Former Federal Council spokesman and ombudsman for
Radio and television DRS Achille Casanova is Roland Jeanneret's guest in the
October-Journitalk. From 1962, Casanova worked in the Federal Palace as a
Correspondent for various media. In 2000 he took over the
newly created post of Federal Council spokesperson. Overall, he served
Casanova 26 Federal Councillors, attended 1180 meetings of the
government, edited 213 explanatory notes on voting and
chaired 1500 media conferences. At the beginning of the year, he announced his resignation
and since the summer he has been the ombudsman for DRS radio and television. Before
When he took office, his remuneration was already the subject of heated debate.
In Journitalk, the former Federal Council spokesman faces up to the critical
Questions from Roland Jeanneret. The interview will take place on Monday, October 17
from 12 to 1 p.m. at the Politforum Käfigturm in Bern. There are no
Registration required.

ProSiebenSat.1 Media presents first
Findings of the test report on surreptitious advertising. The Executive Board of the
company had conducted this audit due to allegations of product placement
commissioned by Sat.1. It was conducted by an independent
Commission of internal and external lawyers with the support of the
management of Sat.1.
The Commission comes to this conclusion in its first interim report,
that the vast majority of the contributions were not objectionable.
However, according to the Audit Committee, there were no significant problems with
production companies Worldcom and Connect TV inadmissible
Placements of products. All transactions with Worldcom were
terminated by Sat.1 management at the end of 2004.
Sat.1 will discontinue connections to Connect TV with immediate effect.
Guillaume de Posch, Chairman of the Executive Board of ProSiebenSat.1
Media, emphasizes that Roger Schawinski as managing director of
Sat.1 has been taking action against product placement for some time. The
ProSiebenSat.1 Group will take its own measures to
to ban surreptitious advertising from the screen. However, the following is also required
policy-makers and the European Commission to provide clear legal
framework conditions, de Posch continues. Personnel
There will be no consequences due to the current situation,
according to a press release.

Reto Feurer will take over the
Head of the advertising team for the Migros magazine and for the
monthly cooking magazine Saison-Küche. Feurer was the
worked as a consultant at Cinecom for the last two years. Before that he worked
several years in the publishing and advertising industry. Feurer was two
years at Ringier and then moved to the Tages-Anzeiger and the
magazine. He now succeeds Bernt Maulaz, who has left the
has taken over as publishing director of Migros magazine.

Head of Communications Hugo Schittenhelm
is leaving the Federal Department of the Environment, Transport, Energy
and Communications (DETEC). Schittenhelm has been with the
information sector of the federal government and was, among other things
Press spokesman for Otto Stich and Kaspar Villiger. Previously he worked
as a domestic affairs editor at the AP news agency and the
Bern daily newspaper Der Bund. He will be succeeded by his former
Deputy André Simonazzi, who will replace Federal Councillor Moritz Leuenberger from the
year as Head of Communications. Simonazzi was
previously spent several years as Head of Information at Caritas Switzerland and worked
as a journalist for the Valais daily newspaper Le Nouvelliste. The exact
The date of the handover of office has not yet been determined, as DETEC
announces. The position of Deputy Head of Communications is to be
will be put out to tender in the near future.

The new Swiss private channel Elevator
TV is to receive its broadcasting license from the Federal Council this year, as
the TV magazine TV-Star reports. The license application for the
new private broadcaster has been submitted to the Federal Office of Communications (OFCOM).
ready to be handed over to the Federal Council. The only thing missing was confirmation that
Cablecom distributes the TV program in the analog network, explains
Bakom spokeswoman Caroline Sauser. Dominik Kaiser, initiator of
Elevator-TV, is planning to submit an updated version of the
license application from 2003. If the Federal Council
the application quickly, Elevator TV should be able to start broadcasting this year.
received the long-awaited broadcasting license. TV-Star also writes that the
channel will actually be called Elevator TV, which is still unclear.
was.

At the 7th International Eyes & Ears
Awards on October 27 in Cologne, the Zurich-based production and
Design company
Frame Eleven nominated for two awards. The two projects
"Commercials and series labels" and "Musicnight broadcast design", the
Frame Eleven
for SF2 have made it onto the shortlist. In
a total of 32 categories of media design, the
on-air, online and cross-promotion as well as brand communication for
audiovisual media, an international jury of experts honors the
most outstanding contributions and productions under the aspects of
Innovation & effectiveness. Eyes & Ears of Europe is the
Association for design, promotion and marketing of the audiovisual industry
Media.

The professional register of the Swiss
Public Relations Society (BR-SPRG) is organizing a symposium at
entitled "Employees First - Creating Value through Internal
Communication". This event will take place on November 10 in the new
Stade de Suisse - Wankdorf Bern and will be held this year for the 12th time.
will be held. Speakers will include Urs Berger (CEO of the
Mobiliar), Rolf Hasler (HR Manager of Swiss Post) and Walter P.
von Wartburg (communications consultant and former head of Global
Corporate Communications of Novartis). The BR-SPRG symposium is intended to
show how internal communication can be a significant factor in the
company and how its status will change over the course of the
economic, technological and social development in
has changed in recent years. You can register on the
Website or from the Secretariat of the Professional Register Commission BR-SPRG (Tel.
031 380 81 11; fax 031 380 81 12, e-mail: [email protected]).

Commuter newspapers are also gaining a foothold in Ireland. The publishers Associated Newspapers and Metro International launched
Monday in collaboration with the Irish Times under the title Metro
launched a free newspaper in Dublin. Metro
International initially holds 10 %, Associated Newspapers 90 % on
new project. In future, however, all three
company will hold 33.3 % of the share capital. Printed
Metro in the home of the Irish Times. Metro International is one of the
free newspaper is already represented in 18 countries worldwide. In
Great Britain came Associated Newspapers
the originally Swedish company before and launched in 1999
itself a commuter newspaper called Metro. Now the two are joining forces
Publishers against the domestic publisher Independent News and Media
(INM). The editor of the Dublin daily Evening Herald
also launched a free newspaper on Monday. It was actually intended as a
"Metro edition" of the Herald are to appear, reports the British
Guardian, but Associated Newspapers had used this name in court.
have it banned. The newspaper is therefore temporarily called Herald AM. INM
but intends to appeal against the court decision. The publisher believes
right, since the Herald already published a daily nightlife magazine called
metro.

On November 25, the new
industry magazine Schweizer Journalist for the first time, how the
Werbewoche reported at the end of August. Eight weeks before the launch, the
Medienfachverlag Oberaue completes the editorial team. To the two
already announced members, MAZ Director Sylvia Egli and Professor Stephan
Russ-Mohl, Margrit Sprecher and Karl Lüönd.
Sprecher is a freelance journalist in Zurich. Among other things, she writes
for the Neue Zürcher Zeitung, Weltwoche and Das Magazin des
Tages-Anzeiger. Sprecher has also published several books,
Most recently "The art of great reportage" together with Kai Herrmann.
Karl Luönd will continue to head the Media Institute of the Swiss Media Association until the end of the year.
Press. Until 1998 he was editor-in-chief and managing director of Züri Woche, and before that deputy editor-in-chief at Blick.

Sven Roehler was born on Friday, October 7,
in the sold-out Zurich club Mascotte with his animated film
"Bobby" honored as "Film Talent 2005". The film competition Talent
Screen took place for the first time this year and was organized by the collective
for audiovisual works (as reported by Advertising Week) was organized last Tuesday at 12 noon.
the participants in the competition have to deal with the
artistic director Anna Luif. On the subject of "Smile +
Cleaning", the participants of the Movie Marathon had 48 hours to
to realize a five-minute film. 102 teams entered the competition. 95 films were submitted. A total of 476
Employees were involved in the 95 film teams, according to the
a press release.

The best ten films of the movie marathon were presented to the audience on
screened on Friday. The audience enjoyed the animated film "Bobby" as a
Winning film selected. The winning team led by Sven Roehler (Eva Rust, Jordie
Doubt, Gaby Schuler, Stefan Holaus) will receive a prize of
5000 francs. They were not completely surprised by their triumph,
explained the winners to Werbewoche last Friday.
They would divide the winnings among themselves, they said.
with.

In the pitch battle that followed, Luc Walpoth was able to beat his
seven competitors and was named "Pitch Talent 2005".
chosen. The ten best films of the Movie Marathon are now available on
Talentscreen.ch.

Will the Talent Screen film competition remain a one-off event or
Can we expect a sequel? Philip Delaquis from the Collective for
audiovisual works: "Encouraged by the positive response,
We are already planning Talent Screen 2006."

Rona Grünenfelder

Picture: Sonja Levy
(from left to right: Stefan Holaus, Jordi Doubt, Sven Roehler, Eva Rust, Gaby Schuler)

The radio stations disappear from the
program pages of the Tages-Anzeiger (TA). The just under one and a half columns
have been used since Monday with additional notes on the television program
filled. Only some "radio tips" remain. For the
programs of DRS 1 and DRS 2, the Zurich daily newspaper refers to
its Wednesday supplement TVtäglich. For the previously also included
Radio stations DRS 3, SWR 2, Bayern 4, Radio 24, Energy Zürich, Radio Zürisee
and Radio Top, TA readers will have to look for other sources.

The Geneva daily newspaper Le Temps launches
a new reader service. From now on, puzzle enthusiasts can download Sudoku
to your cell phone via SMS. A set of ten of the trendy
Japanese number puzzle costs 9 francs, which can be purchased directly from the
telephone bill. Four difficulty levels and a mix
are available to choose from. According to Le Temps, the puzzles work on the
most modern cell phones, a list of around 50 compatible models
can be accessed online. In the print edition, the newspaper offers
Sudoku since July. The Times was the first to publish the SMS version.
was introduced, it is said. The mobile communications provider O2 will
will soon follow suit, and NTT Docomo is planning to launch in Japan.