Food Service: Wirz-Küche is serving up a full-fledged campaign with real substance—not just the usual bite-sized ad snippets—for the vegetarian Tibits chain. Advertising that really sticks with you: In the new
A spot for vegetarian food at Tibits remains available for a well-groomed lady
a nasty piece of green stuff stuck between your teeth. No problem for
Etiquette: Your charming neighbor polishes off the appetizer—and pockets it
into his own mouth. The idea follows in the time-honored tradition
the Tibits ad campaign, which has already featured a commercial about roses
man-eating gourmets, carnivorous plants, or in advertisements featuring
Carrots as hot dogs, fennel as chicken, or a banana with
I noticed the handle on the handbag.
The vegetarian chain Tibits can get away with bold advertising. Not
Naughty, but a little more sassy than the others—that's what these are all about
At trendy restaurants, you can even get a nicely set table. «Many people think that when
»Vegetarian food is still just pecking at grains and turning its nose up at pleasure,",
says Reto Frei, co-founder and COO of Tibits Restaurants. The
The creative director of Gourmet-Vegi has therefore joined Wirz Werbung
once again ordered a multi-course meal as part of a campaign. «Such
Unfortunately, clients are becoming increasingly rare. These days, many just want to
»We're promoting the brand with spontaneous, one-off themes," says Creative Director Hanspeter Schweizer with enthusiasm
at Wirz Advertising.
The Kreativ-Küche on Uetlibergstrasse is already celebrating its fifth
Launch the Tibits campaign. In 2001, it all started with the first
The restaurant opened in Zurich's Seefeld district. Since then, Winterthur and
Bern has been added to the list. More Tibits are «planned for interesting locations» in the near future, according to management.
Tibits is launching a «full-scale campaign,» even though the thriving
The company wouldn't need any advertising at all right now. But: «Even if it
»When things are going well, you should work proactively on your image," says Frei. He
Therefore, the advertising attempts to reflect what the
We want to offer Tibits restaurants in the vegetarian section as well:
Simple ideas and food, served with a smile and enjoyment in
Foreground.
As a main course or «big meal,» there are three sporty, fruity
Posters on the table: «Eat Your Way to Fitness.» Fruits and vegetables are
including beautifully presented Tibits specialties shaped like «sports equipment»
decorated or repurposed. As a side dish, there is
A carrot dish from Zurich, prepared especially for the opera house.
Tibits supports the corps de ballet by having the
Ballerinas at the restaurant just around the corner get a discount on their
can help you achieve slim yet strong legs. The carrots in the
Listings are up-to-date and authentic. No embellishments have been made using
Computer has the Wirz graphic with AD Barbara Hartmann with so much
can confidently do without a healthy sense of aesthetics.
Tibits also drew local inspiration in Bern for its general campaign for
The catering service advertised a sandwich. This was offered on the occasion of the
created as part of the Einstein Year sponsored by Tibits. Markus Weber has the
A red tomato shaped like the famous tongue was photographed. Currently on tour
There are also trams running through Bern that make people's mouths water with a "Broccoli Alley"
are supposed to make it watery.
The commercial for Rosas’n’Co's catering service featuring Beni Kempf on
Regielöffel focuses on the restaurant's menu and is
That's why Wirz added a toothpick at the POS as a reminder.
This will be included in the Tibits with text printed by John
Leuppi: «Good right down to the very last bite.»

Andreas Panzeri

Column Publishers have their very own
interest in journalistic quality. You therefore need to take into account the
Press Council (are allowed) to carry. And that subito.The word comes from the inimitable
colleague Max Frenkel, this sovereign despiser of "Political
Correctness", and it is aimed at the Swiss Press Council:
"Mickey Mouse justice," that is, a cartoonish depiction of real
Judiciary, power assumed, easily ridiculed.
Ten years ago, I would probably have made a similar assessment, but since then
things have changed as far as journalistic quality and thus compelling
ethical standards, too, has not developed for the better. The
"soft values" have deformed under the pressure of circumstances.
And the conditions, especially the economic ones, are anything but.
than pleasing. The pressure to save has also affected the editorial apparatus there
dismantled, where in the spending behavior never wealth neglect
prevailed.
At the same time, the pressure of competition meant that many colleagues were
colleagues in the subjects of exaggeration and insinuation risked more,
than was good for its reputation. Through failures à la Villiger or
Borer, however, will not only lose journalistic credibility
damaged. It also suffers the value of the medium in question, which is
brand in question. And because media brands are virtual goods whose
value depends on the "soft factors" described above, damage
editorial worries materially directly the owners of
Media brands, also called publishers. Their concern for the journalistic
So quality may well be a concern for the preservation of material
substance. In any case, it is sincere.
In the active promotion of journalistic quality, the
interests of publishers, journalists and readers in an almost ideal way.
way. Cool calculators would conclude that the three groups here are
- regardless of their other differences. In addition to
instruments such as leaf criticism, personnel management and training and
Continuing education also includes voluntary self-regulation among the
proven tools for maintaining quality in journalism. In addition, it is
an imperative of prudence. Not only when advising the radio and
television law, the aggressive desire of some politicians (from all the
ideological points of the compass) can be grasped with their hands, which as rebellious
and sloppy perceived press on a short leash. On a long
view follows from this: If the industry does not control itself and
publicly held to its qualitative standards, it will be
one day regulated by the state. Whether via "performance mandates" within the framework
of any "press promotion", with the legal cudgel or via
Strengthening the public-law privileged and controlled
Media ultimately doesn't matter.
The fact that journalists' associations and publishers, despite these clear
The two organizations continue to fight over the sponsorship of the press council.
in such a way that the publishers are prohibited from entering and thus the
To be denied co-responsibility for self-control - can be
can really only be described as surrealistic. From
From a trade union point of view, there may be reasons for the
the "opponent" a finger's breadth in the current hardened CLA situation.
terrain. Only should the majority of the
Council of the Press Foundation slowly realize that they are ultimately going against
acts the interests of those journalists whom to defend it
dictates. How are employee representatives to be supported in the future by their bosses?
nor credibly demand commitment to quality promotion when
they are at the same time opposed to engagement where these bosses are
show willingness to perform on their own initiative?
I feel particularly sorry for the staff of the Press Council under the
competent leadership of Peter Studer: As a thank you for their bad
paid quality work, they get a kicking from their own
colleagues. Yet their decisions and guidance have long since been
a rank that elevates it far above the insinuation that it is a
"Mickey Mouse justice."

Karl Lüönd
is a journalist and, until the end of the year, head of the Media Institute of the Swiss Press Publishers Association.

Visana Insurance is launching its online subsidiary, Sana24, as a price-breaker. With a Trabant from One Marketing Services. Risk selection via a subsidiary is
Trends in the health insurance market: More and more insurers are responding to
demographic aging and the resulting increase in
Healthcare costs with affordable, new health insurance plans that cater to a young,
are tailored to a healthy audience. In the race for the favor of the good
Visana launched its subsidiary Sana24 a little over a year ago.
In line with its positioning as a simple and straightforward
Health insurance is targeting a dynamic audience. The
The Internet serves not only as a cost-effective platform for connecting
Sana24—it also guarantees a low average age.
Cost-consciousness also comes into play in low-budget advertising campaigns
Wear. «Have you seen the ad for the essentials yet? If not, you probably
»It's because of our small advertising budget," says the
Sana24 campaign site. To maintain the same tone for the advertising concept
It should be noted that the advertising agency—One Marketing Services—has created the new
Company car—a 1965 Trabant—takes center stage right away
as part of the campaign.

Savings – for Our Customers
Although the chronology and context were corrected, the
The savings for policyholders are clearly demonstrated. For example, it states
es: «To ensure that our premiums remain affordable in the future, we are saving
»anywhere it doesn't hurt our customers." This also applies to products,
In terms of administration and management, the Trabi symbolizes the reduction to the
Key Points. The multimedia use of the eye-catching promotional vehicle
should make up for the small advertising budget.
In addition to traditional advertising materials, unconventional ones were also used
Measures to address this, such as the call to take the promotional gifts home right away
to make. And so the planned appeal to everyone also comes as a surprise
Swiss Trabant drivers—there are reportedly about 50 of them—a sticker set
to stick on their vehicle from Sana24. Whether there's still time for this debut promotion
"Whether these incentives are financially feasible, however, remains to be seen," he says with a smile
Concept Designer Michel Henry.
     

Luca Aloisi

Wemf The daily newspapers continue to lose circulation, while 20 Minuten expands. Some sections of the business press are growing slightly.
Advertising Media Research (Wemf) analyzes the circulation figures for Swiss print titles.
announced. Publication will be delayed because the
Since July 1, 2004, Wemf has imposed new certification requirements on the print media. From a strictly scientific point of view, the data is therefore not comparable with the
comparable with the previous year's figures. The advertising industry will do this nonetheless,
because it is dependent on comparative figures. To remedy this
Wemf has asked the publishers for an interim certification.
invited, but in October of last year only a sketchy
list with data, but which nevertheless contain some direct
Allow comparisons.

Looking downhill
The ranking of the titles with the highest circulation is led by the free title 20
minutes with 380427. The massive increase of 40664 units compared to the previous year
of the interim certification reflects the extension to St. Gallen in the
last June.
Blick remains the best-selling daily newspaper in Switzerland.
But with 262262 units (2003 still 275275) it is on a downward trend. To
The Tages-Anzeiger is in second place with a slight decline in
edition of 231281 (236229 copies intermediately certified) and in third place
The Mittelland Zeitung is in second place with 189386 (2003 still 190098). The
Ranking of the top ten titles continues with Berner Zeitung
(166965), Neue Zürcher Zeitung (150945), Südostschweiz (139568, Neue
Luzerner Zeitung (132179, Basler Zeitung (98645), Bund (60400) and
of the Zürichsee Zeitung (46242).
Because only data with a closing date of September 15 was published online, the St. Galler Tagblatt (108004 copies in 2003) is missing here. The complete list will be
will not appear until November. Circulation figures for the daily newspapers
however, show a slight downward trend across the board.
In French-speaking Switzerland, Le Matin (76410 compared to 69350 in 2003)
upward trend, as was the case with 24 Heures (103262), where
However, the acquisition of two regional titles had a negative impact. They
is the largest daily newspaper in French-speaking Switzerland after Le Matin and the
Tribune de Genève (71029), which has now fallen behind Le Matin. In the
Ticino, Corriere del Ticino (39298) leads ahead of La Regione Ticino
(33043).
The Sunday press is led by SonntagsBlick (280280) followed by Le
Matin Dimanche (271392), SonntagsZeitung (202599) and the NZZ am
Sonntag (115671). Due to the interim certification, SonntagsBlick
and Sonntags Zeitung lost circulation, while the NZZ am Sonntag
was able to increase slightly.
The Beobachter (326304) leads the weekly titles, followed by the K-Tipp
(302609), Schweizer Illustrierte (240240), NZZ Folio (209672) and
the cooking magazine Saisonküche (198207). Significantly lower circulation reported
Weltwoche (80436 compared to 91213 interim certified), whereas Facts
(73034) increased slightly.

Slight increase in cash and balance sheet
Some of the business press, which has been struggling for some time, seems to be
to recover somewhat, at least in terms of circulation. Compared to the
interim certification, cash (58844) and balance sheet (36660) have slightly
while Finance and Economy (35203) fell behind the
balance sheet. Stocks (18145) also lost circulation.
In the German-speaking part of Switzerland, the leading program and TV guide is Tele
(182496), followed by TV-Star (174047) and in French-speaking Switzerland TV Guide
(210385, provisional), which is published with 24 Heures and the Tribune de Genève
is sold.
E-papers, the electronic clone of a print title, are becoming the
listed by the Wemf for the first time. Südostschweiz (606) is in the lead here,
followed by the NZZ (406), NZZ am Sonntag (322), Basler Zeitung (186),
Blick (162), Regione Ticino (109) and Finanz und Wirtschaft (103).
The comparatively high figure for Südostschweiz may be an indication of
the high population of people from the canton of Graubünden who
live far away from home, for example in exile in Zurich.
The new support regulations will also shift the
Calculation period from July 1 to June 30 of the respective year.
following year. The data is published in the fall. The publishers
declare their circulation figures themselves. The paid circulation comprises
Retail sales, other sales, free copies (up to a maximum of 5%),
fully paid or discounted subscriptions and e-papers. Until
subscriptions discounted by a maximum of 50 percent can still be included in the circulation. The free circulation must also be shown separately.   

René Worni

Web Microsoft has revamped its Swiss Internet portal, MSN—a world premiere. Microsoft's MSN division on
September 27 in Switzerland, one of the pioneering markets, as
presented the expanded offerings of the MSN Internet portal. Behind this
A relaunch involves much more than just a visual update. For example, the
The website provides one to five times faster access to the most important
Enable online resources. «In addition to the desire for less
Advertising space is one of the most important demands made by those seeking
»Users surveyed about suggestions for improvement," comments Joost
Nienhuis, Regional Director at MSN EMEA, the changes that were made
at Microsoft's Swiss headquarters in Wallisellen.
MSN sees itself as the clear leader in the field of communication and aims to
strengthen its position with the relaunch. To that end, the company, which
this year, for the first time since the MSN service was launched ten
has managed to turn a profit in recent years, including the
key services such as Search, Hotmail, and Messenger are more accessible
...also the "Spaces" service, which was launched just a few months ago –
a service that allows users to post photos and
Enables the creation of weblogs or blogs—is prominent
placed.

Customizable for each user
As a new feature, you can now check the weather on the website
display data from different regions at the same time—without
the browser has to refresh the page. Without a refresh
Content can also be added or hidden. This allows you to
Overall, the site is very good and easy to customize to individual preferences
to the user's needs. Customization is, after all, the greatest
Change to the relaunch: Instead of being based solely on static content
this one, which is based on RSS (Really Simple Syndication) technology
Content. The content is thus concisely summarized and guides the
Users are redirected to the information provider's website upon request. The
News is updated every 15 minutes—provided there are new reports
present.
Does this mean Microsoft is getting into the publishing business? «No, not at all.”
No. We do not employ journalists or editors, but rather
Instead, they rely on partnerships with leading content providers.
»Our core expertise is software and its development," explains Joost
Nienhuis. The software determines, for example, which item is included in the fixed
At the top of the content is: «The most requested content is in
»prioritized within his department."

MSN is raking in the cash
Even higher up—and thus in a very prominent position—is the
Search service. Modeled after the one available at the operating system level
The Desktop Search service now runs in the background here as well
A powerful and efficient search engine helps users with the popular
Search function. This service also helps fund the
MSN portals. Just like with Yahoo and Google, this means that on MSN as well
through click-through fees on ads displayed in search results
cash.
Based on the user survey, MSN is now focusing on less
online display ads. Even a single one of these digital
The ad is prominently displayed in the upper right corner of the homepage; a change in the
Ad space is only displayed when the page is reloaded (refreshed).
In addition, MSN is using a new 300×250-pixel «Medium Rectangle»
(according to the standard of the IAB, Internet Advertising Bureau; www.iab.net)
the aforementioned advertising format, which, according to Microsoft, is currently the
is intended to spread the fastest. «The Medium Rectangle can also be
ideal for rich media, that is, for playing multimedia content,
»use," explains MSN Market Manager Arend Hendriks, adding:
«In addition, customers can view advertisements in the form of pop-ups on the website
»Buy ad space (floating ad)." However, users should only
see four times a month.  
When asked about the website's funding, which is provided by fewer
When asked whether finding advertising space is at least getting any easier, Hendriks replies: «That
Medium Rectangle will be about 50 percent more expensive than it had been up to that point
comparable advertising space. Thanks to this unique selling point,
but these are generally followed much more closely than the previous ones
»electronic displays."
AdLink is responsible for marketing the MSN portal in Switzerland
Internet Media AG. Their Managing Director, Martin Radelfinger, speaks
a «very good advertising environment.» He, too, is impressed by the new
Ad format proves effective: «The Medium Rectangle, for example, is also used on
on the Bluewin platform. This should make the new ad format
»reach about 80 percent of Internet users following the MSN relaunch."
Radelfinger also sees great potential in marketing the tool
Messenger: «Seven-second trailers before connecting with
Video calls with someone are a really exciting experience. That means
»The messenger will become a standalone, highly attractive advertising platform."
There's still one downside for non-IE users: Anyone who doesn't have the latest
uses a Microsoft web browser and does not run Windows XP,
However, it still lacks some important features. This shortcoming, however, is expected to
be resolved immediately.
 

Jürgen Franck

As of January 1, 2006, AZ will acquire
Media Group launched the magazine Technica, which was previously published by the
Technica Verlags AG in Rupperswil was published. Technica is
a trade journal for the Swiss mechanical, electrical and
metal industry. The magazine is already being printed by AZ Print, the
Editorial team will also move to new publisher. The AZ
According to the communiqué, Medien Group expects the takeover to result in
Synergy effects between the new purchase and the previous AZ title
Megalink Precision. 

In the first edition, which was published 16 years ago
the book was still entitled "Advertising Management". Admittedly
Advertising was already part of the marketing mix back then, but this fact was
not yet taken into account as consistently as in the second and
third, now available edition. That is why the book is now called
"Management of marketing communication".
The authors Unger and Fuchs illuminate and evaluate in their
reference book covers all the instruments of modern communication, from the
Advertising, sales promotion and public relations work through to the product
Placement, sponsoring and event marketing. On 700 pages, the
138 illustrations and 32 tables, they explain everything down to the last detail.
Detail, but somewhat theoretical. The book is therefore aimed more at
students than to practitioners who need knowledge for their everyday work.
search. (rh)
> Management of Marketing Communication by Fritz Unger and Wolfgang Fuchs. Springer Verlag, Heidelberg 2005.
700 pages, Fr. 76.50.

Tarkan Özküp, Head of Marketing and Sales
of TeleZüri, will additionally assume the same function with immediate effect for
Radio 24. He succeeds Richi Gasser, who has left the company.
has left. Özküp has headed sales at TeleZüri since fall 2002.
In his new role, he will be assisted by a yet-to-be-nominated
deputy supported. This organizational structure bears the
Parallels in the sale of the two electronic media invoice and
enables the use of synergies in the back office, as Tamedia explained in
writes in a news release. The two previous sales teams of
Radio 24 and TeleZüri remain in place and continue to be available for their
respective customers.

Without Wolf Schneider, many
Journalists and copywriters write incomprehensibly. Despite his 80
years, Schneider is not a guardian of the Holy Grail, but a critical observer. He
looks at the impact of mail, SMS and chat culture. On
His diagnosis is followed by 44 recipes for the everyday life of language workers. On
German!" is the most fun when he uses examples from newspapers or
books and texts by Goethe, Heine or from the Bible.
compared to the previous year.
German! by Wolf Schneider. Rowohlt Verlag, Reinbek 2005.
316 pages, Fr. 34.90.

Podcasting In the USA, companies with podcasting
"branded podcasts" - audio pieces with commercials for the MP3 player - a
When Pepsi Max, the new soft drink from the
US beverage company, was launched on the market in England.
The company's marketing strategists are thinking about how they can get a
target group - young men - could be approached in the future.
between the ages of 18 and 24. In terms of media use, they are considered
difficult to pin down, watch very little television and have a notoriously "cynical attitude towards the media", says Mark
Leggett, Business Director of Mindshare, the agency behind the campaign
has launched.
But because it was known that digital MP3 players were popular among them
Mindshare has ventured into a medium that is just as unconventional as the
is like its audience: the so-called podcasts - audio pieces that are available as
download digital files from the Internet to a portable audio player
can be loaded. If a company sponsors such a podcast, then
it becomes a "branded podcast", because the listener should be able to experience a brand in
connection.

Randomly making fun of people
To hammer this connection into the brains of media consumers,
The agency came up with a content concept that would appeal to the target audience.
was particularly well received: a presenter called people at random to give them a
unpleasant story, for example, that their car is
had been towed away. If the victim tried to defend himself, he was also
have already been labeled "stupid" - for a mainstream audience
probably a touch too sadistic, but the campaign was
I didn't think so either. At the end of the mini-broadcast, after the dispute
had dissolved into mutual pleasure, the
Sponsor reference. The target group was struck by the indiscriminate
fellow citizens: Over 9000 times in five weeks, the seven-minute
long comedy piece downloaded.
Because the technology requires an active interest, the
Podcasting as a particularly attractive medium. "People really listen
and therefore perceive advertising very differently than a
30-second spot on television, where everyone is looking for the
remote control," says Leggett. Podcasting is still largely
unregulated and not subject to any regulations, for Leggett a
decisive advantage: "You're not allowed to swear on the radio, but on the
You can say what you want and how you want about podcasting." The Pepsi podcasts
a week-long radio campaign on youth stations such as KISS or
Galaxy ahead.
With the Pepsi Max campaign, which went over the airwaves in February, the
The company took advantage of the new medium at an early stage. Currently
more global marketers such as Unilever are jumping on the US market every week,
Procter & Gamble, General Motors and Warner Brothers on the
podcasting bandwagon and hope to attract new consumer groups.
to open up.

Heineken as a pioneer
One of the first companies to use this communication tool,
was Heineken on its portal heinekenmusic.com. There 
Dance Events sponsored by the beer manufacturer. Already in
In December last year, Heineken started to use podcasting as a
additional instrument for his "Thirst" campaign, in which DJs
be sought. In a podcast, the cult DJ Daniele Davoli
who spoke about his application for "Thirst". "The contribution
was part of an alternative campaign for a young audience",
knows Heineken spokeswoman Nicole McNaughton. With success: the interview
was downloaded 50,000 times in two months.
The forms of advertising in the podcasts vary. "The most popular form is,
that a sponsoring company is mentioned in the program and perhaps
also contains a 15-second spot for the company," says Tessa
Wegert, consultant for Internet advertising. Other podcasts are
simply infomercials, where the content is knitted around the product.
or they contain several of them from different marketers.
mini commercials lasting five to ten seconds. "The design depends
depends on the audience you want to reach with it."

Gerti Schön

Awards Swiss advertising is booming at the 20th London International Advertising Awards. But there are still
Finalists will be announced in mid-October, and there are already several
agencies made it through to the final round: Publicis was one of them,
Ruf Lanz, AY&R, JWT+H+F, SFLB and Matter & Partner. Whether the one
or others take home a trophy will be revealed on November 7.

Fundraising After the poor season results, the ski boot is also weighing on the finances. Swiss-Ski is therefore launching a national fundraising campaign with AY&R to promote young talent.
a severe depression. At the latest since the miserable result on
the World Ski Championships in Bormio, where not a single medal was won by the Swiss
Alpinen was won, it is clear to everyone how the top of the
Swiss ski racing looks like. But that's not all: with the
sporting failures were accompanied by staff departures from the squad and
cost-cutting rounds due to a lack of sponsorship income - primarily due to the
economic downturn. The financial bottlenecks in particular
prepare one year before the Winter Olympics in Turin
A headache. If sporting success does not materialize, the
sponsors and partners to make up for the budget cuts.
to be absorbed. The only possible approach is therefore
Sports team itself.
In order to prepare it for the future and improve the image of the ski
the Swiss-Ski Association wants to appeal to the solidarity of the Swiss population.
population - especially to their willingness to donate. The
Swiss citizens are to be called upon to participate in a campaign
to participate financially in the work with young talent.
The aim is to raise one million francs to fund various projects such as the
Swiss Ski Academy. Measured against the overall budget
insignificant amount. Hopes are therefore likely to be higher that the
rest on the sympathies of renowned sponsors.
For the development of a fundraising campaign, the association chose the
Advico Young & Rubicam agency. Not an easy task for the
advertisers, there is a widespread opinion that national pride
The alpine pros have made very lavish purchases to date. The
Media presence of successful and well-off athletes
cemented the undifferentiated image. The campaign must now counter this
and also give the company's image a positive boost.
A celebrity endorsement campaign with current team members would be
for obvious reasons, the project was hardly successful, just as
little if old greats had been brought forward who still won medals.
without asking the audience for a charitable donation. And one
Children's testimonial approach based on the Ovaltine model would have
promotion of young competitive sports talents, the first positive
However, the results of this have been postponed until the day after tomorrow. 
The advertising idea from CD Urs Schrepfer's team therefore started at a very early stage.
other place: The comparison of the next generation of Swiss ski stars with
other highly endangered species. The creative minds presented the Victor
nivis helveticus in a row with the lesser spotted eagle, lynx or
Brown bear. The scientific presentation is also the same,
known from encyclopedias, in which the animals are shown in their natural habitats.
are presented. In this way, it is hoped that, in an entertaining way
to draw attention to the complex problems in the promotion of young talent
make

Exclusive patrons' club
The campaign was launched at cost price conditions with a
PR-rich press conference at Zurich Zoo. On the
informative coverage by the media is then followed by the classic
advertising media - posters, advertisements and radio spots as well as a large
POS presence with the sponsors - calling for donations.
Parallel to the public appeal, patron stickers and pins are placed in the
sale. In addition, a patrons' club with up to 100 members is to be set up.
be called. The annual membership fee is CHF 10,000. The
The benefits include a humorous, scientific
Compendium on the nature of the ski star and a special occasion
with the Swiss-Ski athletes. For the time being, the club will
Olympic Winter Games 2010.    

Luca Aloisi