Relotius received the award for his work «The Murderer as a Caregiver», which appeared in the magazine *Reportagen*, Hille for his film «Ueli Maurer's French Fries Vending Machine». Anita Hugi, the founder of the award, announced this on Saturday. The Media Award for Freelancers is presented every two years; Saturday marked the fourth time it was awarded. Eligible to enter were freelance journalists from print and electronic media who submitted exclusively freelance journalistic pieces published in Swiss media. (SDA)

Gaston the pig, Monique the goat, Simone the chicken, Maurice the dog, and four other candidates competed against each other. Who became president of Comptoir Suisse in 2014? The presidential election campaign, divided into two phases (election and inauguration), consisted of wild posters, flyers, lobbying efforts with the media, an election page on Facebook, as well as a political platform and voting via the website.
 

As the Sonntagszeitung writes in its current issue, the 51-year-old threatened journalists, the editor-in-chief and Ringier's publishing cadre with "blood-dripping violent fantasies" by mail over a period of two years. She demanded that "no more women with naked breasts" be published in Blick - otherwise, for example, the editor-in-chief at the time would "find himself with his throat cut in some landfill site.

The woman's absurd anger was also directly directed at the women in the "Star of the Day" column - readers who allow themselves to be photographed in erotic poses. The 2012 "Girl of the Year," a then 19-year-old woman, was threatened with death if she showed herself naked in the newspaper again. Advertisers of the newspaper also felt the hatred of the woman. She threatened a sex store with "terrible bloodshed among the staff" if "such advertising" continued to appear in Blick. To another sex store she announced "a bomb attack on your store".

After extensive investigations, the police were finally able to track down the sender. The "resolution" sounds like something out of a bad movie: The Swiss woman was jealous because her husband was interested in the naked women in the newspaper. She confessed and regrets the threats. On October 27, she was sentenced to a conditional fine. (hae/sz)

Teaser image: Blick.ch/Blick (Photo: Michael Mey)
 

This is what the independent Central Swiss online magazine reports Central+. The Lucerne soccer magazine has been in publication since 2006 and, after 22 issues, will now be discontinued at the end of the year. The small club «Tschutti Heftli» "Due to time constraints, we are no longer able to produce the editorial issue regularly and to a high standard," said editorial board member Silvan Glanzmann. Several attempts to expand the five-member volunteer editorial team have failed.

However, the artistic collectible cards for soccer tournaments will continue to be produced. For the 2014 World Cup, 39 artists designed the soccer players, once again creating an alternative to Panini stickers. And it was a success: This year’s collectible album has sold better than ever before. (hae)

More and more business people are using the time on the streetcar and bus to check their business emails, answer text messages or study documents while on the move. Because on public transport - unlike in the car - you have your hands and your head free. Ruf Lanz dramatizes this flexible working time in the truest sense of the word in the latest motif of the award-winning VBZ campaign. With the image of a workplace composed entirely of typical Zurich streetcar seats. The motif is currently being used in advertisements, posters and on the backs of drivers.

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Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Dave Schellenberg (Graphics), Christian Brütsch (Consulting). Photography/CGI: Pixelprinz.

The Löli family, the heroes of the new campaign, find a new Media Markt store right on their doorstep. That's lucky, because the family seems a bit retarded, to say the least, when it comes to the technical state of consumer electronics. In other respects, too, the four are more reminiscent of the Flodders from Holland than of an average Swiss family.

At the end of each episode with the idiosyncratic family, it's no longer "I'm not stupid after all", but of course "I'm not a lion after all".

The campaign kicks off with an Establisher film that presents the Löli family and all their Swiss quirks. This is followed by further episodes in which the Lölis get to know the online store or Media Markt's services. The campaign, conceived by Demner, Merlicek & Bergmann, was filmed by Rosas & Co in Switzerland, directed by Claas Ortmann. (hae/pd)

Helmut Kosa, who also heads the Austrian agency Pjure Isobar based in Vienna, will take over the management. Isobar Switzerland will continue to be based in Zurich. The new Swiss offshoot is part of the global creative agency network Isobar with over 3'800 employees in 37 countries. The network serves clients including Danone, Aperol, Red Bull Media House, Mondelez, SCA and many more. In Switzerland, Isobar has already successfully implemented campaigns for Milupa, MSC and Neue Zürcher Zeitung, according to a statement.

"After we were already able to implement the first projects for the Swiss market with our Zurich colleagues from Vienna, this is another important step to be optimally positioned for our existing but also new customers in Switzerland," says Helmut Kosa. "Our understanding of brand management in combination with our digital know-how has also met with an extremely positive response in Switzerland. An important confirmation and motivation to consistently pursue our motto: Ideas without limits.", says the Isobar CEO.

Christof Kaufmann, CEO of Dentsu Aegis Switzerland: "The future of the media and creative industry belongs to integrated communication models: Media and creation not only have to be coordinated, ideally they are developed together right from the briefing. With the new isobar Switzerland, we have found the optimal solution to perfectly cover the creative area. The headquarters of isobar Switzerland, like those of our agencies Carat, Vizeum and iProspect, are located under our roof in Zurich."

The industry award was presented by News Aktuell Switzerland together with the DPA subsidiary News Aktuell and the Austrian APA-OTS.

news aktuell announced the winners on Thursday evening at a festive awards ceremony in Hamburg. The winning shot "Iceclimbing by Night" shows a team of mammoth climbers conquering gigantic icefalls in Norway at night. The preparations for the shot by photographer Thomas Senf took several hours: Lamps were fixed in the ice with elaborate rope constructions and around 700 meters of cable were laid.

Twelve industry professionals initially made a shortlist of 60 images in August. This shortlist was put to the public vote online for two months. Around 20,000 participants - more than ever before - then voted for their favorites. Prizes were awarded in the categories of product photo, portrait, corporate communications, event and trade show, NGO photo, and tourism, leisure and sports.

The Women's Center Zurich achieved a top place in the NGO photo category. With the photograph "Domestic violence rarely knows only one victim". she landed in the top 10.

The Swiss Red Cross also made it into the final ten in this category.

In the Corporate Communications category, the Canton of Glarus Department of Economic and Internal Affairs Cantonal Marketing, Panta Rhei PR, was able to claim a place in the top ten.

The Christian Fischbacher company made it onto the shortlist twice: with the photographs "Fleur" and "Rendezvous" in the product photo category.

In the category Tourism, Leisure and Sports, Engelberg Tourism and Valais/Wallis Promotion made it to the final round with exciting mountain images.

PR Picture of the Year 2014 for Germany was the "Voith Francis Turbine" from the technology group Voith. For Austria, the winner was Lebenshilfe Vienna with its portrait photo "Menschenbild. More than 200 guests watched the announcement of the winners in Hamburg's Stilwerk. The media partner of the PR Picture Award in Switzerland is the magazine Persönlich.

 

This year, for the first time, the prize for the "Digital Newcomer of the Year" was awarded. IAB Switzerland welcomed more than 500 guests on November 13 at Kaufleuten Zurich, who were guided through the evening by moderator Guy Landolt.

Nominated for the "Digital Marketer of the Year" award were five companies or projects that shaped the digital marketing industry in Switzerland in a special way in 2014. The award winner was chosen by the IAB focus groups, departments and expert groups. The 2014 winner was the news portal Watson. The award was presented to Watson CEO Hansi Voigt by main sponsor search.ch. Voigt expressed his delight at the great recognition for the news portal, which was launched at the beginning of the year, and thanked his team for their great support in setting it up.

This year, a new prize was awarded in the category "Digital Newcomer of the Year". The award went to the participant with the best final grade in the "Digital Marketing Diploma Course - Basic Course" at the IAB Academy in the current year. The honoree was Stefanie Probst, who, in addition to her job at 2media and the basic course at the IAB Academy in 2014, also completed a master's degree in communication sciences and media research at the University of Fribourg. The award was presented by co-sponsors United Internet Media and CSS Insurance. The "Digital Newcomer of the Year" emphasizes the special significance of the topic of training at IAB Switzerland.

At the end of the award show, Bea Knecht was honored with the "Digital Lifetime Award". The founder and chairman of the board of the Internet TV provider Zattoo received this award for her special services in the digital marketing industry from the presenting sponsor Newsnet. Fascinated by Internet TV since 1990, Bea Knecht launched Zattoo in 2006. Knecht expressed her conviction that Zattoo will remain on the road to success thanks to its innovative product and strong team.

Top-class speakers at the "Digital Marketing Summit

In the afternoon, the "Digital Marketing Summit" took place for the second time, which asked for a series of exciting technical presentations, case presentations and a keynote address followed by a panel discussion.

Florian Gmeinwieser, Managing Director of Plan.Net.mobile in Munich, kicked off the event with a presentation entitled "Omnichannel Communication - quo vadis? Afterwards, Marc Marienfeld, Country Manager Germany of the branded entertainment platform Be On, explained how to promote new products with a 2-minute spot, before Pablo Metz, Managing Director of MBR Targeting in Berlin, posed the question: "All physicists and mathematicians? I thought you guys were making commercials! Using Real Science in Real Time!"

The highlight of this year's "Digital Marketing Summit" was the keynote address by Nicolas Clasen, independent management consultant and author in Munich. In his most recently published book "Der digitale Tsunami" (The Digital Tsunami), he describes the dangers and opportunities of the current media shift for publishers and TV broadcasters. His keynote is entitled "Online Marketing: The Failed Model.

The VIP event concluded with an exciting panel discussion on the topic of "Quality - Measurability - Reach. What will make online advertising successful in the future". David Burst, Media Project Manager at Migros-Genossenschafts-Bund, Roman Hirsbrunner, CEO at Jung von Matt/Limmat, Nicolas Clasen and Peter Neumann, Chief Digital Officer at AZ Medien, provided interesting insights into the industry.

The closing words of the day belonged to Stefan Obwegeser, President of the IAB Switzerland Association: "The event was once again a complete success! Exciting presentations at the "Digital Marketing Summit" in the afternoon and a full ballroom at the award ceremony in the evening, hosted by Guy Landolt in an incomparably funny way. A great end to a successful year for IAB Switzerland."

The nominated projects/companies for the Digital Marketer of the Year:

- Watson
- Evening view
- Spotify
- NZZ Net
- Adresult
 

As always, Christmas comes as a complete surprise every year. The search for the right gift often turns into a complete disaster. Yet it can be so simple. Swisscom, for example, offers customers a wide range of gifts. As part of the new Trade campaign, Swisscom has engaged Santa Claus as an advisor in its stores. After all, who knows better what people want for the festive season than Santa Claus?

A snapshot of a consultation situation in a Swisscom store plays a central role in the communication. As a creative dramatization, the product promise is underpinned by Santa Claus as a store employee. Special attention as gift inspiration is given to the infinity subscriptions and Swisscom TV 2.0. Of course, there is an attractive gift special for each product. In addition, Swisscom and Airbnb are giving away Santa's house in Finland while he is on vacation (end of December/beginning of January). The prize is for four people.

The campaign will be visible nationally from November 15, 2014 on high-reach/impact channels such as TV, print, online/social media, radio and OOH. Targeted regional measures will also be used.

Film production: Who's McQueen Picture. Producer: Philipp Petersson. Director: Kay Kienzler. Client: Swisscom. Agency: Heimat, Berlin. Media agency: Mediaschneider.

 

On Thursday, February 12, 2015, the World Press Photo of the Year 2014 will be crowned in Amsterdam. Every year, the World Press Photo Foundation organizes the largest and most prestigious photo competition in the world. Thousands of professional photographers from all over the world submit their best work. An independent international jury headed by Michele McNally (head of picture editing at The New York Times) selects the winning photos in nine categories and chooses one image as Press Photo of the Year. All the winning images will then go on a traveling exhibition through 45 countries worldwide and to around 100 cities, impressing countless visitors.

From May 7 to May 31, 2015, Keystone will present World Press Photo 15 at the Folium in Sihlcity in Zurich as one of the first stops on the worldwide tour. The exhibition will be open daily from 11 a.m. to 7 p.m. (Friday, 11 a.m. to 9 p.m.) for all interested parties. In addition, guided tours as well as supporting events will take place.
 

Newspaper printing is centralized in Aarau. The sites in Olten SO and Subingen SO with their outdated or too small presses will be eliminated. This will reduce capacity but at the same time increase utilization and efficiency, CEO Axel Wüstmann is quoted as saying in a company statement. The installation work took eight months. Along with the purchase of the new press line, AZ Medien AG also invested in the plate line, mailroom equipment and process control. In the coming months, the entire daytime and nighttime production will be consolidated in Aarau. (SDA)

On the subject: "Paper is very attractive for the advertising industry"