On October 10, Knie's children's zoo in Rapperswil presented the three winning posters from the
Children's zoo poster painting competition presented to the public. Nina
Gutknecht from Grüningen, Tabea Wolf from Greifensee and Anina Ziegler
from Kaltbrunn are the winners, who beat their 797
competitors. Their works will be on display until 24.
October 2005 on 600 APG billboards in Zurich and the surrounding area as well as in
Knie's children's zoo in Rapperswil. Furthermore, the
Children's drawings as new advertising posters for the children's zoo from the 2006 season
be used. The remaining
Drawings will be presented on Saturday, October 15 between 2 and 8 p.m. in
In collaboration with e-advertising, the new product was presented to a wide audience on the large e-board at Zurich main station.
Images:
Above: Winning poster by Annina Ziegler
Bottom left: Winning poster by Nina Gutknecht
Bottom right: Winning poster by Tabea Wolf
Image source: ots/Knies Kinderzoo

Since October 1, 2005, the Swiss
IT news platform Newsbyte.ch a new owner as well as a new
Editorial team. Dietmar Klement, founder of the IT portal, has Newsbyte.ch
sold after eight and a half years to FeMA Media, a company that produces corporate and event videos. It is owned by ex-Telebasel frontman Felix
Anderwert, who now operates as editor-in-chief of Newsbyte.ch. All duties and contracts were taken over. The aim of the
new company owners is to make Newsbyte.ch a fast, agile
and at the same time colorful and interesting information medium,
according to a press release. Thus also the
Visitor rates improved markedly. The
Sale
has several reasons, explains Dietmar Klement. As the main reason he names
the
"steady grind" required to operate the platform, he said, and
would no longer leave any room for personal development.
Klement now wants to conduct more interviews and focus on his 
Dedicate car website Alfa-News.ch.

Burning mushroom houses, burning Smurfs,
plus the thunder of bombs and the screams of children: For a fundraising campaign
the children's charity Unicef in Belgium is focusing on a new kind of
Shock effect. Images of real suffering in the 3rd world moved the
TV viewers today, said a Unicef spokesman to the British
Telegraph. Now a series of TV commercials is attacking the delicate
and carefree childhood symbols of today's adults, it says in
a statement on the campaign to raise funds for the benefit of
underage war victims in Burundi, Congo and Sudan. The
Smurfs are just the beginning. To reach only the target group and not
children, according to the Telegraph, the commercials will only be
broadcast after 9 pm.
The Smurf Massacre was realized by the advertising agency Publicis, with
consent of the heirs of Smurf creator Peyo, who was already
passed away. However, Publicis had to change its original plans
to scale back. "We wanted real war," said Account Director
Julie Lamoureux to the Telegraph, "Smurfs with their arms torn off, a
Smurf having his head cut off." However, this was rejected.
The campaign starts this week. Preliminary images were published in the news
of the Belgian broadcaster VRT; the feature is available on its website
to see.

SevenOne Intermedia, the
ProSiebenSat.1's multimedia subsidiary, and the
instant messaging service ICQ are working together. The cooperation is intended to
the development and marketing of a special program for ProSieben.de
designed instant messaging service. Every time you start ICQ
is intended to provide users with the daily updated content of ProSieben.de. The
Launch of the joint project is scheduled for the end of 2005
and will be supported by a broad-based advertising campaign on TV,
print and Internet. With immediate effect, all
Advertising offers on ICQ for Germany and Switzerland from SevenOne
Interactive, the convergence marketer of ProSiebenSat.1 Media,
created. ICQ was developed in 1996 by the company Mirabilis in Israel.
To this day, ICQ has specially tailored services in Russia,
Bulgaria, Hong Kong, Italy and Israel and applies in
Germany with around 1.3 million active users per day as the most
Number 1 instant messaging service.

The German advertising agency ALL Group with
based in Münster has had two new units since August 1. The new office
in Weil-Haltingen specializes in the consulting business in southern Germany.
while the new own limited liability company in Hemmiken BL is the
international orientation of the agency. Tomas Zürrer will
will manage the new unit in Switzerland. In addition to classic advertising
the ALL Group also offers pharmaceutical advertising, PR and event marketing. At
The agency also supports clients such as Deutsche Bahn, German
Parcel, BASF, Daimler Chrysler and Mercedes.

A new online portal, Nowosti.com, is intended to
about Russia and the countries of the former Soviet Union in German
language. Detailed country information on
all 15 states of the former Soviet Union as well as links to
and further information. Nowosti.com also offers
a news archive with various search functions and
Filter criteria. The daily newsletter contains the five
most important messages of the day. When selecting the offered
The aim of the news is to reflect both Western and Eastern perspectives, according to a
Press release. The new portal is run by volunteer members
of the Association for Information of the States of the Ex-Soviet Union (VISES)
based in Zurich. VISES is a non-profit organization
and plans to cover the costs of operating the portal with advertising.

The Swiss Association of Raiffeisen Banks
(SVRB) is handing over the advertising marketing of its customer magazine Panorama
to Jean Frey Fachmedien as of January 1, 2006. Manuela Bühler and Athanasios Tannis are responsible for the sale.
Until now, the magazine was managed by Kretz-Annoncen. Panorama
is published eight times a year in three different language editions
(German, French, Italian). According to
Jean Frey 440,000 copies, the readership over 800,000 people. The
Each issue comprises 48 pages, 16 of which are devoted to advertisements.
not applicable. On the one hand, the magazine serves customer loyalty, on the other hand
as an information platform to provide easy-to-understand information on financial topics.
inform.

On October 11, Cees B.M. van Riel will present
presented his EcQ Monitor in Zurich. The professor from Erasmus University
in Rotterdam has developed a standardized method for determining how the
Supporting employees to achieve the company's success goals
can be measured. This provides management with a tool to identify weak points in
the identification with the company and to identify internal
communication tools in a targeted manner. Van Riel
presents his measuring method as part of the lecture series
"Excellence-in-Communications" of the Executive Master of
Science in Communications Management (MScom) from the University of Lugano. The
The lecture is organized by the HarbourClub of the Chief Communications
Officers supported.

Since the beginning of October, five
Correspondents for Hochparterre online in text and
Image from five metropolitan areas. The Swiss magazine for architecture and
Design wants to position itself internationally in this way, according to a
Message. The topic of the "Hochparterre International" blog project is
not only the latest in architecture and design; also about moods
and trends in the art and culture scene are discussed. As a blogger
cultural journalists from Amsterdam, Barcelona, New York, London
York, Beijing and Shanghai. The network of
correspondents is to be expanded in the future.

The PR agency Weber Shandwick looks after
will be the marketing and media management division of the European
Football Association Uefa (UMMM). From its Geneva office, the agency will
UMMM's profile and raise its profile in the UK,
Germany, Austria and Switzerland. The division is responsible for
Sponsoring and licensing of all professional national tournaments of the
Uefa, including the 2008 European Championship, which was held in
Austria and Switzerland. Weber Shandwick will present the new
Promote marketing programs for the sponsorship period from 2006. The
agency was awarded the contract after having already completed the
Women's European Championship 2005 and the launch of the official logo of the European Championship 2008
had accompanied.

The publisher's wife Ellen Ringier is planning,
from the presidency of the Swiss Association of the Friends of Israel
Museum. As she explained in an interview with the Jewish
weekly newspaper Tachles, the reason for this is a
more familiar: Since the introduction of the non-profit
parents' magazine Fritz und Fränzi, Ellen Ringier is fighting for enough
advertisements and the necessary sponsorship money. The wife of Michael
Ringier launched the magazine, which is aimed at parents of school-age children.
practical help, in 2001 together with Sabine Danuser.
"We had actually expected more from the advertisements," said Ellen
Ringier to Tachles. But since their manpower is not unlimited either
she is relinquishing her chairmanship of the Circle of Friends and is taking care of
is now increasingly looking for sponsorship money for Fritz and Fränzi in order to
a slump in advertising volume of a good CHF 300,000
to be able to compensate for this.

The user-friendliness of the Internet
has steadily improved in recent years. But still
various web design errors put a strain on users' nerves. Usability expert Jakob Nielsen asked the readers of his
Newsletters
and has summarized the ten most frequently mentioned problems in a
List published:
1. poor legibility of information due to the font size
or the color contrast
2. unclear or insufficiently labeled links
3. incorrectly deployed Flash applications
4. content that has not been written for the web
5. inadequate search functions
6. incompatible browsers
7. poorly designed forms
8. missing contact details and company information
9. rigid layouts with fixed page widths
10. inappropriate enlargements of photos
Jakob Nielsen also emphasizes that users should be offered techniques and new functions.
are secondary. They want much more qualitative improvements
the basics, such as texts that are easy to read and content that
answer questions. He also lists good navigation and
Search functions, short and simple forms and the avoidance of bugs
and false information. The detailed investigation can
downloaded under
be