/CD), Marianne Sterchi (Project Manager Advertising). Responsible at Wirz: Livio Dainese, Fernando Perez (ECD); Niels Schäfer, Simon Smit, Grit Wolany, Torsten Maas (creation); Urs Hirschi, Stefan Schmid, Lorena Ladner (consulting). Film production: Stories; Tobias Fueter (director); Yves Bollag (producer); Filip Zumbrunn (director of photography), Fabian Sturzenegger (sound design & mix), voiceover (Jingle Jungle), color grading (Fabian Kimoto).
 

The cooperation between Lego and Shell has existed for decades. Anyone who played with Lego as a child couldn't get around the Shell gas station. Countless products feature the oil giant's yellow shell. The Shell logo not only adds a dose of reality to the toy, but above all quietly burns itself into the minds of small (and large) children. In a positive context.

Not good, finds Greenpeace. Lego is part of Shell's carefully thought-out strategy of associating itself with positive values. But outside the Lego box, the company's slate is anything but clean: As early as the mid-1990s, the company came under public scrutiny when it unceremoniously dumped Brent Star, a floating oil tank, in the sea. In Nigeria, Shell has been producing oil for decades - with disastrous consequences for the people and the environment. Now the multinational wants to drill for oil in Artikis. And that is highly risky for the environment and climate. "Climate change is an enormous threat that affects all children worldwide. Shell is using the magic of Lego to cover up its own role in this. The company exploits children, building a lifelong loyalty with the corporation," says Ian Druff by Greenpeace in England.

With a viral spot, Greenpeace draws attention to the problem and calls on Lego to end its cooperation with Shell. The centerpiece of the campaign is a wonderful cover version of the annoying "Lego - The Movie" theme song "Everything is awesome":

And if just everything is not so awesome, it sounds like this:

The viral effect does not fail to materialize: In two days, the clip has already generated over 2.5 million clicks. The video is not only met with approval, but also triggers lively discussions and not infrequent criticism in the comment columns. People are talking about it. In short, mission accomplished.

via Adweek.com / Thomas Häusermann

ADC Switzerland is seeking outstanding creative professionals in the fields of art direction, copywriting, digital media, design, editorial, film, photography, illustration, music and sound, direct marketing, promotion, and media who would like to become active members. Strategic planners are now also eligible to apply for full membership. With this move, ADC Switzerland aims to underscore the indispensable role of planning in the creative process, according to a press release. Candidates must have made a substantial contribution over an extended period to several competitions organized by ADC Switzerland or other recognized competitions, or have otherwise demonstrated excellence in the field of creative communication. Candidates must be Swiss citizens or residents of Switzerland.

An admissions committee, consisting of the board of directors and five active members of the club, decides on new memberships. On October 30, 2014, the committee will review the membership applications and decide which candidates will be invited for an interview on November 10, 2014. This year, the admissions committee is composed of the following members: Frank Bodin, Remy Fabrikant, Alexander Jaggy, Nadine Geissbühler, Markus Gut, Philipp Skrabal, Peter Brönnimann, Martin Spillmann, Diana Wick, Michael Hinderling, Christian Bobst, Matthias Freuler, and Livio Dainese.

In order to review the applications, the following documents must be submitted to the office at Zentralstrasse 18, 8003 Zurich, by October 22, 2014:

- Portfolio in A4 format
• DVD or USB for video/audio formats (movies, radio, digital, case films)

ADC Switzerland is the association of leading creative professionals in the communications industry. Its goal is to improve the quality of creative communication by judging and publishing the best work annually. ADC Switzerland was founded in 1976 and currently has 140 members.

Illustrations are used to highlight the bank's values and competencies. A series of six advertorials, each containing a specially created illustration, was created and published in AGEFI. A teaser on the front page, mentioning the topic and the page of the interview, allows to draw the readers' attention to the article.

Responsible at Banque CIC Switzerland: Sébastien Comment and Fabiana Rotundo. Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Marco de Albuquerque (Junior AD). Illustrations: Jared Muralt, Black Yard. Interviews: Daniel Herrera, Yjoo.

The 61-year-old from Lucerne has headed the Bund since January 2007. Over the past seven and a half years, Artur K. Vogel has made a significant contribution to the successful cooperation between the Bund and the Tages-Anzeiger within the Tamedia media group. He established the Bund as a second voice in full journalistic competition with the BZ Berner Zeitung and contributed to the continuation of the Bern model with two independent daily newspapers.

Artur K. Vogel already worked as a freelancer for the Luzerner Neuesten Nachrichten while studying law and business administration at the University of Zurich. After working in various functions for the Tages-Anzeiger for 20 years, Vogel later wrote for the news magazine Facts, Weltwoche, Swiss Radio DRS and the Aargauer Zeitung, among others. Information on Artur K. Vogel's successor as editor-in-chief will be provided in due course, according to the statement.

Image: Keystone

For all those who were unable to attend the event live, the highlights from the studio stage are now available as a video - including presenter Jann Billet (Daniel Rohr) and the two "theater experts" Thierry Grass (Walter Andreas Müller) and Zlatan Yukan (David Bröckelmann).

The idea, the play itself and the video were created in close collaboration with the FCB Zurich agency. "Our aim was to find a concept that would get the theater talked about in times of absolute football euphoria," says theater director Daniel Rohr, explaining the background to the creation of "Rasentheater". And since every fan has probably called a footballer an actor at some point, the production, which consistently draws parallels between football and acting, is likely to strike a chord with many viewers.

Just like in real sports talk, things get heated on stage: Robin van Persie's header goal is discussed, as is Suárez's bite or Pepe's red card after his foul on Thomas Müller. The "theater experts" examine the acting qualities of the respective players with the utmost care - and at the same time point out potential for improvement. The suggestions for improving the performance are then acted out by the professional actors themselves in some scenes.

Responsible at Theater Rigiblick: Daniel Rohr (theater director, actor), Walter Andreas Müller, David Bröckelmann (actor). Responsible at FCB Zurich: Cornelia Harder (CEO), Dennis Lück (ECD), Flavio Meroni (Senior Art Director/Deputy ECD), Sören Schröder (Head of Copy/Concept), Mateo Saccetti (Text), Elgee Wee (CG Artist), Cinthia Stettler (Art Direction); Film production: WirzFraefelPaal. Sound Design: Recording studios Z (pd).

The event will be hosted by the accomplished sports presenter Janine Geigele. On August 9 and 10, 2014, TV24 will broadcast the international beach volleyball tournament "Beachmania" from Biel.

Top Athletics Lucerne is the third largest athletics meeting in Switzerland and takes place in the Allmend stadium in Lucerne. 200 Swiss athletes will take part. Another 150 athletes from about 40 countries are invited. They will compete in the shot put, javelin, hurdles, long jump, high jump and various running disciplines. Five-time long jump world champion and Olympic champion Brittney Reese (28, USA) leads the international field. The national figurehead will be pole vaulter Nicole Büchler (30), number nine in last year's European best list.

For the first time in a long time, a tournament of the CEV Beach Volleyball European Championship Series, the most highly endowed beach tour of the European Volleyball Federation CEV, will be held in Switzerland with the "Beachmania". A very strong starting field with the current European champions Herrera/Gavira (ESP) as the absolute top team is already emerging. In addition to the best teams from all over Europe, the Swiss beach volleyball elite will also be completely at the start in Biel.

Reto Feurer, Managing Director of Motor-Presse Schweiz, thanked him for his dedicated and sustained commitment to the redesign and development of Auto-Illustrierte over the past few years and regretted the departure of the 50-year-old journalist. "With Ulrich Safferling, we are losing a personality who has given Auto-Illustrierte important impetus. Under his leadership, the magazine was repositioned, its online presence improved and, last but not least, a new and strong motor press title, auto-illustrierte Klassik, was successfully launched on the Swiss market."

Andreas Faust will take over as editor-in-chief on August 1, 2014. Ulrich Safferling will remain at Motor-Presse as Editor-in-Chief of Auto-Illustrierte Klassik until October 31 before taking on a new management role in Munich. Until then, he will assist Andreas Faust in an advisory capacity in the editorial office of Auto-Illustrierte.
 

The National Council and the Council of States are currently arguing about who will have to pay radio and TV fees in the future. The Council of States wants every household and every company to pay the fees in the future, while the National Council has spoken out in favor of exceptions. No agreement is yet in sight. On Thursday, the Federal Department of Environment, Transport, Energy and Communications (Uvek) announced that Billag would remain the collection agency for radio and television reception fees until a new levy system comes into effect. A new public invitation to tender for collection will be issued as soon as the modalities of the new system have been determined.

The contract between the Uvek and Billag, which would have expired at the end of 2014, has now been extended until 2017. At that time, the new levy system is expected to come into force. It made sense to leave the mandate with Billag, it said. If the mandate were to be reassigned for just three years, other companies would not be able to perform this task profitably in view of the effort involved and the amortization costs for infrastructure, IT and personnel.

Since the extension of the contract is a mere addendum to the existing contract, it will be awarded by private treaty, as permitted by the Ordinance on Public Procurement. On the other hand, the mandate of the future collection agency will be put out to public tender when a new levy system comes into force. (SDA)

In the other parts of the country, reach and usage time were higher: In Suisse romande they were 66.4 percent and 146.3 minutes, in Svizzera italiana 74.3 percent and 185.8 minutes. This is shown by the usage data published on Thursday by Mediapulse and Publica Data for the first half of 2014 and a comparison with the first half of 2013. In German-speaking Switzerland, reach and usage time tended to decrease compared to the first half of 2013, the release continues. The situation in Suisse romande was relatively stable, while an increase was observed in Svizzera italiana.

Time-shifted use in trend

In the first half of 2014, 6.2 percent of TV minutes were consumed time-shifted in German-speaking Switzerland, 8 percent in French-speaking Switzerland and 5.6 percent in Ticino. In the 15 to 49 age group, the figure rose to 11.5 percent in Suisse romande. Mediapulse and Publica Data measure and market official television ratings in Switzerland. The daily data from the TV measurement system (Mediapulse TV panel) is used by TV stations for program optimization and by the advertising industry for selling commercials to specific target groups. Since 2013, in addition to live television, the measurement has also recorded the time-shifted use of television programs up to seven days after the initial broadcast. Television usage on TV sets, desktop computers and laptops is measured. (SDA)

Image: Keystone

These will come into force with the broadcast on August 31, 2014. The TV church services will now be broadcast under their own label and no longer under the "Sternstunde Religion" label. This will make the distinction between purely editorial programs ("Sternstunde Religion") and programs produced in cooperation with the churches (church services, "Wort zum Sonntag") more clearly recognizable for the audience. In addition, the "Sternstunden" broadcasts will no longer include announcements and interim moderations. Bernard Senn will no longer present "Sternstunden" and will concentrate fully on his radio work again. The presenters will now welcome the audience themselves and introduce their topics and guests themselves.

Editorial director Judith Hardegger: "Bernard Senn helped shape 'Sternstunden'. Without him, the show would not be what it is today. I would like to thank him for his professional and very conscientious work, but also for the many inspiring conversations on the show and among colleagues."

The following changes have been made to the moderators: Norbert Bischofberger, previously one of the hosts of "Sternstunde Philosophie", is switching to "Sternstunde Religion". The doctor of theology will take over the discussions from Judith Hardegger, who wants to devote herself fully to her role as editorial director of "Sternstunden". At her own request, Katja Gentinetta will continue to host "Sternstunde Philosophie" until the end of the year before devoting herself fully to her entrepreneurial activities.

Judith Hardegger: "I am delighted that Norbert Bischofberger, such an experienced and knowledgeable discussion leader, is taking over the religious discussions. And I would like to thank Katja Gentinetta from the bottom of my heart for her great commitment and her intelligent philosophy talks."

A top-class European football club produces more relevant content than many a parliament or show format. And for an enthusiastic target group. FC Basel 1893 realized this when redesigning the Website to heart: It provides up-to-date, clear and comprehensive content from all areas of the club that is of interest to the many fans. Whether text or statistics, video or photo. The typical football mix of entertainment, information and emotion is presented visually in a lively magazine style. The content is fast, clear and powerful in appearance, flexible because it is responsive - just as the fans want the game to be on the pitch. The relaunch, technically conceived and implemented by Yoo Applications, is the next step in the revision of the club's corporate design and corporate identity by Scholz & Friends.

Responsible at FC Basel 1893: Remo Meister (Head of Corporate Communications). Responsible at Scholz & Friends: Manuela Miksa, Martina Miani, Lorenzo Müller, Gregor Fitz, Lukas Frei (creation); Martin Samsel, Holger Schicke (consulting). Programming: YooApplications: Sebastian Westhues (Head of Web & Mobile Services), Laurin Stoll (Managing Director).