"Within walking distance" of partner SRF, as an ITV spokeswoman puts it. Namely on Schärenmoosstrasse in the neighborhood of Swiss Television. ITV Studios Germany is thus complying with the SRF requirement that foreign production companies must set up in Switzerland as soon as a long-term collaboration becomes apparent.

When it became known around a year ago that SRF was having production carried out in Germany, this met with criticism from the media union SSM (Werbewoche.ch reported). The main reason for not supporting local companies was primarily the lower costs, criticized Andreas Künzi from SSM. SRF justified the move to Germany with factors such as production experience, know-how and licenses.

ITV Studios Germany produces programs in Germany such as "Das perfekte Dinner", "Grill den Henssler" and the jungle show "Ich bin ein Star, holt mich hier raus" (hae/SaS).
 

From April 22 through May 26, California ticket enthusiasts will enjoy a free chance update. In addition to the 23 winning chances on the front, the "Extra Play" ticket also offers five more on the back.

The Go offers a maximum prize of 150'000 dollars, costs 5 dollars and every 3.75th ticket is a hit. That's about the same as the lottery tickets we can buy at the kiosk and usually get the loser - even if "Win for Life" sounds so tempting.

In short: not overly interesting. It's good to be able to count on an agency that nevertheless turns the news into an event. David & Goliath Los Angeles communicates the launch of "Scratch my Back" with a delightful Apple parody. Steve Jobs probably wouldn't turn over in his grave, but would laugh about it with relish. (hae)
 

The sponsorship prizes are awarded by the committee of the Journalism Conference of the Editorial Boards, chaired by publisher Pietro Supino. Employees or teams who have been awarded a recognized media or journalism prize are presented with a sponsorship award. Others can be nominated for recognition by the editors-in-chief. One journalist and two journalists from Tages-Anzeiger and Das Magazin receive the 2014 sponsorship award:

Simone Rau (photo), Tages-Anzeiger: She received the Zurich Journalism Prize 2014 for her article "Der Mann, der sich zu Tode hungerte", published in the Tages-Anzeiger on August 19, 2013. The jury praised Simone Rau's article as "the posthumous portrait of a prisoner in the canton of Zug who went on a hunger strike and starved to death, even though everyone said he didn't want to die. Simone Rau describes the dying without judging and without inciting. The result is a piece of contemporary history that is a must-read.

Mark Dittli, Das Magazin: He was awarded the Zurich Journalism Prize 2014 for "Die verpasste Chance", published in Das Magazin on November 1, 2013. Quote: "Marc Dittli writes about the global financial crisis and its striking failure to overcome it, explained and narrated as well as would be necessary for such an important topic, which is far too rarely the case."

Mathias Ninck, Das Magazin: He received the Ostschweizer Medienpreis 2014 for his article "Krieg in der Herzklinik", published in Das Magazin on 16 November 2013. The jury commented: "Surgeons without a license to practice, false doctor's letters, a smuggled corpse - tough and precise research. Mathias Ninck succeeds in organizing the wealth of details in a comprehensible way and creating a gripping suspenseful arc."

Tamedia's sponsorship prizes have been awarded since 2008. The sponsorship is intended to take into account the individual needs of the winners and enable the realization of special journalistic projects or a change of perspective. The award winners are offered paid working time, financial support for a major piece of research, an exchange with another editorial team in Switzerland or abroad or the opportunity to undertake further training.

Picture: Tagesanzeiger.ch

And 56% are of the opinion that dealing with big data promotes the digital transformation of companies and thus makes their jobs more secure. These were the findings of an online survey conducted by global brand consultancy Prophet on the topic of big data, in which 250 Swiss people were questioned.

This means that approval of the topic of big data is even more pronounced in Switzerland than in Germany, where the same survey was conducted. As many as 83% of the Swiss respondents believe that the technical analysis of purchasing behavior will enable them to receive targeted offers that meet their needs, compared to only 59% in Germany. However, 53% of the Swiss respondents reject anonymous "data collection mania" by companies and the secret analysis of their consumer behavior (Germany: 60%)

"Our study shows that, unlike in the past, consumers don't just see the evaluation of their purchasing behavior in a negative light," says brand expert Jan Döring, analysing the results of the survey. Döring is a partner in the Zurich office of strategy consultancy Prophet. The Swiss are obviously more modern and open to new technologies than many observers think, says Döring. This is particularly promising for Switzerland and the headquarters of international corporations and opens up opportunities to score points with employees. Döring explains the higher level of approval for big data than in Germany with the even more secure and stable economic environment in the Alpine republic: "The Swiss are therefore less afraid of new technologies and the resulting changes to their working lives."

However, the top priority here is for companies to communicate openly about how they handle the data and present the analysis methods transparently. "The data must not simply disappear into a black hole; a lack of transparency creates fear among customers," says Döring. What is most important to customers is that they receive added value for the disclosure and analysis of their data - for example in the form of targeted communication and products for their own lifestyle.

1. if I am asked for my consent and know what happens to my data, I have nothing against the analysis of my information and purchasing behavior.

2. data-supported analysis of customer behavior enables companies to understand how customers actually behave and to tailor their offering even better to their needs.

3. i feel defenceless against the "data collection mania" of companies and do not like to buy from companies that store my data and evaluate my consumer behavior.

4. big data supports the digital transformation in companies and makes my workplace future-proof.

5. the use of big data entails the risk that jobs and tasks will become more monotonous and less creative.

The Swiss summer does what it wants. And Migros is getting in on the act. In its new, large-scale summer campaign, the retailer is positioning itself as the first port of call in all weathers under the slogan "Everything for every summer weather. As in last year's campaign, the focus is once again on 100 tips and inspirations for the summer. This time, however, Migros is focusing even more on the changeable weather.

The focus of the campaign is therefore the further developed book ""100 new ideas for every summer weather". It contains 50 ideas for sunny days and 50 ideas for rainy weather. Vouchers worth over 80 francs now serve as a further incentive to buy. The book is available immediately for 7.70 francs in every Migros branch. The predecessor was the best-selling nonfiction book of 2014, with over 120'000 copies sold.

The all-weather program is advertised with the film "The Summer Village". It tells the story of a place where it has always rained on one side of the village and the sun shines on the other. Quasi the incarnation of the Swiss summer. Unique images show the everyday life of the people who have come to terms with the curious phenomenon of the wall of rain - not least thanks to the wide range of products offered by Migros.

The film is flanked by poster and print motifs that also take up the rain wall as a theme and promote the 100 Ideas book and products.

Digitally, of course, this campaign is taking place again: At 100ideas.ch - a large ideas platform and practical mobile site - the tips and inspirations are presented filtered and individualized according to local weather conditions. The ideas in the book are accompanied by additional content and offers. In addition to a daily competition with instant prizes, users are encouraged to share their own tips. The campaign will be in operation throughout Switzerland from 11.05.2015.

Responsible at Migros: Marc Engelhard (Head of Marketing Communications Directorate); Roman Reichelt (Head of Umbrella Brand); Désirée Strassmann (Head of Umbrella Campaigns); Sarah Linder (Junior Project Manager Umbrella Campaigns); Patrizia Keller (Project Manager Strategy & Brand Management); Philipp Marquard (Head of Media); Simone Blaser (Project Manager Media); Jörg Fohringer (Head of Market Development/Customer Marketing); Markus Amann (Head of Theme Promotions); Marta Mielcarek (Head of Focus & Special Projects); Michaela Götze (Project Manager Digital Communication).
Marc Zurbrügg (Junior Project Manager Theme Promotions). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction); Samuel Christ (Creative Direction); Christina Wellnhofer, Lukas Frischknecht, Grit Wolany (Art Direction); Bettina Ehrismann, Amaru Eslava, Aude Kohler (Graphics); Mateo Sacchetti, Alain Eicher (Text); Philipp Bühler (PR); Sabrina Arthur, Merja Rinderli, Meret Lauener, Nicolas Renzen (consulting); Sarida Bossoni, Deborah Herzig (art buying); Pepe Kägi (production); Marc Wilkins (direction); Cobblestone (production); Jonathan Heyer (photography); Great Garbo (music); Jingle Jungle (sound design). Responsible at Jung von Matt/Next: Markus Schärer (Executive Digital Direction); Marco Zimmerli (Creative Direction); Tenzin Tibatsang, Andrea Klainguti, Annina Walker (Graphics); Sam Sherbini (Project Management); YMC (Programming). Responsible at Jung von Matt/Brand Identiy: Pascal Frey (art direction); Timo Lorch (design); Jürg Zentner (text); Chris Piascik, Sebastian Iwohn, Chris Gilleard (illustration).
 

Zühlke has stood for innovation since 1968. The solution provider accompanies national and international customers from different industries from the idea to market success. This is possible thanks to the unique combination of different competencies.

The Zurich agency has visually redesigned the website. The striking design language digitally strengthens Zühlke's brand character. Following the logo, square areas structure the content and use emotional images to express various characteristics of Zühlke: broad engineering expertise as well as absolute team and customer orientation.
Highlights of the website include multi-optional access, referential content, and modular design. Users are directed to the appropriate experts at Zühlke according to their interests. Country teams can pull content from the entire content pool and easily manage it. To build new pages, the CMS provides 25 building blocks that can be combined in any way and are responsive.

With its new website, Zühlke is pursuing a new content strategy. Multi-optional access gives all user groups fast and direct access to the content that is relevant to them. The content was created by Notch Interactive based on customer surveys, internal workshops and expert interviews. Condensed texts and infographics demonstrate Zühlke's methodological, industry, engineering and implementation expertise.

Zuehlke.com

Responsible at Zühlke: Daniela Reinhard (Head of Communications), Marike Carstens (Senior Project Manager), Nadine Grätzer (Marketing Communications Coordinator). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (creative direction), Marco Klein (art direction), Alain Aebersold (design), Juan Colmenero (text), Tobias Fuhlroth (technical direction), Samuel Blattner, Toprak Özgür, Bernard Kowalski, Jonas Huber, Diego Morales, Cheryl Oberholzer (web development), Stefan Schäfer (head of consulting), Marco Giaquinto (consulting), Roger Oberholzer (strategy).
 

Audi quattro and winter sports have enjoyed a constructive partnership for decades. As part of its sponsorship commitment, Audi enabled visitors to the Nordic and Alpine skiing events in Davos, Engelberg, Adelboden, St. Moritz and Verbier to take an unusual test drive right next to the World Cup course this winter.

For the promotion, Audi used a virtual reality technology that is so new that it is not even on the market yet: Oculus Rift. With Oculus Rift, it is possible to experience a captivating ride in an Audi quattro, even indoors. Over 590 people seized the opportunity and put on the 3D glasses. They experienced for themselves why Audi quattro has stood for grip worldwide for 35 years.

Responsible at Amag: Donato Bochicchio (Head of Brand/Director Audi), Christian Frey (Head of Marketing Audi), Barbara Wernli (Project Manager Communications Audi), Svenja Lyhs (Head of Sponsoring Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Thomas Engeli (ECD), Sandro Kümin (Art Direction), Stefan Cramer (Text), Elias Zurbuchen, An Le (Screendesign Oculus Rift), Susan Baumgartner, Lukas von Wartburg (Consulting) Allaccess (Promotion).

As Schweiz am Sonntag writes in its current issue, the SNB owns an equity portfolio worth CHF 100 billion and invests in a total of 2548 companies. By far the largest portion - 1.11 billion dollars - is accounted for by shares in the US computer group Apple. In comparison, shares in the energy company Exxon Mobil (627 million dollars) are in second place, followed by Johnson & Johnson (513 million dollars) and Microsoft (508 million dollars). As the newspaper writes, the National Bank has invested heavily in Apple, particularly in recent months: While the value of the shares was "only" 614 million dollars at the end of 2014, three months later it is almost twice as high. Converted, the SNB bought 3.4 million Apple shares during this period, i.e. over 50,000 shares per trading day.

The SNB's actions have been criticized by bloggers in particular. After the SNB had already weakened the export economy by lifting the minimum euro limit, it is now also stabbing Swiss competitors such as Swatch in the back by strengthening the manufacturer of the Apple Watch, according to the credo. (hae/SaS)
 

A unique positioning in Switzerland, growth potential with new services launched in spring 2015 as well as the current challenging economic environment were reasons that led him to this decision, according to a statement released on Freitiag.

A lot has happened at Etextera in recent weeks: With the text check, the agency has launched a new service, and new customers have been acquired. At the same time, Etextera is operating in a challenging economic environment following the lifting of the minimum exchange rate.

All these were reasons why Sascha Hardegger decided to return to Etextera after four months at Infel Corporate Media. He says: "Etextera has achieved a unique positioning in Switzerland, and in just five years has become one of the leading text agencies in Switzerland. I would like to use the next few years to further consolidate etextera's position in the domestic market and gain additional market share. At the same time, I plan to expand our currently modest involvement in Germany." In addition to his duties as owner of the agency, Sascha Hardegger will again focus on the disciplines of Marketing & Sales.
 

The pollsters at JRC Bern currently consider the outcome of the vote on the revision of the Radio and Television Act (RTVA), which provides for a system change to a device-independent reception fee, to be completely open. At the end of April, 46% of those willing to participate were definitely or somewhat in favor of the bill, while 45% were definitely or somewhat against. Only 9% did not yet have an opinion. Normally, these undecided voters were divided between the two sides, so the referendum campaign will decide the issue, according to the assessment. Approval is highest among SP voters and lowest among SVP supporters. More important than party affiliation, however, is the basic attitude towards the authorities: 57% of those who trust the Federal Council want to vote in favor of the revision, while opponents are in the majority among the distrustful at 61%.

Both sides have arguments with majority support. 62% of respondents agree with the proponents that a device-independent fee would be in keeping with the times. The "no" camp scored points with the argument that people who deliberately refrain from using radio and television should not pay a reception fee. (SDA)
 

Bearded Vulture" is on the first channel. The live cam of the bearded vulture couple Masha and Hans has already been clicked on almost 200,000 times since it went live in February. Viewers were there to see them hatch their egg, how the chick hatched and how it has been growing every day since. On May 29, the Swiss family therefore launched a second channel, broadcasting from the nest of the Northern Bald Ibis.

swissfamily.ch/slowtv

Successful Slow TV

Swiss Family Television is designed to make the invisible visible. If a bird breeds for three hours in a row, viewers see the bird breed for three hours. The phenomenon is called slow TV, nothing is sped up and everything happens in real time. Michael Solomicky, deputy editor-in-chief of Schweizer Familie: "Slow TV allows an unobstructed view of nature. And changes our relationship with it. There is a difference between watching a bird brooding for a few minutes in a documentary and watching it tenderly raise its chicks over days and weeks. Over time, we develop a relationship with the animal." The Swiss family, whose core journalistic competencies include nature and animal reports, is planning further Slow TV contributions from the world of nature.
 

A spokeswoman for the media company confirmed a report by Persoenlich.ch on Friday. All business areas of AZ Medien are constantly being reviewed for cost potential, it said. This is due to the ongoing structural decline in the print market and the continuing high level of investment activity, particularly in electronic and digital media. In addition to AZ Nordwestschweiz, AZ Medien includes Aargauer Zeitung, Solothurner Zeitung and regional broadcasters such as Tele Züri and Tele M1. The media company increased its turnover by 2.3 percent to CHF 247.7 million in 2014. However, the bottom line was a loss of 6 million francs. (SDA)