The Building Department of the City of Zurich
has entrusted the Viva agency with the communications support for the new
Letzigrund. The Zurich-based communications agency is responsible for the
project, as they were involved in the vote for the new
stadium on behalf of the "Pro Letzigrund" committee for the development of the
of the basis of argumentation, various information events and
was responsible for the comprehensive information campaign. The
Communication during the construction phase and the events up to and including
opening ceremony in September 2007 are to be organized appropriately and with
of the most important construction partners. First public
measures are the ground-breaking ceremony and media conference on November 15 and
an information event for residents in advance.

From 2006, the data on advertising inserts in
of the press is an integral part of Media Focus' advertising statistics. How
the market researcher announced in a press release, this will
an important gap has been closed and a customer wish fulfilled. For the first time
are the supplement information with the data month January 2006
evaluable. For most of the titles considered, the
complete data from the previous year (2005) is available.

The advertising agency JWT+H+F has its
Consulting team restructured. Two teams now work under the
Rainer Bühler and Vanessa Lehmann-Spalleck take care of the consulting.
The graduate European business economist has been with JWT+H+F since August with
with it. Previously, she worked at JWT in Frankfurt and Düsseldorf,
international experience she gained at Young & Rubicam Frankfurt
and at Wieden & Kennedy in Amsterdam, Portland and Oregon. Rainer
Bühler has been with JWT+H+F since February 2005 and, in addition to the
Establish team leadership for the Strategic Planning area.

Compared to the 3rd quarter of the last
year, "WohntraumTV" succeeded in the same period in 2005 in increasing the
Audience figures on all channels (TeleZüri, Tele Top and Tele
Südostschweiz) by 28 %. As the TV real estate magazine
on the basis of the Telecontrol data, this means a concrete
Increase from 44,000 to 199,000 viewers per week. The main sponsors
Coop Bau + Hobby and ImmoScout24.ch have also extended their commitment until
The contract was extended at the end of 2006, as were the co-sponsors Navyboot, Alfex and Volvo.

On the occasion of the Cannes reel premiere of
Cinecom, which took place on October 6 at Maag Music, is
the latest edition of the Best of Press 2005 (BOP) from Publimedia
has been published. The magazine, which is now in its 3rd year
160 pages of the award-winning, award-winning
Advertising campaigns for the Cannes International Advertising Festival -
including the work of the Ruf Lanz agency, which worked for the client Hotel
Dolder Waldhaus won a Bronze Lion. In addition, BOP shows all 365
Swiss submissions, which increased the scope of the publication by 30 pages
have increased. Publimedia has been 
Marketing and media partner of Cinecom for the Press category
of the Cannes International Advertising Festival. From now on the BOP
ordered for a nominal fee of 50 francs
be

Feature films on television are enjoying
continues to be very popular. This is shown by the first ratings of the new feature film channel Das Vierte,
as Werben & Verkaufen reported. In the
first days after the launch (September 29), the market share of the
channel in Germany between 0.6 and 0.8 % among viewers
between the ages of 14 and 49.
By the end of 2006, Managing Director Wolfram Winter wants to have overcome the hurdle of one
percent market share among viewers aged three and over,
W&V writes further. Market leader remains among 14 to 49-year-olds
RTL remains the most popular channel with a viewer share of 16.7 %. In second place
Sat. 1 follows with 12.4 %. In Switzerland, Das Vierte - eine
subsidiary of the US network NBC Universal - will have less success, because on
the Cablecom network, only subscribers to the fee-based
Digital program.

Gossweiler Media AG in Brienz ended its
on June 30, the 04/05 financial year ended with total income of 4.2
million francs and a profit, the amount of which was not disclosed. In the
In the past financial period, the company once again invested in
the further development of the micro time concept pyramid, which
Publication of further local media platforms along the lines of the
Jungfrau Zeitung. The market launch is scheduled for the beginning of 2006
Stefan Regez, Head of Journalism, wanted to know more about the interested parties.
at Gossweiler Media, but nothing yet at the request of Werbewoche
Concrete details: "Talks are underway. Further information
should follow at the end of the year." The Jungfrau Zeitung, which was published on 6.
which celebrates its fifth birthday in October, increased its sales last year.
advertising revenue rose again by five percent, in the first quarter of the current
financial year by ten percent. A profit increase was also forecast for
04/05 achieved. For the first time since the introduction of the newspaper concept
In the fall of 2000, costs were also consolidated and at the same time
an increase in earnings was recorded. This led to a cash flow
of over 15 percent.

Following in the footsteps of ARD, Sat.1 has now also
tangible product placement scandal. The private broadcaster had for years
systematically and "on a grand scale" engaged in surreptitious advertising, write
the Süddeutsche Zeitung. In addition to breakfast television, it is above all
the unprofitable, but by politicians desired regional
evening program was financed. According to
the pharmaceutical and financial sectors, the report states that several
million euros flowed into the company. The former managing director Jürgen Doetz had
not only knew about it, but internally issued the slogan "why
are we supposed to leave the money on the street that would otherwise go to ARD and
ZDF". From the start in 1984 until spring 2004, Doetz was
Sat.1 Managing Director, the last four months together with Roger
Schawinski. The Swiss radio pioneer is also already in the media
under suspicion, especially since one of the intermediary companies for
The company responsible for surreptitious advertising on Sat.1, Connect-TV, is based in Ticino. The
Süddeutsche Zeitung, however, reports the opposite: Schawinski had
At the beginning of 2005, cooperation with another brokerage company,
Worldcom in Leipzig, ended with the words "There is surreptitious advertising
no longer with us".

The website of the online partner agency
Parship.ch presents itself after the relaunch on October 6
more user-friendly. The changes were made as a result of a
According to the press release, they are to support the search for the love of the
life even more comfortable. Among other things, the
Internet intermediaries the personal area: The users become the
example, have recently been addressed directly by name or see how
many new partner suggestions have been received since the last visit.
Parship currently counts
150,000 members in Switzerland, of which 51 %
Women are.

What such an ad can not do!
Ignore stop stickers, fill stairwells, read by bench neighbors
and even abused for blackmail letters. 34 advertising agencies
have been working on behalf of the association for the past three years.
Swiss press to come up with arguments for the advertisement and to
The company is subject to a public vote at the end of each year.
After three years, however, not only the number of well-known agencies,
which were not yet involved, decreased. Also the unused
Ideas became rarer and had to be fetched from further afield, as the
last vintage showed.
Time, then, to take the campaign in the fourth year in a different way
to continue. For this purpose, Matter & Partner, which has already
concept had developed, on the advertising trainees.  
Young creatives up to the year 1977 are invited to submit an ad in praise of the ad
to create and submit. The twelve best works will be selected in over
100 newspapers and magazines published. "For young creatives a
very great opportunity to make a name for themselves, because the winners
Winners of the contest will be mentioned by name in the ad."
writes the agency.
To motivate the young to seize this opportunity, Matter &
Partner launched a campaign itself this week. "Send your CD in
Pension" is the headline for the "Young Creative" competition of the
Swiss Press. In the visual known creatives who - probably besides the
dazzling creativity of the offspring - suddenly look old. Three
of these tongue-in-cheek subjects will be
one after the other in the trade press. The first was Petra
Bottignole, CD of Euro RSCG, retired early.
Stefano Monachesi

Responsible at the Swiss Press Association:
Pepi Burch
Responsible at Matter & Partner:
Creative Direction: Daniel Matter
Art Direction: Ondrej Maczko
Text: Patrick Suter
Consulting: Marcus Gretener
Photo: Schaub Stierli
Image editing: Detail AG

The public relations department of Jung
von Matt/Limmat has expanded the international communications budget of Mammut
Tec, the Swiss company for textile narrow fabrics and
rope technology. From mid-November, the Zurich-based
agency with the communication measures for the international
Introduction of a new cordage technology in the sailing and sports sector.
The focus is on the CD/CI presentation and the international
Media relations.

The web service provider Namics has launched a new
unit was founded. As the company announced in a press release
announced, the unit is called Namics Rotweiss and operates on the market with
own team and own services - such as brand management and
Strategic planning for digital media, online advertising and digital
dialog marketing. The management of the unit, which from the beginning of 2006
will be operationally active, Stephan Siegwart
(Unit Manager) and Nathalie Strobl (Creative Director). Both have been
have been with Namics for a year and have experience in advertising
and the digital media industry. The creative team is currently
According to the company, the recruitment process emphasizes a mix of
specialists and "young savages". In addition to the expansion
Namics reports on new partnerships and products. As of now
the Internet service provider offers e-commerce solutions from Hybris AG,
Melin GmbH newsletter applications and corporate weblogs.