Pierre C. Meier on the elections and the creative ranking in this issue The election of the advertiser of the year is about to take place
the door. The election committee, consisting of former recruiters and
advertiser of the year, has selected six personalities from the Swiss
advertising scene and put forward for election.

The subscribers of Werbewoche will now be selected from the
six nominees for the 2006 Advertiser of the Year. They will receive
the corresponding election form this week. On January 18
one of the candidates in Zurich's Kaufleuten was awarded the coveted
Egon in the reception. Those who are in with a chance of winning the award
Advertiser of the Year 2006 on page 15.

The editors of Werbewoche have selected ten advertising campaigns. It
are all campaigns that will be launched this year, at least regionally.
and had significant advertising pressure. The
Readers of Werbewoche and the TV magazine TVStar
can choose the advertising campaign of the year 2005 from these ten campaigns.
choose. The winner will also be announced on January 18 at the
Egon award ceremony. Which ten campaigns
can be found on page 14.

Now that the international agencies are required by the Sarbanes-Oxley Act
are no longer allowed to publish billing or revenue figures, the
the importance of the creative rankings, which Werbewoche publishes against
published at the end of the year. That's a good thing, because the creative ranking
The focus is not on the size of the agency, but on its
creative performance, which is recognized in the context of national and international
competitions. The selection of competitions and their
As was the case last year, the corresponding weighting was
Collaboration with a delegation from the Art Director Club of Switzerland.
The top ten ranking can be found on page 18.

Pierre C. Meier, Editor-in-Chief

Digital radio Private radio stations in German-speaking Switzerland are interested in DAB digital radio, as Bakom has clarified. However, the financing is still open. Optimistically estimated, the first
Private radio to go digital "on air" in around two years. René Wehrlin
from the Radio and Television Department at Bakom explains,
that this timetable can only be adhered to if the question of
of the financing has been clarified. In the recent survey conducted by Bakom
Clarification of the need for DAB digital radio remained questions about money
left out. One hundred players from the Swiss radio scene were
invited to comment in principle on the further course of action in
DAB matters. The construction of a second transmitter chain is under discussion
in German-speaking Switzerland with the participation of private radio stations. The first so
The multiplex has been in regular operation since 1999 and is
exclusively with SRG SSR channels.
47 of the addressees contacted responded to the questions posed by Bakom
took a position, 53 did not. This is not a bad
response rate, interprets René Wehrlin, who was responsible for the survey.
is responsible: "On behalf of numerous radio stations, associations have
opinion." The most important result: 84 percent or 40 of the 47
Radio broadcasters who completed the OFCOM questionnaire show that
Interest in the use of a second digital transmitter chain in the
German-speaking Switzerland.
For the time being, this agreement can only be regarded as lip service.
become. There are too many question marks over the further expansion of DAB
in Switzerland - and not just in terms of financing. "Before
the ITU's regional broadcasting conference next May
is, you can't really plan ahead," explains Wehrlin. In
Geneva, more than one hundred states will be competing for the (re)allocation of
frequencies, the outcome of the conference will decide, among other things
about the extent to which the necessary resources are available for
free up for DAB expansion. In addition, a majority of
respondents were primarily interested in new special-interest programs and
program-accompanying content, similar to the current
is already possible with the title display.

Hoping for financial aid
Nobody can say today when these wishes will become reality. But they will:
"We won't be able to avoid digitalization," explains René
Wehrlin from Bakom. It sounds the same for private radio stations. Martin Muerner,
Program Director of Radio Beo in Interlaken and Vice President of the
Association of Swiss Private Radios (VSP), also believes that the
There is no way around digitalization: "But right from the start
said that we cannot finance digitization ourselves."
This is also reflected in the responses to the DAB survey. "Too high
The majority of respondents see "costs for private individuals" as an "influence,
that could jeopardize the market success of DAB."
The VSP is now pinning its hopes on the new Radio and Television Act, which
support for investments under certain conditions
in new technologies through fees. The law is still
not yet signed and sealed, but Muerner is confident that
this technology promotion contribution will clear the final hurdle.
"If financing is left to the market alone, this violates
This is contrary to the principle of the new law, according to which in Switzerland
a federalist radio landscape with a strong SRG and
regional public service providers."
Bakom is also of the opinion that part of the
fee money will be invested in the development of the new digital channels
should. "We are aware of the problem and are now looking for
models that provide at least entry-level financing for the new
network, for example via fee splitting",
explains René Wehrlin. As part of the tender for the second
DAB multiplex, Bakom also expects corresponding proposals from the
organizers, for example by joining a
operating company. A first step towards this
direction, Tamedia, the marketer Radiotele and SRG have come up with a
joint letter of intent. On the basis of this
joint declaration of intent, a consortium will one day be formed to build a
and for the marketing of digital radio.

 Nick Lüthi

Media The magazine published by Tamedia has its literary campaign. The necessary reading aid is provided by a campaign by Ruf Lanz.
it would be the surprise, said its editor-in-chief Res
Strehle recently in an Advertising Week
Interview. This is likely to include the
magazine launched last weekend
Edition with "20 of the most beautiful
books of the 20th century" hardly fall. Admittedly, such
side business models in the Swiss media landscape are a more recent
appearance - but Blick already landed a success in January with
was the first newspaper to launch its CD campaign. Generating for a long time
Publishing houses in Italy and since 2004 also in Germany
(SüddeutscheZeitung library) generated considerable additional revenue with the
Sale of high-circulation and low-cost products.

Focus on Swiss literature
And now the weekend supplement of the Tages-Anzeiger, the Basler
Zeitung and the Berner Zeitung. But the element of surprise remained
is not enough. The 20-volume series does not have world-famous
classics, but Swiss literature. And from
Authors that not even the German literary pope
Marcel Reich-Ranicki are common. "I know most of the books
that you are bringing out in this series," he told the
deputy editor-in-chief of the magazine Peer Teuwsen in an interview,
which accompanied the introduction of the literary canon. For the
ambitious project, which, according to project manager Claudius Wirz, is at least
break-even point was by no means spilled: to achieve the
To get in the mood, 150000 subscribers to the SonntagsZeitung received a
free ribbon in the letterbox. The strategic goal was
With this project, we are not only focusing on additional income, because
How much is left over after the very high initiation costs is not clear in the
This is of secondary importance compared to the hoped-for experience. Only with
further follow-up projects - also for other Tamedia titles - are expected.
We can then expect substantial profits, says Wirz. The primary goal
the magazine at a literary and cultural event.
target group with an affinity for reading.

The image of the large trial balloon is not only fitting for the
seven-digit Swiss franc amount of advertising and media power, the
has probably never been used for a Swiss book series before. The
Advertising campaign - not from magazine agency McCann Erickson - from the
Ruf Lanz's pen fits in perfectly with this project: In the
In the age of eight-page ads, print campaigns like the one for the
magazine book series with its two consecutive
Double-page spread a sensational rarity.

Books linked to magazine
In addition to the media weight, the advertising idea is also unconventional.
In contrast to comparable projects in which the promotional product
the CD duo Danielle Lanz and Markus Ruf have been promoting the
books are linked to the magazine and they are presented with a sympathetic portion of
Staged with self-irony. With a wink, the initially
planned series of advertisements with ten motifs
Product benefits. The fact that you will finally be able to get more from your partner
because after reading a magazine or a book, the bookworms
to dedicate. And as the volumes have a smaller format than the
weekend supplement, you will at least be able to see the other person's eyes again.
see

Smart in the realizations by magazine photographers such as Dan Cermak,
Tom Haller or Christian Grund were photographed, are on the one hand the
recognizable and documentary magazine photo style and on the other hand
the various locations, in which details are unobtrusively
evoke associations with the work being advertised. For example, the
Knives in the shared kitchen for Friedrich Glauser's crime novel "Matto
reigns" or the puffy ambience of Zurich's Tina Bar for Alice
Rivaz' "Sleepless Night". Further subjects with other photographers are
in preparation, says AD Katja Puccio.

The first chapter of the campaign contains advertisements and inserts,
Kiosk posters and POS measures for the book trade. Tamedias
electronic media could also be used for one of the four seasons.
Markus Ruf is keeping a low profile on further measures.
The only time he is more forthcoming is when it comes to his Swiss
Favorite author Markus Werner goes. Apart from that, he is more interested in
names like Gertrud Leutenegger, "that makes you curious about the
Reading".

Luca Aloisi

Beat's term of office will soon expire
Mühlemanns as advertiser of the year. To whom the Migros advertising manager
throne will be decided by the subscribers of the
Advertising Week. As every year, the jury of former award winners has
six non-binding proposals were made. After last year's victory
of a client this year are exclusively (male)
Advertisers on the shortlist. These include a former Advertiser of the Year, a
Record nominee and a veritable surprise candidate. Who the
The crème de la crème of the industry as the outstanding minds of this year
read in the Advertising Week of December 8, 2005.
No subscription? Single issues of Werbewoche can be ordered by e-mail from Ginette
Peter () (CHF 8.00+VAT/postage).

Radio holdings Coop has a stake in the Lucerne
Radio Pilatus, which is why their share (10 percent) is limited to the
was distributed to other shareholders. The largest chunk was taken by LZ
Media, which increased by 5.1% to 41.5%. The largest
Pilatus shareholder appoints Erwin Bachmann as Vice Chairman of the Board of Directors.
However, Pilatus is chaired by Leo Fischer, who now holds 17.3 percent of
holds. Migros now holds 11.3 percent and Luzerner Kantonalbank 11.7 percent.
percent. Ringier refrained from further acquisitions and remains at 18.2
percent.
LZ Medien is also involved in Zug's Radio Sunshine, where it owns 16 percent of the
is interested in an expansion. So she was one of the bidders when
Majority shareholder Markus Ruoss on purchase or cooperation offers
called. Until the conclusion of the RTVA, Ruoss has been handling this matter
however, has been put on hold. In the end, LZ Medien still holds 6.5
percent at TeleTell. (mk)

Insurance company Wirz Werbung has disposed of a Christmas tree for Mobiliar. Something of the best that a copywriter or a film maker can do.
AD in his career is to participate in the Mobiliar campaign.
to collaborate," says CD Matthias Freuler at Wirz Werbung. Only a little
No other campaign in Switzerland is as popular and well-known. In addition
the funny damage reports offer a creative playground
completely without restrictions. Wherever the imagination
astonishing, tragic-comic or even unthinkable damage
there is also a suitable damage report.
However, it is also one of the most difficult things to do here again and again.
New ones to be original. The damage reports are already in their eighth year
year. "You could fill a book with all of our ideas," calculates
Freuler. With around 100 minutes published to date, there are
together with the ideas once discarded for some reason
at least 300 cartoons.

"Creating ten new funny ideas when there are already over 100 funny
only creative people who have put their heart and soul into
and soul to a campaign," says Marco Fioroni,
Head of Advertising and Sponsoring at Mobiliar. Naturally, he is pleased with
once again satisfied with the new yield. The subjects play along
all kinds of damage around the cold season. The posters and advertisements
dramatize what you should be prepared for in winter.
At Zurich main station, one of the motifs is also displayed in a fixed
Installation shown as a scrolling poster.

In keeping with the season, Wirz advertising for Mobiliar has now also
realized a Christmas film. This is the first movie for the
Mobiliar, which has a strong seasonal relevance. "With
The relatively inexpensively produced drawings can be quickly
to react to current events. It is more difficult with
movie," says Freuler. Wirz Werbung is all the more pleased that the
first filmed "damage sketch" precisely timed to coincide with
Christmas with a witty theme based around the "danger zone
Christmas tree" can be broadcast. The humorous spot
thematizes a Swiss (un)custom: the post-Christmas throw
of the Christmas tree from the parlor window. The consequences in this case are
quite surprising - not least for the person who caused the damage, who
unlike the TV viewers, will never know how his tree ended up in
could end up in the neighbor's living room.

The Wirz team around AD Andrea Reinhart, concept developer Thomas Kurzmeyer and CD
Matthias Freuler set about his work with the ambition of creating a
to stage an unpredictable plot with a familiar basic concept.
Expectations are falsely satisfied. The fact that the gag is successful
not least thanks to the imaginative direction of old master
Ernst Wirz and producer Stefan Fraefel.

A trampoline effect makes the Christmas tree bounce up again when it
onto the canvas roof of a car driving past at exactly the wrong moment.
convertible falls. Then the tree jumps again with a loud rattling of windows
upstairs to an apartment on the second floor. When realizing this
scene, the filmmakers attached the tree to a rubber rope like in bungee jumping.
bound. "Once you've seen the movie, you can't do anything else - without feeling
to think about something - throw his Christmas tree out of the window," hopes
the furniture.

Andreas Panzeri

Unikat is from Tamedia and Publicitas
Winterthur with the Tagiplus advertising budget. The new
advertising combination is published by the Tages-Anzeiger, the Landbote and the
Thurgauer Zeitung as of January 1, 2006. The Unikat campaign
According to a press release, the company will be launched at the classic level in December.
and below the line and will therefore soon be launched in the
trade press.

Insurance I It has achieved the turnaround
now Zurich Financial Services wants to become the
top-of-mind insurance company. A brand campaign by Publicis is intended to pave the way for this.
Building the Zurich brand is a
dynamic process and not an event. E. Randall said
Clouser, Group Chief Marketing Officer and Head of Global
Communications at the insurance group, on the occasion of the announcement
of the new campaign - quite a feat given the budget.
Low-level fiddling. Because in terms of the budget, this - at least for
Swiss conditions - is of great importance, as the budget for
of the new lead agency Publicis in Zurich, according to CCO Markus Gut, with that
be comparable to UBS. He took this into account and
creative development process, two internationally renowned CDs
one - Sacha Moser and Tim Hoppin.

Consistent brand experience
Based on the relatively low values for brand awareness and brand image
in the key markets and the growth rate targeted by CEO James J. Schiro.
one-brand strategy, the creative team developed a
communication concept that clearly sets the brand apart from the competition.
stands out. Zurich is positioned as an insurance company that actively
the future opportunities and risks of every customer, from the private individual
from the small business to the global corporation, and the
suitable solutions. This attention-grabbing
brand promise in the claim "Because change happenz" with the logo-Z of the
Zurich is used in all implementations. And these - two one-minute
TV commercials, eleven large-format advertisements, posters and online - let
to see: Like in a Spielberg movie, the spots take the viewer
viewers into the immediate future, in which today's prototypes
are already box office hits (B-to-B), senior citizens on snowboards virtuoso
down the slopes (B-to-C) and car drivers thanks to a
the co-controlled anti-collision system, you can drive through the
chaotic traffic. For the filming in Los Angeles,
Shanghai, Prague and the Swiss Alps, the CD duo has been able to
Directors Oskar Homedal and Henry Moore Selder also directed the cinematographer
John Mathieson, who has made a name for himself in the industry through his work in
Ridley Scott's "Gladiator" has made a name for itself.

The print realizations come with less visionary images, but with
with an unusual dose of humor for the industry. The scene
motifs - from the misguided art investment to the
Mars vehicle - address events in a tongue-in-cheek manner, with which
insured persons are confronted with in their private and professional lives
could. The image campaign was launched last week in the USA, Switzerland,
Germany and Austria. At the beginning of 2006, the other
important markets of the UK, Italy and Spain will follow.
   

Luca Aloisi

The Bern-based Espace Media presented its awards for local journalism and press photography for the 20th time at the National Museum in Zurich.
was, "local journalism is not yet ready for the museum," said Charles
von Graffenried in his speech. The publisher and president of the
BZ Prize for Local Journalism and the Espace Media Prize for
Press photography was able to attend a very dignified celebration 520
guests, including guest speakers such as Federal Councillor Christoph
Blocher.
How important the local and therefore also regional journalism is again
Graffenried analyzed in his speech on the basis of how the
Split editions springing up like mushrooms. Local journalism
could revitalize the lost media diversity. A
Diversity of analyses and different interpretations of local
Events are part of a functioning democracy," said the publisher.
Editorial offices have to reach for the ceiling. "The subsidies
by Zurich publishers is something we no longer want," said Graffenried
alluding to the participation of the NZZ in the Bund and the
Tages-Anzeiger to the Berner Zeitung. The Bern model with the
For Graffenried, the merger of the FC and the Confederation should therefore now be "the
bring salvation".

Modern forms of information
Graffenried sees much more for the future of local journalism
interactive involvement of the readership. Letters to the editor are published
interest. Readers will be able to find the
supply editorial offices with information. The speaker mentioned the
bombings in London, where the most interesting messages about SMS
and even MMS from those affected in the subway directly to the media
have been sent. Graffenried sees various
applications in the future "the alternative public" with a
Local newspaper as intermediary.
In the local editorial competition, a total of 72 authors clearly
more than last year. "You miss the outstanding
work. But the average has improved," said the
Jury. She also noticed that among most of the submitted
articles with hard research on politically relevant topics.
are to be found. "Soft themes dominate" with portraits of outsiders
as well as quirky or endearing incidents. Nevertheless, the jury wanted
appreciate "the great work done in mostly very small local editorial offices"
is achieved.
In contrast to the previous year, a main prize winner was once again
be honored. Daniel Di Falco, Der Bund, was awarded the
Main prize of the BZ Prize for Local Journalism of the German-speaking
Switzerland. His excellently written and respectfully
The article "Otto's ark is made of polyester" appeared in Kleine
Bund. In his acceptance speech, the prizewinner spoke out against
austerity measures. He visited his protagonist five times
until the text in its present form was possible. "Not the
We will run out of material, but we will run out of time for quality," said Di
Falco.
"Conveying something in such a way that you want to read it" was one of the jury's
important criterion. This worked for one job, for example
of the editorial team Janine Hosp, Walter Sturzenegger, Hélène Arnet and
Andres Büchi from the Tages-Anzeiger. For her versatile and politically
relevant commuter series "What moves Zurich", published in five parts,
they received the recognition award.
The main prizewinner of the BZ Prize for Local Journalism of the
French-speaking Switzerland is Isabelle Graber from the Journal de Jura. With
her finely nuanced and multifaceted series of articles "Les orphelins de
Courtelary", she got otherwise speechless orphans to talk.
brought. Nic Ulmi was awarded second prize by the Tribune de
Genève, which was honored with a reader-oriented and inspiring
Reportage series about life and people in the city of Geneva
reported.

Swiss Press Photo 2005
The "Swiss Press Photo" of the year 2005 shows a peaceful picture of the
nationwide blackouts during the SBB power outage on June 22. The
Keystone photographer Laurent Gilliéron captured the moments of this
involuntary time-out with the camera. The "Picture of the Year" and
Winning picture in the "Topicality" category appeared in the NZZ, among others
and in the Tages-Anzeiger.
Olivier Vogelsang from Geneva won in the "Everyday life and environment" category,
whose picture series "Glacier cover near Andermatt" was published in the Tribune de
Genève was published. In the "Portrait" category, the prize went to Monika
Flückiger from Keystone. Her pictures show the visit of Federal Councillor
Micheline Calmy-Rey on the Temple Mount in Jerusalem. In the category
"Sport" was won by Andreas Blatter from the Bern newspaper BZ. His picture
holds FC Thun's jubilation at its entry into the Champions League
was determined. The "Art and Culture" category was won by Gaëtan Bally,
Keystone, for his reportage on SBB station lighting
won. In the "Abroad" category, the independent Winterthur-based
Photographer Manuel Bauer with a photo reportage about the Dalai Lama.
The jury assessed a total of 1408 picture entries this year. The
Swiss Press Photo's best pictures have been published for nine years.
in one catalog. The 2005 edition has 128 pages and is available from 5.
December in bookshops and larger newsagents. In addition
This year, a large anniversary volume "The Eye of Switzerland. 15 Years of
Swiss Press Photo".
The current pictures are on display at the Landesmuseum until February 19, 2006.
exhibited under the title "The Eye of Switzerland". The
Swiss Press Photo 05" traveling exhibition will also be on display at the Salon du Livre
Geneva (27.4. - 1.5.06) and subsequently at the Politforum Käfigturm Bern
(May/June 2006).

The speech
A down-to-earth understanding of reality was called for by Federal Councillor Christoph
Blocher in his laudatory speech at the local journalism competition. As
He took Augstein's (Spiegel) demand for the title of his plea
"Write what is!".

The journalist should not make any judgments, Blocher wanted. The
But journalists should be uninhibited in pointing out everything that happens in our
world is not right. Then the people will judge.

Blocher found his role model for good journalism in Albert Anker. Anker, too, only depicted exactly what is.

For an embarrassingly long time, the elite of the media world in attendance
applauded by Blocher. People apparently didn't realize that the sophisticated
Schmeichel formulated a rejection of critical journalism only as a rejection of
journalism that thinks for itself.

Writing what is helps Blocher's policy more than that
Writing what should or could be. Recognition for local journalism
Blocher pays tribute to the fact that it is more difficult to recognize the
than to publish about the big events in the world.
rant.

Andreas Panzeri

Award The Werbewoche subscribers award
the coveted Egon again this year. Once again, only male
candidates for election. According to Beat Mühlemann (MGB), this year's candidates are
again nominated exclusively advertisers.
Frank Bodin
Actually, everything is known about him. When Frank Bodin was released as a CD in 1996
moved to McCann Erickson on Lake Geneva, he was ridiculed - three years
later, the hitherto gray agency was one of the most creative and
most successful. When he left them in 2001 to become the young CEO of the in
Euro RSCG Group, which has agencies in Zurich, Geneva and Zurich
Basel on a new course, the top creative was given the
predicted economic failure - in the meantime, the agency has grown with
over 70 employees is once again on the move, and in the year
2005 thanks to new business successes such as SBB Cargo,
Stop Aids, Global Asset Management, 20 Minuten, HSG, Riposa, M-Budget
Mobile, Kronenbourg and Michel Fruchtsäfte.
As the winner of over 400 awards
Decorated criticized the ADC, he was inundated with anonymous mails -
The judging is now based on qualitative criteria. And if he
is asked more often by the media than others, he is not given little credit.
envy and resentment - and yet, as a member of the Board of Directors
of the IAA and the BSW Leading Swiss Agencies for Intelligent Advertising
that doesn't take people for fools, and he makes advertising
for the reputation of the advertising industry.
Surely that is why he is the seventh
nominated for the second time. And it was probably for the same reason that the
title so far.

It is due to its modesty that it
not everyone knows: Alfi Burkard (68) is the most experienced creative in the
Switzerland. His work is of exceptional quality.
Alfi Burkard has worked in top agencies such as DDB (New York), FCB and BBF
(Stockholm) to eventually become an integral part of the history of the GGK
Basel. He gained his experience with advertising giants such as
Bill Bernbach, Helmut Krone, Sam Katz and deepened them in Switzerland
with Paul Gredinger, Robert Stalder, Martin Suter, Reinhold Weber and
others more. Burkard is a member of the ADC Sweden and the ADC
Switzerland, has collected and continues to collect awards, over 250 to date, including
Gold, silver and bronze in Cannes. Despite his age, Burkard is
still an asset, far removed from burnout and as a free
Type
Director full of ideas that never quote themselves.
In the 2004/05 semester, Alfi Burkard showed the students of the creative school
shared his experience for the first time. With success. The students were impressed by
as enthusiastic about his person as about his lessons and the special
manual "Cooking with Alfi" composed for this purpose. With its lively,
He has set new standards with his intelligent and practical lessons.
This success is no coincidence, because in addition to his
Alfi Burkard also has a career in education,
Psychology, sociology, philosophy and statistics at the University of
Studied in Stockholm.

You know him, the Creative Director and
Co-owner of - according to the ranking - the most creative advertising agency in Switzerland
Ruf Lanz. Markus Ruf, born in 1963, is one of the most outstanding
advertising expert in Switzerland. For his services as a freelance concept designer, he was
was voted advertiser of the year in 2000. 2001 founded
Markus Ruf together with Danielle Lanz, the 1999 Advertiser of the Year,
the Ruf Lanz advertising agency. And proved that he is also entrepreneurial
has a good nose. Within a short space of time, the agency has become one of the
most sought-after addresses in the country and consistently puts quality before
Quantity. This can be seen in the pointed campaigns for Suva, VBZ, NZZ
Folio, McKinsey, Bank Coop, Hotel Dolder Waldhaus and many others
more. Ruf's qualities are also evident in the
Residents of the Mühlehalde home for the blind in Zurich: Their
cover version of Stevie Wonder's worldwide hit "I just called" increased the
volume of donations and became the favorite of the public and
advertising juries. To date, Markus Ruf has won over 500 national and
international awards, including in 2005 the same
three Lions in Cannes.

In April 2004, Uwe Schlupp founded
together with Daniel Krieg the two-man agency Krieg Schlupp Springer
& Jacoby. With budget wins and creative highlights for
Clients such as Maurice Lacroix, MZSG Malik Management Zentrum
St. Gallen, the animal world, Siemens Mobile, the Laax snowboarding school,
Bilanz and Viva, the agency quickly achieved its first respectable successes
and grew steadily.
Winning the coop pitch last summer helped the
now managed by Uwe Schlupp, Daniel Krieg and Christoph Bürge
agency to its definitive breakthrough. In January 2006, KSSJ is already 34
employees.
Before his time at KSSJ, Uwe Schlupp worked for the company during his
ten years in Switzerland as an art director and creative director.
Director at the Zurich agencies Publicis and Weber Hodel Schmid. In
Uwe Schlupp previously held the same position in well-known agencies in
in his home town of Düsseldorf.
Uwe Schlupp has been a member of ADC Switzerland since 1998 and has already
Alexander Jaggy (35) has won national and international awards.
Career in 1990 as a copywriter at BBDO in Zurich. Further stations were
GGK Zurich, Springer & Jacoby in Hamburg, Jung von Matt in Hamburg
and Springer & Jacoby International in London. After seven years
abroad, he returned to Switzerland in 2001 for the launch of Jung von Matt/Limmat.
Zurich back.
In 2004, he was appointed Executive Creative Director. Under his
Among others, he has led campaigns for Bluewin, Panasonic,
Julius Baer and SBB. For the latter, he won the ADC Switzerland
received the gold cube and the coveted press prize. For the first time
in the company's history, his agency achieved the highest creative ranking in 2004.
JvM/Limmat was also successful in new business.
In the last twelve months, customers such as Avia, Interpharma/VIPS,
BMW and Mini, Bucherer and Rivella international.
With his advertising, Jaggy has won well over 200 national and international
awards. Since 2004 he has been a member of ADC Switzerland and ADC
Germany, member of the English D&AD since 2005. In September
he was elected to the school council of the ADC/BSW creative school. From 2006
he becomes a partner in JvM/Limmat. Jaggy is married and has two
Children.

Markus Gut is Managing Director Creation
of Publicis, the largest Swiss advertising agency, and as Chief
Creative Officer also member of the Board of Directors of the Publicis Group
Switzerland.
After studying Phil. I and training as a graphic designer, his career led him to
his career via renowned advertising agencies to Publicis. Under the
Under the leadership of Markus Gut, Publicis has succeeded in establishing a permanent
top position in the creative rankings of Swiss agencies
and, in the merger of the Publicis Group Switzerland, secure the
commitment to top performance. In his portfolio
there are numerous campaigns that have made advertising history.
such as the blue NZZ pencil, Angie Becker for APG or the
global UBS presence.
As one of the most awarded creatives in Switzerland, he is
ADC board member, lecturer at technical colleges and frequent juror
at creative festivals at home and abroad. He is also a member of the
12-member Creative Board of Publicis Worldwide.
The fact that creative strength determines the economic success of an agency
shows good again and again with the winning of important
advertising budgets, most recently Rivella or Odlo, for example, as well as new
mandates from UBS and Nestlé.
Markus Gut is married, the father of two children and also appreciates
privately the first class. Be it a drop from the family's own
Winery in Ticino or a single malt from the Scottish distillery Isle
of Arran, in which he is involved.

Guest commentary The Golf generation is becoming
editors-in-chief. Their starting position is ideal because ideologically
unencumbered, says Res Strehle.
In Switzerland, it used to be the case that
editor-in-chief at the age at which he was elected to the Party Central Committee in China.
three appointments from Swiss daily newspapers in the
these days, the average age of Swiss editors-in-chief has dropped
2006 strikingly. At the NZZ, Markus Spillmann (38) will take over from Hugo Bütler
at the Berner Zeitung, Michael Hug (41) and Markus
Eisenhut (43) replaces Andreas Z'Graggen. Two courageous decisions that show,
that the publishers - a constant term of office for the newly appointed
like their predecessors - at least for the next one,
believe in the future of their print media for two decades.

The designated editors-in-chief are, to speak with Florian Ilies,
Representative of the Golf generation. Too young to be 68 or anti-68,
ideologically unencumbered and therefore in an ideal starting position  
for comments of any kind. You will not be responded to current topics with
ideological reflex, but for one or the other
be good for a surprising expression of opinion. The fact that Markus
Unlike his predecessors, Spillmann is not a member of the
party speaks for his independence. Also in
When it comes to the war in Iraq, the designated editor-in-chief of the NZZ
not be guided by ideology, but by the facts.

It is also a good sign of independence that the three are not from
from the innermost circle of power, but from the diaspora:
Spillmann from the NZZ am Sonntag, Hug from the Solothurner Tagblatt, the
Outpost of the Berner Zeitung in Solothurn, Eisenhut had 20
Minuten before the title was taken over by Tamedia
was taken over. All three have done a good job and are considered
than communicative. If they can improve anywhere, it's in terms of
Strength of opinion. The Golf generation has no opinion at a high level,
However, the three new editors-in-chief are likely to
to quote Markus Werner, in their office quite playfully the one
and let other opinions tumble out.

The new appointments have the advantage that in future it will no longer be necessary to
the age of editors-in-chief needs to be discussed. It will be like
old and young coexist everywhere in life, and because in the
In contrast to soccer players, decreasing speed in the
is less important in the editorial offices than on the lawn and
in contrast to zoo animals, the attractiveness factor of the offspring
is less significant, neither one nor the other will be
be a disadvantage. Perhaps a little bit of
Wisdom on this. And the editors-in-chief conference no longer has to
expect that a member who has barely joined the company will be forced or
takes voluntary early retirement.

Res Strehle is Editor-in-Chief of Das Magazin and President of the Editors-in-Chief Conference.

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