Marcel Schmid had been working for Media Sec since 2007. During this time, he successfully modernized the appearance of the publication, which is currently celebrating its 20th anniversary, according to a statement. Marcel Schmid is leaving the company at his own request.

He is succeeded by the specialist journalist Roger Strässle. The magazine Umwelt Perspektiven, for which he has been editor-in-chief since 1998, was initiated by Daniel Beer, founder of Mediasec. At the end of 2012, it was re-integrated into Galledia Verlag - the parent company of Mediasec - after having been published by Urang for several years. In addition to his work for Umwelt Perspektiven, Roger Strässle supplies the trade journal Management und Qualität with articles on risk management.
 

Reference projects are comprehensively documented in pictures and text on around 50 pages. Product presentations, event information and interviews with experts and VIPs complete the publication. Designed and implemented with a high-quality design and image material as well as a glossy cover finished with an elegant textured varnish, according to a press release. With a print run of around 22,000 copies in German and French, the magazine is sent to a wide range of customers and is available at Zurich Airport.

Responsible at Neuco: Pascal Läubli (Head of Marketing/Graphics). Responsible at Walder,Werber: Sandro Walder (overall management); Stefan Moeschlin, Flurina Decasper (concept/text), Corsin Kessler (graphics and DTP).
 

Facebook is on course to establish itself in the everyday lives of one-fifth of humanity. But the world's largest online network is probably aiming for something bigger than just connecting its 1.35 billion users privately.According to media reports, Facebook is planning a foray into a new business segment worth many billions. Facebook founder Mark Zuckerberg wants to change the way people communicate within companies. However, data privacy concerns could become a drag on the American online giant.

Outdated email communication

The need for a revolution is undisputed: Many employees are shown every day how outdated the information channels are in their companies. Privately, news comes from Facebook or the short message service Twitter, for quick contact there's Whatsapp, search engines like Google pick out information from the infinite expanses of the web in a matter of seconds. In the office, on the other hand, communication by e-mail dominates. Unimportant messages are often spread too widely, while relevant facts are often a secret to a few recipients. Knowledge is scattered on the intranet or in specialized databases, and employees receive too much information - but often not the right information.

A "Facebook at work" that transfers the functionality of the online network into everyday business life would not be the first attempt to change this. Back in 2011, the French IT service provider Atos declared war on e-mails internally - because the flow of information with them functioned too poorly. Executives spent up to twenty hours a week just reading and writing e-mails, the company argued. Employees had already received around two hundred electronic letters per day in 2010. At the same time, a quarter of working time is spent searching for information.

Contested division

In the meantime, there are many tools designed to remedy the situation. For example, company-internal short message platforms in which information is visible to many employees in one fell swoop. One of the pioneers, the start-up Yammer, is now part of the top dog Microsoft, which wants to expand its offering beyond the classic office programs. This is because the Windows giant is itself being hounded by young challengers who want to profit in particular from the advance of smartphones and tablets. Facebook's former head of technology Brett Taylor, for example, has set himself the goal of "becoming the Office for the mobile era" with his start-up Quip. It should also be possible to edit spreadsheets conveniently on the cell phone screen, and a short message service for exchanging information about the document is integrated for this purpose.

Facebook's own network is now used by almost 8,500 employees for professional exchanges. For example, product teams communicate with each other in their own Facebook groups, as employees told the media. Newsfeeds, as they are known from private Facebook, or Messenger are also used for short messages. The first hint that Facebook is considering making this system palatable to other companies was given back in June. At that time, the technology blog Techcrunch reported on a project called FB@Work. Details remained rather vague, but Techcrunch already mentioned that the company platform was being developed in London.

Data protection as a concern

Now the Financial Times follows up with more details: Communication in Facebook groups, networking with professional contacts, joint work on documents. The advantage for Facebook is the 1.35 billion people who already feel at home on the online network. But privacy concerns could thwart plans for a corporate Facebook. Especially after the NSA scandal, for example, Europeans have become so suspicious that American cloud services have set up data centers on the continent one after the other. And Facebook, which earns its money by analyzing user data for personalized ads, would have to do a lot of convincing. After all, the online network can now boast comprehensive encryption. (SDA)

The DMA Echo Italia awards are an offshoot of the renowned DMA International Echo Awards, which have been honoring the best direct marketing campaigns in America since 1929. Those who receive an award in Italy also take part in the competition in America free of charge. Strategy, creativity and the impact achieved are evaluated. After all, the latter is the purpose of the whole marketing exercise. In order to determine this, you can struggle with key figures. Or you can simply take a closer look at the target group. At least that's what the two art directors Adriano Pacino and Mattia Rivetti would have us believe. And remind us once again: advertising impact can - depending on your perspective - be a rather subjective variable. (hae)

via AOTW
 

In this function, she increasingly took on tasks for the entire Media Relations area. With her work as a communications consultant for the Federal IT Steering Committee (FSUIT) and for the Neuchâtel Economic Development Agency, Carole Sunier can look back on a wide range of experience in the field of communications. She also worked for TeleBielingue for several years as a presenter and journalist. The 34-year-old media spokesperson grew up on the border of the two language regions in the Bernese Jura and is fluent in both German and French. "I am delighted to entrust Carole Sunier, a dedicated employee, with the responsible task of Head of Media Relations," says Ute Dehn Christen, Head of Corporate Communications at CSS Group.

Carole Sunier holds a Master's degree in German, Political Science and Spanish from the University of Neuchâtel and a CAS Corporate Communications. The media release and a portrait picture of Carole Sunier are available at www.css.ch/medien.
 

The study is based on a test market analysis that was carried out exclusively in the Schaffhausen and Südostschweiz markets in collaboration with Zweifel Pomy-Chips. According to the press release, the representative survey shows the effectiveness of advertisements on two levels: Thanks to the ads, awareness among newspaper readers increased by 225 percent. Sales figures increased by 48 percent in the advertised markets.

Hanspeter Lebrument, President of the Swiss Media Association, is delighted with the results: "If proof was really needed that print media have an enormous impact, it is now impressively available".

The study is part of a broad-based offensive by the Swiss print media to prove the efficiency of advertisements. Further impact analyses are in preparation. In addition to the results of the Zweifel study, the first issue of the print newspaper - also part of the offensive - lists arguments and reasons why advertisements in print media have particularly good prerequisites for advertising success. The print newspaper was sent to 1,400 decision-makers in the advertising market and is also enclosed with the trade press.

Free copies of the print newspaper with the detailed results of the impact study are available from the Secretariat of the Swiss Media Association.

163 submissions from 11 agencies in Switzerland competed against 3422 worldwide submissions from 585 international agencies. And "once again we have some very nice work from Switzerland", as Mark Tungate, Editorial Director Epica, was able to confirm to Werbewoche after the first of three days of viewing this work. Around 25 editors from over 40 trade journals from all over the world rate the submissions with marks between 1 and 10. After the introductory explanations of the respective case, the works and usually a case movie are projected. The jury members then have five seconds to form their opinion on their voting console. This is a fair system, as in reality the advertising subjects are hardly given more time to win over the target audience. Nevertheless, at this award meeting at the Radisson Blue in Amsterdam, there is of course enough room to bring any overlooked ideas back into play before the plenary session in a "wildcard" discussion. However, this has not yet been necessary for the Swiss gold winners.

In the "Consumer Direct" category, the Zurich agency Leo Burnett Switzerland wins gold with the cow marathon for Bio Suisse (Werbewoche.ch reported). A total of ten cows from different regions of Switzerland took part without having to leave their own organic farm. Equipped with GPS transmitters, the cows grazed on their pastures while the distances they covered were measured. The first cow to reach the marathon distance of 42.195 kilometers was the winner. The first cow marathon winner is called Maureen. The four-year-old organic cow of the Jersey breed was in the race for ten days and was the first to cover the marathon distance of 42.195 kilometers.

The second Swiss Gold on Monday goes to Ruf Lanz for the Swiss Milk campaign "Swiss Milk Cable Car Stations" (Werbewoche.ch reported) in the "Drinks" category. Each poster was individually tailored to its surroundings, giving the impression that Lovely was pulling the entire cable car.

FCB Zurich secured the third precious metal on Monday with the "Emography Project" for MTV Mobile/Sunrise. This is an app that converts emotions directly into certain typographies. For example, if you are angry, you can write with a stinky finger. Or if you are sad, the typography consists of tears. A font was developed for each of the eight basic human emotions. The result is a completely new messaging service for MTV Mobile's young target group.

Graphic larger

The Epica Awards are one of the most important creative competitions in the advertising industry. The winners will be announced from November 17 to 19, with the awards ceremony taking place on Thursday, November 20. Werbewoche will be on site and will report on the competition on an ongoing basis.

The Swiss medal table 2014
                                                                                                                                      

Leo Burnett	1
Call Lanz	1
FCB Zurich		1
Total	2	1

Around 25 delegates from 40 marketing and advertising magazines from all over the world will judge 3422 entries over three days at the Radisson Hotel in Amsterdam. The metal winners will be tweeted on an ongoing basis to give agencies time to book their travel to the award night in Amsterdam next Thursday. (pan/hae)

Photo and background from Amsterdam: Andreas Panzeri
 

 

In addition to traditional demographic targeting, advertisers are increasingly relying on target group definitions based on behavioral characteristics (behavioral targeting).

Just over one million users in Switzerland surf online shopping sites several times a week. In addition, 2.1 million users access streams and 2.4 million people are on social networks at least several times a week. These three former trends have now become common forms of Internet use and are considered essential components in target group analysis and the creation of market strategies. With the help of the new Net-Metrix profile data, it is now possible to answer the question of which Swiss websites have the highest proportion of users who shop online daily or several times a week, access audio data or videos, or are active in social networks.

Source: Net-Metrix profiles: 2014-2; population 5,620,267. This ranking is analogous to the ranking of the target group's affinity for web offerings.

At 31.5 percent, Bilan.ch has the highest proportion of users in an average week (unique users per week) who shop on the Internet daily or several times a week, i.e. belong to the so-called "heavy users" of online shopping offers. The French-speaking Swiss web offering is also represented in the top 5 web offerings with the highest proportions of streaming and social network users.

Willmaa.com also takes first place among the websites with the highest proportion of users who watch or listen to streams online at least several times a week (57.7 percent). The Energy.ch website follows directly behind in second place, with Energy.ch users being not only streaming users but also social network heavy users.

A share of 63.4 percent of its users secures Ronorp.net first place among web offerings whose majority of users belong to the social network heavy users. Represented for the first time as a participant in the Net-Metrix Profiles study, Watson.ch also features in these top 5 (as it does among streaming offerings).

Since 2007, the Net-Metrix-Profile study has regularly provided comprehensive information twice a year on the use of more than 120 Swiss websites and networks and around 350 sections. In addition to reach data, Net-Metrix-Profile also publishes detailed information on the profile of website visitors. The published data on daily, weekly or monthly reach can thus also be further analyzed according to sociodemographic details and other target group information.

 

For Kino-Theater AG - Kitag for short - the website represents an important, revenue-relevant box office. For this reason, all user journeys were consistently geared towards ticket purchases. Cinema tickets can be purchased on all devices. Thanks to the new mobile tickets, you always have your ticket in your pocket, and those who use Swisscom Natel Pay can also pay for it conveniently with their cell phone bill. Those who buy tickets for their friends can send them directly from the platform via e-mail. All Carte Bleue holders benefit from a 10 percent discount at the cinema kiosk. The Carte Bleue is now also available virtually and can now be purchased directly online.

Besides the transaction mechanisms inspires Kitag.com moviegoers to the perfect cinematic experience thanks to generous and emotional artwork of all current and future films, according to a statement. Trailers, background information and cast lists also make it even easier to choose the right film.

Kitag.com is also a news platform. Thanks to editorial content and various links to different social networks, movie fans can follow their favorite stars and are guaranteed not to miss any news. To generate attention for the new website and its new features, Notch Interactive has also produced a cinema and TV spot.

As part of the complete overhaul of the platform, measures outside the website were also visually redesigned, such as popcorn bags, 3D glasses and gift cards. The flat and reduced design creates calm and clarity in the overall appearance and thus puts the focus on the essentials - the films.

Responsible at Kitag: Philippe Täschler (CEO), Patrick Schneider (Project Management), Monika Rhyn (Quality Management). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (Producing Director), Sophie Murbach (Project Management), Jeff Gerber (Creative Director), Marco Klein (Art Director), Jürg Schaeppi (UX/UI, Screendesign), Alain Aebersold (Design), David Elmiger (Copywriter), Tobias Fuhlroth (Technical Director), Christian Schürmann (Programming), Sebastian Manger (Programming), Martin Bächtold (Programming), Jonas Huber (Programming). Responsible at Create Ctrl: Dr. Klaus Rolshausen (overall responsibility), Andreas Leutenmayr (project management), Volker Fuchs (programming) Sound Design: Jingle Jungle, Zurich.

The "European Newspaper Award" is regarded as the most important newspaper competition in Europe, according to a press release. It evaluates concept and design and aims to contribute to new, creative solutions.

A total of 200 newspapers from 27 European countries took part in the competition, which awards prizes in four main categories. The prizes are being awarded for the 16th time this year. Previous winners include Welt am Sonntag, Die Zeit, NZZ am Sonntag and the Sunday Herald. The award ceremony will take place during the "European Newspaper Congress 2015", which will be held at Vienna City Hall between May 3 and 5, 2015.

According to Norbert Küpper, organizer of the award and specialist in newspaper and magazine design, the SonntagsZeitung, which has been published in a completely redesigned new look since April 2014, impresses with its "great visual clarity". With the new design, the SonntagsZeitung is in keeping with the spirit of the times: "With the strong reduction to the essentials, the large images and the clear navigation, the reader is not distracted by decor."

Arthur Rutishauser, Editor-in-Chief of SonntagsZeitung, is delighted with the award: "The prize confirms that we are on the right track and it fills us with pride that we can also visually underline our claim to clarity in newspaper production with the realignment of our layout. Tobias Peier from the Bodara graphics office and our art director Tobias Gaberthuel have done a great job here."

Last spring, in addition to the paper architecture, the appearance of the Sonntagszeitung was also fundamentally revised for the first time since 2007 (Werbewoche.ch reported). The logo is now shown in blue on a white background. For easy reader guidance, each bundle retains its own subtle color. Large-format images take center stage and the layout is based on a modern 12-column grid. The newly selected fonts include "Tiempos Headline" as the title font, while the articles are presented in "Cala", a font with soft contours that give it a flowing rhythm. Aktiv Grotesk" is used as a sans serif font for boxes and legends. The resulting mix of these fonts reflects contemporary newspaper design and meets the requirements for easy readability.

Once a year, the German town of Wunsiedel involuntarily becomes the focus of public attention: former Nazis and neo-Nazis organize their annual funeral march there to commemorate Hitler's deputy Rudolf Hess. He was buried in Wunsiedel until 2011. As the town had grown tired of its role as a Nazi pilgrimage site, the grave was closed and Hess' remains exhumed. The desired effect did not materialize; the place had long since established itself as a place of pilgrimage - with or without the grave.

In an effort to get rid of the uninvited guests, Wunsiedeln took a new, creative approach this year and turned the neo-Nazi funeral march on 15.11.2014 into Germany's most involuntary charity run. For every meter covered by the Nazis, ten euros were donated to Exit donated. The initiative helps people who want to break with right-wing extremism and build a new life for themselves.

The march route was not only decorated with encouraging banners ("If only the Führer knew!"), but the intermediate donation levels were also neatly painted on the road. In order to strengthen the involuntary fundraisers, a refreshment stand ("Mein Mampf!") with bananas was even set up along the way.

At the end of the route, the donations of 10,000 euros were celebrated with confetti - and the hard-working "sports fans" were thanked for their help:

It remains to be seen whether the town will succeed in banning the mourners from Wunsiedel in future. At the very least, the campaign "Right against the right" the attractiveness of the city from a right-wing perspective. (hae)