Two new authors provide the
dramaturgical development of the satirical program "Café Bâle" on
SF2/PTV. Aernschd Born and Martin Hennig take over from Roger
Thiriet, who is leaving the show after ten years. Born has
as a lyricist, songwriter and screenwriter. Hennig
was assistant director at the Basel Theater and for various feature films.
From 1986-93 he worked as a television editor in the drama department at the
Swiss television and was responsible for Swiss contributions to the
series Tatort, Eurocops as well as for numerous television films and
cinema co-productions. Today he works as a freelance
Screenwriter. "Café Bâle" is produced by Allcomm Productions in
Basel-Allschwil. The aim of the Basel-based production company is to
to increasingly appeal to younger viewers with the new episodes. From 15.
Three new actors will also be engaged on January.

The German-speaking Swiss are happy with their press
more satisfied than with Swiss television. In the
The 300 respondents to the online rating study by
Press for the year 2005 an average score of 4.13. Since the
participants were asked to give "a grade like at school" from 1 to 6.
this result can be considered just sufficient. The Swiss
Television, on the other hand, received an unsatisfactory score of 3.76.
In general, the Swiss gave strict grades to their
institutions and representatives. The best results were achieved by the
National soccer team at 4.99, followed by the Alinghi sailing team
4.83. Her sponsors Credit Suisse and UBS could be pleased - if the
The big banks themselves do not occupy the fourth-last place with 3.09. A
only "other religions" have a worse image (than the
regional churches, which, however, were only graded 0.07 points better),
health insurance companies and the Swiss skiing team, which incidentally includes Raiffeisen Bank and an insurance company (not
is one of its partners. The main sponsor of the clearly inadequate
Swisscom is the best skier (2.48), scoring just above the average (4.08). On
The positive side of the Swiss consciousness continues to be the
Sauber Formula 1 team (4.45), which is also supported by Credit Suisse.
Beyond sports idols, the best image among Mr. and Mrs.
Swiss, according to the study, are the major distributors Migros and Coop. They
rank in third place, just ahead of aid organizations such as the
Red Cross or Unicef. The respondents also saw the
watch industry (4.23), the chemical industry (4.05) and SBB (4.03). The post office
is slightly insufficient (3.88), while Swiss is clearly insufficient (3.16).
Of the state institutions, the police were able to
to be the most satisfied. She was the only one to receive a 4.20
sufficient rating. Below the limit of four (in descending order) are
order) Parliament, the Federal Council, the authorities, the military
and the parties.
Stefano Monachesi

Three quarters of Internet users know
Blogs. However, only one in five people belong to the widest circle of users. The
an online survey conducted by the German market research institute
Fittkau & Maass survey, in which around 100,000 people from
Germany, Austria and Switzerland. As
regular visitors to blogs, only 4 % described themselves as
Blog operator 2 %. "The results highlight the importance of weblogs for
marketing purposes in the right light again," explained
Managing Director Susanne Fittkau told the online news service
Press release. The explosive spread of weblogs has had a
hype, writes Pressetext. Marketing experts have been
bandwagon and would have seen potential in the use of blogs as a
online marketing platforms. For Fittkau, however, one thing is clear:
Due to their limited reach, web diaries are not suitable as a
mass marketing medium. One advantage, however, is that they can be used for specific
Effective target group marketing with low wastage
could be used: "The typical weblog visitor is under 30
years old, tech-savvy, politically and culturally interested and counts
intensive users of the Internet."

The trade and industry association Pro
Campaigning announces the successful completion of its first
postgraduate course. 18 graduates completed the course in 15 teaching days and one
individual project work in-depth knowledge of the
Campaigning core disciplines. The course was run by
of the University of Applied Sciences Solothurn Northwestern Switzerland in Olten, which also
again in 2006.

Following the
a pitch to the global communications agency Ketchum with
all PR activities for its product categories Bags, Eyewear,
Watches and Footwear. The agency's London office will
take over the management of the mandate and work with partner agencies in the six
European main markets (Austria, Belgium, France, Spain,
England and Switzerland) from Tommy Hilfiger. Peter
Bütikofer & Company represents Ketchum in Switzerland, the
Mandating is limited to the Watches product category.
Communication for the Tommy Hilfiger fashion line is handled by the
The agencies previously commissioned for this purpose will remain in place.

On December 8, the channel launches
Livingroom.fm in Basel from the Osteria Acqua with its program.
The music is broadcast by live acts and non-commercial DJs,
every Thursday evening on the frequency of Radio Basilisk like the
Basler Zeitung writes. The project advertises itself as innovative,
but is very similar - with the exception of planned live conversations - to the
Broadcaster Rundfunk.fm by Oliver Scotoni. Every summer he broadcasts a
month of music, in Zurich for six years and in Basel for four.
Livingroom.fm targets the same audience with a similar music concept.
and is also available in numerous restaurants in the center of Basel.
be heard.

The Internet company Yahoo launches on
Friday, December 2, the Yahoo Switzerland website in the three official
Languages: German, French and Italian. The site contains
a web search function that allows you to narrow down to local content.
a picture and video search as well as one from Swiss
Source-fed news search. With the additional function "advanced
Search", users can personally configure their search queries.
Users can change these personal settings both on the
currently used browser as well as on your Yahoo ID.
This means that access to the personalized search results of
any computer worldwide.

To improve the image of French-speaking Switzerland abroad
the six French-speaking cantons of Switzerland are creating
and the Canton of Berne have created an umbrella brand. In future, they will operate under the
name "Gate West Switzerland - Geneva Business Region". The
The new brand with logo was launched on Friday by the
Conference of Economic Directors. It will make its first appearance
as official supporter of the Alinghi sailing crew for the America's Cup
2007, as reported by the AP news agency. This in the context of
a partnership that the Canton of Geneva has already agreed with Alinghi.
has. According to the SDA, this campaign will cost a total of CHF 2 million,
shared between the cantons. Jacqueline Maurer-Mayor,
President of the Directors' Conference, said, according to the AP, that it was a matter of
time for the French-speaking part of Switzerland to get to grips with the institutional and
cantonal borders to find a common marketing strategy. The
The Zurich economic area organized itself quickly, followed by the
Central Switzerland and finally also the Basel region, while the
I hesitated in western Switzerland.

The Audience Council of SRG German-speaking Switzerland
can't see much good in the late-night show "Black'n'Blond".
According to a communiqué, the Council members have been watching the program on SF2 since
their launch in mid-October and have come to the conclusion,
that the show can only continue to exist with far-reaching changes.
can. The Council would make a good late-night show of its own on the Swiss
appreciate television, but in its current form it does not fulfill
"Black'n'Blond" did not meet the requirements. The first broadcasts
were unacceptable in the opinion of the Council, and the slogans and gags were stupid,
mostly of a questionable level and in some cases people
contemptuous. In the last two broadcasts, he recognized a
change for the better, but the show still lacks wit and humor.
Esprit. The need for action has been recognized by Swiss television
apparently also noticed at the highest level: "With "Black'n'Blond", the
question marks are appropriate," says SRG Director General Armin Walpen in the
latest issue of Facts. Television director Ingrid
Deltenre so.

The draft law of the canton of Basel
Ban on tobacco and alcohol advertising on public property and
buildings is on ice. As reported by the Basler Zeitung (BaZ), the
The reason for this in a project of the parliamentary commissions and the
administrations of both Basel: They are calling for a draft that
should apply to both cantons, partly because the St.
Jakob stands on both urban and rural ground.
On the question of whether such harmonization would be a tightening or a
would mean a weakening of the draft law in Basel, wanted
the President of the National Economic and
Health Commission, Rita Bachmann, told Werbewoche that the
take a stand. In the meantime, the business community has been using posters and
advertisements from the Basel government. Client
of the campaign is Swiss advertising, whose main concern after
is to consistently oppose bans on advertising and other
measures that threaten the free market economy. Piero Schäfer
from the Alliance against Advertising Bans, leads the demolition of the
The campaign with the yellow censorship bars was the reason for the legislative consultations:
"The Alliance's activities appear to be having an effect."
Spicy
Detail of the whole story: On the government side, no one wants to give the
Swiss Indoors tennis tournament, according to the BaZ
writes further. That's why the draft law that has been shelved contains the
controversial "Lex Davidoff", which lifted the ban on the major event.
would be: events "that have a reference in their names to
alcohol and tobacco products and have been for several years
are carried out" would be exempt from the ban.

The Federal Council has granted the concession for the
Star TV for a further three years. The private broadcaster
distributes its program in the areas of film, lifestyle and entertainment
for the past ten years, the further course would have been delayed by the revision of the RTVA.
should have been clarified. But because this continues to be delayed, the
Star TV submits new documents to Bakom for license renewal
submit. In recent weeks, the station, which is currently
reached 630,000 viewers daily, the tenth anniversary on
screen and with a poster campaign. From December 23, it will be broadcasting
the 32 episodes of the Chinese fantasy saga "Lost City in Snow Heaven"
as the first station in the West.

From December 2, visitors to
www.bluewin.ch the programs of twelve Swiss-German radio stations
via the portal. These are Radio 24, Radio Top
and Top Two, Radio Argovia, Radio Pilatus, Radio 32 and Radio 32
Goldies, Radio Sunshine, Radio Basilisk, Life Channel and Radio 105
with 105 Hitradio and 105 Classics. An expansion of the offering to
stations from French-speaking Switzerland and Ticino as well as other
German-language radio stations is planned for 2006.