Method:

Computer Assisted Web Interviews (CAWI). Instrument: Online interviews via the Marketagent.com reSEARCH platform. Target group: web-active people from German-speaking Switzerland aged between 14 and 65. Net interviews, random selection according to quotas.

Questions:

- We introduced you to some ads at the beginning of today's survey. Which of these ads do you remember? Please name the advertising companies or the brands advertised. (Awareness)

- In your opinion, to what extent do these ads stand out from other advertising in newspapers, magazines and journals? Please rate each from 1 (= does not stand out at all) to 6 (= stands out very much). (Uniqueness)

- To what extent do these ads fit the image you have of the respective brands/companies? Please rate each from 1 (= does not fit my image of this brand at all) to 6 (= fits my image of this brand very well). (Brand Fit)

- To what extent do you like the following ads? Please rate each from 1 (= I don't like them at all) to 6 (= I like them very much). (Likeability)

The values printed are the top box ratings "stands out very strongly", "fits very well with my image of the brand", "I like it very much". The remaining values can be found on Werbewoche.ch. The representative impact check was compiled by Marketagent.com Switzerland, which specializes in online market research and has a registered panel of 38,660 respondents in German-speaking and French-speaking Switzerland. Marketagent.com Switzerland is a subsidiary of the leading Austrian market research company Marketagent.com online reSEARCH GmbH and the Swiss communications agency Contract Media AG.
 

Due to the great public interest in the BVK scandal, the court on Thursday acquitted 49-year-old Rutishauser of the charge of publishing official secret proceedings. The penalty order of the governor's office of the district of Zurich was thus annulled. The latter had found Rutishauser guilty in March 2013 and sentenced him to a fine of 800 francs. According to the indictment, the current editor-in-chief of the Sonntagszeitung had published two articles about the corruption case at the BVK pension fund in the Tages-Anzeiger on August 28, 2012, and September 10, 2012. In doing so, he quoted around a dozen times passages from the draft of the final report of the Parliamentary Investigation Commission (Puk) of the Zurich Cantonal Council, which was still kept under lock and key.It was thus perfectly clear to the defendant that he had quoted from a secret paper "which was therefore not intended for the public," the criminal order of the governor's office stated.

Public interest outweighed

The district court now saw it differently and followed the defense's argumentation. In this case, the defense had rated the public interest higher than official secrecy. The defense counsel also claimed that Rutishauser had fulfilled all his journalistic duties. In addition, the in-house lawyer of the Tages-Anzeiger had also given his blessing to the reports before they were published. After weighing up the interests involved, the court acquitted Rutishauser and awarded the defendant compensation of 3,000 Swiss francs. He had known that the report was secret. But in this case he could invoke grounds for justification, the president of the court explained. The verdict is not yet legally binding. (SDA)

Image: Keystone

Waiting at certain pedestrian crossings at certain rush hours is really annoying. The classic: you press the traffic light button frantically in the hope of speeding up the change to green. In vain. It's not unusual to get the feeling that the traffic lights are switching to an extra red phase as punishment.

Image: Keystone

It is hardly surprising that Sandro Engel and Amelie Künzler, two students at HAWK Hildesheim University of Applied Sciences and Arts, caused a worldwide sensation with their idea in 2012: they transferred Pong, the mother of all video games, to the traffic light boxes. "Street Pong" was born. The idea was that it would one day be possible to play with people waiting opposite while waiting for the green phase. In Pong, you play a ball back and forth and try to hit it out of bounds on the opponent's side.

What is shown in the movie makes sense across the board - but unfortunately it's just a well-made and fairly real-looking simulation. That's the bad news.

The good news: the two developers spent two years eliminating technical hurdles, clarifying security issues, calculating development costs, looking for partners and founding a company. The result is that "Street Pong" is now a reality. On Tuesday, November 18, 2014, 3 p.m., at the traffic lights in front of the HAWK building Goschentor, the game celebrates its launch according to Communication World premiere. And hopefully conquers the world afterwards. Because the two creative minds deserve it. And more importantly: because people will want to play Pong at traffic lights in the future. (hae)

Hawk-hhg.de via KFMW

Cross-media implementations that make brands and companies present and tangible across all channels are now offered from a single source, as detailed in a press release. The expanded range of services includes online presences, social and visual media applications as well as CI/CD programs.

As a trained communications specialist and advertising photographer, Fritz Matti has worked as the owner and creative director of the communications agency Webwire.ch for the past 18 years, serving clients from the service, industry, automotive, education and retail sectors. Alfred Köcher, Managing Partner: "Our clients are delighted with the expansion of our expertise, which creates sustainable success from user-friendly web solutions to cross-media coordinated online and offline campaigns."

Fritz Matti on his new role: "I see my work at C-Matrix as a logical progression in a communications landscape that is changing daily. In the digital age, contemporary communication thrives on convincing, creative ideas close to the target group and authentic stories to appeal to consumers across the entire virtual, physical and emotional space. Working with my new colleagues, I am delighted to see how the combination of different core competencies across a broad spectrum results in holistic, sustainable projects."

For the first time in the history of BSW Leading Swiss Agencies, the association is publishing a newly compiled ranking. This summarizes companies that appear on the market under the same brand or own subsidiaries that are also BSW members - for example, media agencies that are dominated by communications agencies.

Despite this new recording method, little has changed in the ranking of the largest advertising, media, branding and communications agencies at the top. The first two places are held by the same names as last year, Publicis Communications Switzerland and the Wirz Group. Behind them are the Y&R Group, Leo Burnett Switzerland and the Havas Group Switzerland, followed by Jung von Matt and Contexta.

The ranking of BSW agencies primarily serves to provide transparency, but also as an orientation aid for clients when choosing an agency. Less than 10 percent of all advertising agencies based in Switzerland meet the association's high quality standards and have been accepted as members of BSW leading swiss agencies, according to a statement. Currently, the association counts a total of 72 individual agencies, two more than in the previous year.

Advertising, branding and communication agencies

The 2014 ranking of the leading communications agencies in Switzerland is based on the gross operating revenues (GOS) of 2013 (see "Explanations on the ranking"). With a few exceptions, all members of the association participated in the ranking. The 56 advertising, branding and communications agencies of BSW generated a total of around CHF 312 million in gross operating revenues in 2013, 3.7 percent less than in 2012.

2014 Advertising and communications agencies by size

Basis BBE 2013

BBE = gross operating income: agency's own services charged to clients, incl. freelancers: fees from consulting of all kinds, compensation for textual, graphic and other work according to the income statement, excluding VAT and transitory items or income of other kinds. The agencies are listed within the respective category according to effectively achieved BBE.

Rank	Agency	Category (in millions)	Number of employees (full-time positions)
1	Publicis Communications Switzerland, Zurich (incl. Zenith Optimedia, Zurich / Nyon)	25.0 - 30.0	154
3	Wirz Group, Zurich (Wirz Advertising, Wirz Corporate, Wirz Wietlisbach)	20.0 - 25.0	118
3	Y&R Group Switzerland, Zurich (Advico Y&R, Futurecom, Wunderman)		n/a
4	Leo Burnett Switzerland, Zurich	17.5 - 20.0	92
5	Havas Group Switzerland (Havas Worldwide, Zurich/Genève and Havas Media, Schlieren)	15.0 - 17.5	84
6	Jung von Matt/Limmat, Zurich		76
7	Contexta, Bern	10.0 - 12.5	56
8	Goldbach Interactive (Switzerland), Zurich		70
9	Ogilvy & Mather, Zurich		n/a
10	KSP Krieg Schlupp Partner Advertising Agency, Zurich	7.5 - 10.0	48
11	Valencia Communication, Basel / Zurich		55
12	Saatchi & Saatchi, Genève		41
13	Dachcom Group, Rheineck/Winterthur (Dachcom.ch and Dachcom Digital)		50
14	Scholz & Friends Switzerland, Zurich	6.0 - 7.5	37
15	Content&Form Communications, Zurich		30
16	Serranetga, Zurich	5.0 - 6.0	30
17	Gaultier Collette, Genève	4.0 - 5.0	20
18	Mainland, St. Gallen / Zurich		27
19	Maxomedia, Bern		43
20	New Lgk, Berne / Zurich		17
21	One Marketing Services, Zurich		19
22	Serviceplan Suisse, Zurich	3.0 - 4.0	30
23	Rufener Events Ltd, Zurich		27
24	In Flagranti, Lyss		28
25	Polyconsult, Bern		18
26	Blue Spirit Communications, Schlieren		18
27	Process, Zurich		16
28	Metzgerlehner Worldwide Partners, Erlenbach		20
29	Komet Advertising Agency, Bern		19
30	Koch Communication, Frauenfeld		13

Agencies that do not participate in the BSW ranking:

DD Com, Zurich / Hofer, Berne / JWT/Fabrikant Werbeagentur, Zurich / Marti Communications, Zurich / Netvertising, Zurich / Ottiger & Partner, Lucerne / Synthèse Stratégie et communication d'entreprise, Lausanne / TBWA Switzerland, Zurich

Media agencies

Since 2008, bsw's media agencies have published their own ranking. Media agencies have a different business model from advertising agencies and are therefore not directly comparable with them. The 16 BSW media agencies generated CHF 71.1 million in gross operating revenues in 2013, 1.1 percent more than in the previous year.
 

Rank	Agency	Category (in millions)	Number of employees (full-time positions)
1	Mediacom, Zurich	over 7.5	73
2	Omnicom Media Group Switzerland, Zurich		102
3	Mediaschneider, Zurich		30
4	Zenith Optimedia, Zurich / Nyon (part of Publicis Communications Switzerland)	5.0 - 7.5	42
5	MEC Switzerland, Zurich / Lausanne		42
6	Havas Media, Schlieren (belongs to the Havas Group Switzerland)		31
7	Mediatonic, Genève		18
8	Dentsu Aegis Network Switzerland, Zurich (Carat, Isobar, Vizeum)	2.5 - 5.0	23
9	Mindshare, Zurich		22
10	TW Media The whole Media, Basel	up to 2.5	8
11	Konnex Agency for Media Communication, Winterthur		9
12	M&M Media Agency, Zurich (excluding MM&B Group)		9
13	Mediabrands, Zurich		15
14	JBW Media, Kilchberg		5

 

After the summer season under the supervision of the Lifguards the Euromaster campaign for the 2014 winter season focuses on the theme of the mountain guide and thus on confidence for a safe journey through the winter. The concept of the guide, who accompanies and monitors drivers in both summer and winter, is an expression of Euromaster's positioning: In the best hands.
The key visual, a rope team led by the Euromaster guide, can be found again this time on various supports: on APG posters, in radio spots, on POS material, flyers and web banners.

The campaign surprises motorists in the heart of the cities of Lausanne and Zurich by means of a barrier covering in the Riponne and Urania parking lots. The loyal guide reminds visitors that a professional check guarantees a carefree drive through the winter.

Responsible at Euromaster Switzerland: Thierry Lachat (responsible for Marketing & Sales) and
Daniel Suter (Marketing & Communication). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Nicole Gütiger (Campaign Manager); Guido Masson, Marco de Albuquerque; Sven Jungo, Gianluca Terzini, Sarah Bovet (Graphic Design). Photo: Karim Nassar (Karimnassar.ch)
 

But luckily there's Teleclub. There you can still watch movies the way they were intended - without annoying interruptions. The subjects can be seen on posters in the Zurich area.

Responsible at Teleclub: Benno Stäheli (Head of Marketing & Sales/Management), Esther Widmer (Marketing), Nancy Klabunde (Head of Graphics). Responsible at Advico Y&R (Member of Y&R Group Switzerland): Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Parvez Sheik Fareed (text), Sarah Paul (AD), Raphael Grob (graphics), Elias Zurbuchen (DTP), Christoph Schwarz (consulting)
 

Not only did the guests enjoy branded mineral water with the extended claim "Thirsty for 5 billion and beyond!", they were also given a special door hanger on arrival: "Please don't disturb, I'm working on 5 billion and beyond!" So you could sleep through one or two workshops with a clear conscience.

Jan Jenisch, CEO of Sika, said in a press release that he was highly satisfied with the execution, design and organization of the event. It was the most professional and exciting meeting he had ever attended.

 

All Swiss companies and organizations can register their festive and New Year cards until December 24, 2014. A personal thank you at the end of the year makes every customer happy. Festive and New Year's cards are an individual sign of appreciation and - provided they stand out and leave a lasting impression - strengthen customer loyalty. Swiss Post and evoq communications AG are therefore rewarding particularly creative festive cards with the "Nicolas - Prix Carte de Noël". All Swiss companies and organizations that produced an individual, printed card on the theme of Christmas or the turn of the year in 2014 and sent it by post are eligible to apply free of charge.

The Nicolas Award is presented in three categories: "The Most Beautiful," "The Most Extraordinary," and "The Most Appropriate. The five-member jury looks at factors such as the surprise effect, the combination of colors, typography and text, and the material chosen. The winners can look forward to a Nicolas Award - a trophy in the form of a snow globe to shake.

The idea of the "Nicolas - Prix Carte de Noël" is obviously well received: For last year's prize, 131 companies and organizations from all sectors - from small painting businesses to large corporations - applied. The closing date for this year's competition is December 24, 2014 (postmark). The winners will be notified in January 2015. Further information, conditions of participation and entry form: Post.ch/nicolas

The "Prix Carte de Noël" was launched seven years ago by the Evoq agency and relaunched in 2013 together with Swiss Post (Werbwoche.ch reported). Last year, SBB secured the prize and won an Epiphany cake (Werbewoche.ch reported).

The market presence includes the brand logo, look & feel, responsive Microsite and landing page, brochure, and various event measures for the product launch, as well as the product design/GUI of the web service portal.

Responsible at Infoguard: Thomas Meier (CEO), Reinhold Zurfluh (Head of Marketing). Responsible at Hug & Dorfmüller: Thomas Hug (CD/Partner), Claudia Hofstetter (AD), Sämi Roos (Screen Design/digital Media), Mario Mühlemann (Production/digital Media); FOTOSOLAR Alex & Felix (Photography); GO4Web (Programming).
 

The 47-year-old is thus responsible for print and insert advertising in the German- and French-language editions of the monthly magazine Reader's Digest in Switzerland. His responsibilities include the sales areas of Zurich, eastern and central Switzerland, as well as looking after the trusted brands from the annual Reader's Digest consumer survey on brand trust in the above-mentioned areas.

Most recently, Michael P. Steuler was an independent insertion consultant in the branded goods segment for special interest publications throughout the German-speaking world. He brings with him many years of experience in key account management and sponsorship, which he will apply profitably and with motivation for the customers and cooperation partners of Reader's Digest.

The monthly magazines of Reader's Digest have accompanied life-experienced and active readers in German-speaking and French-speaking Switzerland for over 65 years.

 

The founders Michael Näf and Paul E. Sevinç and the Innovation Foundation of Schwyzer Kantonalbank as a minority shareholder have sold their 51% stake as agreed in 2011. Following the successful handover of operational management to Michael Brecht in February 2014, Michael Näf and Paul E. Sevinç are stepping down from the Board of Directors of Doodle with the sale of their shares.

In recent months, the appointment scheduling platform has continued to invest in internationalization under the leadership of new CEO Michael Brecht. This strategy has been rewarded with a significant increase in sales. Today, Doodle already reaches more than 20 million users per month worldwide. The scheduling platform, which is available in 17 languages, is planning to open an office in Berlin in 2015, from where ten employees will support its international growth.

According to the announcement, the parties have agreed not to disclose the purchase price.