The Fritz+Fränzi team will not be deterred and will fulfill its mission without compromise, the association wrote in a press release on Wednesday. The magazine offers neither lifestyle content nor PR pages. The content is not determined by marketing considerations, but solely by the readers' need for information. The basis of its success is the high credibility of the articles.

The outgoing editor-in-chief Eveline von Arx accepts the award. The new editor-in-chief is Nik Niethammer (Werbewoche.ch reported). Photo: Thomas Stuckert/Advertising Week

The Q-Award has been presented since 2004 and honors trade and specialty media. Fritz+Fränzi is published 10 times a year with a circulation of 105,000 copies. The magazine is published by the Elternsein Foundation, which was founded by Ellen Ringier. (SDA)

Interview with Elen Ringier on the relaunch of Fritz+Fränzi

A facelift of the logo, adapted stationery and the new website Puls.ch adorn the redesigned Puls look. Reduced, simple, competent and clearly recognizable, according to the agency's press release on Wednesday. 

 

The focus of its commitment is on the cultivation of organic cotton as a sustainable basis for life and the safeguarding of human rights. At the same time, the foundation communicates the abuses in textile production in countries of the South and tries to encourage people to buy fashion consciously. For fashion from natural cultivation that is produced without workers being exploited. Or: For fashion from natural cultivation, produced under fair working conditions.

In keeping with this, KSP has designed this year's annual report in the form of a special fashion designer folder. With fashion-typical illustrations that refer to the five elementary human rights that Biore is committed to and communicates under the motto "Human Rights Organic Cotton": the right to ecological diversity, the right to education, the right to economic and ecological development, the right to health and the right to work and fair wages. This is why the fashion illustrations do not show models, but small farmers in their fields. The text of the annual report is also set off in handwriting, similar to designer sketches. The overall look is complemented by the fact that all the pages are not bound, but lie loose in a folder - as is customary in the fashion world.

Responsible at Biore: Jürg Peritz (President of the Foundation); Christa Suter (Managing Director). Responsible at KSP: Benny Goldstein, Uwe Schlupp (Creative Direction); Kevin Zysset (Art Direction); Christian Stüdi (Text); Flavia Meyer (Consulting Management); Eveline Mathis (Consulting); Manuela Pasanen (DTP); Kornel Stadler (Illustrations and Handwriting).
 

The major event took place from August 12-17. According to the report, not all the key figures have been evaluated yet. However, it is clear that the event had an "impressive international impact". The competitions at Letzigrund Stadium and in Zurich's city center were watched by 358 million TV viewers, according to the press release, with 33 broadcasters broadcasting a total of 1677 hours from the city on the Limmat. This enormous TV response generated an advertising value of "tens of millions of francs" for Zurich.

According to the press release, a wide range of industries in the Zurich area benefited from the sporting event, which had a positive impact on value creation in the city and region of Zurich. More detailed findings will be presented at the beginning of December. However, it can already be said that the city of Zurich broke the 300,000 mark for the first time in August with 316,881 overnight stays. In the Zurich region, 601,266 overnight stays were registered in August. This means that the number of overnight stays in both the city and the Zurich region rose disproportionately in August compared to the previous months, according to the press release. (SDA)

Images: Keystone

Next Saturday, November 15, the groundbreaking European Championship qualifying duel between Switzerland and Lithuania will take place in St. Gallen. SRF zwei will be showing the match live from 20:00. Sascha Ruefer will commentate on the match. The program will be hosted by Rainer M. Salzgeber, Raphael Wicky and Alain Sutter.

SRF will continue to accompany the national team in this composition on its further journey towards Uefa Euro 2016. Reto Gafner, Head of Football Live at SRF, on this decision: "The trio of Salzgeber, Wicky and Sutter harmonize perfectly. The three of them develop exciting and controversial discussions."

Sperisen had been accused of ordering the murder of several prisoners as a former Guatemalan police chief. In June, he was finally sentenced to life imprisonment by the Geneva Criminal Court. At the start of the trial, a Report of the L'illustré caused a sensation. According to the article, the only plaintiff in the trial, the 70-year-old mother of a slain inmate, knew nothing about the trial in Geneva. She also stated that she did not even know her lawyer. The report gave the mother's full name. It also contained two photos of the woman and rather precise information about her whereabouts. The Press Council therefore received a complaint against the reporting by L'illustré. The magazine had violated several points of the Declaration of the Duties and Rights of Journalists.

Privacy not respected

Among other things, the magazine had used unfair methods and had not respected human dignity. These accusations were rejected by the Press Council in September, as it announced on Tuesday. In one point, however, it approved the complaint: L'illustré had not respected the privacy of the mother. In the case at hand, the interest in protecting privacy should have been given higher priority than the public's interest in an identifying report. Therefore, the publication of photos and information on the whereabouts as well as the naming should have been waived, the press council states. (SDA)

It is the friendly family from next door that is currently smiling at us from billboards. But the business in which the fictitious Flückiger family invests by buying counterfeit products claims numerous victims: in order for the illegal trade to flourish, consumers worldwide are endangered, social services are defrauded, buyers are deceived and jobs are destroyed.
Many consumers do not think about the sometimes serious consequences and still consider the purchase of a counterfeit as a trivial offense. Stop Piracy has therefore launched a national awareness campaign to raise public awareness of the background to counterfeiting and piracy. At Stop-piracy.ch the individual members of the Flückiger family, their misconduct and the resulting consequences are examined in more detail.

Huge bandwidth - immense damage

As the examples chosen for the campaign suggest, the range of counterfeit products today is unimaginably wide. Almost everything is counterfeited, from antibiotics to toothbrushes. The damage caused is correspondingly enormous. In addition to the safety and health of consumers, the public sector and the manufacturers of the original products are also affected. They are cheated out of tax revenues and fair wages for their work. Instead, the counterfeiters invest their billions in numerous other illegal activities, such as drug trafficking or human trafficking.

The campaign: An appeal to personal responsibility

People like the Flückigers who buy counterfeit goods are often unaware that they are supporting criminal organizations. The non-profit association Stop Piracy therefore works to raise awareness among consumers about the background and consequences of this dirty business. It is also a strong advocate of cooperation between the authorities and the business community.

Poster:

The key visual shows a "harmless" average Swiss family in front of their home. However, the text breaks the innocence of the image with the words "We support criminals. Whoever buys counterfeits supports organized crime."

Website:

At Stop-piracy.ch the individual members of the Flückiger family, their misconduct and the resulting consequences are examined in more detail. In addition, STOP PIRACY provides tips for correct behavior and explanations on how to recognize counterfeits.

Responsible at Stop Piracy: Lukas Lüthi (Managing Director), Barbara Moegli (Communication IPI). Responsible at Maxomedia: Andrea Gysi, Matthias Gerber (project management), Reto Schild (CD), Thomas Kägi (AD), Urs Ander (text).

 

With the "Swisscom Music Booster," Swisscom is contributing up to a third of the funding for particularly popular projects. According to the announcement, all music projects that are submitted to Wemakeit from now until December 15 can benefit.

Crowdfunding has established itself in the promotion of culture in Switzerland. This is shown by a study conducted by the Lucerne University of Applied Sciences and Arts. Since 2012, more than 800 projects have been supported with 6.5 million Swiss francs via the wemakeit platform alone. The idea: Many make something big possible through mostly small contributions. Artists first determine an amount they want to collect for their project within a certain time. The public then decides which projects it would like to support with a financial contribution. But not every project reaches its goal: On average, one in three projects fails, most of them by the second third of the funding. This is shown by the experience of the wemakeit platform.

Out of the "Valley of Tears

With a new sponsorship approach, Swisscom wants to help Swiss music talents out of the "valley of tears," as the second third of the funding is called, with a financial grant. The "crowd" decides which musicians will be given the opportunity by Swisscom to make their dream come true. The projects that are the first to receive one-third funding from fans will enter the race. In total, 20 music projects will be co-financed by Swisscom with up to 3,000 francs. In the final third of the funding, the challenge is to convince the crowd of their merits.

Swiss music talents can submit their projects to wemakeit until December 15, 2014. The prerequisite for participation is that the musicians are on average under 30 years old and come from the music areas of rock, pop, electro or urban. Music projects submitted for the " Swisscom Music Booster" will then be reviewed by wemakeit coaches and go online together on January 7. The first 20 musicians to reach one third of their funding goal will benefit from the "Swisscom Music Booster".

Announcement and conditions of participation

The sponsorship project of Swisscom and Wemakeit came about as part of a technical collaboration. Based on the software developed by Wemakeit, Swisscom launched the development of a crowdfunding platform offered to corporate customers in September 2014.

The premiere of the Swiss Interactive Media Design Day on November 7, 2014 took place at GBS St. Gallen. "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change". With this statement, Thomas Bühler of Google quoted the British natural scientist Charles Darwin in his speech. Bühler was not the only one to speak of change and adaptation in the fast-moving, digital and interactive media world.

Jan Rikus Hillmann (pictured above) of Burningbluesoul paraphrased his thoughts with the words of the Greek philosopher Heraclitus: "The only thing that is unchanging is change". He even spoke of a paradigm shift. In the past, designers defined the future. They mainly designed for their professional colleagues. Today, on the other hand, the future is shaped by technology, he said. So designers clearly have to be guided by the user. "People, look at the users!" therefore demands Hillmann. Hansi Voigt, founder and editor-in-chief of Watson.ch, also told the audience that it is important to connect with users. Dialog and ultimately interaction are essential.

The user above all

Terms such as "Human Centered Design", "User Centered Design" or "User first" appeared again during the one-day symposium. There was widespread consensus among the speakers that it was the user who had to be placed at the center of interactive activities. In this context, a user's experience plays a decisive role in digital interaction. "Experience staging is at the top of the list," Nico Castagna from Swisscom knew. Other speakers added that content, good stories and the playful are important. As a medium for conveying information, video was also extremely popular at the conference. Moving images have long since become interactive, offering decision-making channels that allow the user to actively intervene in the process.

The design, branding and film agency Snask from Sweden delivered an extremely entertaining performance with their lively energy at the end of the day. As the "rock star of design", they spoke about creative entrepreneurship, about going full throttle in all situations and how to make enemies and find friends. With a live musical performance by the Swedes, the day finally moved on to a cozy get-together.
 

"We are highly profitable, in the double-digit range, with annual sales of several million francs," explained Brecht, who has headed the Zurich-based company since February, in the interview published on Tuesday. However, he did not want to estimate the current value of Doodle. His goal is to achieve annual sales growth of over 30 percent "as independently as possible". This means under the supervision of, but without interference from Tamedia. The publisher announced in January that it intended to acquire a majority stake in Doodle during the course of the year. Tamedia has already held a 49 percent stake in Doodle since 2011. According to Brecht, the purchase could be finalized by the end of the month.

The acquisition by Tamedia underlines the intention to grow aggressively internationally, Brecht continued. Doodle wants to gain 200 million users worldwide. Today, the start-up is experiencing strong growth in Brazil, for example, as well as in other Latin and North American regions.

Founded in 2003, the company offers both a free basic service and fee-based services. According to Brecht, the latter are "growing". They currently contribute a quarter of the revenue, with the remaining income being generated through the sale of advertising. (SDA)

Namely in the category "Poster" for l'Association Charcuterie Vaudoise IGP and their campaign 2014 (Werbewoche.ch reported) and in the "Integrated Communication" category for the "Home Inspiration" campaign for H&M Home (Werbewoche.ch reported). The two campaigns will also automatically participate in the ADC Award 2015.

 
 

Doesn't that sound promising? It seems to be. In 2011, "Snail Mail my E-Mail" was launched by artist Ivan Cash as a one-off project. For one month, he wrote, drew and designed what was sent to him at a specific email address - and forwarded the letters to the recipients by post. Unsurprisingly, the project became so popular and successful that it was repeated the following year. And more and more volunteer artists joined the loving snail mail - in 2013 there were around 230. To date, over 10,000 e-mails have been "breathed life into" and successfully delivered.

Screenshots Instagram.com via Snailmailmyemail.org

The letter of a maximum of 800 characters is entered into the form on Snailmailmyemail.org typed, with address and sender. As you can see on the "Letter Map", letters have also been sent to Switzerland.

Not very many yet. There could be more. You still have until November 16, the "booking window" has been open since yesterday. It is not clear from the website whether all entries will be sent. But it should be worth a try. (hae)