The Board of Directors of Anzeiger Luzern AG
has appointed 32-year-old Thomas Akermann as Director of Publishing
elected. The business economist FH is currently advertising manager and
Member of the management team of the local newspaper Zuger Presse
and replaces Peter Wüthrich, who will retire next spring after 16 years of service.
activity will retire due to age. In addition to his well-founded
knowledge of publishing management as well as journalistic experience.
He obtained these from the then Zuger Nachrichten, the Neue
Zuger Zeitung and the Zug Press. Anzeiger Luzern AG belongs to the
Lucerne UD Media Group and, together with the Anzeiger Luzern and the
Luzerner Woche, the largest advertiser and the largest weekly newspaper in the
of Central Switzerland out.

Lucerne Tourism AG is involved with the
Insider Verlag entered into a partnership. On October 7
the Central Swiss leisure magazine Insider is published for the first time as a recognized
Publication organ of Lucerne Tourism. A new
leaf concept developed specifically for the city of Lucerne.
defined themes "Festival City" and "Shopping Boutique".
The new issue also contains an English column by the Lucerne
Former Miss Switzerland Bianca Sissing, the introduction of the "Shopping
& Lifestyle" and a new layout with a color coding system. Because the
calendar of events in the Insider and the 
tourist information have been integrated, Lucerne Tourism
will have its own calendar of events in print form in future. The
The circulation of the biweekly magazine will be increased by
around 1500 copies to 24,000.

Public transport If you see three times, you don't see any
campaign for Nez Rouge or a schizo self-help group, but rather
Publicis' new advertising presence for the Zurich Transport Association. It wants
remind passengers that they can continue to travel with their season ticket.
than just to work. Thanks for the tip. Excursion, exit,
Leisure and other destinations turn the commuter into a
a "night out person", a "leisure person" or whatever. 

The French advertising group Publicis is
not the only interested party for Aegis, the parent company of the
Carat media network. On Tuesday, Aegis announced in a short statement
announced that it had been in contact with "more than one
potential bidders" in order to provide these non-public
information about the company.
As Reuters has learned from unnamed insiders, behind
this formulation the investment firm Hellman & Friedman
together with the British advertising holding company WPP. In doing so
WPP is particularly interested in Synovate, the research arm of Aegis.
With Mindshare, Mediaedge CIA and the Grey subsidiary Mediacom, the
Holding already has a strong position in the media sector. Hellman &
Friedman is no stranger to the advertising market. In 1996, the
Frima provides Young & Rubicam advertising agency with a cash injection
on the way to the stock exchange. Together with Havas, it made a bid for Grey
Global Group, and since April it has owned the online advertising specialist
Doubleclick. Hellman & Friedman also holds an interest in the publishing house Axel Springer
and the TV group ProSiebenSat.1.
Another offer for Aegis could also come from Havas. The second
The French advertising holding company said in a statement on Wednesday
all options are open to them, by not being bound by statements made by their Chairman
Vincent Bolloré distanced. Bolloré has gained 12.6 %
of the Aegis shares, but describes this commitment as
purely financial investment. However, Bolloré made these statements
only as head of the Bolloré Group and not in his function
as Havas Chairman, emphasizes the advertising group. This should in no way
This is an indication of Havas' intentions towards Aegis.

The media company Highlight
Communications is planning to sell 1.8 million of its own
to buy back shares. The buyback is to take place between October 17 and October 30.
November. The film rights dealer based in Pratteln would like to sell the shares
for possible takeovers, as reported by SDA. A sale to strategic
However, investors cannot be ruled out either. The share was quoted at
Wednesday midday at 5.58 euros per share.

Side businesses The magazine also comes with a series of booksFollowing the example of the Süddeutsche
newspaper, which was published in March last year with 50 literary classics under
launched a lucrative book series under the title "SZ-Bibliothek", comes
The magazine is also expected to be launched at the end of the year with its own
20-volume series. This was reported by the Börsenblatt für den deutschen
Book trade. The focus is on Swiss authors.
Magazine editor-in-chief Res Strehle talks about classics, but also about
Surprises. "The titles should match the content of the magazine."
It is hoped that one or two works will be snatched from the past.
can. Strehle has talked about one of these possible surprises
recently in a weekly interview with Werbewoche already loudly
thought about it: He is in possession of tape material about a
Fundamental dispute over left-wing politics between Niklaus Meienberg and himself,
Strehle, himself. Not so long ago, he had already re-tied the ribbons.
and thought about a publication. Strehle notes that the
Swiss literature is known far below its value. The magazine
appeals to a passionate readership, which is why a
library with Swiss literary figures. Strehle is
convinced that the series will also attract a great deal of attention in Germany.
will.
The volumes will be discussed in the magazine and published in further
Tamedia titles are advertised. At intervals of one to two weeks
the books are to be published and ordered directly from the publisher or
be available from bookshops.

C. Scheidegger, R. Worni

Health insurance and sex appeal
go together like vomit and stimulus. Claimed - in one way or another
Wladimir Kaminer. What a conceited philistine! How presumptuous and
the claim by the Berlin "Russendisko" DJ and author is false,
is what the health insurance company Wincare shows us with its convincing campaign.
Authentic and up-to-date from the Street Parade, which has just finished at
the Zurich lake basin. That's where the likeable
Motif with the Zurich party lion and the fluffy Bunnies.
Should anyone still claim that insurance officials don't know what to do with
what arguments can be used to attract good risks. And not only that
hyperactive Zurich scene folk, who have nothing else on their minds anyway but
rolling around in clubs and constantly wearing funny headgear.
wear. Wincare therefore invites you to the coolest health insurance party.
society as a whole, in other words: from the narrow-gauge planks of the last
swampland to the best-rigged casting show starlet.
The main thing is to be healthy and in good shape. If fortune favors you, even
a proud price. But if you're unlucky, you might meet the
ideologues of the campaign. With this in mind, we wish everyone nothing but luck.
(la)

Barbara Suter takes over in December 2005
the management of the information and media office at the nuclear power plant
Leibstadt. The 38-year-old has been writing for the Aargauer Zeitung since 1998
and was responsible there from 2000 to 2005 for the
Live event and culture magazine. Before that, the
SonntagsZeitung, SF DRS, the Sulzer technology group, the German
monthly magazine Max and the Associated Press news agency to
their professional stations. Suter replaces Leo Erne, who retired at the end of December.
is retiring after 22 years as Head of Information.

Urs Riedener, Head of Marketing at MGB, on the Migros premium line and its potential.ww: After
Coop and Manor are now joining Migros in offering their premium product lines. Anders
Ahead of the competition, you are launching the Sélection line with a wide
Advertising campaign. Is this how you plan to make up the deficit?
Urs Riedener: There are
to make up for lost ground. We have announced this policy
as early as the beginning of 2004. That's why the competition reacted. The
Launch of a premium line featuring outstanding products from all over the
Welt takes a lot of time. Every single product in this
The line has a long, authentic, and unique history. Since
There's a lot of emotion behind it, and we want to share that with our customers and
Bring customers over.

ww: Trading up
has more to do with the emotional aspects of the product experience than with
Luxury in the classic sense. That is why you should prioritize communication for
Does "Sélection" have this meaning?
Urs Riedener: Although
Since these products are more expensive, we don't want to market them primarily as
offer pure luxury products in the traditional sense. At
"Sélection" refers to selected products that stand out for their
specialized production—often done by hand and rooted in tradition
stand out. The images in the advertising campaign convey authenticity and
In this way, they build a bridge between people and products.

ww: To
One of the basic principles of trading up is maintaining close relationships with customers in order to understand,
what customers are willing to pay more for. Where did Migros get
this expertise?
Urs Riedener: Shopping
is an experience. When a product stands out because of its freshness and presentation,
evokes sensory impressions through its history and origins
and if the quality and value for money are also right, then
We've handled this the right way. Migros has always had the
Focus on Quality. Buyers are pleased that this line allows them to
to be able to contribute all of my experience.

ww: You
We plan to expand our product line quickly, which will meet your expectations
explained. What sales potential do you anticipate with the new
Is this line part of the Migros product range?
Urs Riedener: We expect this to account for five percent of our revenue in the relevant categories over the next few years.

ww: Will Sélection become a cult brand comparable to M-Budget in five years?
Urs Riedener: Maybe not as iconic as M-Budget, but just as popular and in demand as M-Budget.

Interview: Luca Aloisi

The monthly magazine Link, previously published by the
SRG Public Council and the six member organizations in German-speaking Switzerland
published, is being revised. There is concern that the issue
thereby becoming a PR arm of the SRG, as the union magazine
The SSM Gazette reports. Until now, Link has seen itself as a platform for
Audience Council and Ombudsman, as an information sheet for the
Member organizations and as a forum for media policy
Discussion. Apparently, the magazine will now also be available for the
Member marketing by the regional companies. As
The SRG Board of Directors will join as an additional publisher.
A draft consultation document on the new direction also includes the
Talk of a „clear commitment to loyalty to SRG SSR in its
“current structure." The term "journalistic guidelines" is defined in the
The policy paper states the following: „The editorial process
“…protects the interests of the SRG in these areas." The
Proposals for link renovation from a working group consisting of
Members of the Presidents' Conference and the Public Council. Compared to the
Neither this working group nor any members of the SSM Gazette
Editorial staff comment on the renovation. 

TV advertising According to a study, the public largely accepts sponsorship or product placement. Now there are calls for liberalization. "Restrictive and detailed regulations
new forms of advertising in entertainment programs on radio and television
have no basis for legitimacy." The authors draw this conclusion
a study by Publicom and Infras on the acceptance of
Special forms of advertising such as product placement, sponsorship and split screens
with the public. But how liberal will the new Radio and Television Act be?
(RTVA) towards unfamiliar forms of advertising? "The current
The draft of the RTVA takes a line that, in my opinion, does not
is contemporary: it aims to protect and safeguard consumers, while at the same time
it would make much more sense to simply create transparency," explains
Publicom boss René Grossenbacher.
Two weeks ago, the National Council gave its approval to the
Federal Council has the power to ban forms of advertising that are not
are clearly separated from the editorial section. "You could
rely on self-regulation instead. If the public Split
screens, the providers will quickly remove them from the market.
advertising concept," says media researcher Grossenbacher.
At the moment, many event organizers and advertising clients feel
foreign providers are at a disadvantage, Infras project manager Anna
Vettori found out during her research: "People immediately demand
long skewers." Infras took the legal situation for special forms of advertising
and found that split screens are permitted in the EU,
are illegal in Switzerland. Regulation for virtual
Advertising, such as gang fade-ins for
football broadcasts, is still open in our country. In the EU member states
they are broadcast, but in Germany only on private stations.

Split screens soon to be allowed?
The draft RTVA does not address special forms of advertising by name; they
fall under the categories of advertising and sponsorship. Because the Bakom
the implementation will have a large scope, it will be difficult to
to estimate how restrictive the law will be, finds
Grossenbacher. "We hear that split screens will soon be allowed, for example.
should".
Bakom does not want to make any concrete promises yet. "The
The new RTVA allows new forms of advertising, such as split screen, in principle.
to. At the regulatory level, however, problematic forms of advertising can be
be restricted or even banned," explains Gabriela Kerkhoven,
lawyer at Bakom. She confirms that the principle of separation of
advertising and editorial content even with the new law
is to be maintained. However, it is possible that this separation
interpreted differently. "At present, the spatial and
temporal delimitation. In order to allow split screens, you do without
the temporal, but not the spatial differentiation." Kerkhoven
defends himself against the accusation that more is possible abroad. "That
we often hear. But if you take a closer look at the legal conditions,
the differences are usually not so striking." 

Carole Scheidegger

The study on the perception of special forms of advertising can be used against a
Protective fee of 240 francs at www.publicom.ch or www.infras.ch
be obtained.

Women's magazines In the
Annabelle Movie Previews, which primarily feature films for women
As shown, the Tamedia magazine is being screened at various movie theaters
Pink Annabelle Kleenex boxes placed on the theater seats: In
with wise foresight regarding the tears that flow during the romantic scenes
are likely to flow. On the box from the
The Spillmann Felser Leo Burnett beauty case features the slogan that has already been established in many advertising campaigns.