On Monday, December 5, the
Swiss television news programs in a new look. Not only
The decor will be redesigned, and the sequence and dramaturgy will also be
more modern and dynamic. As an adaptation to the news of the
German private broadcaster wants Heiner Hug, head of the "Tagesschau" editorial team,
do not understand the relaunch. "The private broadcasters are not
our role model," he said in an interview with the Neue Luzerner Zeitung.
"We want to come across as more serious and solid." We are not putting on a show;
Infotainment has not proven its worth and is not even available on private channels.
no longer so much in demand. In Hug's opinion, expert opinions also belong
not necessarily in the "Tagesschau". On the one hand, they are an element
too long, but on the other hand you can also find an opposing view on every topic.
Expert opinion. Hug named the following as the central concern of the "Tagesschau
comprehensibility. To this end, the contributions are to be more clearly
different aspects of a topic and also increasingly with
graphics and maps.

Three international
Creative competitions announced their winners on Thursday
given. Swiss agencies scored best at the Epica Awards
from. In addition to the main prizes already announced for JWT+H+F and
Spillmann Felser Leo Burnett (SFLB)(see Newsmail of 30. 11.) there were
four silver and four bronze medals. Silver in the Print category went to
Euro RSCG for Tele, in the "Techniques" category Jung von Matt/Limmat
for Piaggio Scooter, Ruf Lanz for McKinsey and again SFLB (for Pet
recycling). Sulzer Sutter was awarded print bronze for
Book & Wine, Publicis for Sportplausch Wider and Advico Young &
Rubicam for Greenpeace. Advico also won the only Swiss
Award in the film category, bronze for the Lovely spot "Cowboy"
(Swiss milk producers). The Eurobest Awards honored
Swiss advertising procurement with five bronze statuettes. SFLB and reputation
Lanz divide them up among themselves. Ruf Lanz was chosen for the
McKinsey telephone numbers and for the Dolder subject "Prince Charles" in
in the categories Print and Outdoor, SFLB for the poster campaign
National Versicherung and for their TV commercial "Cliff". Not yet
Enough honor for SFLB: In the competition for "Interactive &
Alternative Media" of the New York Festivals, the Zurich agency was awarded
honored with a bronze WorldMedal for the snow-covered cars that contributed to the
season for Alpenarena.ch.

(pr) The Swisscom online store realizes with
www.sat1.ch the first convergent campaign for the interactive
Advent calendar at www.swisscom.com/onlineshop. The leading Swiss
Telecommunications group implements the networked
Communication solution "WebEvent" from SevenOne Media Switzerland for
its shopping platform on the Internet. As part of the campaign
the new "Superblitz" special advertising format for the first time in Switzerland.
Teletext deployed. On www.sat1.ch, users will be able to find the latest news on teletext as of 1 January.
December their personal and interactive Advent calendar and the
entire range of the Swisscom Online Shop with many attractive
Gift ideas for Christmas: Behind each door of the
Advent calendar hides a surprise. Every day
attractive prizes will be raffled and the grand prize is a new VW Fox.
 
The Advent calendar is published in www.sat1.ch by editorial teasers and
Store tips integrated, which take the user directly to the common
cooperation. At the same time, large-scale,
attention-grabbing advertising media on all websites of the
ProSiebenSat.1 Networld the web event. The cooperation thus reaches
also the users of ProSieben.ch, kabeleins.ch, N24.ch and wetter.com.
The communication measures on the Internet are supplemented by the
Switzerland's first-ever "Superblitz" advertising format on Sat.1
Teletext. The "Superflash" covers for six seconds per minute the
Sat.1 TEXT Switzerland's entry page 100 covers the entire surface, thus providing
an exclusive advertising environment. Last but not least, the joint
Cooperation also pointed out in TV trailers for sat1.ch.

Swisscontent is now supporting SMEs
Task Force of the State Secretariat for Economic Affairs (Seco) at the
and expansion of its start-up portal kmuinfo.ch. In the
The next few weeks will initially see the content sections revised and
supplemented. At the end of this process is a relaunch of the trilingual
information portal. In addition, the Swiss Venture Club, a national
association for the promotion and support of small and medium-sized enterprises.
companies to entrust the content provider with the production of its two
SVC Magazine and SVC Forum. In response to this
new orders, Swisscontent has expanded its workforce. New
Munja Heinrich supports the team as a designer and layout artist. She
studied communication design at the University of Applied Sciences in Trier and was
most recently for three years as Junior Art Director at the
Advertising agency Antwerpes & Partner in Cologne and Basel. Markus
Kick joined the editorial team on November 1. He has the MAZ
and in recent years has worked, among others, for the
Tages-Anzeiger, the HandelsZeitung, Radio DRS and the
consumer magazine Saldo. The French and
Italian-language editorial offices were each expanded by one position.
Martina Reuschenbach and Tatjana Balenieri are new to the
French- and Italian-language SME site of the Seco
responsible.

The professional association for sponsoring (Faspo)
held a round table discussion in Munich last month, at which
The opportunities and problems of school sponsorship were discussed.
Representatives from school authorities, the media and companies discussed and
came to the conclusion that communication deficits have so far been the biggest
are an obstacle to the development of school sponsorship. Reason for
event, the advance on which school sponsorship is moving gave
for some time now. Parents and the authorities are challenged by this trend
insecure, as they are often not sufficiently aware of the goals and intentions of
of the companies feel informed. The latter, on the other hand, complain
constantly having to justify sponsoring. Even if you are in
still far from American conditions in these latitudes.
is far away - for example, so-called Coke Days are held there.
with an indirect ban on competing products in public schools
Jean-Baptiste Felten, Faspo board member and owner of the
of the communications agency Felten & Cie in Tägerwilen, clear
Need for action: "Clear criteria must be jointly defined.
what is permitted with regard to sponsorship in schools and what is not.
not." Faspo will now draw up a "Code of Practice" as a guideline for
all parties involved, which in the future will also serve Switzerland as a
could serve as a basis for discussion.

The Zurich agency Netvertising has developed the
Design by Blick Online under the direction of Balz Lendorff
revised. Typographically, the page now corresponds more to the layout
of the print edition. In addition to the new clear design, it was also
and now also offers news alerts and RSS feeds,
Weblogs, user comments and an improved navigation structure.
At the same time, SonntagsBlick gets its own online presence. In
In the future, current blogs, reader campaigns and independent
editorial contributions supplement the print content of the Sonntagblatt.

The general management of the Lausanne publishing house
On Thursday, Edipresse agreed to renewed negotiations with its
journalists via a company collective labor agreement. The
According to a report by the SDA news agency, talks are to begin in
January will be resumed. Editorial representative Christophe
Fovanna proposes starting from scratch. The negotiations on
a new Edipresse company-wide employment contract were concluded on November 22.
was canceled after the Directorate General had recently
had rejected the staff representative's proposal.

The Aargau agency Creative Marketing
Service now communicates for the web service provider Three Way, which
will soon be celebrating its 10th anniversary and, according to the press release
is one of the top 5 in the Swiss e-business market. The successful
Activities with well-known customers are to be communicated, the
press work and the design of advertising materials. Three
Way with Creative Marketing info against bird flu and for
optimal heating in winter. In addition, activities in the
be strengthened in connection with the anniversary.

British advertising legend Frank Lowe
is back: two years after his retirement, he founds
together with Paul Weinberger a new agency. The timing is not
Coincidence: According to Advertising Age, the non-compete clause was lifted three months ago.
expired, which Lowe signed with his former employer when he retired.
employer Interpublic. Frank Lowe had worked in 1981 in
London, founded the Lowe Howard-Spink agency and became an international
Lowe network before selling it to Interpublic in 1990. His
His return to the advertising market will hurt his old agency.
Partner Paul Weininger was previously Chairman of Lowe London. Advertising
Age suspects that Weininger's biggest customer, the supermarket chain
Tesco with a budget of 75 million dollars. Lowe has
has already won several important accounts recently - from Unilever, for example,
HSBC and Braun - lost and recently the highest earning
employees for a voluntary salary waiver of 10 %.
Nevertheless, Interpublic took the news in good sporting spirit: "If Keith
Richards can still play rock'n'roll, then Frank can still play rock'n'roll.
maybe too," said an unnamed manager of the advertising holding company to
Advertising Age.

Projekt GmbH from Horn on Lake Constance has
its offer for fresh shirt advertising to Ticino and French-speaking Switzerland
expanded. This means that advertising customers throughout Switzerland can now be reached
who have their shirts washed. Attach textile cleaners
flyers or samplings on hangers and thus make it possible to
Situated target group in the advertising-relevant age group between 20 and 50 years
as was reported in a press release. 

The best radio spots of this year
come from Ruf Lanz. The Zurich-based advertising agency won the jury's
of the competition The Golden Ear not only against the domestic
competition, but also against participants from Germany and
Austria. The organizers had presented Das Goldene Ohr for the first time as
three-country comparison and also positioned the jury accordingly.
occupied.
The winning spot campaign was designed by Ruf Lanz for the NZZ Folio.
Narrator Horst Warning translates into German
pop song lyrics like poems. The spots were realized by the Zurich
Selmi recording studio.
In addition to the gold ear, three silver and six bronze ears were
awarded. Ogilvy & Mather Vienna was awarded silver for a series in the
The award was given on behalf of the Ford car company. The other two silver
Ears stay in Switzerland: At Spillmann Felser Leo Burnett for the
Feldschlösschen campaign (Jingle Jungle production) and at Frank
Baumanns Agentur Wörterseh for the vocational and further training center
Brugg (Selmi).
Scholz & Friends Berlin took bronze twice: once for
Hapag-Lloyd Express and once for Queisser Pharma. The third
Kolle Rebbe, Hamburg, won the award for Germany for
FriendScout24. Austria can also look forward to Lowe GGK in Vienna.
bronze ear (for Almdudler). Complete the half dozen
two Zurich agencies: Jung von Matt/Limmat for the New Year's Eve run of the
Tages-Azeiger (Jingle Jungle production) and Ruf Lanz again,
this time for Sport Factory Outlet (Selmi).
Walker Werbeagentur also achieved shortlist placements, twice
FCB Kobza, Vienna, and again Jung von Matt/Limmat and Ogilvy &
Mather Vienna.

The daily newspaper Liechtensteiner
Volksblatt expands into the canton of St. Gallen. From 2006 it is published
with a large circulation of 21,000 copies every Friday. They
is published in Werdenberg and Sargans under the name Rheinzeitung in 12,500 copies.
households and post boxes. In Liechtenstein, the
Title Liechtensteiner Volksblatt. According to the news agency SDA
the two editions will only differ on the front page.
However, the Friday edition of the Volksblatt will be a more regional
orientation than on the other days. For the preparation of regional
topics, two to three additional freelancers would be hired,
said Volksblatt publishing director Dani Sigel when asked by SDA. At the
oldest Liechtenstein daily newspaper, it is hoped that the
expansion also led to growth in the advertising business. The rates for a
advertisement in two countries would be up to 20 % below the
existing offers, according to a press release.