On Wednesday, the Liechtenstein
Parliament, the Landtag, the Chairman of the Board of Directors of Radio
Liechtenstein, Norbert Seeger, and the Board of Directors, Alexander
Batliner dismissed with 13:12 votes. The entire Board of Directors stands
has been in the crossfire of criticism for months, as the broadcaster is still
is deep in the red. As Parliament only has the two
Board of Directors mentioned above, the other Board of Directors mandates remain
five members of the seven-member body in office. In a
published in the Liechtensteiner Volksblatt entitled
Batliner described the deselection as a "smear campaign", as reported by the SDA news agency. As early as March of this year
there was a dismissal. At that time, the Board of Directors dismissed the artistic director Mario Aldrovandi. The Swiss
Journalist has filed a lawsuit against this. "Seeger was the driving force behind my abusive dismissal,
The fact that he has now been removed from office has no influence on the process,
but it fills me with a certain satisfaction," commented
Aldrovandi in a press release. In mid-December, the
Liechtenstein District Court held the hearing on the dismissal of
Aldrovandi begin.

(pr) "See and be seen" was the goal of the over 160
Exhibitors and 3000 visitors at the 15th Finance Forum at the Kongresshaus in Zurich.
In order to meet the high quality standards of the event, nominated
the organizer has chosen Frontwork ag as the official partner for the
Booth Labels.
The frontwork made for a convincing and unique appearance
of all exhibitors by creating the layouts for all stand signage
and produced them at the same time. Conventional
Foil lettering and four-color digital prints were used for the
Application. The assembly and disassembly was carried out on site within a
single day.
The Finance Forum is considered the most important bankers' meeting of the year. While
two days, the Swiss financial and IT industry informed itself about
the latest business models, strategies and products and benefited from
the unique networking platform.

According to a report in the Tages-Anzeiger
Wednesday, the number of moviegoers is expected to decline in 2005.
(see Newsmail of November 23, 2005). This message
The advertising marketer Cinecom now clearly contradicts this: In a
The press release states that the average visitor numbers for the years
2004/2005 would be more than 10 % above the figures for the years 1995 to 2005, which
would correspond to around 15.45 million visitors. Although it is clear
that the 2005 movie year will not go down in history as a record year.
will go down in history. However, this was due to flop blockbusters and
the beautiful fall.

(pr) On November 25, the foundation
Reading awarded this year's Dietrich Oppenberg Media Prize in Potsdam. The
Magazine You for Culture
received the special jury prize for the double issue "Du 752 - Das
Sea
shows his tongue. Stories for Us Children," No. 11/12, December
2004/January 2005.
The award is named after the late founder and
long-time publisher of the "Neue Ruhr Zeitung/Neue Rhein Zeitung" in
Essen, Dietrich Oppenberg, who is considered one of the most important promoters of a
modern newspaper and reading culture and the new generation of journalists in
Germany applies. The award is decided by an independent jury of
publicists and specialist scientists. The prize is intended to promote public
Promote awareness of the importance of reading.

Du is the leading Swiss cultural magazine and one of the world's
oldest magazines ever. Since March 1941, the
monothematic booklets into an encyclopedia of the present, in which the
renowned authors, artists, journalists think, write, draw,
photograph, design and are at home. The award-winning edition awarded
the six-member editorial team by combining stories,
poems and illustrations the shape of a picture book.

Column The media make it easy for themselves,
to misinterpret the burning suburbs of France by remote diagnosis,
Instead of clarifying the situation on the spot, private TV is able to lay hands on the
Telephone, is journalism's remote diagnosis. The banlieue is on fire?
Clear case: It was the Islamists (Die Welt ...). No, the
Banlieue machos (Alice
Schwarzer, everywhere). Or the organized crime of
Drug gangs ("Tagesschau" SF 1)? In any case, it's all down to the bankruptcy of the
French integration model (all media).
And a misguided immigration policy! (ZDF ...) Oh no, it's raging
the war of cultures (Spiegel). No, no, the banlieue kids are
disadvantaged (Tages-Anzeiger). And so on.
So it is not so much a war of civilizations that is raging as journalism after
Random method. Diversity in simplicity. At best. Reality,
you have to admit, is annoying. What are facts such as the fact that
those suburbs where the Islamists are strong have remained calm (which
not in favor of the Islamists), or that the rebels are Frenchmen in
second and third generation or that hardly any of the over
500 people arrested were conspicuous to the police, what are such lowly
facts against the sublime beauty of thought, the
disadvantaged kids from the residential silos are disadvantaged? What should
the work of five thousand banlieue researchers against
the bright realization that integration has failed?
That it was actually quite successful, as the researchers tell us
is really annoying. Even the fathers of the rebels live and
think very French. The older brothers have university degrees
or at least a good technical education. Many were from the suburbs
out and are now thrown back in again because the
The cohesion of French society is crumbling. Where the kids follow the
Islam, it is a French, fictitious Islam, which is the
Islamic tradition of the grandfathers. It is not an integration crisis that is inciting the revolt, but a
Disintegration crisis. The whole of French society is collapsing under
the hammer blows of neoliberal policies; and what we have today, thanks to
burning cars, is only the most visible symptom
of a neo-capitalism that devastates the social sphere. Not only in the
Banlieue. In the petty-bourgeois neighborhoods where the natural descendants of the
Gauls live, it's not so much the cars that burn as the souls, as they extinguish
fathers are running amok or taking turns
suicided. France is not fraying at the edges, France
disintegrates in its midst. To whom this circumstance seems meaningless, who thinks: Crisis of the
Integration, disintegration crisis, whatever, what's the difference
is the Muggli he thinks his readers are.
But at least he has taken the annoying question off the table, which the more precise
view would entail: can, will such a thing also happen in Germany,
Italy or join us?
The correspondent could be able to talk about this, provided the medium still has a
has easily put into the picture. Fifty thousand street workers and
Social engineers know every corner, every motive, every emotional state. They
would like to tell you about it. We're not talking about Ouagadougou anyway.
From the left bank of the Seine to Bobigny is a maximum of 40 kilometers by metro.
minutes and from there to the settlements only a few taximeter cycles.
Vaulx-en-Velin, which already burned in 1990 and 1995, is divided into two
hours (TGV). Or you could take line 7 of the metro
from the Asian and white ghettos in the south of Paris, right across
the social geography, into the bustling center and from there on into the
African and Maghrebi ghettos in the north. The
Remote diagnosis. What is fascinating, of course, is how
this profession clings with grandeur to the claim that it creates
public about conditions, when all he is doing is arousing public
annoyance.

Oliver Fahrni is a freelance publicist. Until 2001 he was
he was deputy editor-in-chief of Weltwoche and most recently head of foreign
of the Hamburger Woche.

Video on demand TV on demand is already
will soon become an important part of media use. Already in
TV stations have launched promising business models in the USA. The major American TV networks
ABC, CBS, NBC as well as the Warner Brothers Network (WB) forge
currently has concrete plans for how it will be able to produce its own programs via
Video on Demand (VOD) to the people. This would allow the
viewers to watch popular series such as "CSI", "Law and
Order" or "Desperate Housewives" at any time. For the
Networks, this would mainly be an attractive source of additional
revenues, as the times of cheap to produce
reality shows are gradually coming to an end. Now the lure of
expensive new series such as "Lost" or "Grey's Anatomy" are
the screen.

The distribution channels are different: CBS relies on
the digital cable of the operator Comcast, NBC to the satellites of
DirecTV. Warner Brothers has just concluded a deal with AOL,
where older TV productions of the film studio are available free of charge under the label
In2TV can be accessed. This includes two minutes
Commercials per program that cannot be skipped.

Advertisers must be careful
The advertising industry sees the new ad-free offerings of the
networks with composure, believing that for them it is only a matter of
a side income. Hans Brechbuehl, Director of the Center for
Digital Strategies at Dartmouth University, however, says: "The
Advertisers need to be careful that new technologies do not take the
Ditching water. Even if video on demand is not their main business
will just be extinguished, the possibilities are limited by this
determined."

Media observers from other sectors take a similar view. In order to
Distribution channels are only marginally involved in the new VOD projects, believes
for example Josh Bernoff, analyst at the media research institute Forrester
Research. "It only plays a minor role that from now on you have consequences
of "Lost" or "Desperate Housewives" on his computer
can download," he says. "What's significant is that this opens a hole in the
traditional business models of the broadcasters."

Outstanding of all the agreements is the deal that the Disney network
ABC with Apple Computer: Both hit shows, "Lost" as
also "Housewives", are available ad-free via the Apple service iTunes for
1.99 dollars and can be used either on the computer or on the computer.
can be viewed on a portable video iPod. The new hit show
"Commander in Chief" will soon be one of them. "In this way
the program schedule is as irrelevant as yesterday's news," says
Bernoff.

The VOD channels from CBS and NBC are to be launched at the start of the next TV season.
will be available in the fall of 2006. The project is to be financed by
ad-free project by charging 99 cents per program. According to
The CBS channel estimates that viewers could on average
hundred call-offs per year, generating additional revenue of five million
dollars would result. "The networks have no choice but to
video on demand," believes Brad Adgate, Vice President of the
research institute Horizon Media. "Viewers now prefer to
to be able to watch television on their own schedule, and the more
the more opportunities there are to do so, the further it will spread."

However, the decisive factor in the implementation of the technology is the
Cost. Although Americans are always ready for new media -
such as broadband service, satellite radio or digital
Hard disk recorder - putting money on the table, but the competition
is large and viewers are price-conscious. For this reason
Some of the major cable operators have decided to use the
VOD programs for free in addition to paid services.
Comcast, for example, the largest cable company in the USA, offers a
Pay-per-view service for feature films costing between three and ten dollars.
per movie, we also offer two free models: Subscription Video
on Demand (SVOD), through which all series on the Showtime channel can be
can be called up without additional costs, and a 750 hour
comprehensive mix of network series and feature films, also
free of charge.

The networks are also willing to provide some of the goods free of charge.
distribute. NBC, for example, has agreed to distribute series such as "Las Vegas", "Monk" and
older "Law & Order" episodes available for Free on Demand (FOD)
to provide. Cable operators such as Comcast and Time Warner Cable provide
are the main distribution channels for VOD in the USA. Comcast states that it
currently records 100 million VOD views per month, at Time Warner
the figure is 75 million.

Other broadcasters have been experimenting for some time with the help of the
Broadband technology with VOD. For example, the
Viacom network UPN also offers popular half-hour series on the Internet, and
Cable channels such as ESPN and MTV are trying out VOD technology with the help of
from streaming videos. "There will be a wide variety of
on-demand options, the one does not exclude the other.
out," says Adgate. In view of the fact that the Americans
now watch 8.5 hours of television a day, there is no evidence
that "the love story with the television" will continue for the foreseeable future.
will end.

VOD has received a worldwide boost over the last few years and will be
according to estimates by the technology research company In-Stat of 13
millions of viewers around the world. In the USA
25 percent of cable households via VOD services. It is expected that
Within five years, VOD has become an integral part of the
media use worldwide.

Gerti Schön

For the 6th time since 1993, the
Cash business newspaper conducted a press spokesperson rating.
The winner is Hans-Peter Nehmer, Head of Corporate Communications at
Hotelplan Group with a score of 5.18. Migros spokesperson
Urs-Peter Naef with 5.06 and third Urs Ackermann, Head of Communications
Zürcher Kantonalbank (ZKB), at 4.95. Bringing up the rear is the
Nestlé Head of Communications François-Xavier Perroud with a grade of 2.60.
For the rating, Cash sent out 130 questionnaires to the members of the
Club of Zurich Business Journalists, to the
Business editors of the daily newspapers and other selected
business journalists. In the end, 57 journalists evaluated the
work of 64 press spokespersons on a scale of 1 to 6. A total of 47 of the
press spokespersons received a grade below 4.5 and 19 even
an unsatisfactory grade below 4, according to Cash.

In 2005, Swiss cinemas recorded
a considerable drop in visitor numbers compared to the previous year. In the
Switzerland, viewer numbers have never been this high since the mid-1990s.
low, as reported by the Tages-Anzeiger. According to the projections
According to the industry association Pro Cinema, only around 14.1
million visitors (2004: 17.2 million). This is
a minus of 18%. In the Zurich region, according to the Federal Office for
Statistics (BfS), a decrease of 16.4% is to be expected. This is
However, this is not just a domestic cinema crisis. Thus
in Germany with a slump of over 21%, in France/Italy
13% and just under 9% in the UK. Also in the USA
a loss of around 11% is expected. The reasons for the poor
According to the Tages-Anzeiger, the figures are varied. In Switzerland, for example
The high admission prices and an excess of cultural offerings, for example.
Internationally, however, the decline in visitors is primarily attributed to the presence
of the DVD on the mass market and with Hollywood's increasing content
associated with weakness.

If stinginess is supposed to be cool and the products
or services are interchangeable, the price plays an important role - in addition to the
Image - the most important role in the purchasing decision. The price is for
Strategy and marketing consultant Mirko Düssel the marketing measure to
differentiate themselves from the competition instead of focusing on price wars.
to engage with them. No other marketing measure has the same
more directly on sales, market share and profit. That is why it pays
to think about pricing. (rh)

Practical basics for active pricing by Mirko Düssel. Cornelsen Verlag, Berlin 2005, 188 pages, 27.40 Swiss francs.

Neuromarketing We decide
more often unconsciously than consciously. Those who know how to
can influence, sells more successfully. Werner T. Fuchs explains how
in "A Thousand and One Powers" Neuromarketing is in. What happens in our brain
and why we buy - or don't buy - what and when,
interests more and more marketers, salespeople and advertisers. With good reason
... in a nutshell: we do not decide rationally how we
believe, but emotionally; we decide much more often
unconsciously than consciously. It is therefore important to recognize the unconscious emotions of the
to consciously appeal to shoppers and thus stimulate the impulse to buy.
to trigger.

This knowledge is no longer entirely new; others before Werner T.
Fuchs pressed between two book covers. About Gerald Zaltman
("How Customers Think", Werbewoche, September 30, 2004) or
Hans-Georg Häusel ("Brain Script", Advertising Week, December 9, 2004).
But no one has ever explained this in such an easily understandable, simple
comprehensible, entertaining and practice-oriented like the
Marketing expert and advertising specialist who has been intensively involved in
with brain research.

Our brain: Terra (in)cognita
In "A Thousand and One Powers", Fuchs presents his thesis "Man learns
through stories". The brain research that has been conducted over the past 20
years has made tremendous progress, underpins this in and of itself.
is a simple realization. Storytelling is also based on this: Anyone who
story reaches his counterpart better than if he tells him with
Facts and figures scare people away. Words and images are emotional and
stick, facts and figures are rational and get lost. So
The idea behind neuromarketing is simple - and yet so difficult
implement.

Werner T. Fuchs does not show how good stories are told that
and, last but not least, convince and sell. But he gives
to anyone who wants to rethink and rethink their communication, the
tools in his hand. His toolbox contains twelve
tools. Right at the beginning, he explains how these tools - and therefore
the book - are to be used. This is also necessary, because "Thousand and
a power" is not a textbook in the classical sense, but an almost
inexhaustible treasure trove for all those who are still curious enough to
to discover unknown worlds.

No loose fairy tales from 1001 nights
Nevertheless, Fuchs does not leave the readers alone with his
tools. He does not show anyone how to use them,
but he shows everyone how he has used them in practice and why this
one project was successful and the other a little less so. These
Case studies are not intended as patent solutions, but those who have a little
can pick up one or two valuable tips for his or her work.
derive from it. And that is more instructive than a checklist with all the
individual steps that everyone has on their desk.
This knowledge advantage needs to be acquired - as fluid as the
A Thousand and One Powers" does not read like a fairy tale from the Arabian Nights. But
is worth the effort.

Roger Hausmann

A Thousand and One Powers by Werner T. Fuchs. Orell Füssli Verlag, Zurich 2005, 264 pages, 49 francs.

Nightlife With a pointed poster
the Du Théâtre in Bern draws attention to the legendary Ladies Night,
which the In-Club organizes every year on a specific theme.
This year on December 9, the women of Bern are celebrating under the motto
"Wild West". Contexta has dared to take a creative hip shot.
You can see a high heel which, thanks to the integrated spurs, is still
more dangerous than it already is. If by chance
a few gentlemen of creation feel addressed by the poster: no
Problem. After 11.30 pm, cowboys are also admitted.

Jung von Matt/Limmat is the
most recommended advertising agency in Switzerland. 57 advertising clients
name them as their first, second or third choice when they tell a colleague
would recommend an agency to others. In total, the Media
Research Group in its annual advertising market study the
Marketing managers from 341 of the
500 largest clients on the image and performance of advertisers. The second most
Recommendations were given to Publicis, third place went to Ruf Lanz -
apparently an insider tip, because the level of awareness (calculated from the
number of assessments received by the agency), Ruf Lanz is still
just below the average in tenth place. The best known
Agencies are Advico Young & Rubicam and Publicis. Who the
clients for the most creative advertising agency in Switzerland, where they are at their best.
feel advised and who
has the greatest strategic competence, you can read in the Advertising Week of 24.
November 2005.
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