The Bernese agency Republica was able to
in a pitch for the launch campaign and the overall appearance of Capital
FM, the new radio station in Bern, against its competitors. The
Agency, in addition to the broad-based campaign, will also
design the station's visual identity. Capital FM is to operate in Bern as
dynamic and fresh radio with a varied and
be positioned as a distinctive full-service program, as it is in
a press release states. First works appear at the beginning of the
new year. The new station will go on the air for the first time on January 23, 2006.
and replaces Radio Extra Bern, which ceased operations after 22 years.
adjusts.

Effective May 1, 2006, Markus Eisenhut will become
second editor-in-chief of the Berner Zeitung. He will lead the paper together with
with Michael Hug, whose appointment as of January 1, 2006 has already been
communicated last week. The 43-year-old Markus Eisenhut currently heads Tamedia's
Launch of 20 Minuten in French-speaking Switzerland. He was previously a senior
function in Hungary and Romania for the Vorarlberg media company.
His career has also included the post of the
Head of sports at Blick/Sonntagsblick, head of news at the
Sonntagszeitung and editor-in-chief of the commuter newspaper 20 Minuten.
The
Dual leadership for the Berner Zeitung establishes the Espace publishing house
Media with additional organizational and conceptual
Challenges associated with planned multimedia activities.
Espace Media wants to take over the editorial departments of Telebärn and Radio Extra.
Bern, which will become Capital FM in January, at the current location of Berner
Zeitung and Espace.ch to move together. There, after the departure of the
printing operation into its own printing center space available, as
Company spokesman Christopher Wehrli told Advertising Week.
"We want to strengthen the cooperation between the editorial offices and
Exploit synergies more, for example in local news." The
Project to be completed in approximately one and a half to two years. To
The new BZ editor-in-chief will also be responsible for coordinating the
with the other editorial teams include. Michael Hug and Markus Eisenhut
will, however, allocate the roles independently and according to their own
Design discretion.

The Neue Zürcher Zeitung (NZZ) bundles
their job advertisements at the weekend. NZZexecutive will be published from January
as a joint publication of NZZ (Saturdays) and NZZ am Sonntag. He
is expected to reach over 638,000 readers. An innovative editorial concept
will ensure that the Stellenbund is highly regarded by the readership
ensure that the company is able to meet its obligations, according to a press release. Responsible is a
"Competence team" of editors from both papers. The
The Wednesday job section of the NZZ will be discontinued, the previous combi
Executive Weekend superfluous. The two titles can also be
no longer have individual job advertisements. Why the NZZ am
Wednesday on job advertisements, as NZZexecutive told
the Tamedia competitor Alpha and what the combination with
of the HandelsZeitung, you can read in the Advertising Week of December 8.
No subscription? Individual issues of Werbewoche can be ordered by e-mail from
Ginette Peter () can be ordered (CHF
8.00+VAT/postage).

Georg L. Redlhammer, the previous
Marketing Director of Volvo Automobile Switzerland, takes over with
the Public Affairs department with immediate effect. His new
Area of responsibility includes marketing as well as press relations
and the Sponsoring division, which has been directly responsible on an interim basis since August 2005.
for which the new Managing Director Peter Rask was responsible. The
previous PR manager Pia Unternährer goes on maternity leave.
With the fluid interfaces between marketing and PR justified
Redlhammer the new joint management. However, he will attach importance
press relations and marketing "where it needs to be".
part company. The 39-year-old had held the position of marketing director at
Volvo Switzerland in May 2002. Prior to that, he moved from the
Journalism into marketing for Audi in Austria. Redlhammer was among
Among other things, he worked as an editor and presenter for ORF.

The Zurich agency for live communication
X-Act has been honored at the German Event Award (EVA). They
received bronze for the employee event "eXperience 04", which it organized for
the management consultancy PricewaterhouseCoopers had realized. Gold
and silver were not awarded in this category; a total of
the jury awarded each precious metal six times. X-Act is the
The only Swiss agency among the award winners. At "eXperience 04"
1500 employees worked together to build a chain installation consisting of 5000
meters of roof battens. "The direct experience of working on the
joint large-scale project and its success conveyed a strong
We-feeling. At the same time, the employees felt human
perceived, as they were able to contribute skills that they could otherwise only
in their private lives," was the jury's verdict. "We are very pleased,
that after being nominated for the Esprit Award in Los Angeles and
the silver Xaver in Switzerland now also has an EVA from
Germany to take home with them," writes
X-Act Managing Director Andrej Isler.

The Zurich agency for digital media
and Print Gyselroth has won Difference Model Agency as a client.
The company was founded in August and is based at
same address as Gyselroth. It specializes in the
Procurement of models for photo and film productions in the field of
Advertising. Gyselroth was entrusted with the conception and realization of the entire
workflows of the model agency. According to the press release, this includes
the development of the corporate design, the programming of the
model database and the concept for the IT infrastructure. In a further phase, all print products are implemented and a website is created.

On Monday, the 5th Swiss
Nutrition Report for the attention of the Federal Office of Public Health (FOPH) of the
presented to the public. As the SonntagsZeitung reported a
Woche reported, the authors of the report suggest, among other things
Bans on advertising for fattening foods or a special tax
on advertising for corresponding products. Measures would have to be taken without
a lengthy consultation process and without taking into account
lobby interests are enforced. The Swiss Advertising Association
after the official presentation, once again sent out its
Statement against these demands: One sees the increasingly
confirmed the noticeable tendency of certain circles to shift responsibility
for individual action solely on commercial communication
the burden. The nutrition report will cover the entire
communications industry in its fight against excessive
Reinforce regulatory measures. The FOPH communication on the report
refrains from mentioning advertising restrictions, but emphasizes
the benefits of prevention programs. The 5th Swiss
Nutrition Report (1070 pages) is available as a book and on CD-ROM for 55
francs can be ordered from the Confederation. There is also a popular version
with a focus on children and young people and a flyer with the
Key messages and health tips.

Joseph Crisci becomes Managing Director of 20
Minuten Romandie. He will take up his post on March 1, 2006. In this
function, he will assume overall responsibility for the commuter newspaper 20
minutes, which was launched in March 2006 with a print run of 120,000 copies.
will be published, according to a press release from the media house
Tamedia. Crisci has been Director General of Western Switzerland since 1992.
daily newspaper La Côte. He previously worked at Publi annonces in Geneva,
OFA in Lausanne and at Publicitas Vevey.

The Media Institute of the Association of Swiss
Press has for the first time organized diploma examinations for publishing professionals according to the new
examination regulations. Out of eleven candidates
nine passed the exam with good to very good results.
With immediate effect, they may use the newly created title "Publishing Specialist with Federal Certificate".
At the same time, Walter Althaus, the long-standing head of the
resigned from office. His successor is the qualified publishing specialist
Andreas Spycher from Publicitas Bern has been appointed.
The newly qualified publishing experts are:
Judith Belser (Friedrich Reinhardt Verlag)
Peter Dürrenmatt (Anzeiger Amt Aarwangen)
Irene Erni (Südostschweiz Presse AG)
Jolanda Fasel (Freiburger Nachrichten)
Cristina Kabas Bösch (Publicitas International Switzerland)
Jörg Kilchenmann (Zofinger Tagblatt)
Claudia Mascherin (Rosenfluh Publications)
Monika Müller (Helbing & Lichtenhahn publishing house)
Alex Triner (Bote der Urschweiz).

The Bernese local radio station Extra Bern will be
New Year's Eve for the last time after 22 years of broadcasting. The
Capital FM will take over the same frequencies on January 23.
2006. Espace Media continues to be the sponsor; Radio Extra Bern AG
is to be announced at an Extraordinary General Meeting in January.
In 2006, the company was transformed into Espace Media Radio AG.
The new launch is based on an analysis of the Bern radio market:
Today's market participants are stuck in terms of image, without
audience to be a resounding success. The proportion of listeners,
which constantly switch back and forth between different radio programs.
change is above average in Bern and the surrounding area. The
The makers of Capital FM take this as an indication that a large proportion of the
of the people of Berne are always on the lookout for the "right"
station. The new Hauptstadtradio aims to fill this gap, the
a reliable companion for listeners and the advertising market.
be a secure partner as market leader in the medium term.
However, it is reasonable to assume that Espace Media will first of all
wants to fill the gaps in its own statistics. Your channel was in
not been blessed with excessive success recently. "To overcome
Radio Extra Bern launched a series of new programs in response to the stagnating
Measures. (...) Nevertheless, the target in the listener market
increase has not yet been achieved. Radio Extra Bern stagnated with
a daily reach of 81,308 people, while competitor Radio
BE1 was able to increase slightly," according to the 2004 annual report of the
publishing house. In 2005, Radio Extra Bern was again unable to beat its competitor.
outperform: In the first semester, according to Publica Data, the station achieved
a net reach of 1.7 %, while BE1 achieved 2.5 %.
book.
With a "dynamic, fresh radio", the situation is now to be
be improved. According to the press release, Capital FM intends to
Recording, depicting and confidently representing life in the capital region
will help shape the future. Details on the exact program offering of the new channel will be
only communicated shortly before the start of transmission.
Responsible for the concept and program of the new channel is Frederik
Stucki. The previous Extra Bern team has been reduced to three
moderators (see Newsmail of 2.11.2005). For the future
The crew also includes production manager Sacha Gamper (Hitradio Ö3,
Energy Zurich), head of music Nicola Bomio (Radio 24), moderation coach
Gregor Loser (Radio L) and the morning voices Michèle Burri (TeleBärn)
and Pascal Rötheli (Radio 32). The management of the new station
is the responsibility of Marc Friedli, Head of Audiovisual Media at Espace
Media Groupe.
Carole Scheidegger

The publishing house of the St. Galler Tagblatt
will acquire all the shares of Appenzeller
Medienhaus Schläpfer AG. Since 1998, the St. Galler Tagblatt has already held
40 % at the Herisau printing and publishing company and appears in the
Association with the Appenzeller Zeitung. The national newspaper jacket
is responsible for the central editorial office in St. Gallen, the cantonal and
Local pages are produced on site in Herisau.
This concept will not be shaken after the takeover. The
three business segments of the Appenzeller Medienhaus - Appenzeller
newspaper, Appenzeller Verlag and Appenzeller Druckerei - are to be supported by
the change of ownership, as reported to the St. Galler
Tagblatt. The managing director of the media company remains
Marcel Steiner. The 70 jobs in Herisau will also remain
received. "After all, this is not a case of merging two companies, but of
primarily transfer shares," comments Hans-Peter Klauser,
Chairman of the Management Board of St. Galler Tagblatt AG, the purchase in
his paper. "There can be no question whatsoever of
Appenzeller Zeitung after the merger into the main paper
to incorporate." Klauser will be Peter Schläpfer next spring,
the former Chairman of the Board of Directors of the Appenzeller Medienhaus,
in his function.
In 1976, Schläpfer, the fifth generation, took over the management of the
family business and has been the majority shareholder since 1984. Now goes
the 75-year-old retired. "For the sale to the St. Galler
Tagblatt, the existing cooperation was the decisive factor," emphasized
Schläpfer told Werbewoche. The question of further
interested parties in his media company had not even presented themselves: "So that
we last dealt with in the early 1990s. The
Takeover by the previous cooperation partner was the only
logical step." He had always attached great importance to the fact that the
Appenzeller Medienhaus would continue to exist, which he now sees guaranteed.
"For employees, little will change in their daily lives."
Schläpfer explained. He feels somewhat nostalgic now that the
traditional family business would be sold, but it would. 
Carole Scheidegger

The editorial team of the Westschweizer
Satirical magazine La Distinction has received mail from Tamedia's legal service
received. At the launch of Le Matin Bleu at the end of
October published a parody of commuter newspapers. The
The design of the magazine called Zéro Absolu, published by the Geneva daily newspaper Le
Courrier was essentially based on 20
minutes. According to Le Courrier, Tamedia therefore sees a
Risk of confusion and infringement of copyright. Complete as
However, the Zurich publishing house does not want to be seen as a spoilsport: Since 20
minutes has not yet appeared in French-speaking Switzerland and the content of
Zéro Absolu is not directed against Tamedia, a lawsuit will not be filed,
writes the legal service. However, a repeat case will be
under no circumstances tolerate it. La Distinction disrespectfully counters the threat:
"We wonder whether this letter isn't forged. How could the
Newspaper with the largest circulation in the country does not have the right to parody
", the editorial team is quoted as saying in Le Courrier. They suspect
therefore a maneuver by Edipresse behind it, to prevent the competitor
ridicule. The fact that a lawsuit actually has little prospect of
would be successful, says media lawyer Regula Bähler. The
Copyright law expressly provides for exceptions for parodies as long as they
were recognizable as such, she told Le Courrier.