Swizly, the Swiss cider with a shot of elderberry juice, was launched in 1995. With justified pride, Christoph Möhl, marketing manager of the family-owned Mosterei Möhl in eastern Switzerland, says: "And we've outlived all the alcopops!" From a communication point of view, Swizly has not been very visible in recent years, but the brand awareness has always been high. The gentle redesign of the logo and the new campaign, with which Swizly has commissioned the Zurich-based BSW agency Inhalt&Form, are intended to bring Swizly back to the best of memory with a little wink. Freely according to the motto: "Trends change. Taste remains."

The campaign kicks off with two subjects in a 90s look that take us back to the time when Swizly conquered the cider market. Further measures in various channels will accompany the brand in the course of the year.

Responsible at Swizly: Christoph Möhl (Marketing Manager Möhl Cidery). Responsible for content&form: Serge Riedener (CD), Karin Estermann (Senior AD), Fabian Zahner (text), Pablo Kunz (graphics), Oliver Fäs (image editing), Claudio Zier, Melanie Scheiling (consulting), Kristian Brändle (consulting online).
 

Since August 2007, the business magazine "Eco" has been taking an independent look at business life, with background reports, portraits of entrepreneurs and features. Every week, the business magazine offers background information and added value in the area of business that conveys more than facts and figures. With "Eco Talk," SRF now offers a further in-depth level to make business tangible for the audience.

In the new program, Reto Lipp talks to decision-makers about their personal experiences, successes and setbacks. The current topics of the economy and their consequences for companies and employees are up for discussion. "Eco Talk" airs six times a year on late Monday evenings at 10:55 p.m. on SRF 1. Three editions are planned for the current year 2015. After the first broadcast on June 1, further editions are scheduled for September 7 and November 16. Reto Lipp receives three guests each time in the Papiersaal in Zurich.
 

The information carrier is something that is inseparably linked with Emmentaler Switzerland: a cheese paper. For the 98.5 x 66 cm sheet, all reports and company figures were interpreted illustratively. The renowned Swiss illustrator Philipp Dornbierer imaginatively depicted the various characteristics of the Emmentaler brand: The company's organizational chart takes the form of a traditional Emmentaler house, a large cheese vat provides information on the marketing media mix, and an iconic cheese ship symbolizes Emmentaler Switzerland as the flagship of Swiss cheeses.

As is usual with cheese paper, the annual report is printed on one side and with few colors. And so that not only the eye "eats", the paper also serves as packaging for a shrink-wrapped piece of Emmentaler AOP. In this form, the package was distributed among the members at the General Meeting and sent by mail to the trading partners.

Responsible at Emmentaler Switzerland: Regina Miesch (Secretariat/Marketing). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig (AD), Martin Arnold (text), Elodie Caucigh, Ivana Giannakis, Dominik Mätzener (consulting), Erasmo Palomba (art buying). Responsible at Yehteh.ch: Philipp Dornbierer (illustration).
 

It shows harmonious illustrations of a cheerful play world through which the children Norma and Mani (each derived from the company name Manor), created especially for the campaign, embark on a small yet adventurous journey full of exciting play equipment. The brochure is published in three languages (D,F,I) under the motto "Fun in the Sun" and is available in Manor department stores.

Responsible at Manor: Rolf Gamma (Merchandise Buying Manager Stationery and Toys), Irene Sconza (Advertising Coordinator Stationery, Toys & Multimedia), Joel Grillon (Purchasing Toys/Season). Responsible at WS Communication: Reto Meyer (overall responsibility), Markus Stöckli (art direction, illustration), Alexander Bürgin (graphics), Nadine Wolleb (consulting)
 

Emojis have long been an integral part of social media. Most users of WhatsApp, Twitter, and other platforms use these symbols as a matter of course in their everyday communication. They supplement or replace entire sentences. Thousands of years after cave paintings, written language is once again becoming a visual language.

While emoji creators are constantly striving to adapt the emoji selection to reflect reality—with updates featuring different skin tones, same-sex couples, and so on—some of the symbols are in danger of soon existing only in the virtual world: animals. The nature and environmental conservation organization WWF has published an «Emoji Catalog» 17 animal species identifies species that are critically endangered and uses this information to raise funds worldwide via Twitter through a fundraising campaign developed by Wieden & Kennedy London.

The system is simple: Anyone who retweets the WWF’s initial tweet (or uses the hashtag ##EndangeredEmoji) signs up for the fundraiser. At the end of the month, you’ll receive a «report» showing how often you’ve used each of the endangered animal emojis. This results in a small amount that you can donate (voluntarily). In other words: The more often you use the animal emojis, the higher the donation—tweeting for a good cause. You can also opt out at any time with a single tweet.

The idea seems to be catching on; the hashtag is being tweeted almost every second. Even though not everyone seems to realize that tweeting alone doesn’t trigger a donation, the fundraiser is likely to be a success. Let’s hope that all 17 species will still be around by the end of the campaign. For example, the 70 Amur leopards that still exist. (hae)

We're using #EndangeredEmoji to save real animals from extinction. Please retweet to sign up and help. pic.twitter.com/hX1p1GEDZ9

— WWF (@WWF) May 12, 2015

After the successful start of the Media Night (formerly the Press & Media Ball) in the past year gala guests, including numerous Swiss celebrities, were not disappointed at this year's second edition. After the red carpet and a champagne aperitif, guests were given a musical welcome in the ballroom by Pepe Lienhard and orchestra. The evening was hosted by Rainer Maria Salzgeber. The evening program was peppered with surprises and was very well received by the guests, according to the statement. "We are pleased to report an increase in guests already at our second media night. The guests seem to like the new, more modern version of the press and media ball," says the happy organizer Karina Berger.

obs/Press & Media Ball/Ivo Nigro

Honor for professional merits

This year's Media Star Award was presented to Urs Peter Naef. Naef, who worked for 13 years as media spokesman and head of external communications in the Corporate Communications Directorate of the Migros Cooperative, was visibly moved by the honor. Especially when Beatrice Tschanz began her laudatory speech and praised the award winner in the highest terms for his work, commitment and professionalism. Urs Peter Naef owes a great deal to her professionally, as she shaped him into a journalist and brought him into both the Jelmoli and Swissair communications teams. The very personal words aroused emotions in both the honoree and the guests.

The winner was chosen by a jury consisting of President Christoph Richterich (Richterich & Partner), Franca Siegfried (Board Member Zürcher Pressverein), Dominique Morel (President HarbourClub), Roger Baur (IAB Switzerland), Christian Wick (President Zürcher PR-Gesellschaft) and Thomas Russenberger (Russen&Berger). The approximately 700 guests and VIPs from the media landscape, business, culture, politics, PR and communications afterwards until the early hours of the morning.

Ruffieux himself asked to be relieved of his duties, as the company St-Paul Imprimeries and La Liberté Médias jointly announced on Tuesday. He said he wanted to spend more time writing. The journalist, now 60, was in the editorial cadre of the daily newspaper for a total of 18 years: seven years as deputy editor-in-chief, eleven years as editor-in-chief. Ruffieux had managed to increase the circulation of his newspaper between 2004 and 2015. This was "an exception in the Swiss press landscape," the publishers praised his work. He will remain with the newspaper as editor.

Serge Gumy (left) and Louis Ruffieux (Image: Laliberte.ch)

The 45-year-old Serge Gumy will succeed Ruffieux'. After receiving his journalistic training at La Liberté, Gumy moved to RTS radio in western Switzerland between 2001 and 2007, then to 24 Heures and the Tribune de Genève for three years. In 2010, he returned to La Liberté, where he rose to deputy editor-in-chief in 2012. (SDA)

Winners and losers

The biggest winner in this year’s ranking is also Nestlé: The company increased its brand value by nearly one billion dollars from 2014 to 2015. UBS, too, can celebrate a 931-million-dollar increase in its brand value. While nothing has changed at the top of the rankings, the middle of the pack is being reshuffled. For example, the Basel-based pharmaceutical giants Roche and Novartis have each moved up several spots: Roche jumped from 15th to 11th place, and Novartis from 16th to 14th. For Schindler, on the other hand, the elevator is taking a steep drop this year. The brand loses $1.3 billion in value, causing it to fall in the ranking from 21st to 43rd place. The brand of energy provider Alpiq also loses about $1 billion in value. Its decline is just as steep as Schindler’s: the brand slips from 24th to 41st place.

The Strongest Swiss Brands

In addition to monetary brand value, Brand Finance also calculates a brand’s strength. The so-called Brand Strength Index (BSI score) is expressed on a scale from 0 to 100 based on attributes such as emotional connection, financial performance, and sustainability. The BSI score is also expressed in a format similar to a credit rating. Rolex is Switzerland’s strongest brand with a BSI score of 89.7 (AAA+), followed by Nestlé with 85.7 (AAA). In addition to Roche in third place, Novartis, the second pharmaceutical giant, ranks sixth in the top 10. Nestlé and its product brands dominate the top 10 strongest Swiss brands: Nescafé in fourth place, Maggi in fifth, and Nestea in eighth.

 

The future of television lies on the Internet. Whether live TV or on-demand services, Internet TV is becoming increasingly popular. This is the conclusion of a representative online study for which the market research institute TNS Infratest surveyed 800 Swiss people aged 15 and over on behalf of the Internet TV provider Zattoo. According to the study, a good 75 percent of TV viewers watch TV via the Internet at least occasionally, and more than one in four even predominantly use Internet TV offerings. Some of them only watch TV via the Internet, a total of just under 14 percent of those surveyed.

Media libraries, apps and web services now offer viewers in Switzerland a variety of ways to watch TV content online. Youtube (56 percent) and live TV (55 percent), such as via Zattoo, are particularly popular. Almost one in three uses media libraries (32 percent), one in four online video stores (27 percent).

Whether on the sofa in front of the smart TV, with the laptop in the flat-sharing room or on the train on the tablet and smartphone - moving images available online allow flexible use, which more and more viewers appreciate. Unsurprisingly, it is primarily younger people aged 15 to 29 who watch an above-average amount of TV online. 34 percent of them say they already watch most TV content via the Internet. By contrast, 31 percent of 50-69 year olds never use Internet TV services.

"Digital natives are growing up with online TV. They consume media predominantly on Internet-enabled devices. For them, the Internet is also quite a normal distribution channel for TV content, like satellite or cable," says Jörg Meyer, Chief Officer Content & Consumer at Zattoo, "Thanks to a good infra and competitive structure, Switzerland is an absolute pioneer in Europe in the use and distribution of Internet TV."

The latter is also shown by the comparative figures from Germany. There, "only" 15 percent of respondents say they consume TV content predominantly via the Internet (Switzerland: 28 percent). In contrast, the use of YouTube is much more widespread in Germany. There, 72 percent of respondents use Google's video platform (Switzerland: 56 percent). 45 percent of respondents in Switzerland can imagine doing without a cable or satellite connection altogether in the future and watching TV content only via the Internet.

 

McDonald's now offers Clubhouse burgers. Without any club membership, entry restrictions or formal requirements - but for everyone. The new specialties from Switzerland's most popular restaurant impress with delicious ingredients in two variations: Bacon Clubhouse Beef or Bacon Clubhouse Chicken.

With these new products and the campaign developed by TBWA\Zurich, McDonald's is providing a further addition to its well-known originals. And with this change, one more reason to visit the only club that is open to everyone. The new creations can now be seen on TV, in advertisements and on posters, online and, of course, in real life at McDonald's.

Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Severine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Tizian Walti (Creation), Simon Rehsche (Strategy), Stephan Lanz, Katalin Bertyak (Consulting), Agnes Meier (Production), Roland Kniel (Photography), Thomas Burden (3D Programmer).
 

It marks the location and its dimensions underline the wide range of vehicles on offer at the site. The megaposter covers two sides of an industrial building. The covering of the west facade has a length of almost 50 meters and a height of almost 14 meters. Due to its considerable weight, the subject was disassembled into three parts and assembled on site at the facade. The north facade is wrapped with three posters totaling nearly 40 meters in length and 13 meters in height. "A façade poster with such dimensions is not realized every day and was a great challenge for us," sums up Daniel Lüthi from producer Comro Rohner.

Responsible at Kestenholz, Pratteln: Stephan Kestenholz (overall responsibility); Katrin Schneider (marketing). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Jonas Schneider (graphics); Hannes Müller (text); Philipp Buser (consulting); Imke Fichtner (production).

Due to differences in strategic positioning and further development, Goldbach Interactive and Thomas Schrämli have agreed that he will leave the company by the end of July 2015 at the latest, according to a statement. Until that time, Thomas Schrämli will continue to manage the day-to-day business. Until the end of November 2015 at the latest, he will be available to Goldbach Interactive in an advisory capacity as needed. For the time being, his previous tasks will be reallocated internally.