Hiltl is the most traditional vegetarian restaurant in the world. Since 2007, Ruf Lanz has been ensuring that Hiltl remains on everyone's lips with crisp campaigns. The latest campaign is dedicated to the Hiltl Club, the first fur-free club in Switzerland. Anyone wearing real fur must stay out of the Hiltl Club. "We want to set an example against cruelty to animals on fur farms," says owner Rolf Hiltl. Swiss Animal Protection (STS) is behind the new dress code. In the new campaign, Ruf Lanz boldly demonstrates that wearing fur and clubbing simply don't go together.

Responsible at the Hiltl Club: Rolf Hiltl (overall responsibility), Marsha Lehmann (marketing + communication). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Florian Birkner (Text), Laura Hofer (Graphics), Christian Brütsch, Pascal Trütsch (Consulting). Photography and image editing: Rico Rosenberger.

Weltbild Switzerland is delighted to have gained an exceptional ambassador with high recognition value for the traditional brand in the form of the Valais native, as detailed in a press release. "Stefanie Heinzmann embodies a hip, modern zeitgeist without denying her roots and down-to-earth attitude," says Rita Graf, Managing Director of Weltbild Switzerland. Graf therefore considers the collaboration and the signal it sends out to be absolutely appropriate. Weltbild Switzerland currently has 33 stores in German-speaking Switzerland. A regular customer base of over 300,000 households regularly makes use of the Weltbild range, which is also available via the online channel Weltbild.ch is distributed. With Stefanie Heinzmann as its figurehead, Weltbild Switzerland aims to appeal to a younger target group. The pop and soul artist will represent the Olten-based media mail order company in comprehensive campaigns. TV, radio and cinema commercials, print advertisements and activities at the point of sale and in online channels are planned.
 

For each sustainable commitment in the areas of environment, consumption, health, society and employees, Migros makes a binding promise - and thus gives the generation of tomorrow its word that it will do everything to achieve the ambitious goals. After focusing on the environment, society and consumption in previous communications, the new Generation M campaign puts Migros' commitment to healthy eating at the center. For example, in what is now its 63rd promise to the generation of tomorrow, the retailer promises to expand its range for allergy sufferers by thirty percent by the end of 2016. Thanks to the new products free of gluten, lactose and other intolerance triggers, the growing number of people with a food intolerance can see at a glance what is good for them and eat a healthy and balanced diet.

The new TV commercial by Jung von Matt/Limmat shows a young allergy sufferer who misses out on a lot in his life by constantly checking the ingredients. Until he turns the tables thanks to Migros' new allergy products. In addition to the film, the campaign includes posters, advertisements and online measures. It can be seen throughout Switzerland with immediate effect.

Responsible at Migros: Marc Engelhard (Head of Marketing Communications); Roman Reichelt (Head of Umbrella Brand); Giovanna Colucci (Project Manager Sustainability Communications ); Sarah Linder (Intern Umbrella Brand); Philipp Marquard (Head of Media); Delakowitz Nadine (Project Manager Media). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction) ; Andy Lusti, Maurus Zehnder, Christian Bobst (Creative Direction) ; Stefan Ganz (Text) ; Lukas Frischknecht, Grit Wolany (Art Direction); Amaru Eslava (Graphics) ; Sarida Bossoni, Deborah Herzig (Art Buying) ; Thomas Steiner, Andrea Walker (Consulting) ; Chocolate Films (Film Production); Michela Trümpi (Producer); Marcel Langenegger (Director); Danny; Hiele (Camera) ; Heardis! (music); Jinglejungle (sound studio); Tobias Stahel (photography); Lorenz Wahl (image editing).
 

To launch its own Internet offering in the city of Bern, Energie Wasser Bern invited tenders for an agency pitch last November, which Maxomedia won. The agency was given the task of implementing both the advertising and the communication concept, which also included a new product naming as well as the realization of an offer website. The challenge was great: How to position a new competitor in the saturated, highly competitive market of Internet providers and differentiate it from the competition with a commodity product? Since Energie Wasser Bern's Internet product is in competition with large, already established providers, the tone has to be very direct, modern and bold. The competition occupies very rational topics, such as speed or customization. However, a customer survey conducted by Energie Wasser Bern in 2014 shows that customers have no idea what Internet speed is. It is pointless to fight David against Goliath with an argument that customers cannot understand. That's why Maxomedia relied on emotional arguments to underline the image of the regional and trustworthy partner: The Internet from Bern for Bern.

Local, individual and simple is the heart of the campaign and also describes the core values of the product. On the campaign visuals, the hidden fiber optic network of Bern's city center, which is constantly being expanded, is made visible. The visuals show: EWB Internet is ready. For the visuals, well-known corners in different Bernese quarters were photographed in the cool morning light. A specially developed luminous, almost flowing lettering visualizes the fiber optic cables. It runs through the streets in the form of the neighborhood names. Many Bernese identify with their neighborhood and will perceive the subjects as part of their familiar surroundings. The product naming was also based on a strong local reference and dialect expressions such as "Gschwing," "Hurti," "Tifig," "Bouzgredi," and "Vougas" were chosen for the various Internet offerings.

The campaign includes posters, initial and re-targeting banners. In the case of certain initial banners, users can check directly in the banner whether their home address is already connected to the fiber optic network. The measures all lead to the newly designed Websitewhere Bernese people can get information about the domestic Internet and order it directly to their homes.

Responsible at Energie Wasser Bern: Florian Knapp (Head of Markom, Sponsoring & Events), Bruno Spring (Project Manager Online and Marketing Communication), Markus Mosimann (Product Manager). Responsible at Maxomedia: Simon Muster (Consulting, Strategy), Livia Schaller (Consulting), Reto Schild (CD), Daniel Rödel (AD), Michael Moser (Text), Lukas Binggeli (Graphics), Nihad Nasupovic (Illustration, Post-Production), Noah Moor (Illustration, Post-Production), Pascale Amez (Photography), Frank Salathé (Strategy Web Portal), Mike Fischer (Frontend), Stefan Schärmeli (Development), Roman Stocker (Development).

Domus Antiqua Helvetica promotes the preservation of residential buildings worthy of protection - historic timber-framed houses or chalets as well as castles and country estates. The approximately 1500 members are owners of historical or modern residential buildings worthy of protection in all parts of the country. The basis of the new appearance is the website Domusantiqua.ch, which automatically adapts to a wide range of devices, from smartphones to desktops, with Responsive Design.

In addition to newsletters, stationery and a plaque for the historic houses, the editorial design for the association's editorially supervised magazine was also redesigned. The goal of the integral appearance is the promotion of the exchange of know-how among the members, the presence in the public and the acquisition of new members. Raiffeisen could be won as a sponsor.

Responsible at Domus Antiqua Helvetica: Wolfgang Frei (project officer); Beat Bridel, Raya Hauri and Pierre de Graffenried (Bulletin). Responsible for the creation: Valentina Herrmann (Art & Creative Direction); Kobebeef / Marc Rinderknecht (Programming).

After 43 years, a Swiss ice hockey cup champion will once again be crowned on February 11. SC Bern and the Kloten Flyers will face off in the Swiss Ice Hockey Cup final. For presenting partner Zurich, this year’s edition of the Cup is already a resounding success: Unusual matchups between teams from the National League A, B, and the 1st League have brought together ice hockey fans from all corners of the country and sparked ice hockey fever across Switzerland.

The «Fan Love» sponsorship campaign, conceived by FCB Zurich—as part of the Interpublic Group network—highlighted the fans’ love for ice hockey and their teams both leading up to and throughout the entire tournament, and provided ice hockey enthusiasts with some truly special experiences.

The campaign’s spectacular finale also puts the fans’ love front and center: Since light is known to symbolize hope, fan messages are transformed into light art installations by Gerry Hofstetter. On Zurich.ch/hockey Until February 10, fans can submit motivational messages for their team and cheer on their heroes. Wishing your team good luck can also make you happy—Zurich is giving away 10 pairs of tickets to the final game in a drawing among all fans.

Responsible at Zurich Insurance: Christoph Gaus, Urs Schwegler, Melanie Felder. Contact at IPG/FCB Zurich: Dennis Lück, Flavio Meroni, Marietta Mügge, Nemi Gajic, Fabian Rietmann, Elgee Wee, Christoff Strukamp (Creative), Carmen Köll, Annika Hofmeester (Consulting).

It's not just Swiss Television (SRF) that is overwhelmed by the success of the Tuesday evening crime drama "The Undertaker". Adrian Hauser, a federally certified mortician, also has his hands full with the popular series. The phone lines at his funeral home in the canton of Lucerne have been running hot for months. "Journalists, students, jobseekers - everyone wants to know something about me," he says when asked by the SDA news agency. Hauser, a former police officer, founded his own funeral home in the fall of 2003. He has been a board member of the Swiss Association of Funeral Services since spring 2011. Since then, he has been responsible for training funeral directors who wish to take the federal professional examination. "I've noticed that more people are interested in the profession since the TV series," he says. "It's mainly women from the healthcare sector and church circles who are getting in touch." Most of those interested are between 20 and 50 years old.

"Many things are exaggerated"

For the experienced mortician, the boom has both bright and dark sides: "If someone has no idea what our profession is all about, it's difficult," says Hauser. He occasionally has to deal with people who approach him with false expectations. "A lot of things are exaggerated on television." At the same time, the greater demand is also positive: it is no longer taboo to talk about death. "Many students and school leavers get in touch because they want to write a paper about the funeral profession." Requests for internships are also increasing. "We then try to take such young people with us as third parties." In response to the SRF crime series, the Swiss Bishops' Conference emphasized how naturally and with dignity the topic of death is dealt with. "That is certainly a good thing," says Hauser.

High requirement profile

Despite the great media response, the mortician does not believe that the TV thriller will increase the number of funeral directors on offer. "At the moment, you don't notice that there are more morticians on the market". He provides the reason right away: The profession is very demanding. Interest often wanes when those interested are told what really matters in the profession. "A funeral director has to be on the go seven days a week," says Hauser. A great deal of life experience, physical fitness and a stable mind are also required. "You have to be able to put the lid on at the end of the day, even with yourself." The grieving process should not take too much out of you. Hauser trains 25 prospective morticians every two years. "We prioritize people who are already working in the profession." But professional expertise alone is not enough: "Human sympathy and sensitivity to the feelings and wishes of the bereaved are just as important to us."

Crime thriller as an export hit

In the TV crime series "The Undertaker", which was launched in 2013, mourning only plays a minor role. The focus is on the forensic investigations of mortician Luc Conrad (Mike Müller) and trainee Fabio Testi (Reto Stalder). The two repeatedly come across unusual deaths and become involved in police work. SRF, which produces the crime thriller, describes the series as "a unique success story". At the beginning of 2015, it was announced that the crime thriller will also be shown in Germany, Canada and the USA (Werbewoche.ch reported). The first dubbed episodes of "Le Croque-Mort" have already started in French-speaking Switzerland. (SDA)
 

Ronald Sauser has been a member of the Board of Directors of Goldbach Group since 2002 and is also a member of the Audit Committee. At the end of 2014, he took over Leonardo & Co., of which he was Chairman and CEO, from the Leonardo parent company. He will bundle his various private activities in this company. According to the announcement, in 2015 he will also take on the new role of being responsible for the entire M&A business of Ernst & Young (EY) in Switzerland. Since EY has a mandate as auditor of the Goldbach Group, Ronald Sauser is resigning from his board mandate at Goldbach with immediate effect.

Image: Ey.com

Grandpa Banana is told very directly why he is being sent to an old people's home. Little Bramble has to learn that hamster heaven is an invention of Grandma's ("...because she herself is about to die") and Miss Pitaya is told that she only gets the job because of her attractive looks. The voices are spoken by Hamburg author and Titanic columnist Heinz Strunk (including "Fleisch ist mein Gemüse"). Black humor and healthy to boot. Ok, fruit would probably be even more honest in the form of a normal apple, untreated, unpureed and without stylish packaging. The campaign doesn't make it any clearer exactly why people should drink smoothies. But at least it's a bit funnier. (hae)

"For me as a car fan, it is of course a dream come true to be involved in such a broadcasting format," says Salar Bahrampoori, who will take over from Thomy Scherrer as presenter of the car magazine "Tacho" from next Sunday. Scherrer will be the new presenter of the discussion program "Club" (Werbewoche.ch reported). Bahrampoori has been working as a "G&G celebrates with" reporter for SRF since 2014. "Tacho" informs and tells stories about vehicles as well as the people behind them and their fascination. In addition to detailed tests, in which all important models are put to the test, "Tacho" focuses on exciting and informative reports on the topic of mobility. These are then also discussed in an expert talk.

Denise Brunschweiler took over the position of Sports Marketing Manager at Adidas Switzerland on December 1, 2014. In her role, she is responsible for running, outdoor and indoor marketing activities in Switzerland, including managing the clubs, assets and events for this specialist area. Denise Brunschweiler previously worked at CIP Switzerland (event agency for Adidas) since April 2012, where she was able to gain a lot of experience in the field of sports marketing. Thanks to her previous experience, Ms. Brunschweiler brings with her an excellent knowledge of the Swiss sports market and the associated assets. Denise Brunschweiler replaces Karin Zgraggen, who left the company at the end of the year.

Marius Kienzler started as Sports Marketing Manager at adidas Switzerland on January 5, 2015. In his role, he is responsible for adidas football marketing activities in Switzerland, including the management of clubs and assets for this specialist area. Marius Kienzler previously worked in athlete management at Zooom Capital and Speeed. In this role, he was responsible for the management of athletes and transfer rights. Prior to that, he worked in project management at Black Diamond, where he was responsible for the organization, coordination and implementation of promotional events, among other things. Marius Kienzler succeeds Eric Amstein, who also left the company at the end of the year.

As half of the Swiss population uses Facebook and increasingly also the 30 to 50 age group, i.e. voters, Beni Meier, election campaign coordinator for the Zurich FDP, held a training course for his party colleagues last week. Only the SP is apparently really strong in dealing with social media.

Ill-considered tweets and posts can end political careers, as recent years have shown. "It's better to wait an hour, especially if you're upset," advises Meier. "Only post what could also be a Blick headline." But that's more another party's problem anyway. In contrast to the SVP, the challenge for liberal local politicians lies more in the fact that they are noticed in the flood of information.

"Don't write long texts," is another recommendation, "work with photos or videos." You should also post personal things. Connecting with party celebrities is also a good way to gain credibility.

According to NZZ am Sonntag, the conclusion of the training is rather sobering. Those who are already familiar with Facebook would continue to use it; the others remain aloof. "I'm not the type for Facebook and Twitter", Fehraltorf local councillor Christian Wegmüller is quoted as saying, for example. "I wouldn't know what to post all the time. After all, it has to have content, whether it's on a poster or on the internet." Cantonal council candidate Ernst Reitmair is torn between the two. "I think I'd rather flyer at the train station," he says in the end. "If I want to make a Facebook page, it has to be good. And only a professional can do that." (NZZ am Sonntag)