1. what would you work for free for one month?
I don't do the free work thing anymore. Because paying customers finance free customers at the end of the day. Is that fair? No. And it always leaves a bitter aftertaste. Since Rod doesn't participate in any fart awards and doesn't need fictitious jobs, we don't have to. Our work should be paid. The only exception I make is in advising family and friends.

2. where and how have you ever bluffed in your life?
I do that all the time. No one has an absolute guarantee that an advertising strategy will actually work. But you need the confidence to put all the essential elements in place so that it should work. And the strength to sell it with conviction. Sometimes you need to bluff for that.

3. what does not come to the office under any circumstances?
A different dog than mine. The territory at Rod is pretty clearly marked out by Öski.

4. what was the most fun lunch partner?
My favorite lunch partners are David, Oli and Pablo. Simply because we speak the same language, the humor is the same and we have a lot to say to each other.

5. was there a moment in your life when you thought: Wow. This is awesome. And it's from me!
Yes, many times - fortunately! Especially when I think about the creation of a campaign, all the side stories and the challenges I've mastered. It always looks so simple.

6. the best testimonial ever?
All the real people who stand up for "Love Life - Bereue nichts" and make a personal, proud statement for a protected sex life. Their courage makes the campaign credible.

7. do you tell other people how much you earn?
So my husband and the man from the tax office do.

8. has your media behavior changed in the last three years?
Yes, after a flood and plenty, I consume very zen selectively. And have my favorite media brands to which I am loyal. Every now and then I try something new out of interest, but rarely add anything to my permanent repertoire.

9. what do you see as the biggest challenge for advertising at the moment?
That they don't all run around like headless chickens, tearing each other apart.

10. what is impossible for you to do without?
To my brain.

11. what would you most like to promote?
Against the Swiss population not gradually settling into the redoubt and longing for the old days, and for all of us daring to define and assert our role in a changing world. Now. Because the train is really whistling for departure.

12. if you had not become an advertiser - what then?
Cook, detective or gardener.

13. ever thought about leaving the advertising industry?
No, not really. My thoughts are rather to focus even more consistently on strategy so that I can think, invent and write more. A small, deep pond with no limits - paradoxical as that may sound.

Regula Bührer Fecker founded Rod in 2007 together with David Schärer and Oliver Fennel and is one of the agency's four partners. The strategist won the title of Advertiser of the Year in 2010 and 2014. She is co-responsible for the current "Love Life - Bereue nichts" campaign as well as other popular campaigns, such as "Slow down. Take it easy." Her work for the current SBB campaign is also highly visible. In addition, the Miami Ad School graduate is passionate about researching the Swiss advertising industry. In 2012, Regula Fecker was elected to the Board of Directors of SRG.

The "13 Questions" appear both online and in the print edition of Werbewoche.

The jury members from Switzerland are Simon Staub, Creative Director, Leo Burnett in the Film, Print and Print & Poster Craft category, Andrea Huber, Senior Art Director, Havas Worldwide Zurich in the Direct and Promo & Activation category, Mia Puetz, Managing Director OMD in the Media category and Lea Schindler, Senior Consultant, YJOO Communications for PR.

The entire jury at a glance:

Film, Print and Print & Poster Craft Jury

Rob Reilly, Global Creative Chairman, McCann Worldgroup - Jury President
Barney Hobson, Creative Director, WE ARE Pi, The Netherlands
Daniel Fisher, Creative Director, adam&eveDDB, UK Félix del Valle, Creative General Manager, Contrapunto BBDO Madrid, Spain
Lotta Ågerup, Art Director, King, Sweden
Marko Vuorensola, Executive Creative Director, Havas Worldwide Helsinki, Finland
Pierrette Diaz, Creative Vice President, Y&R Paris, France
Sara Marie Hødnebø, Art Director, TRY/APT, Norway
Simon Staub, Creative Director, Leo Burnett, Switzerland
Tim Driesen, Creative Director/Partner, Famous, Belgium
Tim Stuebane, Executive Creative Director, Ogilvy & Mather Berlin, Germany
Tzur Golan, Owner, Creative Director and Co-CEO, Ben-Natan Golan, Israel

Outdoor and Radio Jury

Rémi Babinet, Global Chairman & Creative Director, BETC, France - Jury President
Bernd Wilfinger, Creative Director, WIEN NORD advertising agency, Austria
Gökhan Erol, Executive Creative Director, Medina Turgul DDB, Turkey
Jörg Riommi, Chief Creative Officer, Publicis, Romania
Maciek Nowicki, Managing Creative Director Isobar, Creative Leader Dentsu Aegis Network, Poland
Marco Pacheco, Creative Director, BBDO, Portugal
Patricia Pätzold, Deputy Global Creative Director, FCB Hamburg, Germany
Pia af Hällström, Executive Creative Director, Wörks, Finland
Rasmus Petersen, Senior Director, Halbye Kaag JWT, Denmark
Vicki Maguire, Deputy Executive Creative Director, Grey London, UK

Direct and Promo & Activation Jury

Ami Hasan, Chairman, hasan & partners and Perfect Fools, Finland - Jury President
Andrea Huber, Senior Art Director, Havas Worldwide Zurich, Switzerland
Andrey Gubaydullin, Executive Creative Director, Voskhod Creative Agency, Russia
Bart Mol, Creative Director, DDB & Tribal Amsterdam, The Netherlands
Björn Ståhl, Executive Creative Director, INGO, Sweden
Jan Harbeck, Creative Managing Director, BBDO Berlin, Germany
Janne Brenda Lyso, Partner/Executive Creative Director, T/A POL, Norway
Julien Benmoussa, Creative Director, Marcel, France
Karin Onsager-Birch, Chief Executive Creative Director, Blue Hive, UK
Pablo Colonesse, Executive Creative Director, The Cyranos McCann, Spain
Rafael Ripper, Creative Strategy Supervisor, Action4 Ativism, Portugal
Veronique Hermans, Creative Director, Kitchen Agency, Belgium

Interactive and Mobile Jury

Anna Qvennerstedt, Creative Senior Partner, Chairman of the Board, Forsman & Bodenfors, Sweden - Jury President
Aurélie De Villeneuve, Chief Creative Director, 5eme Gauche, France
Dmitry Levteev, Creative Director, IQ Marketing, Russia
Eloise Smith, Executive Creative Director, Lowe Profero, Global
Genevieve Hoey, Creative Director, Wieden + Kennedy Amsterdam, The Netherlands
Mario Sánchez del Real, Chief Creative Officer, Peanuts & Monkeys, Spain
Michael Katzlberger, Chief Executive Officer, TUNNEL23 advertising agency, Austria
Niels Schreyers, Creative Director, Boondoggle, Belgium
Preethi Mariappan, Executive Creative Director, Razorfish, Germany
Snorre Martinsen, Senior Creative, Saatchi & Saatchi, Norway
Theodor Arhio, Creative Director, TBWA Helsinki, Finland

Media Jury

Mark Holden, Worldwide Planning & Strategy Director, PHD, UK/Global - Jury President
Alvaro Núñez, Special Actions & Entertainment Managing Director, GroupM, Spain
Anne-Sophie Cruque, Chief Executive Officer, Starcom MediaVest Group, France
Arthur Herpel, Strategy & UM Studios Partner, UM, The Netherlands
Banu Tekin Isiltan, Managing Director, MEC, Turkey
Hanne Katrine Thomassen, Client Services Director, IUM, Norway
Katja Brandt, Chief Executive Officer, Vizeum, Germany
Mia Forsgren, Chief Executive Officer, 3Kronor, Sweden
Mia Puetz, Managing Director, OMD, Switzerland
Nermin Hairedin, Chief Executive Officer, Dentsu Aegis Network, Finland
Veronique Symons, Trading Director, Havas Media, Belgium
Vered Mevorach, VP, ZenithOptimedia, Israel

Design jury

Bruno Stucchi, Owner/Strategic & Design Director, DinamoMilano, Italy - Jury President
Aurelia Jacques, Creative Director, BETC Design, France
Cheyney Robinson, Creative Director, SapientNitro, UK
Gregor Ade, Managing Partner, Peter Schmidt Group, Germany
Karin af Malmborg, Design Director, Identity Works, Sweden
Marc Thomasset, Creative Director, TM, Belgium
Marcus Hartmann, Creative Director, Lowe GGK, Austria
Piëtke Visser, Creative Director, Kuudes Kerros, Finland
Robert Nakata, Founder/Design Director, 72andSunny, The Netherlands
Rui Melo, Creative Director, Ogilvy Design, Portugal

PR Jury

Kelly Walsh, Chief Strategy Officer, MSL Group, UK - Jury President
Benoit Viala, Managing Director, Havas WW Paris, France
Eloisa Alonso, Chief Executive Officer, Hill+Knowlton Strategies, Spain
Jan Dirk Kemming, Chief Creative Officer, Weber Shandwick, Germany
Lea Schindler, Senior Consultant, YJOO Communications, Switzerland
Lorenza Bassetti, Founder & CEO, Ad Mirabilia, Italy
Marta Karlqvist, President Nordics, Cohn & Wolfe, Sweden
Pia Jannes, Chief Executive Officer, Akvamariini Porter Novelli, Finland
Peter Otten, Partner/Managing Director, Ketchum, Belgium
Crenguta Rosu, Managing Partner, DC communication, Romania

Craft Jury

Laura Gregory, Founder/CEO, Great Guns, UK - Jury President
Hanna Mutanen, Executive Producer, Grillifilms, Finland
James Hagger, CEO/Executive Producer, TROUBLEMAKERS.tv, France
Linda Callenholt, Director, Hobby Film, Sweden
Luca Fanfani, Executive Producer, Mercurio Cinematografica, Italy
Niels Kau, Executive Producer, Nobody CPH, Denmark
Phil Linturn, Chief Executive Officer, Glassworks, The Netherlands
Viviane Blumenschein, Director, Freelance, Germany

Innovation Jury

Ami Dror, Managing Partner of Zaitoun Ventures, Dror 3, Israel - Jury President
Frances Ralston-Good, Chief Innovation Officer, PHD Media, UK
Frank Wolfram, Chief Technology Officer, EMEA, Geometry Global, Germany
Jaana Pylvänen, Startup Advisor & Project Manager, EnterpriseHelsinki, Finland
Nik Nieuwenhuijs, Creative Technologist/Founder, Code d'Azur, The Netherlands
Sune Kaae, Senior Technology Directory, R/GA, Sweden

Branded Content & Entertainment Jury

Chantal Rickards, Head of Programming & Branded Content, MEC, UK - Jury President
Roslyn Shaw, Managing Director, Alpha Grid, UK
Izabela Kurczewska, Head of Entertainment, Havas Sports & Entertainment, Poland
Joeri van den Broek, Creative Partner/Founder, Michael is Dead, Belgium
Kari Eilola, Creative Director, Bob the Robot, Finland
Maria Boix Grau, Chief Creative Officer, La Ballena de Hojalata, Spain
Marita Kuntonen, Creative, Jung Relations, Sweden
Martin Drust, Chief Digital Officer, thjnk, Germany
Richard van der Wilk, Chief Strategy & Innovation Officer, Starcom MediaVest Group, The Netherlands
Scott Holmes, Creative Director, UM Studios, Europe

Integrated Jury

Rob Reilly, Global Creative Chairman, McCann Worldgroup, Global - Jury President
Rémi Babinet, Global Chairman & Creative Director, BETC, France
Anna Qvennerstedt, Creative Senior Partner, Chairman of the Board, Forsman & Bodenfors, Sweden
Mark Holden, Worldwide Planning & Strategy Director, PHD, UK/Global
Bruno Stucchi, Owner/Strategic & Design Director, DinamoMilano, Italy
Kelly Walsh, Chief Strategy Officer, MSL Group, UK
Chantal Rickards, Head of Programming & Branded Content, MEC, UK
Martin Drust, Chief Digital Officer, thjnk, Germany
Kari Eilola, Creative Director, Bob the Robot, Finland
Janne Brenda Lyso, Partner/Executive Creative Director, T/A POL, Norway
 

This fall, Pfister is presenting three different living worlds. The slightly rougher Highland romance is on show with tartan checks in warm colors, enriched with objects in English drawing room style and a pinch of British humor. The elegant, rustic Swiss Alpine chic impresses with modern designs and high-quality materials, refreshed by bright shades of blue. The French country house style, on the other hand, is charming and playful. Attention to detail, delicate natural and pastel colors, a touch of nostalgia and French nonchalance characterize the look here. Strebel Juon and rentahess have once again conceived and designed the catalog. On 112 pages, it offers inspiring insights into the Pfister range. The catalog is distributed to over one million households throughout Switzerland.

Responsible at Möbel Pfister, Suhr: Carlos Friedrich, CMO; Gianne Holmgren, Head of Advertising; Roland Flückiger, Head of Production; Valentina Dinic, Communications Planning. Responsible at Strebel Juon: Robin Strebel, Jörg Agostini (creation); Gian Marco Juon, (consulting); Christoph Hess/Rentahess (text). Styling: Marianne Kohler, Alex Rawlinson, Aleli Leal (facilities), Melanie Albisser (people); production management photos: Maya Baumgartner; photos: Alessandra Leimer, Véronique Hoegger, Martina Meier, Rita Palanikumar, Eric Schmid (facilities).

Publicis: Heineken new in the portfolio

Heineken Switzerland is now relying on the services of Publicis to promote its traditional main brand Heineken. The agency at Stadelhofen prevailed over three competitors in an evaluation in August. The first results of this collaboration are expected to be seen in early 2015.

 

---

Serviceplan is the new media agency of Swiss Marketing

Swiss Marketing has found a new partner for communications, media relations and public relations in Serviceplan Public Relations Suisse. Since September 1, the PR agency has also been in charge of Swiss Marketing's media office. Swiss Marketing and Serviceplan Public Relations Suisse have entered into a long-term partnership. As a first mandate, the Zurich PR agency will take over the function of the media office of Swiss Marketing, the professional association for marketing experts, as of September 1. Further mandates are planned.

Through the partnership, Swiss Marketing is externally expanding its competencies in the areas of communications, media relations and public relations. The close collaboration is initially planned for the next three years. Uwe Tännler, President of Swiss Marketing: "With this partnership, we want the association to continue to grow. We are pursuing internal and external growth targets, and in Serviceplan Public Relations we know that we have a competent and well-connected communications consultant and partner at our side."

 

---

Bucher DTP wins pitch for the Feldbreite quarter, Emmen

The advertising agency Bucher DTP from Nidwalden was awarded the contract by Redinvest Immobilien Luzern for the conception and realization as well as for accompanying cross-media measures of the building sites "Fratello & Sorella", which will be built on the future quarter Feldbreite in the municipality of Emmen LU. Bucher DTP prevailed in a multi-stage competitive presentation for the real estate project. First works will be seen in the first quarter of 2015.

 

This is according to the news magazine The mirror in an advance report on the upcoming issue. The plan was for Ringier's magazines Cicero and Monopol to be included in the daily newspaper on alternate Fridays - similar to the business magazine Bilanz, which is also distributed by Die Welt. Ringier and Axel Springer had been negotiating this since early summer. However, Ringier broke off talks two weeks ago, although the media company actually liked the idea due to the significant increase in circulation. The point of contention was a reduction in the production costs of the two magazines demanded by Axel Springer, which Ringier did not agree to, according to Spiegel. (hae)

Swisscom is launching a campaign in mid-September to publicize the new Swisscom TV 2.0. The self-developed and newly cloud-based TV product offers additional functions, even more content and a completely new design. At the center of the campaign is the TV commercial, which is staged like a blockbuster. The storyline shows that in future, television will be geared much more towards the viewer and no longer the other way around. "With the new Swisscom TV 2.0, the viewer becomes the program director," says Tim Alexander, Head of Marketing and Brand Communication. "Because with the new and expanded functions of Swisscom TV 2.0, everyone can flexibly tailor their TV program to their personal viewing habits. Viewers decide what content they want to watch, when and where".

The new TV experience is enhanced by feature film content and the replay function, which allows missed programs to be watched up to seven days after they were broadcast.

On TV, the commercial is accompanied by tag-ons in which further functions of Swisscom TV 2.0 are presented, such as the variety of channels with over 250 channels, parallel recording and television on smartphones, tablets and PCs. The topics are also extended by motifs in print and posters and supported by online measures. The various new functions of Swisscom TV 2.0 can be experienced by customers on a central landing page: Swisscom.ch/tv2. The campaign will be visible on high-reach channels such as TV and posters throughout Switzerland from September 15, 2014.

Film production: Pumpkin Film. Producer: Stefanie Brand. Director: Martin Werner. Client: Swisscom Switzerland. Creative agency: Heimat, Berlin. Online agency Plan.Net, Zurich.
 

UPC Cablecom is getting serious and, as announced in spring, is introducing "Wi-Free" - nationwide free Internet for its own customers. This only works if customers make their private WLAN routers available. These then transmit not only a private signal, but now also a public signal.

The fact that not everyone will agree with this is as certain as the Amen in church. Does the router emit more radiation if it now also has to provide a signal for other passers-by? Does it consume more power? Will the public signal make your own network more vulnerable? Is the whole thing at the expense of your own bandwidth? Is the slow Wi-Free (download: 5Mbit/second) necessary if the fast 4G network offers sufficient mobile Internet anyway in times of flat rates and cheap data packages?

Questions that customers might ask themselves before taking part in the "project". Cleverly, UPC Cablecom takes the difficult decision off their hands and switches Wi-Free on automatically. If a customer does not want to take part, they have to take action and unsubscribe. Provided they find out about it and read the brochure carefully enough. What the customer doesn't know won't make them hot. "Preventing annoying questions - check!"

Speaking of annoying questions: the program "10 to 10" also had them last week. The questions weren't actually that stupid and deserved equal answers. But SRF did the math without media spokesperson Maurer and promptly gritted its teeth at his stubbornness.

In the article, for example, consumer advocate Sara Stalder criticizes the automatic activation of Wi-Free. She thinks it would be better if the customer had to log on rather than log off. What does Maurer say to this understandable objection? "Nothing will change for our customers. The practice has proven itself. Customers want it that way. In other words, they want Wi-Free and that means we offer the largest Wi-Fi network in Switzerland." SRF question: "But still, if you don't read it through carefully, you're just in?". Maurer remains firm: "As I said before, nothing will change for our customers, the practice has proven itself, our customers want it that way and they want Wi-Free." I see.

An internet security expert expresses concerns as data could be intercepted. Question for Mr. Maurer. What concrete steps have been taken to guarantee security? "As I said, nothing has changed for our customers, Wi-Fi is secure, just as secure as Wi-Free". I see. Then we've sorted that out too. And now, dear UPC-Cablecom customers: Have fun with your nationwide WLAN. That's exactly what you wanted, schinz.

Thomas Häusermann / Pictures: Screenshots "10 to 10", September 12, 2014
 

As the NZZ am Sonntag reports in its current issue, the dispute between Hochuli and Weltwoche is going into the next round: The Department of Health and Social Affairs, which the woman from Aargau heads, has supplemented the criminal complaint filed at the beginning of September for breach of official secrecy. The complaint was filed because Weltwoche published confidential statements by Hochuli from commission meetings in its penultimate issue. The complaint has now been supplemented because Weltwoche again published statements from a parliamentary commission and online excerpts from commission minutes in its latest issue.

Hochuli is convinced that the reporting is systematic. The goal is to remove her from office as a person. Weltwoche would thereby "act as a vicarious agent of snipers". The author, Alex Reichmuth, did not wish to comment to the NZZ am Sonntag, and editor-in-chief Roger Köppel could not be reached for comment. The SVP faction in the Aargauer Grosser Rat and the Weltwoche accuse Hochuli, among other things, of budget violations and of not tendering services in the asylum system on time. (hae/NZZaS)

Image: Keystone
 

How do you communicate price advantages for a premium brand without scratching the image? Leo Burnett Switzerland speaks from the heart with one truth: everyone likes to show that they can afford luxury. But not everyone has to know how they got there. So the spots whisper exactly that part of the story that people usually only tell behind closed doors.

Responsible at Volvo Car Switzerland: Beat Fritschi (Commercial Director), Jessica Mirelmann (Communications Manager). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Bastian Otter (text), Tiffany Gaggia , Dominik Mätzener (consulting), Erasmo Palomba (art buying); responsible for Jingle Jungle: Gregor Rosenberger (production).

In keeping with the 10th anniversary, the creator of the trophy - Pedro Pedrazzini from Ticino - was present, while the prize sponsor news aktuell presented the coveted "Communicators" trophies to the winners.

This year's Corporate Communications Award honors the projects "Eclat/Rod Kommunikation - Integrated Communication SBB" and "Swiss Life Zurich - Transformation Communication in Three Acts" as outstanding examples of both networked and powerful corporate communications. The SBB campaign stands out, among other things, for its consistent but also highly creative networking of corporate communications forms, media and messages. Swiss Life's project is characterized by its pronounced dialog orientation, which led to relying on the communication potential of the participants and insights from other disciplines such as mediation.

Award-winning team Eclat / Rod Kommunikation for SBB, flnr Lorenzo Geiger, Eclat; Jan-Hendrik Völker-Albert, SBB; David Schärer, ROD Kommunikation and Kathrin Amacker, SBB

Award-winning team Swiss Life, flnr Simon Zogg, Dajan Roman, Ivy Mrabet, Jürg Huber and Martin Läderach

Bettina Bickel, Award-CC Jury President on the submissions and the two winning projects: "This year's crop of submissions reflects the development, but also the current trends, risks and opportunities of networked corporate communications in an excellent way". Other nominees this year were: Heads for Amag, Zurich Airport and LST Schenker for Wolfisberg Tor-Technik.

The independent jury of experts: Urs Frei, Frei, Raum Solutions; Peter Stücheli-Herlach, Head of Organizational Communications, IAM Institute for Applied Media Science, ZHAW Zurich University of Applied Sciences; Bettina Bickel, PR Consultant BR/SPRV (President); Rob Hartmans, Head of Communications Helsana; Matthias Graf, CEO Burson-Marsteller and Stefan Schär, Head of Corporate Communications BDO

In addition to the presentation of the awards, the evening focused on a relaxed exchange between exponents of the communications industry and an entertaining awards gala. Pedro Pedrazzini outlined to the audience how he designed the "Communicators" trophy ten years ago. Young musician Julian Pollina, alias Faber, enchanted the audience with his song "Award-CC," composed especially for the 10th anniversary and based on its original title "Bleib dir nicht treu."

The event hall of the Metropol restaurant in the heart of Zurich, filled to capacity.

"We would like to thank all our sponsors, the applicants, nominees and the audience for this great evening yesterday and congratulate the award winners once again", initiator Roland Bieri summarizes the tenth Award Corporate Communication. For several weeks now, discussions have been underway with renowned institutes and organizations about possible collaborations and the future of the national industry award, Award Corporate Communications. The initiators and organizers will provide information about the decisions in due course. One thing is already certain, however: the next Award Corporate Communications will take place in 2015.

The OC team of the award ceremony: Roman Griesser, expert moderator and PR officer; Daniel Bieri, co-organizer; Roland Bieri, initiator & organizer; Kilian Bamert, moderator and Bianca Strasser, Community Manager

 

It is not the first time that a new medium has shaken up the newspaper markets. "Newspapers also had to fight for a new place back then and seek cooperation with the intruders," said Lebrument on Friday at the Swiss Media Congress 2014 in Interlaken. The latest figures on newspaper readership are very unsatisfactory. However, they only show half the truth. They do not include those who read newspapers online on smartphones or tablets. It is therefore urgently necessary to include this reach, as Advertising Media Research has now announced in a pilot test.

Preservation of newspapers in French-speaking Switzerland

In his speech to the assembled publishers, Federal Councillor Alain Berset appealed to the responsibility of large publishing houses such as Tamedia and Ringier. French-speaking Switzerland still needs regional and national newspapers. French-speaking Switzerland will continue to depend on strong, independent newspapers with attractive working conditions. He does not agree with the chorus of those who condemn the media for orienting itself solely towards the mainstream. He trusts in the innovative strength of the media companies. "And I am sure that there will always be high-quality journalism," said Berset. In any case, it will not fail because of demand. Because hardly ever before has a debate about society as a whole been more important than it is today. And only good newspapers can provide this debate - whether online or in print.

Multilingualism important for Switzerland

Multilingualism is of central importance in order to understand each other. "Globalization - and with it the dominance of English as a global language - poses a challenge to our national cohesion. Our national languages are more than just a means of communication. They are the ticket to an entire culture." Publisher President Hanspeter Lebrument once again addressed the relationship with the SRG, which had already been discussed the previous day. Cooperation on videos is one side of the coin. However, the SRG's ban on online advertising must not be lifted under any circumstances or circumvented by new technological developments. There is still mistrust among publishers in this area. This mistrust could only be overcome if clear statements were made by politicians, SRG and private broadcasters. This has not yet been the case. (SDA)

Image: Keystone

At the launch party for his new TV channel 5+, 3+ station boss Dominik Kaiser makes official what has already been doing the rounds for some time as a rumor in various media: "Rafael Beutl is the new Bachelor". The 28-year-old trained carpenter works full-time as a model and took part in the Mister Switzerland contest in 2010. From October, he will be turning the heads of the 20 candidates on 3+. In eight episodes, the man from Lucerne will hand out lots of roses in his search for the perfect woman - until he finally chooses his favorite from the 20 candidates. According to the press release, Beutl describes himself as "likeable, upbeat and very down-to-earth.

The third Bachelor season was filmed in Thailand, among other places. There, "The Bachelor" gets to know the 20 ladies vying for his heart. At the end of each episode, Rafael Beutl hands out red roses to those ladies with whom he would like to spend more romantic hours. If the chosen ladies accept the Bachelor's rose, they will meet again one week later. Finally, the last rose goes to the woman with whom "The Bachelor" can imagine a future together.