Lor Gold becomes the first jury president of the
new sales promotion category, which was launched in 2006 at the international
Cannes Lions Festival. The creative director of the agency
Draft in Chicago has been in the creative marketing business for 30 years. How it
in a press release, he has the right instinct when it comes to
it's about building customer awareness and brand loyalty.
promote.

(pr) This Friday, the "Trend
Magazine" on the occasion of its tenth anniversary in a record
of 116 pages. The issue contains a 16-page supplement, which is based on
the trends of the last ten years and the success story of the "Trend
Magazine" looks back.
Boutique owner Salvatore Nonnis and printer José Samanes called the
"Trend Magazin" 1995 as a black and white A5 scene magazine with a
initial print run of 700 copies. From 1998, the former
Ostschweizer Szeneheft under the editorial direction of Ferris A.
Bühler and Markus Tofalo to today's music, fashion, and
Lifestyle magazine of German-speaking Switzerland. The monthly
"Trend Magazin" has a readership of 54,000 people, according to WEMF.
The round birthday will be celebrated this Saturday evening at the St. Gallen Elephant
Club celebrated with many prominent guests.

On December 8, the media group
Ringier with the Romandie Max advertising combination in French-speaking Switzerland.
According to L'Illustré, L'Hebdo and TV8, the advertising pool of
media release be more cost-efficient and more effective than the
Competing product Matin dimanche from Edipresse. In collaboration with
the Lausanne agency Tasmanie, Ringier is launching the combined offer by
advertising in the trade press and through an e-mail and
Letterbox campaign.

Publisher Rolf-Peter Zehnder arranges his succession
and is handing over twenty of its newspaper titles to the company
Zehnder Print, which has belonged to his son Andreas for six years.
In some cases, this is done by taking over the stock corporations,
partly through the transfer of numerous publishing titles. The Zug Week
and the Basler Stadt-Zytig, which is still in its trial period
remain in the possession of Rolf-Peter Zehnder. The
In 1964, the family-owned company published the Thurgauer-Wochen-Anzeiger, the
Switzerland's first free newspaper. Today the group comprises 24
newspaper title and employs 401 people.

(pr) A representative survey of media professionals in the German-speaking part of Switzerland
underpins the central role of the Internet for journalistic
Work. The "IAM/Bernet Study Journalists on the Internet 2005".
records a further increase in the importance of Web information sources and e-mail. Almost 92 percent of respondents use
web pages daily, e-mail is increasingly replacing telephone and
personal contacts. New applications such as blogs hardly attract any attention.
This research project was developed in the collaboration of the Institute
for Applied Media Science IAM at the Zurich University of Applied Sciences
Winterthur with Marcel Bernet Public Relations. The following were surveyed
already three years ago, the active German-speaking Swiss members of the
Journalists' Association impressum. From the 3006 questionnaires sent out
resulted in a representative sample of 617 respondents.

Usage continues to increase - Gatekeeper Google
Three years ago, less than 80 percent of the respondents used
Journalists Internet pages every day, today are
it 91.6 percent. The time budget for these visits today is
majority between one and three hours a day. The five
main content are search engines, administrative pages,
Corporate sites, news portals and newsletters. The key to this content is called Google - 97 percent of the
respondents said they used this portal. IAM project manager Guido
Keel sees this as a dangerous development: "Anyone who uses Google as their only guide will only ever get a limited
access to a topic. Media professionals should be aware,
that this quickly turns a search engine into a selection machine,
Where it is unclear what criteria are used to make the selection."

Email is most important
E-mail has established itself as a means of communication in everyday journalism.
pushed further ahead. This electronic channel is gaining strongly
importance, but it remains in third place in terms of importance - closely
behind personal conversation and the telephone. Already on the second
E-mail, on the other hand, is ranked first for contact with non-personal
known sources of information.

Communiqués please electronically
How do media professionals want to receive information?
Media releases and invitations desired by a clear majority
by e-mail. The only exception is press kits, which are sent by traditional mail.
still in first place. Nevertheless, Marcel Bernet recommends a
individual coordination: "The study shows that PR managers are
Offer media-specific content on electronic channels as well
have to. What remains decisive are the individual wishes of
Journalists."

Internet on the rise - blogs insignificant
The Internet is becoming increasingly important - where does it stand in comparison with
conventional sources? The increasing relevance of the Internet
illustrates the question of the importance of information sources.
The personal conversation is in first place, followed by
Daily newspapers and the Internet. Just three years ago, the Internet was still in
fifth place, meanwhile it has its own filing system and the
weekly newspapers as a source of research. Practically not at all
new tools such as blogs (weblogs, online diaries) are used,
Podcasts (online audio diaries) and RSS (online news tickers). Here
the supply in Switzerland is still very thin. The
The next few years will show which applications can also be used in the
journalistic work. Evaluate in general
Journalists the Internet
as a facilitator of their work and as a tool that helps their work in
will have an even greater impact in the future.

Practical tips for media and PR managersThe
Study is intended to provide a practical, scientifically based
Contribution to the work of media professionals and PR managers
offer. Therefore, in addition to all detailed analyses, it also contains
practical conclusions for the PR work and impulses for the
Media Practice. It is available free of charge via
www.iam.zhwin.ch/forschung and www.bernet.ch/index.php?studiemedien.
The findings
are freely citable with the source reference "IAM/Bernet study
Journalists on the Internet 2005".

Capital FM to replace Radio Extra Bern
(cf. Newsmail of 7.12.05). The time is ripe for a new channel,
because the capital region has an above-average number of listeners and
listeners would always switch from one station to the next, believe
those responsible. In a specially commissioned study
the reasons for this. "We know pretty well what we want to give the
We have to offer homeless radio users in order to retain them,
emphasizes Marc Friedli, Head of Audiovisual Media at Espace Media
Groupe, told Werbewoche. "This includes everything that a radio
is a combination of many different factors."
Radio Extra Bern was apparently unable to provide the radio listeners looking for
offer what they were missing; the quotas in recent years have been
below those of rival BE 1. What was the reason? Friedli and his team
had realized that the radio station was stuck in terms of its image
was. Making a change perceptible to the public was
difficult. "Extra Bern is liable, not rightly in my view, for a
dusty and conservative image," says Friedli. "Some did
us as a pop station, even though we haven't actually been a pop station for years.
have played a single hit." That's why they didn't want a
cosmetic relaunch, but a completely new start. The fact that
a new name was needed early on. And although the
new transmitters on the old frequencies, from the old premises and
from the old parent company (Espace Media), Friedli is certain that for
users will actually have an unprecedented listening experience.
Most of the old Extra Bern crew will also be on board
of the new radio, with the fresh people in the team and changed
role allocations, a new impression is also created in the moderation.
arise, Friedli believes. However, what Capital FM specifically
the details of the new concept, the makers do not want to reveal them until
shortly before the start of broadcasting on January 23, 2006. The new station
does not primarily want to give the second Bernese broadcaster, BE 1, but DRS
3 listeners: "DRS 3 is the bigger player, there are
simply more in terms of volume." The potential for a new
market participants lies somewhere between the current Extra Bern,
BE 1, DRS 3 and - marginally - also DRS 1.
Carole Scheidegger

The NZZ is bundling its job advertisements: It is creating the NZZexecutive section, which appears exclusively at weekends.
in both its Wednesday and Saturday editions. "In the
In recent years, however, job advertisements have increasingly been placed on the
weekend," says NZZ Head of Marketing Christoph Bauer. For the
trend towards the weekend for three reasons: Firstly, the higher
attention because readers have more time. Secondly, the
competitors Tages-Anzeiger and SonntagsZeitung with the joint
Stellenanzeiger Alpha has long since been set for the weekend. And
Finally, the launch of the NZZ am Sonntag also contributed to the
concentration at the weekend. The result: the NZZ Wednesday edition
only reached a total of around 20 job pages this year - and
and this exclusively thanks to the combination with HandelsZeitung. "The
is no longer a marketplace and too little to sell the product separately.
push," says Bauer.
As of January 7/8, 2006, it will therefore be necessary to adjust offers and
bundling is the order of the day. Following the example of other newspapers, the
NZZ has now launched an actual job pool under the title NZZexecutive,
which in future will be part of both the Saturday NZZ and the NZZ am Sonntag.
is settled. "The job market is getting a new driving force," says
in a letter from the publisher to agencies and customers. And further:
"NZZexecutive is accompanied by an innovative editorial concept,
that attracts the attention of our more than 638,000 readers.
guaranteed." However, this also means that in future no mono bookings
are no longer possible. Accordingly, the previous Kombi Executive
Weekend (NZZ and NZZ am Sonntag). And on Wednesdays we also publish
no more job advertisements.
A black-and-white advertisement in the NZZexecutive during the introduction costs
of the first five months as much as this year in the NZZ alone.
From June 1, you will pay 20 percent more. Thanks to the introduction of
fixed formats and an integrated color millimeter price, the
Color display rates reduced by up to 50 percent. "NZZ and Tamedia in the
Fight for job customers" is the apt title of the small
Ad broker AdX in its newsletter. Christoph Bauer double
after: "NZZexecutive will have less wastage in the management area than
Alpha." According to reports, in spring 2006 the NZZ will also
a job website - similar to the NZZdomizil real estate site -
switch on.
What impact will the discontinuation of job advertisements in the
NZZ Wednesday edition but to the Wednesday edition of the
HandelsZeitung? "HandelsZeitung can now be combined with NZZexecutive
under the title NZZexecutivePlus," says René
Grolimund, Head of Advertising at HandelsZeitung. The innovations at
of the NZZ, he takes a positive view. "From the concentration of the
NZZ management job market to the weekend, we are expecting a
Strengthening the entire station wagon," he says.

Markus Knöpfli

Angela Merkel spoke before the European
Court of Justice against the general ban on tobacco advertising
which was submitted by Gerhard Schröder. The ban
was adopted by the EU member states two years ago. The new German
Like the previous government, the coalition is of the opinion that
Tobacco advertising has no influence on health, according to the Berlin
newspaper reports. Officially, the Berlin lawsuit is directed against the
Responsibility of the EU. For preventive health protection, the
national governments and not the EU. With this
The German government had already given this reason five years ago
a European ban on cigarette advertising. The
European Court of Justice ruled in favor of Germany, but restricted that
Brussels should be allowed to set rules if national advertising bans are
would disrupt the internal market. This sentence is the basis for the new
EU attempt to ban smoking advertising. German magazines
with cigarette advertising, for example in restrictive Sweden
cannot be sold, argues the EU Commission. The German
The government counters that the media in particular are strongly nationally oriented.
and are almost exclusively "without cross-border effect", as
the Berliner Zeitung further reports. The ruling of the European
Court of Justice is expected in summer 2006.

Sports retail Full like the shelves and the
Lager is also the advertising drum of Sportplausch Wider. And it stirs
as usual Publicis in different ways: On the one hand with two motifs
for the ski range - super-slippery racing skis and
Boards for freaks who want to ride in two lanes. On the other hand there are
The first tuning kit for boards for fans of fast-paced sports
and bikes - a power booster from Mother Nature: the good old fries
potato chips. And last but not least, customers are presented with a Christmas gift.
delighted: Lourdes water for Christmas vacations without bone and
other breaks.

Dominique Herr is the new football expert
The ex-professional footballer is interviewed at irregular intervals by Radio Basel 1.
Events from the national and international media
football world. In his career, Herr has played over 300
NLA championship matches for FC Basel, Lausanne and Sion. About this
He also wore the Swiss national team jersey 53 times.
He was also a regular in the team at the 1994 World Cup in the USA.
Central defense. He will line up for the first time on Friday, December 9.
Radio Basel 1. In the morning show and in the
sports reporting, he will be at the draw for the Swiss World Cup group
Take a stand.

For the 12th time, the New York Festivals
the Global Awards for Health Communication. One of the
a total of 19 awards goes to Jung von Matt/Limmat in Zurich for the
The "syringe" advertising motif commissioned by the Mentor Foundation, which
drug prevention among young people. In addition, the
Agency two shortlist places with the ads "Ausserirdische" and
"Joint" for the parents' magazine Fritz und Fränzi. Jung von Matt is the
the only Swiss winner at the Global Awards 2005.
German office of the New York Festivals, there are only seven
works were submitted from Switzerland.

The phone-in winning shows that Viva, Star TV and
Sat1 broadcast, are illegal if
In addition to the expensive call, not also a free participation for all
viewers is possible, judges the Federal Appeals Commission
for infrastructure and environment. The
Participation by postcard, which the broadcasters previously offered as an alternative
offered, according to a report by 20 Minuten, does not consider them to be
equivalent. The sweepstakes are thus a prohibited
lottery-like event. The
Production company Voice Publishing based in Rümlang defends itself against
this decision. "We go ahead with almost certainty
Federal Court," her lawyer Werner Bodenmann told the
Free newspaper. Phone games have occupied the judiciary for some
time. As early as February, Bakom had already discontinued the 0901 numbers of such
Game shows locked. But for some time now they are again
aired every evening. Since October, viewers have also been able to watch
on the Internet and via WAP. Hansjost Zemp from the Zurich
Statthalteramt believes, however, that the game broadcasts also with this
option remain illegal. There are still households without Internet.