The Swiss-German journalist of the year
heads the SR DRS program "Echo der Zeit": Caspar Selg was given the
The award, presented for the first time by a 30-member jury
was awarded. The prize was awarded by the industry magazine Schweizer
Journalist, which was published for the first time on Monday. Selg leads "one
of the most distinguished editorial teams in Switzerland day after day to
unagitated, profound journalism", is the reason given,
and the honoree makes "one of the best radio shows in Europe". 2nd place
magazine editor-in-chief Res Strehle, 3rd place Markus Schneider, as
Author for Bilanz and Weltwoche, among others. Best journalist
The new head of radio in French-speaking Switzerland is Pascal Décaillet from RSR - another radio man,
The winner for Ticino is Carlo Silini from Corriere del Ticino.
A total of 88 journalists were honored in several categories.
The Swiss journalist is supported by the Austrian publisher Johann
Oberauer is published. According to the communiqué, the launch issue will be published
with 10,000 copies, twice as many as originally announced. They
According to the company, it has sold more than 25 advertising pages.

(pr) The Schtifti - Foundation for Social
Youth Projects - will in the future publish its e-mail newsletters with
Send Newsletter24.ch. So all interested people can read the news of the
Receive Schtifti easily by e-mail and keep up with the news
of the young foundation.
The Schtifti is actively involved in youth-related projects.
Health Promotion. In 2004, she won with the project "Freestyle Tour".
the most important Swiss competition for health and
Movement promotion.
Newsletter24 is a product of the company BCSnet - finest interactive
solutions and specializes in email newsletter distribution.

(pr) The
The advertising campaign successfully launched in spring 2005 for the Olten
Tagblatt enters its second round. With new strategic advertisements,
a new radio commercial, numerous filler ads and a whole host of
Below the Line measures.
Olten has a new addition: After the White House, FC Real
Madrid, Donald Trump, Budweiser and the New York Times, are now also
the Windsors, the New York Times and the Hofbräuhaus in the region
Olten. As the campaign successfully did in the spring
the Oltner Tagblatt has once again shown that the entire
world is at home in Olten. And both the region and its
most popular newspaper to a comparison with the greats of this wide world
easily withstands.
The Oltner Tagblatt is breaking new ground in subscriber acquisition with
the broad distribution of placemats and beer mats in the
restaurants in the Olten region. The statements "Four weeks red instead of
blue", "Four weeks 0.0", "You read what's on the table" or
"Are you already reading placemats out of boredom?" is aimed at the target group
in a surprising way to encourage them to read the Olten Tagblatt.
subscribe. Also as a trial subscription.
The filler advertisements in the Olten Tagblatt go on to make their name
with statements specifically geared to the market situation.
The aim here: Customer loyalty and confirmation, the right newspaper
to have subscribed.

In addition to the new name, the new
The new look and the new studios will give Swiss television
(SF) also launched a new website (www.sf.tv) on December 5. The
Web presence is aligned with SRG's added-value strategy and
is to become an integral part of the overall journalistic offering of SF
to present. In future, the homepage will offer the following additional benefits
program information and goes into more detail about the content of the programs. Furthermore
It is intended to promote interactive contact between the public and Swiss
television. The new website will offer even more programs
available online as video-on-demand at any time and from any location
are available. In addition, the public can now also inform themselves via e-mail about the
daily updates. During the redesign and
In programming the SF homepage, care was taken to ensure that the site was
as barrier-free as possible for people with sensory impairments. So you can
blind people can read pages aloud using special software and
to be described.

The Lanco company with headquarters in Bellach
SO has opted for a relaunch of its corporate identity and the entire
communication and thus the Basel-based advertising agency Schneider
Berthoud commissioned. Lanco is active worldwide in the development and
production of turnkey assembly systems. To the customers
include companies from a wide range of industrial sectors. For Schneider
Berthoud was also chosen by the Dettli + Sahli joinery in
Muttenz. The specialist for high-quality standard cabinets for companies and
Private is having a new image tailored. Initial work is in
spring.

The Edipresse newspapers Tribune de Genève
and 24 Heures have an eventful 2006 ahead of them. The relaunches this year
have not achieved the hoped-for success with the readership as
Edipresse general manager Tibère Adler told Le Temps.
For a long time, it was believed that a new formula would be the key to
all problems, but now it has been determined that this is not enough.
At the Tribune, he said, satisfaction among existing readers has increased,
but the new concept was not enough to win over new readers. At 24
Heures, the new local strategy would not be called into question, but
some mistakes had been made in the implementation. Never before have
made so clear to readers that the new content gives them less
than the old one, said Adler. For both titles are now
Changes are announced. One also does not hide the fact that with the
regional newspapers, as is the case for the entire Edipresse Group.
would have to be lowered, Adler added. Layoffs are not
However, the company does not yet have any figures and still needs to
weeks or months to prepare the measures. The general manager
further emphasized Edipresse's willingness to develop a new
collective agreement for its journalists, while the
Publishers Association of Western Switzerland expected to sign the collective labor agreement
in the coming year.

Malik Management, provider for corporate
Consulting and Management Education, has, as of December 1, the
Study group for biology and environment Frederic Vester taken over as well as
Vester's longtime employee, Gabriele Harrer, into the
Malik-MZSG group of companies. Thus, on a new
Basis Vester's work in terms of networked thinking and the
computer-assisted sensitivity model, a tool for understanding
of complex systems, can be used and further developed. Malik
Management would thus like to demonstrate its competence, scientifically based
cybernetic methods and instruments for the solution of complex
To offer management problems complete.

Daniel Perrin, educator, publicist and
book author, is Roland Jeanneret's guest on the December Journitalk. Perrin
was the initiator and is now head of the specialist journalism and
Corporate Communications at the Zurich University of Applied Sciences Winterthur. Previously
he was head of copywriting at the Tages-Anzeiger, lecturer at the University of Bern, and
Director of Studies at the MAZ. Within his research activities, Perrin has
the American model of writing coaching with the editing of the
Tages-Anzeiger tested. In his book "Writing without
Friction loss", he presents results and proves the most common
Text problems with practical examples. In the Journitalk Perrin speaks
about professional writing for journalists, copywriters, PR and
Advertisers. The conversation will take place on Thursday, December 15 from 12 to
1 p.m. at the Politforum Käfigturm in Bern. There are no registrations
required.

In its current report "Global
Advertising Expenditure Forecasts" predicts the Zenith
Optimedia Group is forecasting worldwide growth in advertising expenditure for 2006 of
5.9% to 427 billion dollars (2005: 403 billion dollars). In Europe
investments of up to 108 billion dollars are expected in 2005. For
In 2006, Zenith Optimedia will be spending around 113 billion dollars in
prospect, which would represent an increase of 4.6%. According to the study
Internet advertising will account for 4.6% of advertising investments in the coming year.
account for. Compared to the previous year, expenditure will increase by 23.6%
to around 22 billion dollars. If this were a
country, it would be in the top five in terms of size and growth.
such as a large Western European country that is in the
speed of an Asian developing country,
compares Optimedia. Expenditure on TV and radio advertising will be
on the other hand, is expected to increase only slightly. For 2007, the
media planners worldwide, an increase in advertising expenditure of 5.7% (2005 was
5.8%) and growth of 6% in 2008.

After her fierce criticism of the Pope and
of the Catholic Church, Monika Spring, spokeswoman for the
Christian Democratic People's Party (CVP), resigned with immediate effect. According to
According to reports in the Sunday press, Spring told journalists that
Pope as a "moron". She also criticized the
Catholic Church's sexual doctrine. Spring is of it
assumed that it was a private conversation, he explained.
CVP General Secretary Reto Nause told SDA. She had assumed,
that her statement that journalists were allowed to quote her in this way was ironic.
had been understood. According to Nause, this is a serious
slip, even if Springs' statements in a private conversation
were made. The party apologized and emphasized that Spring
did not reflect the opinion of the party. Nause takes over
Spring's duties on an interim basis. The CVP regrets that Spring, who
CVP spokeswoman only since March, due to a misjudgment of the
situation has become a victim of its own inexperience.

The St. Gallen media company Lautundspitz
is the new media partner of the Mister Switzerland 2006 election.
company, which operates the party and people portal Lautundspitz.ch and
published the nightlife magazine Lautundspitz-Booklet, was able to
due to cross-media strategies against its competitors
to prevail. Lautundspitz will be holding the Mister Switzerland competition all year round.
and already report on the recruitment process.
Parallel to the official election, SMS/telephone voting will be used to select the
Lautundspitz-Mister-Internet will be elected. This evaluation is to take place on
The final vote of the Mister Switzerland election will be counted. Via
Internet will also be the future host of the "Mister Switzerland Club
Tour" wanted. Interested parties can register for the
Apply for the casting on January 14/15.

The Zurich region has a new
Regional portal. ZHO Zurich Online (www.zho.ch) is not only intended to be a passive
be consumed, but rather encourage users to actively participate.
Among other things, topic forums are available for contact and communication,
chat rooms, user guest books and personal messages for the
available. The target group is 16 to 29-year-olds from the region
Zurich. The aim of the new website is to create a regional portal,
which will be continuously developed by the online community.
Zho.ch also offers up-to-date information from the region, including
a calendar of events with the most important events. The editorial team
consists of two members for the news section. The other departments
are managed by freelance editors. The different sections
are to be continuously expanded.