The annual Cannes awards
Advertising films are summarized in the Cannes reel. The
Swiss advertisers were successful with their submitted spots this year.
extremely successful. They were awarded a Silver Lion and three
Bronze Lions award. Headline, the communication club
Aargau/Solothurn, together with Cinecom, is now inviting you to one of the first
Swiss presentations of the current Cannes 2005 reel. The
Screening starts on Tuesday, October 11, 2005, at 5.30 p.m. in the cinema
Castle in Aarau. You can register on the club's website.

Weltwoche integrates on its website
a job market for managers from October 6. "With this
exclusive offer, we are expanding the services for our
readers and the users of our online services," explains
Maike Juchler, publishing director of Weltwoche. The
Leader job segment is ideally suited to the Weltwoche readership.
tailored to the needs of the market, says Juchler. The job market is organized by the magazine in
offered in cooperation with Leader.jobs.ch. This service is limited to
Management positions with a high school education focused in Switzerland
and is a special service of the Jobs.ch online job platform.

In a multi-stage
McCann Erickson has been awarded the budget for the
strategic realignment of the Stöckli brand. The task
includes consulting and support for the brand strategy for all
Company divisions: ski, bike and own retail trade.
The decisive factor for the decision in favor of McCann was the
systematic approach, the commitment and, last but not least, the
price-performance ratio, the advertising agency announced.

The German industry service Fischer's
Archive publishes an annual medal table of direct marketing agencies
out. This year, OgilvyOne Frankfurt was able to increase its
position as the most creative agency in the German-speaking world only
defend their position by a narrow margin. The gap to the
Second-placed Palla Koblinger Proximity (Vienna) decreased from
47 to three points. The BBDO subsidiary Interone in Munich is
The three Zurich agencies OgilvyOne (6th place),
Matter & Partner (7th place - actually a classic
advertising agency!) and Lowe Direct (8th place) take the lead from the
Swiss agencies occupy the best places. They are followed by
Fisch Meier Direkt from Adliswil in 10th place, and Euro RSCG Dialog from
Zurich in 12th place.
The annual ranking is based on the winners' lists of the
most important dialog marketing awards, which were presented in 2005 at national and
were awarded at international level. The competitions were all
equally weighted.
Since 1996, Fischer's archive has been documenting successful and outstanding
Dialog marketing campaigns from a wide range of industries.

Swiss Post is launching a new product at the
PostMail platform a free online course
"Email Marketing. The participants are to benefit from the experience of
PostMail and the findings of the company Nemuk, which is active in the field of
email marketing can benefit, it says in a
Communication from Nemuk. A bundled expertise is to be distributed
be conveyed to four weekly issues and this with a
Teaching time of only 15 minutes per week. At the end there should also be a
Knowledge test guarantee the control of success.

Nestlé, Valora and Zürcher Kantonalbank (ZKB)
are the winners of the latest annual report rating from the
Bilanz business magazine. The food group
Nestlé moved up from 41st place last year to 1st place in the overall rating.
This rise is primarily due to the improved valuation of the design. In the previous year, Nestlé was still
Place 103, now in 15th place. The
Consumer goods group Valora achieved 2nd place this year in the
Overall assessment. The main reason for the good position is also the
good performance in the design evaluation, where Valora achieved the same
top position in the previous year. Valora took first place in the overall rating for 2004.
third place. Newcomer of the year
Zürcher Kantonalbank. In 89th place last year, it is now
moved up to 3rd place. The Zurich-based media group Tamedia
achieved 29th place (2004: 43rd). The Ringier publishing house
and the out-of-home advertiser Affichage both suffered losses.
record. Ringier has fallen from 23rd to 45th place, Affichage
from 36 to 53.

The magazine of the Tages-Anzeiger will be a
publish its own series of books, as the Börsenblatt für den deutschen
Bookstore reports. Once or twice a week, a book is published by a
Swiss writer
appear. The model is the Süddeutsche Zeitung, which in March 2004
under the name "SZ-Bibliothek" a series of 50 printed
literary classics launched. The magazine plans a total of
20 volumes. The books are reviewed in the booklet and in
advertised in other Tamedia publications such as Annabelle or Facts. The
individual issues can be ordered directly from the publisher or in the
be available for purchase in bookstores, as Eta Pavlovic from the Tamedia press office
told Advertising Week.
"The titles of the authors or works are not currently being
communicated," explained magazine editor-in-chief Res Strehle to the
Advertising Week. "There will be the classics on the one hand, but also
surprises among them." The titles should fit the magazine; one
hope to snatch one or the other work from oblivion. Swiss
literature is currently known in part far below value. As a reason
for the launch of its own book series, Strehle states that the
magazine appeals to passionate readers and offers a library of
Swiss authors is therefore very appropriate. Strehle is convinced that
such a series will also meet with interest in Germany.
The
Start is planned for the end of the year or early 2006. The costs will be
probably be around 12.80 francs per volume. To the edition wanted
Tamedia does not provide any information.
Carole Scheidegger

For the next edition of the
International Advertising Festival in Cannes, the organizers have announced two
Changes to the judging process announced. For the first time, there will be
There will be separate juries for the Press and Outdoor categories. "This will make the
Work more clearly judged on its merits in its medium",
explained festival director Terry Savage. For example, subjects that are
both categories, the judgment no longer depends on the
influenced how they performed in the other medium. How
So far, however, there will only be one jury president for Film, Press and
Outdoor. The mode will also be changed for the Lions Direct. The
In future, the festival will dispense with the upstream judging round of
"at home". All submissions for the Direct Marketing Lions will be
during the festival from one to 30 heads (plus president)
extended jury. "Direct marketing Direct marketing is a tangible medium,
That is why it is important that the jurors view the work from the outset.
to see in real format and not digitally," says Savage.

Just in time for its 150th anniversary, the
Zehnder Print AG has one of the two rotation lines in the print shop in
Rickenbach TG. In January 2006, two additional towers of eight
GOSS Universal installed, so that a total of up to 96
pages tabloid could be printed in four colors throughout, is called
it said in a statement. At the same time, the five-year-old machine will be
to the latest state of the art. Faster changeover times
increase the overall capacity of the rotation line. Parallel to the expansion
the machines, the company building is extended by three storeys.
Zehnder Print justifies the investments with the "pleasing
course of business". The Rickenbach printing center produces, among other things
Foreign editions of the daily newspapers International Herald Tribune and
Wall Street Journal as well as 37 weekly newspapers and various
Periodicals printed.

The Swiss News Agency (SDA)
loses two important customers. The Ringier newspapers Blick and
SonntagsBlick have canceled their subscription because they want a
price increase. The view has a whole 50 % more
should pay, reports the Tages-Anzeiger. "Such a massive
We do not consider the price premium to be justified," explained Marco
Castellaneta, Head of Communications at Ringier, told the newspaper.
The SDA confirmed the impact, but at the same time relativized that it
would have been spread over five years. In addition, the view would not have
have to pay more than other newspapers, according to Peter Müller, member of the
SDA management. Rather, the tabloid discount
from which the paper has benefited to date. This also in
According to the Tages-Anzeiger, the usual discount in other countries is based on the
Assumption that tabloids are less likely to use news agencies
intensively than other newspapers. The loss of the
According to SDA's own figures, both customers will lose almost
1 million francs - with total sales of around 28 million.
The loss cannot be compensated for with new subscriptions, as the SDA
is already supplying all newspapers, says Müller. We will therefore do everything
try to win back Blick and SonntagsBlick.

The PubliGroup subsidiary Web2com complements
its website portfolio with Sportmobile24.ch. It takes over the
Exclusive marketing of the mobile sports portal. Sportmobile24.ch will
operated by the new communications agency Xentran and generated in the
around 600,000 page impressions per month, 30,000 SMS and MMS contacts and
has over 100,000 newsletter subscribers.

The French investor Vincent Bolloré
has sold its stake in the media and market research holding Aegis
further increased. According to a report in the Guardian, he now holds 11.38 %
and thus replaces the investment firm Harris Associates (10.14 %) as the
largest shareholder. The acquisition is of strategic importance: with a
shareholding of more than 10 %, Bolloré may request a redemption of the Aegis shares.
from the London Stock Exchange in the event of a takeover bid.
is coming. The French advertising holding company Publicis recently launched its
interest in Aegis and declared its intention to conduct preliminary
a possible offer. Such a deal is hardly in the
interest of Bolloré, who, as Chairman (and major shareholder)
Publicis competitor Havas. The fact that he or Havas itself is a
Bolloré has so far denied any plans to take over Aegis.